Douglah Designs

What Douglah Designs does

Douglah Designs is a privately held, founder-owned interior design-build firm established in 1997 by Leila Douglah and headquartered in Lafayette, California. The company operates two integrated lines: a full-service design-build remodeling studio and the 3,000 square foot Luxe Home retail showroom. Its core technology is an integrated design-build process in which an in-house team of 25+ professionals — including interior designers, product specialists, and a full construction crew — manages projects from initial discovery through construction completion, providing single-source responsibility for the client.

The firm serves two primary customer segments. The dominant segment is affluent East Bay homeowners seeking high-end kitchen, bathroom, whole-house, and exterior remodeling, with project budgets typically ranging from approximately $100,000 for entry-level work to over $2 million for complex renovations, priced at $300-$600 per square foot for mid-range and $500-$1,000 per square foot for luxury projects. The secondary segment is trade professionals — contractors, architects, and interior designers — who use Luxe Home as a curated product source and design consultation partner. The showroom carries eleven luxury product categories (cabinetry, tile, lighting, plumbing, decorative hardware, countertops, flooring, furnishings, window coverings, wallpaper, and trade-only textile lines such as the Kravet family of brands) at 15-30% off retail, generating a second hardware-sales revenue stream layered on top of design and construction fees.

The business model combines professional services revenue (design fees plus construction costs) with hardware retail revenue (showroom product sales). Go-to-market is sales-led, beginning with free Calendly discovery calls, in-home consultations, design agreements, and full project management, supplemented by content marketing (blog, Instagram, Facebook, YouTube, Houzz, Pinterest, LinkedIn) and earned media (Dwell, Inc. Magazine, Diablo Magazine). Service coverage spans ten East Bay cities; the firm reports 95% on-time on-budget delivery and 99% client satisfaction across its 25+ year operating history and 50+ five-star reviews.

Name

Douglah Designs

Legal name

Douglah Designs

Website

https://douglahdesigns.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Douglah Designs is a Lafayette, California-based interior design-build firm founded in 1997, serving affluent East Bay homeowners with full-service luxury remodeling and operating the 3,000 sq ft Luxe Home retail showroom.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118), Interior Design Services (541410)

SIC

General Bldg Contractors - Residential Bldgs (1520), Retail-Furniture Stores (5712)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Kitchen Permitting, Design & Project Management (HSAPAAAK), Interior Design Services (BPAHAKAB), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Interior design services
• Home remodeling
• Kitchen renovation
• Bathroom renovation
• Design-build services

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Design-Build Remodeling Services: Full-service interior design and construction management for luxury home remodels including kitchens, bathrooms, living spaces, and whole-house renovations. Revenue generated through design fees and construction costs.
2. Product Showroom Sales: Luxe Home showroom sells luxury home improvement products including cabinetry, tile, lighting, plumbing, countertops, flooring, window coverings, wallpaper, furnishings, and decorative hardware. Products available at 15-30% off retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Douglah Designs is an interior design-build firm providing full-service luxury home remodeling including whole-house remodels, kitchen and bathroom renovations, additions, facade improvements, and bespoke interior design, delivered by an integrated in-house team of 25+ designers, product specialists, and construction professionals. The company also operates Luxe Home, a 3,000 sq ft retail showroom in Lafayette, CA selling luxury home improvement products including cabinetry, tile, lighting, plumbing, countertops, flooring, window coverings, wallpaper, furnishings, and decorative hardware at 15-30% below retail pricing.

Product overview

Douglah Designs operates as a dual-offering company consisting of a full-service interior design-build remodeling studio and a retail products showroom called Luxe Home. The design-build division provides concept-to-completion remodeling services including interior design, whole-house remodels, and specialized kitchen and bathroom renovations, delivered through an integrated in-house team of designers and construction professionals. The Luxe Home showroom is a 3,000 square foot retail showroom in Lafayette, CA that sells luxury home improvement products at 15-30% off retail pricing. The product portfolio spans eleven categories: cabinetry, tile, lighting, plumbing, decorative hardware, countertops, flooring, furnishings, window coverings, wallpaper, and specialty products like Hammerton Studio lighting, Jeffrey Court tiles, Pure SPC flooring, and Kravet fabrics and wallcoverings. The company also publishes educational blog content about home remodeling products and design trends.

