Mackenzie
Mackenzie Limited is a private US direct-to-consumer e-commerce company that sells frozen gourmet foods — including smoked salmon, appetizers, entrées, complete dinners, and gift collections — shipped nationwide to individual consumers and corporate gift buyers.
- Company typePrivate
- Founded-
- HeadquartersOwings Mills, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mackenzie does
Mackenzie Limited is a privately held US-based e-commerce company that sells frozen gourmet foods directly to consumers nationwide. Headquartered in Owings Mills, Maryland, with 11-50 employees, the company operates its own Shopify storefront at mackenzieltd.com and supports customers through a virtual assistant chatbot called "Kenzie." Its catalog spans smoked salmon, appetizers, soups, entrées, side dishes, complete dinners, brunch items, sweets, and curated gift collections, with per-item pricing ranging from under $30 to over $700 (caviar products priced up to $729.95). Two signature sub-brands anchor the assortment: Mackenzie Scottish Smoked Salmon (cured in Scotland, smoked with oak and whisky barrels) and Ducktrap River Smoked Salmon (Maine-based, with a stated 20+ year heritage using maple, oak, cherry, and apple woods). The company has accumulated approximately 48,976 customer reviews with an average rating of 4.4 stars.
The business model is primarily direct-to-consumer one-time transactions, complemented by a corporate gifting program, gift cards, licensed themed collections (including Harry Potter™ and Ted Lasso™), and seasonal/occasion collections. Customer segments include individual consumers, gift givers, corporate gifting buyers, and comfort/care gift buyers. Products are shipped nationwide via insulated coolers with dry ice, with most orders shipping within two business days. Marketing is supported by a Digital Catalog, an "The Inside Dish" blog, and an active social media presence. The company has not disclosed revenue, funding, ownership details, management team, patents, or certifications in the input data.
Mackenzie firmographics
Firmographics- Name
- Mackenzie
- Legal name
- Mackenzie Limited
- Website
- https://mackenzieltd.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mackenzie Limited is a private US direct-to-consumer e-commerce company that sells frozen gourmet foods — including smoked salmon, appetizers, entrées, complete dinners, and gift collections — shipped nationwide to individual consumers and corporate gift buyers.
- Ownership category
- akta.pro rank
Mackenzie industry classification
Industry- Product category
- Specialty Frozen Foods
- NAICS
- Specialty Food Retailers (4452), Fish and Seafood Retailers (44525)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Frozen Prepared Meals Retail (CRAHAJAE)
- akta.pro secondary industries
- Online Cold-Chain & Frozen Food Delivery (AFAIAMAL), Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA), Frozen Snacks & Appetizers (CRADADAD), Frozen Prepared Meals & Ready-to-Eat Storage (TLALACAB)
Keywords
Where Mackenzie is headquartered
LocationHeadquarters
- HQ city
- Owings Mills
- HQ country
- United States
- HQ region
- North America
Markets served
Mackenzie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Frozen Gourmet Food Sales: Primary revenue stream from selling frozen prepared meals, appetizers, seafood, meats, sides, desserts, and gourmet foods directly to consumers through their e-commerce website. Products range from individual items to complete dinners for 2-5+ people. Sales are one-time transactions with no subscription required.
- Corporate Gifting Program: Dedicated corporate gifting program for B2B customers. Corporate customers can contact [email protected] for bulk orders and customized gifting solutions.
- Gift Cards: Digital and potentially physical gift cards available for purchase, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value items under $30 |
| Unit Pricing | Pay-as-you-go | Mid-range gourmet items $30-$100 |
| Unit Pricing | Pay-as-you-go | Premium gourmet items $100-$200 |
| Unit Pricing | Pay-as-you-go | Ultra-premium items over $200 |
| Subscription | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Mackenzie product offering
Product offeringCore offering
Mackenzie Limited is a direct-to-consumer e-commerce retailer of premium frozen gourmet foods delivered nationwide across the United States. Its catalog spans smoked salmon (Mackenzie Scottish and Ducktrap River brands), appetizers, soups and stews, entrées, side dishes, complete dinners, brunch items, desserts, and gift collections, complemented by a dedicated corporate gifting program and gift cards. Orders are shipped frozen in insulated coolers with dry ice through a self-serve online storefront.
