What Siberia does

Siberia is a privately-held, founder-led digital design and engineering studio founded in 2013 and headquartered at 169 Bowery in New York. The firm operates through two interconnected service lines: Labs, a research, R&D and innovation consulting offering positioned as a closed-door R&D partner embedded with client leadership since 2013, and Studio, a define-design-build service that delivers apps, web platforms, and digital experiences using cross-disciplinary teams spanning strategy, design, and full-stack engineering. Siberia explicitly serves two parallel customer segments — Fortune 100 enterprises navigating major pivots or strategic bets, and startups requiring senior talent and rapid execution — and works directly with CTOs, product leadership, and founder teams.

Technically, Siberia describes itself as cross-disciplinary full-stack product teams combining design craft with engineering across web, AR/MR, applied AI/ML, and Blockchain/Web3 stacks. The firm emphasizes embedded engagement alongside client teams, hybrid-remote operating model since inception, and a methodology built around prototyping, testing, and validating initiatives before scaling production. Reported production metrics include 110,000 GitHub commits and 80,000 lines of code across the team's body of work.

Commercially, Siberia operates as a professional services firm with custom, quote-based project pricing, multi-year contracts, and an entirely direct, enterprise field sales motion via [email protected]. The firm cites over 250 projects delivered across clients including Nike, Google, Ford, Airbnb, New York Times, Bloomberg, NBA, YouTube, Comcast, Avis, IMAX, and Hello Sunshine, and claims 179+ countries localized in a single project. No revenue, headcount detail beyond 11–50, or funding data is publicly disclosed; a 2025 partnership with 1% for the Planet and a 2026 Webby Awards finalist nomination for the James Beard Foundation rebrand indicate continued operational activity.

Name

Siberia

Legal name

Siberia

Website

https://siberia.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Siberia is a New York-based, privately-held digital design and engineering studio offering innovation consulting (Labs) and end-to-end product design and build (Studio) to Fortune 100 enterprises and startups globally, delivered via cross-disciplinary embedded teams.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Labs: Research, R&D and innovation consulting services. Embedded engagement with companies to answer pressing company and industry questions, develop prototypes, and validate big bets.
2. Professional Services - Studio: Define, design, and build services including strategy, design, and full-stack engineering for apps, web platforms, and digital experiences. Over 250 projects delivered.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Siberia is a digital design and engineering studio that provides research, R&D, and innovation consulting (Labs) and product define/design/build services (Studio) for brands facing major pivots and big strategic swings. Labs embeds with Fortune 100s and startups to research, prototype, test, and validate big bets, while Studio works alongside client CTOs, product leadership, and founder teams to ship apps, web platforms, and digital experiences.

Product overview

Siberia is a digital design and engineering studio offering two interconnected service lines: Labs (innovation consulting and R&D) and Studio (product design and build). Labs focuses on research, prototyping, and strategic opportunity exploration for major pivots and big bets, while Studio handles the execution phase—taking products from roadmaps through world-class UI design to pressure-tested code and launch. The two services work together as a closed-door R&D partner (Labs) that can transition work into full production (Studio).

Differentiator

Problem solved

Functional benefit

Products and services

• Labs
• Studio

Quantifiable outcome

• Over 250 products shipped
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 1% for the PlanetcoreStrategic or Co-development Partner · 1 January 2025Siberia officially became a member of 1% for the Planet in 2025. This is a commitment to donate 1% of annual sales to support environmental nonprofits. Aligns with their mission to create a future where technology has improved but not over-optimized the human experience.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Huge: Large digital agency offering strategy, design, and engineering for major brands. Overlaps with Siberia's product design and engineering offering but operates at significantly larger scale across multiple geographies.
• IDEO: Pioneering design and innovation consultancy offering Labs-style R&D and product design. Siberia's 'Labs' R&D partner model is directly patterned on this type of practice, though IDEO operates at significantly larger scale.
• Frog (Capgemini Engineering): Global design and engineering consultancy (now part of Capgemini Engineering) that combines innovation consulting with product design and build. Closely comparable to Siberia's Labs + Studio approach, but operating at global enterprise scale.
• R/GA: Large global digital agency offering strategy, design, and engineering across consumer and enterprise clients. Overlaps with Siberia's full-stack product model but at significantly larger scale and broader service portfolio.

Direct peers

• Instrument: Independent digital product studio focused on design, engineering, and brand for forward-thinking companies. Comparable boutique scale, premium positioning, and integrated design + engineering delivery.
• MetaLab: Boutique design and engineering studio working with large brands (Google, Slack, Uber) on product design and digital experiences. Highly comparable in size, client profile, and combined design-plus-engineering delivery.
• Work & Co: Boutique product design and engineering studio that partners with Fortune 500s to ship digital products end-to-end. Closely comparable to Siberia in scale, premium enterprise positioning, and combined strategy-design-engineering delivery model.
• Fantasy: Design and engineering studio building digital products and experiences for consumer brands. Similar boutique size and full-stack product studio model with Fortune 500 enterprise clients.
• Clay: Boutique digital design and engineering studio that ships brand, web, and product experiences for global consumer brands. Comparable in boutique scale, client caliber, and integrated design-plus-engineering delivery.
• Ueno: Boutique digital design and engineering studio that ships apps, websites, and brand experiences for major tech and consumer brands. Comparable in boutique premium positioning and cross-disciplinary model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oursiberia
• Xx.com/oursiberia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siberia