Differentiator

Problem solved

Functional benefit

Brands

• Luxe Home: A 3,000 square foot luxury home products showroom offering plumbing, tile, lighting, cabinetry, countertops, flooring, window coverings, wallpaper, furnishings, and decorative hardware. Founded by Leila Douglah as an extension of the design-build studio.

Products and services

• Design-Build Remodeling Services Full-service interior design-build remodeling for residential clients across the East Bay, covering whole-house remodels, kitchen and bathroom renovations, additions, and facade improvements. Delivered by an integrated in-house team of designers and construction professionals under a single contract, with one-year follow-up quality assurance.
• Interior Design Services Full-service interior design for residential clients across the East Bay, transforming homes with bespoke materials, layered textures, spatial planning, and curated furnishings under the direction of founder Leila Douglah.
• Kitchen Remodeling Luxury kitchen remodeling services for residential clients, including high-end countertops, designer backsplashes, smart appliance integration, bespoke lighting, and custom cabinetry, with over 25 years of project experience.
• Bathroom Remodeling Bespoke bathroom remodeling services for residential clients, featuring custom vanities, sculptural soaking tubs, frameless showers, heated floors, steam showers, and elegant lighting integrated into a single design-build project.
• Luxe Home Showroom A 3,000 sq ft luxury home products showroom in Lafayette, CA offering curated high-end home improvement products including plumbing, tile, lighting, cabinetry, flooring, countertops, window coverings, wallpaper, furnishings, and decorative hardware at 15-30% below retail pricing, with in-store design support and white-glove guided shopping for homeowners, contractors, architects, and interior designers.

