What Pingback Inc does

Pingback Inc (legal entity PINGBACK US LLC, with Brazilian operating subsidiary Pingback International headquartered in Belo Horizonte/MG) is a Brazilian marketing automation and sales CRM platform founded in 2020 by Matt Montenegro (CEO), Pedro Ladeira (Head of Product), and Matheus Borges (Head of Finance). The platform targets content creators, builders, and SMB marketing and sales teams — primarily in Brazil — offering an integrated suite that bundles form builders, a multi-trigger workflow automation engine, an integrated CRM with pipeline and lead scoring, email marketing (Blaster editor), native WhatsApp messaging inside automations, contact segmentation, link shortener, email-domain authentication (SPF/DKIM/DMARC), public API v2, webhooks, and Zapier connectivity. AI features are layered on as three named agents: Henry for lead enrichment, Peter/Blaster for personalized email generation, and Matt for sales-meeting preparation.

The business model is a tiered SaaS subscription denominated in Brazilian Reais: a 7-day trial, Pro (R$99/month or R$990/year), Ultra (R$699/month or R$6,990/year), and Custom enterprise plans, with usage-based add-ons (additional WhatsApp connections at R$49/month and additional user seats at R$79/month). The company does not charge a platform commission on creator transactions (0%), and augments subscription revenue with a R$20,000 marketing consulting engagement that bundles a 12-month Ultra plan. Distribution is primarily product-led self-serve via the website, supplemented by a partner/affiliate program offering up to 15% monthly commission.

Pingback was backed in 2020–2022 by Hotmart, SaaSholic (SaaSholic), Investidores.VC, and Unbox Capital — investors who also appear as named customers. The company operates with a 1–10 person team, serves "hundreds of customers worldwide" through a Portuguese-language product, and reports no enterprise-grade depth; primary differentiation rests on tool consolidation (forms + automation + CRM + WhatsApp + AI in one workflow), zero platform commission for creators, and a community-led growth motion via The Builders Club (700+ marketing and growth professionals). Recent product velocity has been significant, with CRM, WhatsApp-native automation, AI agents, API v2, multi-user, link shortener, and pricing simplification launched between mid-2025 and mid-2026.

Name

Pingback Inc

Legal name

PINGBACK US LLC

Website

https://pingback.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pingback Inc is a Brazilian marketing automation and sales CRM platform that bundles forms, automation, CRM, WhatsApp messaging, email, and AI agents for content creators, builders, and SMB marketing and sales teams.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Marketing automation software
• Email marketing platform
• Sales CRM software
• Newsletter monetization tools
• WhatsApp business automation

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Pro and Ultra): Tiered SaaS subscription model with Pro and Ultra plans offering different contact limits, monthly sends, automation counts, and AI credits. Plans available monthly or annually with significant annual discounts.
2. Add-on Features: Additional WhatsApp connections (R$49/month) and extra user seats (R$79/month) sold as add-ons to base subscription plans.
3. Custom Plan Sales: Customized plans built to customer specifications for enterprise needs, with personalized pricing and features.
4. Marketing Consulting Services: R$20,000 marketing consulting service offering diagnosis, strategy, planning, execution, measurement, training, and 12-month Ultra plan included.
5. Platform Commission: The Pingback platform fee is 0%, meaning no commission is charged on content creator transactions. Revenue comes solely from subscription plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pingback is a unified SaaS marketing automation and sales CRM platform that combines form building, workflow automation, email marketing, native WhatsApp automation, integrated CRM/pipeline management, and AI agents (lead enrichment, personalized email generation, meeting prep) into a single product. It is sold primarily via tiered subscriptions (Pro and Ultra) targeting creators, marketers, and sales teams, with a 0% platform commission on creator transactions.

Product overview

Pingback is a unified marketing automation and sales CRM platform designed for builders, creators, and marketing/sales teams. The platform integrates core modules including Formulários (form builder), Automações (workflow automation engine with multiple triggers), CRM/Pipeline de Venda (lead and sales pipeline management), Emails/Blaster (email marketing with AI-assisted editor), WhatsApp Integration (native messaging), Segmentações (list segmentation with lead scoring), Agentes de IA (AI agents: Henry for lead enrichment, Peter/Blaster for personalized emails, Matt for meeting prep), Educação (educational content), Domínios de Email (email authentication), Encurtador de Links (link shortener), Multi-usuários (collaboration), API Pública (v2 API), and Webhooks. The platform also offers supplementary services including The Builders Club and B.Academy (educational communities), and Consultoria de MKT (marketing consulting). Users can enhance their plans with add-ons like additional WhatsApp connections and user seats.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Form optimization can increase conversions by up to 300% compared to generic forms
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationZapier integration allows Pingback users to connect with thousands of external tools and automate workflows between platforms without code. This expands Pingback's integration ecosystem significantly.
• StripecoreTechnology or IntegrationStripe is the payment processing platform used for all transactions. Handles credit card payments (3.99% + R$0.39 per charge) and PIX payments (1.19% per transaction). Also provides payout services for content creator monetization.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Leadpages: Landing-page and lead-capture platform with limited CRM/automation. Partial overlap with Pingback's form builder and lead-capture use case for North American SMBs.

Direct peers

• RD Station: Brazil's leading marketing automation platform for SMBs and mid-market, offering forms, email, automations, CRM, and lead scoring. RD Station is the dominant local incumbent Pingback directly competes with for Brazilian marketing teams.
• ConvertKit (Kit): Email and automation platform purpose-built for creators and newsletter publishers, with creator-friendly monetization. Closely matches Pingback's creator/seller persona and newsletter use case overlap.
• ActiveCampaign: Customer experience automation platform combining email marketing, CRM, and visual automations. Overlaps with Pingback's automation engine, CRM, segmentation, and lead scoring modules.
• GetResponse: Email marketing, automation, and landing-page platform with creator/affiliate-friendly monetization features. Direct SMB/creator competitor with similar pricing tier structure.
• Beehiiv: Newsletter-first platform for creators with built-in monetization and audience growth tools. Strongly overlaps with Pingback's newsletter/creator positioning and 0%-commission messaging.

Broad incumbents

• HubSpot: Global all-in-one CRM and marketing automation suite with free CRM, email marketing, workflows, and AI features. Overlaps with Pingback across forms, email, automations, CRM and serves similar SMB personas.
• Mailchimp: Major email marketing and basic automation platform for SMBs and creators. Competes with Pingback's Blaster/Email and automation modules at the low end of the market.

Emerging players

• Customer.io: Behavioral email and automation platform focused on product-led and SaaS companies. Compares with Pingback's automation, segmentation, and event-trigger capabilities at the more technical end.
• Klaviyo: Marketing automation platform combining email, SMS, and AI for SMB and ecommerce brands. Matches Pingback's email + WhatsApp + AI + segmentation architecture at a higher price band.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pingbackoficial
• YouTubeyoutube.com/channel/UCZ17VcDpcqXfVZmsVxXfHLA
• LinkedInlinkedin.com/company/pingback
• Instagraminstagram.com/pingbackoficial
• TikToktiktok.com/@pingbackoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pingback Inc