Product overview
Mackenzie Limited is a gourmet food and prepared meals company offering a diverse portfolio of frozen gourmet foods delivered directly to consumers. The company operates two primary smoked salmon brands - Mackenzie Scottish Smoked Salmon (cured in Scotland with oak and whisky barrel smoking) and Ducktrap River Smoked Salmon (Maine-based, 20+ year tradition with maple/oak/cherry/apple wood smoking). The core product lineup spans Smoked Salmon, Appetizers (Individual, Assortments, Dips & Spreads, Cheese, Caviar), Soups & Stews, Entrées (Seafood, Beef, Poultry, Pork & Lamb, Vegetarian, Pasta), Side Dishes, Complete Dinners (for Two, Four, 5+), Brunch items (Ready to Bake, Individual, Party Fare, Thaw & Serve, Pastries), and Sweets (Cakes, Pies, Individual, Chocolate, Cookies). The company also offers a robust Gift program with items categorized by price point (Under $60, Under $100), Corporate gifting, and licensed themes (Harry Potter, Ted Lasso). Products are designed for easy preparation - many requiring minimal to no cooking - making entertaining and everyday meals effortless. Notable signature items include Beef Wellington, Jumbo Lump Crab Cakes, Limoncello Cake, Smith Island Cake, and premium Caviar collections. The company maintains a digital catalog and ships nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Ducktrap River Smoked Salmon: Premium quality smoked salmon brand from Maine, cold-smoked using maple, oak, cherry, and apple woods. Has been creating the very best smoked salmon for more than 20 years.
- Mackenzie Scottish Smoked Salmon
Products and services
- Mackenzie Scottish Smoked Salmon Premium Scottish-style cold-smoked salmon cured in Scotland and pre-sliced, smoked over oak and whisky barrels for a distinct smoky flavor; sold as a flagship signature brand.
- Ducktrap River Smoked Salmon Atlantic salmon cold-smoked for over 20 years using an original recipe brine with maple, oak, cherry, and apple woods; sold as a heritage smoked salmon brand within the Mackenzie catalog.
- Appetizers Collection of gourmet frozen appetizers including individual items, assortments, dips and spreads, cheeses, and caviar for easy entertaining.
- Soups & Stews Hearty gourmet frozen soups and stews such as Chicken Noodle Soup, French Onion Soup, Hearty Soups Sampler, and Seafood Soup Sampler.
- Entrées Ready-made gourmet frozen entrées spanning seafood, beef, poultry, pork and lamb, vegetarian, and pasta and risotto options for effortless entertaining.
- Side Dishes Prepared frozen side dishes including casseroles, individual sides, vegetables, and breads such as Macaroni & Cheese Casserole, Twice Baked Potatoes, and Cheddar & Chive Rolls.
- Complete Dinners Complete multi-course frozen gourmet dinners for two, four, or 5+ people, including complete holiday dinners.
- Brunch Gourmet brunch offerings including ready-to-bake pastries, individual brunch items, party fare, thaw-and-serve items, and pastries.
- Sweets Gourmet desserts including cakes, pies, individual sweets, thaw-and-serve options, chocolate, and cookies crafted with premium ingredients.
- Caviar Collection Wild and sustainable caviar collection including domestic and imported varieties such as American Beluga, Hackleback, Paddlefish, Royal Osetra, and Siberian Sevruga.
- Gifts Luxury gourmet food gift collections spanning items under $60, items under $100, baskets and collections, corporate gifting, gift cards, and themed collections including Harry Potter™ and Ted Lasso™.
- Corporate Gifting Program Dedicated B2B program offering bulk gourmet food gift orders and customized gifting solutions for corporate customers via [email protected].
- Gift Cards Gift cards available for purchase to give as gifts to friends, family, or colleagues.
Quantifiable outcome
- 48,976 verified customer reviews with 4.4 star average rating
- +3 more outcomes
Companies that use Mackenzie
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Mackenzie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mackenzie partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights4 records
Mackenzie competitors and assessment
Company assessmentDirect peers
- Goldbelly: Goldbelly is a DTC e-commerce marketplace specializing in iconic, regional, and gourmet foods shipped nationwide. It is the closest direct peer to Mackenzie given the overlapping value proposition of curating premium, ready-to-heat American gourmet foods for at-home entertaining and gifting.
