AnswerThePublic
AnswerThePublic is a search listening SaaS platform that aggregates auto-suggest data from Google, YouTube, Amazon, and ChatGPT to surface consumer questions, serving SEO professionals, content marketers, and consumer research teams via tiered subscriptions and AI-powered content generation.
- Company typePrivate
- Founded2014
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AnswerThePublic does
AnswerThePublic is a search listening SaaS platform that aggregates auto-suggest data from Google, YouTube, Amazon, and ChatGPT to surface real consumer questions and intent signals. The core product visualizes these queries in a wheel and branching format and bundles them with search volume and CPC metrics, enabling keyword research, content gap analysis, and competitive intelligence. In 2024 the company extended the platform with Content Studio, an AI-powered add-on that generates SEO-optimized articles and publishes them directly to WordPress, alongside a free Search Listening Index covering 14,772 brands across 106 collections.
The company operates a tiered self-serve SaaS model priced at $13.33, $66, and $132.66 per month (annual billing), with three free daily searches for unregistered users to drive top-of-funnel acquisition. Enterprise and custom requirements are routed through parent company NP Digital's consulting arm. It targets SEO professionals, content marketers, and consumer research teams, with documented users ranging from solo entrepreneurs to enterprise organizations such as Adobe, Microsoft, Nike, Amazon, Netflix, Dell, and eBay, plus named case-study customers including Nebraska Medicine and BOTTLE PR.
AnswerThePublic is a private limited company (Answer the Public Ltd, company number 12498281) incorporated in England and Wales with a registered office in Maidstone, UK, and a US headquarters in San Diego. It is owned by NP Digital, the digital marketing agency founded by Neil Patel, whose personal brand and platform ecosystem (including Ubersuggest and shared consulting channels) materially shape the company's distribution and support infrastructure. The company has not disclosed funding rounds, headcount, or revenue figures.
AnswerThePublic firmographics
Firmographics- Name
- AnswerThePublic
- Legal name
- Answer the Public Ltd
- Website
- https://answerthepublic.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AnswerThePublic is a search listening SaaS platform that aggregates auto-suggest data from Google, YouTube, Amazon, and ChatGPT to surface consumer questions, serving SEO professionals, content marketers, and consumer research teams via tiered subscriptions and AI-powered content generation.
- Ownership category
- akta.pro rank
AnswerThePublic industry classification
Industry- Product category
- SEO and Content Marketing Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
- akta.pro secondary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where AnswerThePublic is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AnswerThePublic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Starter Plan): Entry-level subscription at $13.33/month billed annually, offering 1 user, 100 searches/month, 1,000 prompt suggestions, and up to 6 AI articles monthly. Targets entrepreneurs and small businesses needing fast data for strategy development.
- SaaS Subscription (Growth Plan): Mid-tier subscription at $66/month billed annually, supporting up to 3 users with 200 searches/month, 2,000 prompts, and up to 35 AI articles. Designed for teams monitoring multiple business searches for integrated strategy.
- SaaS Subscription (Business Plan): Enterprise-tier subscription at $132.66/month billed annually, accommodating up to 10 users with 300 searches/month, 3,000 prompts, and up to 80 AI articles. For teams focused on brand reputation monitoring and content inspiration.
- Custom Enterprise Plans: Tailored pricing and features for organizations requiring超出 standard tier capabilities. Accessed via direct contact with sales team.
- Referral Program: Existing subscribers can earn subscription discounts by referring new customers, with discounts applied to subsequent billing periods (up to 100% off next month's fees).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: $13.33/month (annual) - 1 user, 100 searches/month, 1,000 prompts, up to 6 AI articles |
| Subscription | Annual | Growth: $66/month (annual) - Up to 3 users, 200 searches/month, 2,000 prompts, up to 35 AI articles |
| Subscription | Annual | Business: $132.66/month (annual) - Up to 10 users, 300 searches/month, 3,000 prompts, up to 80 AI articles |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
AnswerThePublic product offering
Product offeringCore offering
AnswerThePublic is a search listening tool that pulls auto-suggest data from Google, YouTube, Amazon, and ChatGPT to surface the questions, comparisons, and topics real audiences are searching for. It visualizes those queries to help SEO teams, content marketers, and consumer researchers plan content, identify keyword opportunities, and monitor emerging search trends. The platform also includes Content Studio for AI-assisted content brief and copy generation and a free Search Listening Index for competitive and market research.
