B2B Catalyst
- Company typePrivate
- Founded2010
- HeadquartersGoleta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
B2B Catalyst firmographics
Firmographics- Name
- B2B Catalyst
- Legal name
- B2B Catalyst
- Website
- https://b2bcatalyst.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
B2B Catalyst industry classification
Industry- Product category
- GTM Consulting
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where B2B Catalyst is headquartered
LocationHeadquarters
- HQ city
- Goleta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B2B Catalyst business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- GTM Consulting Engagements: Three-tier revenue structure: (1) Free diagnostic to prove value and identify gaps, (2) One-time sprint fees ($10K+) for highest-impact fix built and deployed over 4-8 weeks, (3) Ongoing retainer ($10K/month+) for continuous pipeline improvement with monthly reviews and quarterly priorities. Sprint phase serves as proof before long-term commitment. Retainer is annual with 90-day opt-out.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free diagnostic to identify biggest funnel gap |
| One time/ perpetual license | Multi-year contract | Sprint engagement starting at $10K |
| Subscription | Monthly | Ongoing partnership starting at $10K/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
B2B Catalyst product offering
Product offeringCore offering
B2B Catalyst is a GTM consulting firm that uses an AI-powered analysis engine to process all of a client's sales call recordings, email threads, and CRM deal data at once, identifying the biggest gap in the pipeline and building deployable systems (scored account lists, messaging, and pipeline infrastructure) directly inside the client's existing CRM, sequencer, and dialer. Engagements follow a three-phase model: a free diagnostic, a 4-8 week sprint building the highest-impact fix, and an ongoing partnership for continuous pipeline improvement.
Product overview
B2B Catalyst offers a three-phase GTM consulting service focused on extracting insights from existing sales data and building deployable systems. The core offering consists of: (1) a Free GTM Diagnostic that analyzes all call recordings, emails, and CRM data to identify pipeline gaps; (2) a GTM Sprint that builds and deploys the highest-impact fix (account scoring, messaging, or infrastructure) in 4-8 weeks; and (3) an Ongoing Partnership providing monthly reviews and continuous optimization. All recommendations are derived from the client's own data and deployed directly into their existing CRM, sequencer, and dialer systems rather than delivered as strategy decks.
Differentiator
Problem solved
Functional benefit
Products and services
- Free GTM Diagnostic
Quantifiable outcome
- 65,000 accounts scored at scale from manual process that previously took 2 hours daily per rep
- +4 more outcomes
Companies that use B2B Catalyst
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
B2B Catalyst technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature4 records
B2B Catalyst partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights3 records
B2B Catalyst competitors and assessment
Company assessmentBroad incumbents
- Demandbase: ABM platform providing account identification, targeting, and engagement analytics for B2B sales and marketing teams. Overlaps with B2B Catalyst's account scoring and territory prioritization work at enterprise scale.
- 6sense: ABM and intent data platform helping B2B companies identify in-market accounts and prioritize outbound targeting. Comparable to B2B Catalyst's custom-signal and ICP-mapping capabilities but delivered as enterprise SaaS.
- Chorus.ai (ZoomInfo): Conversation analytics platform (now part of ZoomInfo) that ingests sales calls to surface insights, objection patterns, and coaching opportunities. Overlaps with B2B Catalyst's call recording analysis capabilities as a software incumbent.
- Gong: Conversation intelligence platform that uses AI to analyze sales calls and CRM data for revenue teams. Comparable to B2B Catalyst's core AI analysis technology — Gong operates as a scalable SaaS product, whereas B2B Catalyst provides the analysis as a service.
Direct peers
- Force Management: Enterprise B2B sales consulting firm specializing in sales methodology, value selling, and revenue transformation. Comparable to B2B Catalyst in targeting mid-market and enterprise B2B companies for sales process optimization and GTM enablement engagements.
- Reforge: GTM and product strategy education and consulting platform serving B2B growth-stage companies. Comparable to B2B Catalyst in serving mid-market and enterprise B2B leaders with strategic GTM frameworks and growth programs.
- Winning by Design: B2B sales consulting and training firm that helps SaaS companies build scalable sales processes and playbooks. Directly comparable to B2B Catalyst as a methodology-driven GTM consultancy serving B2B software companies across growth stages.
Emerging players
- Sales Assembly: B2B sales training and enablement platform serving high-growth software companies' sales teams. Comparable to B2B Catalyst's growth-stage ($10-30M ARR) target segment and focus on sales playbook development and ramp acceleration.
- Pavilion: Membership community and learning platform for B2B sales, marketing, and RevOps leaders. Comparable to B2B Catalyst's mid-market and enterprise buyer persona and serves as an indirect channel and competitor for GTM mindshare.
- Aptivio: AI-driven intent data and account prioritization platform for B2B outbound teams. Comparable to B2B Catalyst's custom-signal and AI-qualification capabilities but positioned as a SaaS alternative to manual GTM analysis services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
B2B Catalyst financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2B Catalyst leadership team
Management profileNumber of profiles
B2B Catalyst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2B Catalyst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2B Catalyst
What does B2B Catalyst do?
B2B Catalyst is a GTM consulting firm that uses an AI-powered analysis engine to process all of a client's sales call recordings, email threads, and CRM deal data at once, identifying the biggest gap in the pipeline and building deployable systems (scored account lists, messaging, and pipeline infrastructure) directly inside the client's existing CRM, sequencer, and dialer. Engagements follow a three-phase model: a free diagnostic, a 4-8 week sprint building the highest-impact fix, and an ongoing partnership for continuous pipeline improvement.
Is B2B Catalyst a public or private company?
B2B Catalyst is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B2B Catalyst founded?
B2B Catalyst was founded in 2010. It employs 1 to 10 people.
Where is B2B Catalyst based?
B2B Catalyst is headquartered in Goleta, United States, in the North America region.
How does B2B Catalyst make money?
One revenue line is on record: GTM Consulting Engagements.
Who are B2B Catalyst's main competitors?
Broad incumbents on record are Demandbase, 6sense, Chorus.ai (ZoomInfo) and Gong. Direct peers are Force Management, Reforge and Winning by Design. Emerging players are Sales Assembly, Pavilion and Aptivio.
Does B2B Catalyst have an API?
No public API is recorded for B2B Catalyst.
What industry is B2B Catalyst in?
B2B Catalyst's product category is GTM Consulting. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 5415 and its SIC code is 8742.