RepCard
RepCard is a mobile-first Sales Operating System for door-to-door and field sales teams in home services, consolidating digital business cards, canvassing maps, training, leaderboards, and follow-up automation into one platform across 13 industry verticals.
- Company typePrivate
- Founded2018
- HeadquartersMesa, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RepCard does
RepCard, founded in 2018 and headquartered in Mesa, Arizona, is a mobile-first Sales Operating System (SOS) built for field sales teams in the home services industry. The platform consolidates functions that would typically require four to seven separate tools — digital business cards, GPS-enabled canvassing maps, team chat, team calendar, training library, leaderboards, and competitions — into a single iOS/Android application with a web admin dashboard and SMS/MMS capabilities. Its underlying architecture is a cloud-based SaaS delivery model with native mobile clients and integrations to Google Calendar, HailTrace (for storm-zone roofing), and generic CRM/social media platforms. An AI-powered sales coach branded as Sossy is positioned as a sub-product for on-demand role-play training.
The company serves 13 vertical industries including roofing, solar, fiber & telecom, pest control, home security, HVAC, lawn care, permanent lighting, window cleaning, real estate, home improvement, political campaigns, and general door-to-door sales. RepCard monetizes through a multi-stream model: a per-seat premium subscription ('Premium Access'), usage-based SMS charges at $0.03 per automated text, commission-based affiliate referrals, and an event registration platform that doubles as a lead-capture tool. Distribution is hybrid, combining product-led growth (free account creation with no credit card required, app store presence) with enterprise sales-assisted demos and partner-driven affiliate channels.
RepCard reports 162,000+ active users and 3.6M+ digital business cards sent, with a 4.9 average rating across 2,500+ app store reviews. The company operates as RepCard, LLC, an Arizona limited liability company, with a notably lean team of 1-10 employees. Founder and CEO Bradley Mortensen leads the organization. Despite limited public funding disclosure, the company has achieved product-market fit signals in a niche underserved by generalist CRMs, evidenced by outcome metrics such as 43% more estimates booked per rep, 2x higher close rates with visual proof, and 50% reduction in proposal drop-off among home improvement users.
RepCard firmographics
Firmographics- Name
- RepCard
- Legal name
- RepCard, LLC
- Website
- https://repcard.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RepCard is a mobile-first Sales Operating System for door-to-door and field sales teams in home services, consolidating digital business cards, canvassing maps, training, leaderboards, and follow-up automation into one platform across 13 industry verticals.
- Ownership category
- akta.pro rank
RepCard industry classification
Industry- Product category
- Field Sales Enablement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where RepCard is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RepCard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Premium Subscription (Premium Access): Monthly or annual subscription for enhanced platform features. Auto-renewing subscriptions with per-seat pricing. Corporate accounts available with multiple users, admin controls, and manager dashboards.
- Usage-based Texting Charges: $0.03 per automated text message sent through the platform. Additional carrier delivery fees may apply. One-time customers rarely convert to recurring without systematic follow-up systems driving message volume.
- Affiliate Referrals: Commission-based affiliate program pays commissions for referred customers who complete valid transactions. Commission threshold of $100 before payout. Cookie duration of 7 days.
- Event Registration Platform: Free account creation upon event registration. Platform enables exhibitors and sponsors to scan attendee badges and access registration information.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Annual | Premium subscription with enhanced features |
| Usage-based | Pay-as-you-go | Text messaging usage charges |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
RepCard product offering
Product offeringCore offering
RepCard provides a Sales Operating System (SOS) for outside and door-to-door field sales teams in U.S. home services industries such as roofing, solar, and remodeling. The platform combines digital business cards, canvassing and lead capture, team chat, training content, leaderboards, a team calendar, and an AI sales coach (Sossy) into a single subscription SaaS product. It also sells physical NFC products that integrate with the software to connect in-person interactions to digital lead records.
Product overview
RepCard is a Sales Operating System (SOS) built as a unified platform for field sales teams in home services. The platform combines seven core tools—Digital Business Cards, Team Chat, Training Library, Competitions, Leaderboards, Canvassing, and Team Calendar—into one mobile-first system, supplemented by an AI Sales Coach called Sossy and NFC hardware products. The platform offers industry-specific solutions across 12 verticals including Roofing, Solar, Fiber & Telecom, Pest Control, Home Security, HVAC, Lawn Care, Permanent Lighting, Political & Campaign, Window Cleaning, Real Estate, and Home Improvement. The system covers the full sales lifecycle from recruiting and training through selling and marketing, with tools for territory management, lead capture, follow-up automation, and team performance tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Sossy: AI Sales Coach - The sales coach that trains your team anytime, anywhere.
