Simployer AB
- Company typePrivate
- Founded1985
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Simployer AB firmographics
Firmographics- Name
- Simployer AB
- Legal name
- Simployer Group
- Website
- https://simployer.se
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Simployer AB industry classification
Industry- Product category
- Human Resources Software (HRIS / HCM SaaS)
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), Compensation & Performance Administration Outsourcing (annual cycles, merit, reviews) (BPACAKAL), HRIS/HCM Managed Services & Support (BPAEAGAF)
Keywords
Where Simployer AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Simployer AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- HR Software Subscriptions: SaaS-based HR software platform offering subscription-based access to HRM systems, employee surveys, expert compliance services, handbooks, learning modules, and pay mapping tools. Multiple product tiers including HRM One, HRM Classic, and specialized modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multiple product tiers including HRM One, HRM Classic, Expert, Handbooks, Learning, Equal Pay, Employee Surveys |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Simployer AB product offering
Product offeringCore offering
Simployer sells a cloud-based HR SaaS platform (HRM One / AlexisHR) that automates the full employee lifecycle from recruitment and onboarding through performance, absence, payroll reporting, and offboarding, with an AI chatbot, localized Nordic compliance content, employee engagement surveys (&frankly), an integrated ATS, digital handbooks, learning modules, equal pay mapping, and access to an on-demand expert advisory service for Nordic labor law.
Product overview
Simployer offers a platform-plus-modules architecture centered on HRM One (AlexisHR), a comprehensive HR management system covering the entire employee lifecycle from recruitment to offboarding. The platform includes AI-powered chatbot capabilities for simplified HR task management. Complementary modules include Medarbetarundersökningar | &frankly (employee engagement surveys, acquired brand), Expert (legal/compliance advisory), Lönekartläggning (equal pay analysis), Lärande (learning and development), Handböcker (digital employee handbooks), and Rekrytering (ATS recruitment). The portfolio serves over 12,000 Nordic companies with integrated HR processes, compliance tools, and employee engagement solutions.
Differentiator
Problem solved
Functional benefit
Brands
- AlexisHR: HRM system covering the entire employee journey with AI chatbot, automation, document management, HR analytics, payroll reporting, performance reviews, and other HR functions.
- Expert
- &frankly
- Lönekartläggning
- Lärande
- Handböcker
- Rekrytering
Products and services
- HRM One | AlexisHR Core HR management system covering the entire employee lifecycle from recruitment to offboarding, with AI chatbot, automated workflows, presence/absence tracking, performance reviews, goal management, document handling, e-signing, HR analytics, payroll reporting, competency tracking, onboarding/offboarding, whistleblowing, and a mobile app for HR professionals, managers, employees, and executives.
- Medarbetarundersökningar | &frankly (Employee Surveys) Employee engagement and pulse survey platform that measures, analyzes, and acts on real-time feedback to strengthen employee engagement and improve organizational outcomes, for HR, managers, and executives.
- Expert On-demand legal and regulatory compliance advisory service providing expert team support for navigating Nordic employment laws and regulations in day-to-day HR decision-making, for HR professionals, managers, and business leaders.
- Lönekartläggning (Equal Pay) Pay equity analysis and equal pay mapping tool that helps organizations comply with legal equal pay requirements across multiple countries and build fair compensation practices, for HR and compensation teams.
- Lärande (Learning) Learning and professional development platform offering local Nordic expertise and training programs for HR professionals, managers, and employees to strengthen skills and support organizational growth.
- Handböcker (Handbooks) Pre-built, reliable employee handbooks combining modern software with HR expertise to create user-friendly and trustworthy policy documentation for organizations in Nordic markets, for HR professionals and managers.
- Rekrytering (Recruitment / ATS) Integrated Applicant Tracking System (ATS) that manages recruitment workflows and candidate processes as part of the broader HR ecosystem, for HR professionals, hiring managers, and recruiters.