Product overview
AnswerThePublic is a search listening platform that combines keyword research and AI-powered content generation in a tiered SaaS model. The core AnswerThePublic platform aggregates auto-suggest data from Google, YouTube, Amazon, and ChatGPT to reveal real search questions, providing keyword research with CPC and search volume metrics. Content Studio is a new AI-powered add-on module that generates and publishes content directly to WordPress. The platform offers three subscription tiers (Starter at $13.33/month, Growth at $66/month, Business at $132.66/month) with varying search quotas, prompt limits, and AI article generation capabilities. A free Search Listening Index provides pre-compiled brand research across 19 industry categories with 14,772 tracked brands.
Differentiator
Problem solved
Functional benefit
Products and services
- AnswerThePublic Search Listening Platform A B2B SaaS search listening tool that aggregates auto-suggest data from Google, YouTube, Amazon, and ChatGPT and visualizes the questions, comparisons, and related searches real users are making. It is used by SEO professionals, content marketers, and consumer research teams for keyword research, content ideation, and topic discovery.
- Content Studio An AI-assisted content generation module embedded inside AnswerThePublic that converts search listening insights into content briefs and draft copy, enabling users to move from topic discovery to draft content within the same workflow.
- Search Listening Index A free historical search trend database that aggregates AnswerThePublic search listening data back to 2020, available to the public for market research, competitive intelligence, and trend analysis.
Quantifiable outcome
- Saves days or even weeks of manual keyword research time per content project
- +2 more outcomes
Companies that use AnswerThePublic
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
AnswerThePublic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
AnswerThePublic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- NP DigitalcoreNP Digital is the parent company and parent brand for AnswerThePublic. Founded by Neil Patel, NP Digital is an end-to-end global digital marketing agency. AnswerThePublic operates as part of NP Digital's portfolio, sharing branding ('by NP Digital') and integrating with NP Digital consulting services for enterprise leads requiring custom solutions beyond standard subscription tiers.
- Neil PatelcoreNeil Patel is the co-founder and primary brand ambassador for AnswerThePublic. The platform is branded as 'AnswerThePublic by Neil Patel' and leverages his significant personal brand authority in digital marketing to drive user acquisition and trust.
- GooglestrategicAnswerThePublic aggregates search auto-suggest data from Google to power its search listening insights. The platform processes Google's search suggestion algorithms to extract consumer queries, making Google a foundational data partner for the product's core functionality.
- YouTubestrategicAnswerThePublic integrates YouTube search suggestions alongside Google to provide multi-platform search insights. YouTube auto-suggest data enriches the platform's understanding of consumer video search behavior.
- AmazonstrategicAnswerThePublic incorporates Amazon search suggestions to provide e-commerce focused consumer insights, enabling users to understand product search behavior on the world's largest online marketplace.
- ChatGPT (OpenAI)strategicAnswerThePublic includes ChatGPT search suggestions in its platform to help users understand conversational AI query patterns, positioning the tool for AI search optimization strategies as generative AI reshapes search behavior.
- WordPressstrategicAnswerThePublic's Content Studio feature includes 'Publish to WordPress' capability, enabling direct content publishing from the platform to WordPress websites as part of the AI content workflow.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AnswerThePublic competitors and assessment
Company assessmentBroad incumbents
- Ahrefs: Ahrefs is a premium SEO toolset focused on backlink analysis, keyword research, and competitor analysis. It directly competes on keyword/content research while providing deeper link data than AnswerThePublic, targeting the same SEO and content marketing audience at $2,900+/year.
