Mabel

What Mabel does

Mabel, doing business as Calyx Health, Inc., is a healthcare technology platform that automates Medicare beneficiary enrollment and engagement for value-based care organizations. The company was founded in 2019 and is headquartered in Irvine, California. Its core offering is an end-to-end voluntary alignment engine that handles campaign execution, response processing, analytics, and CMS compliance auditing for ACOs participating in LEAD, ACO REACH, MSSP, and GUIDE programs. The platform extends into Beneficiary Notification Letters (BNLs/BINs) for MSSP compliance, a HEDR/SDoH Survey Tool that supports all three CMS-approved screeners, a real-time Mabel Dashboard for analytics, and the trademarked "Letters From Your Doctor™" trusted-messenger outreach mechanism. Additional modules cover Medicare Advantage provider channel marketing, Medicaid MCO EPSDT outreach, and GUIDE-specific assessment data collection. Underlying technology includes automated CMS CCLF file parsing and ingestion, SVA form processing with a sub-1% preventable rejection rate, USPS Mail API tracking for undeliverable addresses, CASS-certified address verification, and EMR data crosswalking into CMS submission formats. The platform is SOC 2 Type II certified and HIPAA compliant under a BAA framework.

Mabel operates as a direct enterprise sales organization selling subscriptions to ACOs and health plans through demo-led engagement, with no public pricing disclosed and annual billing per company notes. Reported customer outcomes include 30%+ increases in aligned lives over 12 months for ACO REACH partners, 10x ROI versus in-house teams, 6x-19x ROI on SDoH reporting, and 50% reductions in timeliness rate processing for a Medicaid partner. The company is trusted by 1 in 3 ACO REACHs and references 35 ACO REACH partners, 500+ providers, and 366,000 beneficiaries covered for SDoH data collection in PY25. Founded by Abhas Gupta (CEO) and Kevin Matulef (CTO), Mabel appears to operate with a lean 1-10 person team while processing 750,000+ voluntary alignments and millions of mail pieces annually, indicating a high-automation, software-led service model.

Name

Mabel

Legal name

Calyx Health, Inc.

Website

https://getmabel.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mabel is a healthcare technology platform that automates Medicare beneficiary voluntary alignment, compliance notifications, and SDoH data collection for ACOs and health plans participating in CMS value-based care programs including LEAD, ACO REACH, MSSP, GUIDE, Medicare Advantage, and Medicaid.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Automation for Value-Based Care

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

MA Care Coordination & Utilization Management (UM) Programs (HLAEACAK)

akta.pro secondary industry

Medicare Advantage (MA) Plans (FSAIAGAA)

Keywords

• Healthcare marketing automation
• Voluntary alignment platform
• ACO beneficiary engagement
• SDoH data collection
• Value-based care software

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. ACO Voluntary Alignment Services: Mabel provides end-to-end voluntary alignment solutions for ACOs including LEAD, ACO REACH, MSSP, and GUIDE programs. Services include campaign execution, response processing, analytics, and compliance auditing. Revenue likely follows a subscription or per-campaign pricing model based on aligned lives or volume processed.
2. Health Plan Member Outreach: Multi-channel member outreach services for Medicare Advantage and Medicaid health plans including EPSDT timeliness outreach, beneficiary notifications, and member engagement campaigns. Services support state reporting requirements.
3. Beneficiary Notification Letters: Compliance-focused notification letter services for MSSP ACOs including email-first delivery, mail tracking, and address verification using USPS API.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mabel is a SaaS marketing automation platform purpose-built for ACOs and health plans to enroll and engage Medicare beneficiaries in value-based care programs. Its core offering covers the full voluntary alignment lifecycle — campaign execution across mail, email, SMS, and in-clinic touchpoints; SVA form processing and CMS submission; beneficiary information notices; and SDoH/HEDR health survey collection — with a real-time analytics dashboard and audit-ready recordkeeping for CMS compliance.

Product overview

Mabel is a healthcare technology platform built as a unified SaaS solution for ACOs and health plans to enroll and engage Medicare beneficiaries in value-based care programs. The platform is organized around a core voluntary alignment engine supported by several integrated modules: the primary Voluntary Alignment and Mabel Dashboard analytics platform for LEAD, ACO REACH, and GUIDE programs; Beneficiary Information Notices (BINs) / Beneficiary Notification Letters (BNLs) for MSSP and general CMS compliance; Health Surveys / HEDR Survey Tool for SDoH data collection using CMS-approved screeners; Letters From Your Doctor™ as a trusted-messenger outreach mechanism; and SVA Forms Processing for automated form handling. Additional modules cover Medicare Advantage Provider Channel Marketing, Medicaid Member Outreach & Engagement, and GUIDE-specific workflow support. All modules share the Mabel Dashboard for real-time analytics and CMS audit-ready record-keeping.

