Saaya Health

What Saaya Health does

Saaya Health is a Bahrain-headquartered B2B wellbeing platform that delivers culturally tailored mental health, counselling, and nutritional coaching programs to corporate clients, with a particular focus on enterprises operating across MENA and South Asia. The company serves multinational corporates (including Procter & Gamble, Bayer, L'Oreal, Reckitt, Siemens, Deloitte, Foodpanda, Syngenta, Interloop, and Bureau Veritas) alongside blue-collar and migrant workforces in industries such as construction, oil and gas, and agriculture. Across its client base, Saaya covers more than 280,000 lives in seven countries through 27 corporate contracts, supported by a network of 200-plus counsellors speaking 10-plus languages and a 24/7 hotline operating in 7-plus languages.

The product suite is organized around three core offerings: an Executive Employee Assistance Program (EAP) for white-collar employees, a Blue Collar Solutions program for migrant and frontline workers, and an AI-supported Nutritional Coaching module. Service delivery runs through custom mobile applications, secure EU GDPR-compliant video conferencing, on-site workshops, and HR-facing surveys and assessments. The Nutritional Coaching module features a plug-and-play Nutrition AI-Assistant that can be integrated into client applications and incorporates real-time data from continuous glucose monitors and other wearables; Saaya also offers custom AI model training as a professional service to enterprise clients. The company does not publish proprietary model details, patents, or research output.

Commercially, Saaya operates a subscription-based enterprise model with quote-based pricing customized per organization, complemented by professional services for AI integration. Go-to-market is direct enterprise field sales supported by a content-marketing funnel (blog, LinkedIn, Facebook, Instagram) and a 2025 distribution partnership with ISN's ISNetworld learning management system, which positions Saaya's mental health and safety-compliance courses in front of a global contractor audience. Additional distribution includes co-developed psychoeducational content with The Citizens Foundation Pakistan and Zindagi Trust, extending the platform into educational institutions. The company reports 1-10 core employees and no disclosed equity funding amounts, suggesting a lean operating model that relies on its outsourced counsellor network for service delivery.

Name

Saaya Health

Legal name

Saaya Health

Website

https://saayahealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Saaya Health is a Bahrain-based B2B wellbeing platform delivering culturally tailored mental health, counselling, and AI-supported nutritional coaching programs to corporate clients, with a focus on MENA and South Asia workforces including blue-collar and migrant employees.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs / Corporate Mental Health Services

NAICS

Other Individual and Family Services (62419)

SIC

Services-Health Services (8000)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Employee assistance programs
• Corporate mental health
• Multilingual counselling services
• Blue-collar worker welfare
• AI nutritional coaching

Headquarters

HQ city

Manama

HQ country

Bahrain

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Enterprise EAP Subscriptions: Subscription-based Employee Assistance Program services sold to corporations for their workforce wellbeing. Services include counselling, workshops, nutritional coaching, and assessments tailored to organizational needs.
2. Blue-Collar Worker Welfare Programs: Specialized wellbeing programs for blue-collar workers in industries including construction, oil & gas, and agriculture, provided as enterprise contracts
3. AI Training and Integration Services: Custom AI model training and integration services for corporate clients to deploy AI solutions on wearables and burnout tracking

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Saaya Health delivers tailored B2B employee wellbeing programs to corporations, combining multilingual psychological counselling, 24/7 hotlines, workshops, surveys, and AI-powered nutritional coaching. Its core offerings are Executive EAP for white-collar employees, Blue-Collar Solutions for migrant and industrial workers, and an AI-driven Nutritional Coaching platform, all delivered through custom mobile applications and secure video conferencing.