- Similarweb: Similarweb is a digital market intelligence platform providing traffic, audience, and competitor insights. It overlaps with AnswerThePublic's consumer research and competitive intelligence use cases at the higher end of the market.
- Moz: Moz (formerly Moz Pro) is an established SEO software suite with keyword research, rank tracking, and link analysis tools. It competes directly with AnswerThePublic in keyword research and is named as one of the three primary pricing comparables ($2,900–$5,500/year).
- SEMrush: SEMrush is a leading all-in-one SEO and digital marketing suite used by enterprise marketers. It competes directly with AnswerThePublic in keyword research and content ideation, while offering a much broader feature set (rank tracking, backlink analysis, technical SEO) at higher price points.
Direct peers
- Ubersuggest: Ubersuggest is Neil Patel's freemium SEO and keyword research tool within the same NP Digital portfolio as AnswerThePublic. It directly competes on keyword research and shares support infrastructure, making it both a peer and an internal portfolio cannibalization risk.
- SpyFu: SpyFu is a competitor keyword research and PPC intelligence tool. It targets similar SMB and prosumer SEO budgets as AnswerThePublic and competes directly on keyword discovery, search volume data, and competitive insights.
- Mangools: Mangools (KWFinder, SERPWatcher, LinkMiner) is an SMB-focused SEO toolset emphasizing ease-of-use and affordability. It directly competes with AnswerThePublic's value proposition of accessible keyword research for small businesses and content marketers at lower price points.
- BuzzSumo: BuzzSumo is a content research and ideation platform helping marketers discover trending topics and questions. It competes directly with AnswerThePublic's content marketing use case for content ideation, search demand discovery, and competitive content insights.
- AlsoAsked: AlsoAsked is a niche keyword research tool specifically focused on 'People Also Ask' search questions, directly overlapping with AnswerThePublic's core search listening visualization. It is a smaller, emerging competitor targeting the same content ideation use case.
Emerging players
- Surfer SEO: Surfer SEO is an AI-powered content optimization platform that uses SERP data to guide content creation. It overlaps with AnswerThePublic's Content Studio feature and targets the same content marketers optimizing for search rankings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AnswerThePublic social profiles
Digital presenceAnswerThePublic financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnswerThePublic leadership team
Management profileNumber of profiles
Profiles1 record
AnswerThePublic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnswerThePublic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnswerThePublic
What does AnswerThePublic do?
AnswerThePublic is a search listening tool that pulls auto-suggest data from Google, YouTube, Amazon, and ChatGPT to surface the questions, comparisons, and topics real audiences are searching for. It visualizes those queries to help SEO teams, content marketers, and consumer researchers plan content, identify keyword opportunities, and monitor emerging search trends. The platform also includes Content Studio for AI-assisted content brief and copy generation and a free Search Listening Index for competitive and market research.
Is AnswerThePublic a public or private company?
AnswerThePublic is a private company. It is classified as corporate owned and is currently operating.
When was AnswerThePublic founded?
AnswerThePublic was founded in 2014. It employs 1 to 10 people.
Where is AnswerThePublic based?
AnswerThePublic is headquartered in Brighton, United Kingdom, in the Europe region.
How does AnswerThePublic make money?
Five revenue lines are on record. SaaS Subscription (Starter Plan) is the primary driver. The others are saaS Subscription (Growth Plan), saaS Subscription (Business Plan), custom Enterprise Plans and referral Program.
Who are AnswerThePublic's main competitors?
Broad incumbents on record are Ahrefs, Similarweb, Moz and SEMrush. Direct peers are Ubersuggest, SpyFu, Mangools, BuzzSumo and AlsoAsked. Surfer SEO is listed as an emerging player.
Does AnswerThePublic have an API?
No public API is recorded for AnswerThePublic.
What industry is AnswerThePublic in?
AnswerThePublic's product category is SEO and Content Marketing Software. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research), with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 519290 and its SIC code is 7372.