Products and services
- RepCard Sales Operating System (SOS) A B2B SaaS platform for home services companies that run outside, door-to-door, or in-home sales teams. It bundles digital business cards, canvassing and lead capture, team chat, training content, leaderboards, a team calendar, and an AI sales coach (Sossy) into a single subscription product for SMB and mid-market contractors and dealers.
- Sossy AI Sales Coach
- NFC Products
Quantifiable outcome
- 162,000+ active users and growing
- +10 more outcomes
Companies that use RepCard
Customer profileNamed customers9 records
Segments13 records
Ideal customer profiles1 record
RepCard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
RepCard partnerships and signals
Strategic signalScale indicators17 records
Recent moves6 records
Expansion highlights6 records
RepCard competitors and assessment
Company assessmentBroad incumbents
- HubSpot Sales Hub: HubSpot Sales Hub is a broad CRM and sales engagement platform with mobile capabilities, email sequences, and meeting tools. It overlaps with RepCard on CRM/follow-up functionality for SMB customers in home services and adjacent verticals.
- Outreach: Outreach is a sales engagement platform with cadences, sequencing, and AI-driven coaching (Kaia). It overlaps with RepCard's follow-up automation and emerging AI coaching capabilities, particularly for enterprise sales orgs.
- Pipedrive: Pipedrive is a sales CRM used by SMB sales teams across verticals, including home services. While not a field-first product, it competes for the same buyer budget as RepCard's premium tier among smaller home services operators.
- Salesforce Maps: Salesforce Maps is the geo-mapping and territory management capability of the Salesforce CRM ecosystem. While not exclusively field-sales focused, it competes with RepCard's canvassing feature for organizations already standardized on Salesforce.
- Mindtickle: Mindtickle is a sales readiness and training platform with role-play, content management, and coaching capabilities. It competes with RepCard's training library and Sossy AI coach features at the enterprise end of the market.
Direct peers
- Badger Maps: Badger Maps is a field sales routing and territory management app used by outside sales reps across industries. It competes with RepCard's canvassing and territory features, particularly for rep-led (rather than manager-led) field workflows.
- Spotio: Spotio provides door-to-door and field sales software with territory mapping, lead tracking, and route planning. It directly competes with RepCard's canvassing and lead-management features for SMB and mid-market field sales teams.
- SalesRabbit: SalesRabbit is a leading door-to-door sales management platform offering canvassing, lead management, and team performance tools directly competitive with RepCard's core D2D solution. Both target field sales teams in home services with mobile-first rep and manager dashboards.
- VanillaSoft: VanillaSoft is a sales engagement platform with built-in lead management, queue-based routing, and inside/outside sales workflows. It is comparable to RepCard for SMB sales teams managing phone- and field-based selling motions.
- Knock: Knock is a CRM and mobile sales platform purpose-built for door-to-door and field sales teams in industries like solar, roofing, and home improvement. It overlaps directly with RepCard's verticals and feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
RepCard social profiles
Digital presenceRepCard financial estimates
Financial estimateRevenue estimate
Valuation estimate
RepCard leadership team
Management profileNumber of profiles
Profiles1 record
RepCard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RepCard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RepCard
What does RepCard do?
RepCard provides a Sales Operating System (SOS) for outside and door-to-door field sales teams in U.S. home services industries such as roofing, solar, and remodeling. The platform combines digital business cards, canvassing and lead capture, team chat, training content, leaderboards, a team calendar, and an AI sales coach (Sossy) into a single subscription SaaS product. It also sells physical NFC products that integrate with the software to connect in-person interactions to digital lead records.
Is RepCard a public or private company?
RepCard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RepCard founded?
RepCard was founded in 2018. It employs 1 to 10 people.
Where is RepCard based?
RepCard is headquartered in Mesa, United States, in the North America region.
How does RepCard make money?
Four revenue lines are on record. Premium Subscription (Premium Access) is the primary driver. The others are usage-based Texting Charges, affiliate Referrals and event Registration Platform.
Who are RepCard's main competitors?
Broad incumbents on record are HubSpot Sales Hub, Outreach, Pipedrive, Salesforce Maps and Mindtickle. Direct peers are Badger Maps, Spotio, SalesRabbit, VanillaSoft and Knock.
Does RepCard have an API?
No public API is recorded for RepCard.
What industry is RepCard in?
RepCard's product category is Field Sales Enablement Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 518 and its SIC code is 7370.