- Omaha Steaks: Omaha Steaks is a long-established DTC frozen gourmet meat and seafood retailer with nationwide shipping and strong gifting orientation. It directly competes with Mackenzie in premium frozen entrées, complete dinners, and gift baskets.
- Harry & David: Harry & David is a heritage mail-order gourmet food and gift retailer (famous for pears, baked goods, and gift towers). Mackenzie is highly comparable on the gifting-first DTC frozen gourmet model with strong holiday seasonality.
- Lobster Anywhere: Lobster Anywhere is a DTC specialty seafood retailer shipping premium frozen lobster and seafood nationwide. It directly competes with Mackenzie on signature seafood items such as lobster tails, crab cakes, and Surf & Turf dinners.
Broad incumbents
- Williams Sonoma: Williams Sonoma operates a large DTC and retail business in premium kitchen and gourmet food, including frozen prepared meals and curated gifts. It is a broader incumbent overlapping Mackenzie's premium home-entertaining and gifting customer base.
- 1-800-Baskets.com / 1-800-Flowers: 1-800-Baskets is a leading online gift-basket aggregator selling gourmet food, wine, and gift towers for every occasion. Mackenzie competes head-on in the corporate and personal gourmet gifting segment.
- Sur La Table: Sur La Table is a specialty retailer with a strong food and entertaining assortment including frozen and prepared items. It overlaps with Mackenzie on the home-entertaining gourmet customer across DTC and physical retail.
Emerging players
- FreshDirect: FreshDirect is an online grocer offering prepared meals, seafood, and specialty foods with home delivery. While focused on perishable grocery rather than pure DTC, it overlaps with Mackenzie on premium seafood and prepared-meal categories.
- Crowd Cow: Crowd Cow is a DTC specialty meat and seafood retailer delivering curated, high-protein items to consumers. It overlaps with Mackenzie's premium beef, poultry, and seafood assortment and DTC gifting positioning.
- Sun Basket / Blue Apron: Blue Apron and similar meal-kit services target the same 'restaurant-quality at home' use case Mackenzie addresses, albeit with subscription kits rather than frozen heat-and-serve. They compete for the same at-home entertaining and gourmet customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mackenzie social profiles
Digital presenceMackenzie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mackenzie leadership team
Management profileNumber of profiles
Mackenzie subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mackenzie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mackenzie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mackenzie
What does Mackenzie do?
Mackenzie Limited is a direct-to-consumer e-commerce retailer of premium frozen gourmet foods delivered nationwide across the United States. Its catalog spans smoked salmon (Mackenzie Scottish and Ducktrap River brands), appetizers, soups and stews, entrées, side dishes, complete dinners, brunch items, desserts, and gift collections, complemented by a dedicated corporate gifting program and gift cards. Orders are shipped frozen in insulated coolers with dry ice through a self-serve online storefront.
Is Mackenzie a public or private company?
Mackenzie is a private company. It is classified as unknown and is currently operating.
When was Mackenzie founded?
Mackenzie was founded in -1. It employs 11 to 50 people.
Where is Mackenzie based?
Mackenzie is headquartered in Owings Mills, United States, in the North America region.
How does Mackenzie make money?
Three revenue lines are on record. Direct-to-Consumer Frozen Gourmet Food Sales are the primary driver. The others are corporate Gifting Program and gift Cards.
Who are Mackenzie's main competitors?
Direct peers on record are Goldbelly, Omaha Steaks, Harry & David and Lobster Anywhere. Broad incumbents are Williams Sonoma, 1-800-Baskets.com / 1-800-Flowers and Sur La Table. Emerging players are FreshDirect, Crowd Cow and Sun Basket / Blue Apron.
Does Mackenzie have an API?
No public API is recorded for Mackenzie.
What industry is Mackenzie in?
Mackenzie's product category is Specialty Frozen Foods. Its primary akta.pro industry code is CRAHAJAE, Frozen Prepared Meals Retail, with a secondary code of AFAIAMAL, Online Cold-Chain & Frozen Food Delivery. Its NAICS code is 4452 and its SIC code is 5400.