Differentiator

Problem solved

Functional benefit

Brands

• Letters From Your Doctor: A trusted-messenger approach where Mabel sends letters, emails, and SMS to Medicare beneficiaries on behalf of their doctor to drive higher response rates.

Products and services

• Voluntary Alignment Platform End-to-end voluntary alignment solution handling campaign execution, response processing, submission preparation, and auditing for ACO programs including LEAD, ACO REACH, MSSP, and GUIDE. Supports multi-channel outreach across mail, email, QR code/web, and in-person channels.
• MSSP Beneficiary Information Notices (BINs) Automates the distribution of required compliance notices (Beneficiary Information Notices / Beneficiary Notification Letters) for MSSP ACOs, handling file parsing, email and/or mailing, and tracking to ensure delivery accurately, on time, and in compliance with CMS guidelines.
• Health Surveys / SDoH Data Collection Handles the full survey lifecycle for Social Determinants of Health (SDoH) screenings, NPS, and custom surveys — distribution, response processing, and CMS-formatted reporting — supporting all three CMS-approved screeners across ACO REACH, Medicare Advantage, and Medicaid programs.
• Medicare Advantage Provider Channel Marketing Provider channel marketing solution enabling Medicare Advantage payers to send letters and emails on behalf of providers to grow MA enrollment, with EMR-based patient segmentation, API-driven print automation, multilingual outreach, and real-time campaign performance tracking.
• Medicaid Member Outreach & Engagement Multi-channel member outreach platform for Medicaid health plans and MCOs supporting EPSDT timeliness campaigns, care gap closure, state-mandated reporting, and member-level tracking across SMS, email, and mail with simplified monthly data file reporting.
• GUIDE Voluntary Alignment & Assessment Data Collection Voluntary alignment and assessment data collection solution for the Guiding an Improved Dementia Experience (GUIDE) Model, supporting diagnosis attestations, required assessments (PAAF, ZBI-22, PROMIS-10), HRSN data capture, and beneficiary notification letters.

Quantifiable outcome

• 30% increase in aligned lives over 12 months for ACO REACH partners
• +9 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SensibaminorOthersIndependent audit firm that performed Mabel's SOC 2 Type II audit. Sensiba is an AICPA-affiliated CPA firm providing compliance auditing services.
• DratacoreTechnology or IntegrationCompliance automation platform used by Mabel to continuously monitor 100+ internal security controls and maintain SOC 2 compliance posture with automated alerts and evidence collection.
• USPScoreTechnology or IntegrationUSPS Mail API integration enables electronic tracking of mail delivery and identification of undelivered addresses, eliminating manual scanning of returned envelopes for compliance documentation.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aledade: Aledade operates a value-based care platform helping independent primary care practices form and operate ACOs (REACH, MSSP). It is a direct competitor in ACO enablement and population health, overlapping with Mabel on beneficiary alignment and CMS compliance workflows.
• Privia Health: Privia Health enables physician groups to participate in value-based care programs including ACOs and Medicare Advantage. Comparable to Mabel in helping providers manage attributed lives, CMS reporting, and payer-provider alignment workflows.
• Pearl Health: Pearl Health is a primary care enablement company supporting ACO REACH and MSSP participants with risk-bearing performance tooling. Directly comparable to Mabel as both compete for ACO REACH technology and alignment support spend.
• Arcadia: Arcadia provides a value-based care analytics and population health platform for ACOs, health plans, and provider groups. Overlaps with Mabel on CMS data integration, quality reporting (including HEDR/SDoH), and beneficiary-level analytics for ACO customers.
• Innovaccer: Innovaccer offers a healthcare data activation platform used by ACOs and health plans for unified patient records, quality reporting, and care management. Comparable to Mabel around CMS quality program execution and value-based care reporting infrastructure.
• Lightbeam Health Solutions: Lightbeam provides population health management and ACO analytics, including MSSP and REACH reporting. Directly comparable to Mabel in serving ACO customers needing CMS-compliant data aggregation and beneficiary engagement workflows.
• mPulse Mobile: mPulse Mobile delivers multi-channel healthcare engagement (SMS, email, IVR, mail) for payers and providers, including Medicare and Medicaid outreach. Comparable to Mabel on the messaging/engagement layer and beneficiary outreach infrastructure for health plans.
• Welltok: Welltok (Virgin Pulse) provides consumer and member engagement platforms for health plans and providers, including Medicare populations. Comparable to Mabel on multi-channel outreach, member engagement campaigns, and compliance-driven health plan communications.

Broad incumbents

• Health Catalyst: Health Catalyst is a healthcare data and analytics platform used by health systems and ACOs for quality, cost, and CMS program performance. A broader incumbent that overlaps with Mabel in ACO quality/reporting enablement but operates a much wider portfolio.
• Agilon Health: Agilon Health is a publicly traded Medicare Advantage value-based care platform partnering with primary care physicians. Operates in an adjacent layer of the value-based care ecosystem and competes for similar ACO/MA relationships as Mabel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getmabel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mabel