Quantifiable outcome
- Over 12,000 companies use Simployer for HR management
Companies that use Simployer AB
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Simployer AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Simployer AB partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Edge HR ABcoreSimployer Group acquired Edge HR, a Swedish HR software provider previously part of Wise Group, for 30 million SEK. The acquisition strengthens Simployer's market position in Sweden with Edge HR serving as a key digital component. This follows the earlier acquisition of &frankly and aligns with Simployer's growth strategy in the Nordics.
- &franklycoreSimployer previously acquired &frankly, an employee survey platform, expanding its HR tech and expertise offerings. The &frankly product is now integrated under the Simployer brand as 'Medarbetarundersökningar | &frankly'.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Simployer AB competitors and assessment
Company assessmentBroad incumbents
- Workday: Global enterprise HCM, payroll, and talent suite. Represents the higher-end competitive alternative against which Nordic mid-market and enterprise buyers evaluate Simployer.
- HiBob: Modern mid-market HRIS known for employee experience focus. Overlaps Simployer's HRM One value proposition for international and tech-savvy employers.
- Visma: Large Nordic business software group offering HR, payroll, ERP, and accounting solutions. Overlaps Simployer's Nordic HR/payroll footprint as a multi-product incumbent with much broader portfolio.
- BambooHR: US-origin HRIS for SMBs with global reach. Competes for the same digital-first SMB segment as Simployer, especially among Nordic startups scaling internationally.
Direct peers
- Personio: European HR SaaS platform offering payroll, recruiting, and HR management for SMB and mid-market. Direct competitor to Simployer in the pan-European HCM category where Nordic buyers may evaluate alongside Personio.
- Zalaris: Nordic-headquartered HR and payroll outsourcing/HCM vendor serving large enterprises. Direct competitor in Nordic HCM with deeper payroll-services heritage than Simployer.
- CatalystOne: Nordic HR platform covering core HR, talent, and analytics for mid-market and enterprise. Comparable to Simployer's HRM offerings with overlapping Nordic customer base.
- Factorial: Spain-founded HR SaaS for SMBs across Europe covering time, documents, payroll, and analytics. Competes with Simployer for digital-first SMB HR buyers expanding into European markets.
Regional players
- Fortnox: Swedish SMB business platform for accounting, invoicing, and HR-related functions. Adjacent Swedish-region competitor often evaluated alongside Simployer by SMB customers.
Emerging players
- Leapsome: European people-enablement platform spanning performance, engagement surveys, learning, and HR. Overlaps Simployer's &frankly/performance review modules in a modern UX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Simployer AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simployer AB leadership team
Management profileNumber of profiles
Simployer AB subsidiaries and ownership
Company hierarchySubsidiaries2 records
Simployer AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simployer AB M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simployer AB
What does Simployer AB do?
Simployer sells a cloud-based HR SaaS platform (HRM One / AlexisHR) that automates the full employee lifecycle from recruitment and onboarding through performance, absence, payroll reporting, and offboarding, with an AI chatbot, localized Nordic compliance content, employee engagement surveys (&frankly), an integrated ATS, digital handbooks, learning modules, equal pay mapping, and access to an on-demand expert advisory service for Nordic labor law.
Is Simployer AB a public or private company?
Simployer AB is a private company. It is classified as unknown and is currently operating.
When was Simployer AB founded?
Simployer AB was founded in 1985. It employs 51 to 100 people.
Where is Simployer AB based?
Simployer AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Simployer AB make money?
One revenue line is on record: HR Software Subscriptions.
Who are Simployer AB's main competitors?
Broad incumbents on record are Workday, HiBob, Visma and BambooHR. Direct peers are Personio, Zalaris, CatalystOne and Factorial. Fortnox is listed as a regional player. Leapsome is listed as an emerging player.
Does Simployer AB have an API?
No public API is recorded for Simployer AB.
What industry is Simployer AB in?
Simployer AB's product category is Human Resources Software (HRIS / HCM SaaS). Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAPAL, HR Service Delivery, Case Management & Employee Self-Service. Its NAICS code is 541612 and its SIC code is 7372.