Quantifiable outcome

• 95% on-time, on-budget project success rate
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Jeffrey CourtcoreStrategic or Co-development Partner · 18 September 2024Jeffrey Court is a tile manufacturer specializing in mosaic tiles. They are featured as one of the East Bay tile showroom's favorite brands. Their tiles include glass mosaics, ceramic mosaics, porcelain tiles, and natural stone mosaics. The partnership provides customers access to high-quality mosaic tiles for kitchen backsplashes, bathroom walls, and other design applications.
• Hammerton StudiocoreStrategic or Co-development Partner · 23 May 2024Hammerton Studio is a renowned lighting manufacturer featured in the Douglah Designs spotlight blog. Their lighting fixtures are showcased in the Luxe Home showroom and used in Douglah Designs remodeling projects. Hammerton Studio is known for artisanal craftsmanship with a 'Ten Inch Rule' principle ensuring impeccable quality. They offer ceiling lights, chandeliers, wall sconces, outdoor lighting, and custom creations including custom-blown glass and metal finish options.
• Pure SPCminorStrategic or Co-development Partner · 1 November 2021Pure SPC (Stone Plastic Composite) is a flooring material offered at Luxe Home. It features three layers: high-quality vinyl top layer, plastic composite with natural stone additives core, and balancing paper moisture barrier. Pure SPC is 100% waterproof, dent-resistant, and comes with a 25-year residential warranty. It uses a click-and-lock installation system and can be installed over heated floor systems.
• GRAFFcoreStrategic or Co-development Partner · 28 November 2018GRAFF is a luxury plumbing fixtures manufacturer whose products are featured in the Luxe Home showroom. Products include the Sospiro Contemporary Bridge Bar/Prep Faucet in Polished Chrome. GRAFF is known for innovative and designer-focused plumbing solutions.
• KALLISTAcoreStrategic or Co-development PartnerKALLISTA is a luxury plumbing fixtures and fittings brand available at Luxe Home. Their products include faucets in brushed nickel and other premium finishes. KALLISTA is known for classic aesthetics suitable for contemporary or transitional homes.
• California FaucetscoreStrategic or Co-development PartnerCalifornia Faucets is a plumbing fixtures manufacturer featured at Luxe Home. Products include the DAVOLI Series Pull-Down Kitchen Faucet in Oil Rubbed Bronze finish. California Faucets offers traditional aesthetics for homeowners seeking classic or Mediterranean-style designs.
• Native TrailsminorStrategic or Co-development PartnerNative Trails is a manufacturer featured at Luxe Home, known for products like the Santorini Copper Bathtub in Brushed Nickel. They specialize in handcrafted home products with artisanal quality.
• Ashley Norton HardwarecoreStrategic or Co-development PartnerAshley Norton Hardware is a decorative hardware manufacturer available at Luxe Home. Products include the Colonial Lever in Polished Nickel. They offer high-quality hardware for cabinetry and doors.
• RohlcoreStrategic or Co-development PartnerRohl is a plumbing fixtures manufacturer featured in Douglah Designs shower system installations. Their products include shower valves and accessories for luxury bathroom remodels.
• KravetcoreStrategic or Co-development PartnerKravet is a comprehensive textile and furnishings resource offering fabrics, furniture, wallcoverings, trimmings, carpets, and accessories through a trade-only model. Luxe Home provides homeowners access to Kravet's full product line including Lee Jofa, Brunschwig & Fils, GP & J Baker, and Donghia brands. Kravet Contract division serves commercial settings with performance upholstery fabrics.
• National Kitchen and Bath Association (NKBA)minorOthersNational Kitchen and Bath Association membership providing industry credentials and standards for kitchen and bathroom design professionals.
• Lafayette Chamber of CommerceminorOthersLocal Chamber of Commerce membership. Founder Leila Douglah served as President, demonstrating active community involvement in Lafayette.
• California Council for Interior Design CertificationminorOthersProfessional certification body for interior designers. Douglah Designs team members hold relevant certifications.
• National Association of the Remodeling Industry (NARI)minorOthersNARI accredited remodeling company membership providing industry credentials and standards.
• California Contractors State License BoardminorOthersState licensing board for contractors. Douglah Designs holds a valid California General Contractor's License.
• American Society of Interior Designers (ASID)minorOthersProfessional association for interior designers. Douglah Designs team maintains ASID membership.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HartmanBaldwin Design/Build: Pasadena-based luxury residential design-build firm offering integrated design and construction for whole-home remodels, with a comparable in-house team model and high-end price positioning similar to Douglah Designs.
• Studio Becker: Bay Area luxury kitchen and bath design firm combining showroom-based product curation with design services, overlapping Douglah Designs' Luxe Home showroom and kitchen/bath remodeling offerings.
• Mark IV Builders: Bay Area design-build remodeling firm delivering full-service design and construction for custom home renovations, with comparable scope and East Bay / Greater San Francisco service area.
• Kerrie Kelly Design Lab: California-based interior design firm with showroom, NKBA credentials, and a focus on luxury residential interiors, comparable to Douglah Designs' design practice and trade-only brand access.
• Cello & Maudru Construction: Bay Area residential design-build firm specializing in whole-home remodels and additions for affluent homeowners, with a similar integrated design-and-build model in the same California market.
• McDonald Remodeling: Bay Area residential remodeling firm providing design-build services for kitchens, bathrooms, and whole-home renovations in a similar regional luxury segment to Douglah Designs.

Broad incumbents

• Restoration Hardware (RH): National luxury home furnishings retailer with galleries, interior design services, and trade-only programs that broadly overlap with Douglah Designs' Luxe Home showroom and design-build services at much greater scale.
• Room & Board: National modern home furnishings retailer with showrooms and interior design services, comparable in retail showroom positioning to Luxe Home but serving a broader customer base.
• Serena & Lily: Premium home furnishings and decor retailer offering curated luxury products to affluent homeowners, adjacent to Douglah Designs' showroom product assortment at significantly broader national scale.

Emerging players

• Christopher Peacock: Luxury kitchen and bath designer and retailer with showrooms carrying premium cabinetry, plumbing, and finishes, overlapping with Douglah Designs' kitchen/bath design and Luxe Home luxury product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DouglahDesigns
• LinkedInlinkedin.com/company/douglah-designs
• Instagraminstagram.com/douglahdesigns
• Pinterestpinterest.com/keydesigners/douglah-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Douglah Designs