Product overview

Saaya Health operates as a multi-module wellbeing platform offering three core programs: Executive EAP (Employee Assistance Program) for white-collar employees, Blue Collar Solutions for blue-collar and migrant workers, and Nutritional Coaching featuring AI-powered capabilities. These programs are supported by complementary modules including 24/7 multilingual hotline, workshops and trainings, surveys and assessments, and counselling services. The platform leverages AI for nutritional coaching through a Nutrition AI-Assistant that can be integrated into client systems. Services are delivered via mobile applications and video conferencing, covering 280K+ people across 7 countries with 27 corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive EAP Bespoke Employee Assistance Program for white-collar/executive employees featuring multicultural counselling, mobile applications, trainings, HR support, AI-powered data analytics, and nutritional wellbeing services. Designed for large corporations seeking comprehensive employee wellbeing solutions.
• Blue Collar Solutions Specialized wellbeing program for blue-collar and migrant workers covering mental health, safety awareness, 24/7 hotline support in 7+ languages, customized trainings, and AI-powered nutritional coaching. Targeted at industrial sectors including construction, oil & gas, agriculture, and manufacturing.
• Nutritional Coaching AI-powered nutritional coaching program staffed by clinical nutritionists and doctors, featuring a Nutrition AI-Assistant with plug-and-play integration capabilities, real-time data tracking from continuous glucose monitors (CGMs), and consultations with healthcare professionals. Targeted at corporate clients seeking nutritional wellbeing services for their employees.

Quantifiable outcome

• 280K+ people covered in 7 countries
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• ISN (Information Services Network)coreChannel Partner/ Reseller/ Distributor · 16 December 2025Saaya Health was added as one of 14 global training providers to ISN's Learning Management System (ISNetworld). The partnership expands access to Saaya's accredited mental health and wellbeing courses, supporting safety compliance and worker readiness across industries. ISN is a global contractor and supplier information management company.
• The Citizens Foundation (TCF) PakistancoreStrategic or Co-development PartnerCollaboration to develop culturally relevant social and emotional learning content for school children in Pakistan. Saaya provides psychoeducational content delivered through TCF's distance learning educational magazine 'Ilm Ke Aangan', reaching 30,000 students per issue across 8 issues.
• Zindagi TrustcoreStrategic or Co-development PartnerCollaboration to deliver psychoeducational content on emotional health and coping skills for students in Pakistan. Content is delivered through technology-based scripted voice notes as part of remote learning curriculum, reaching 3,100 students.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: BetterHelp is one of the largest online counselling platforms, increasingly serving employer-sponsored plans; comparable as a major online counselling provider in the same broader category.
• Calm: Calm is a major mental wellness brand offering meditation and sleep apps with a growing B2B channel; comparable as a broader incumbent in workplace mental wellness.
• Headspace Health: Headspace (post-Ginger merger) is a large consumer-and-employer mental health platform with broader geographic reach and a stronger B2C brand; overlaps with Saaya in employer wellbeing.

Emerging players

• Wysa: Wysa offers AI-driven mental health chatbot support for employers and health plans — an emerging player with partial overlap to Saaya's AI-augmented wellbeing offerings.
• Meru Health: Meru Health provides digital mental health programs (therapy, coaching, mindfulness) for employers and health plans, comparable as a B2B digital mental health platform.

Direct peers

• Modern Health: Modern Health is a B2B mental health platform combining EAP, therapy, coaching, and wellness programs for enterprise customers — closely aligned with Saaya's integrated wellbeing platform.
• Lyra Health: Lyra Health is a leading B2B mental health and EAP platform serving large global enterprises, directly comparable to Saaya's corporate EAP offering in product model and target buyer.
• Spring Health: Spring Health provides precision mental health benefits to employers, combining EAP with therapy and coaching, directly competing with Saaya in the corporate wellbeing category.

Regional players

• Altibbi: Altibbi is a major MENA telehealth platform serving consumers and corporate clients; comparable as a regional digital health player operating in the same geography.
• Shezlong: Shezlong is a leading Arabic-language online mental health platform serving Egypt and the wider MENA region — the most direct regional peer in Saaya's home geography and language focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saayahealth
• LinkedInlinkedin.com/company/saaya-healthcare
• Instagraminstagram.com/saayahealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saaya Health