What Trinks.com does

Trinks.com, legally Trinks Serviços de Internet Ltda., is a Brazilian SaaS company founded in 2012 and headquartered in Rio de Janeiro. It operates as a subsidiary of Stone, the publicly listed Brazilian payments company, which has been its corporate parent since at least 2020. The platform serves beauty salons, barbershops, aesthetic clinics, and multi-location franchise networks across Brazil, with a reported footprint of 44,000+ establishments, 7M+ end consumers, and 5,500+ cities, and 460M+ cumulative appointments booked since inception.

The core product is a web and mobile (iOS/Android, plus a 2025 professional-focused app) management system combining online scheduling, CRM, integrated payments, financial control, marketing automation, and BI (Trinks BI). Underlying technology is a cloud SaaS stack deeply integrated with Brazilian payment rails: Stone Pagamentos (Belezinha POS), Pagar.me Connect for split payments, PIX, WhatsApp/SMS messaging, Google scheduling, and the Conecta Trinks API/webhooks platform for third-party integrations. The company is LGPD-compliant with an appointed DPO, and routes card data to PCI-DSS-certified processors.

Trinks monetizes via subscription plans (monthly, semi-annual, annual) with auto-renewal and a 50% early-termination fee, plus transaction-based revenue shared from integrated payment processing. GTM is hybrid: PLG/self-serve via a 5-day free trial for SMBs, a direct enterprise sales motion for franchises and chains, and a community-led referral program (Indica Trinks). End markets are entirely domestic (Brazil), and revenue is not publicly disclosed.

Name

Trinks.com

Legal name

Trinks Serviços de Internet Ltda.

Website

https://trinks.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Trinks.com is a Brazilian SaaS platform offering online scheduling, CRM, integrated payments, and marketing automation to 44,000+ beauty salons, barbershops, and aesthetic clinics across 5,500+ Brazilian cities, operating as a subsidiary of Stone Pagamentos.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Monthly, semi-annual, and annual subscription plans for access to the platform's core scheduling, CRM, and management features. Plans offered with varying feature sets and fidelity periods (monthly or 6/12 month commitments).
2. Payment Processing Fees: Transaction fees collected through integrated payment processing partnerships with Stone Pagamentos and Pagar.me. Split payment capabilities allow establishments to process card payments and Trinks receives a share of transaction fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trinks.com provides a cloud-based SaaS management platform for beauty and wellness businesses in Brazil, including online appointment scheduling, client management (CRM), integrated payment processing with split-payment capabilities via Stone Pagamentos (Belezinha) and Pagar.me, financial control dashboards, business intelligence (Trinks BI), marketing automation, and a professional mobile app. The platform serves over 44,000 salons, barbershops, aesthetic clinics, and franchise networks across 5,500+ Brazilian cities.

Product overview

Trinks offers a comprehensive salon and spa management ecosystem built around a core platform (Sistema de Gestão Trinks) providing appointment scheduling, financial management, and integrated payments. The platform integrates with Stone Pagamentos/Belezinha for card processing and Pagar.me for split payments. Add-on modules include Trinks BI (analytics), Clube de Assinaturas (subscription management), Autoatendimento (self-service kiosks), Academia Trinks (education), Trinks de Vantagens (partner benefits), Indica Trinks (referral program), and a professional mobile app. The Conecta Trinks API enables third-party integrations. The system serves salons, barbershops, aesthetic clinics, studios, and franchise networks across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Gestão Trinks (Core Platform) A comprehensive salon and spa management system providing online appointment scheduling, financial control, integrated payments, customer management, inventory control, and marketing automation for beauty and wellness businesses in Brazil.
• Agenda Online (Online Scheduling) Automated online scheduling system allowing clients to book appointments 24/7, integrated with Google scheduling for visibility in Google Search and Maps results. Designed for beauty and wellness establishments.
• Belezinha Stone (Integrated POS) Integrated card payment machine (POS) connected directly to the Trinks system, supporting credit, debit, and PIX payments with split capabilities between establishments and professionals, plus automatic commission calculation.
• Conta Digital Trinks Digital bank account integrated with Stone/Pagar.me for receiving payments and managing business finances within the Trinks platform.
• Trinks BI Business intelligence dashboard providing interactive dashboards and automated financial, commercial, product, service, and performance reports with over 130 report types for beauty business analytics.
• Conecta Trinks Integration platform providing API and Webhooks for connecting Trinks with third-party systems, including native connections and partner ecosystem integrations for extended functionality.
• Trinks Profissional App Mobile application for beauty professionals enabling appointment management, client history access, performance reports, and push notifications for client arrivals, available on iOS and Android.

Quantifiable outcome

• 460 million+ appointments booked on the platform
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Stone Pagamentos S/AcoreTechnology or IntegrationPayment processing integration partner enabling Trinks customers to accept card payments directly within the platform. Stone is a major Brazilian payment processor serving SMEs.
• Pagar.mecoreTechnology or IntegrationPayment gateway integration providing split payment capabilities, allowing beauty establishments to split payments between multiple professionals or payment methods.
• Conecta TrinksminorOthersPartner ecosystem program connecting Trinks with complementary service providers and tools for beauty businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindbody: Salon, spa, and fitness studio management SaaS with consumer booking marketplace. Closest direct competitor in category; offers scheduling, CRM, payments, and marketing automation to beauty and wellness businesses globally.
• Vagaro: Salon and fitness business management platform with consumer marketplace for booking. Directly comparable in product scope (scheduling, CRM, payments, marketing) and SMB focus to Trinks.
• Booksy: Appointment booking and business management platform focused on barbershops and beauty salons. Similar two-sided marketplace model with consumer-facing booking app and B2B SaaS for service providers.
• Fresha: Beauty and wellness marketplace with integrated SaaS for salons and barbershops. Closely matches Trinks' combination of consumer booking platform plus B2B management software with integrated payments.
• Treatwell: Online booking marketplace for hair and beauty services with salon management SaaS. Operates across Europe with the same two-sided model connecting beauty consumers to service providers.
• Zenoti: Cloud-based software for salons, spas, and medspas with enterprise-grade features. Comparable in feature depth (scheduling, CRM, payments, BI) and vertical focus on beauty and wellness services.
• Boulevard: Salon and spa management platform offering scheduling, payments, client management, and reporting. Targets premium and mid-market beauty businesses with a feature set that overlaps Trinks' core offering.
• Phorest: Salon and spa software with strong focus on marketing, client retention, and online booking. Comparable SaaS offering for beauty establishments with emphasis on client re-engagement features similar to Trinks' marketing automation.
• Salonized: Cloud-based salon and beauty business management software. Smaller European player offering similar scheduling, CRM, and payment features targeting independent salons and small chains.

Broad incumbents

• Square Appointments: Appointment scheduling module from Block's Square POS ecosystem. Serves beauty and service businesses with broader commerce and payments infrastructure, overlapping with Trinks' SMB scheduling and payment offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/trinksoficial
• Facebookfacebook.com/trinksoficial
• LinkedInlinkedin.com/company/trinks/mycompany
• Instagraminstagram.com/trinksoficial
• TikToktiktok.com/@trinksoficial
• Xx.com/trinksoficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinks.com