Name

Meylah

Legal name

Meylah, Corp.

Website

https://meylah.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Go-To-Market Automation Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Go-to-market automation
• Cloud cosell marketing
• Marketing workflow automation
• Cloud marketplace solutions
• GTM consulting services

Headquarters

HQ city

Sammamish

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Advisory and strategic consultation services for GTM strategy development, helping CEOs, CROs, and Alliance/Marketing leaders develop business and GTM strategy.
2. Go-To-Market Execution Services: Comprehensive marketing services including event planning and production, campaign planning and execution, content and creatives services, and sales enablement.
3. Shop Local Digital Platform: Platform subscription and white-glove onboarding services for community organizations to power local commerce.
4. SaaS Solutions: Point solutions including Speaker Engage events platform, Get Introduced Platform, and Campaign Tag Manager offered on a subscription basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Meylah provides go-to-market consulting and execution services that help companies build digital strategies, accelerate GTM execution, and automate demand generation workflows. Core offerings include Cosell Marketing As A Service (co-sell partnerships with Cloud Hyperscalers like Microsoft, Google, AWS), ESG Marketing As A Service, Digital Main Street As A Service for local commerce, and Marketing Workflow Automations powered by cloud and AI. Supporting this service portfolio are proprietary SaaS platforms including Speaker Engage (events), Get Introduced (warm introductions), Cosell GTM Hub, Campaign Tag Manager, and the Shop Local Digital marketplace platform.

Product overview

Meylah is a marketing technology company offering a portfolio of services and SaaS solutions for go-to-market automation. The core offerings include Cosell Marketing As A Service (helping companies build strategic partnerships with Cloud Hyperscalers like Microsoft, Google, and AWS), ESG Marketing As A Service (incorporating environmental, social, and governance considerations into GTM strategy), Digital Main Street As A Service (local economic development solutions), and Marketing Workflow Automations (cloud and AI-powered workflow solutions). Supporting these are the Cosell Ramp2Revenue Readiness Program, Advisory & Strategic Consultation Services, and GTM Execution Services. Meylah also offers proprietary SaaS platforms including Speaker Engage (events platform), Get Introduced Platform (warm introductions automation), Cosell GTM Hub (partner resources), Campaign Tag Manager, and the Shop Local Digital marketplace platform.

Differentiator

Problem solved

Functional benefit

Brands

• Cosell Ramp2Revenue: A comprehensive marketing program designed to help alliance and marketing leaders secure MDF funding from Cloud Hyperscalers to accelerate joint cosell marketing outcomes.
• Cosell Marketing As-A-Service
• ESG Marketing As-A-Service
• Digital Main Street As-A-Service
• Speaker Engage
• Shop Local Digital

Products and services

• Cosell Marketing As A Service Comprehensive go-to-market service helping companies build strategic cosell partnerships with Cloud Hyperscalers (Microsoft, Google, AWS). Includes business and GTM strategy, cosell solution narratives, content development, cloud marketplace adoption, demand generation, launch marketing, account-based marketing, and workflow automations. Target audience: ISVs and SaaS companies looking to co-sell through hyperscaler ecosystems.
• ESG Marketing As A Service Go-to-market service helping companies incorporate environmental, social, and governance (ESG) considerations into their marketing strategy. Includes digital ESG solution strategy, community integrations, ERG integrations, PR and content development, events management, project management, and brand integrations.
• Digital Main Street As A Service Local economic development GTM service helping companies and communities expand into geographic markets, including digital mainstreet solutions, community marketing, and events and training for local business ecosystems.
• Marketing Workflow Automations Cloud and AI-powered marketing workflow automation service including campaign tagging workflow, MQL lead selection workflow, cosell event automation, proof of effort workflow automation, and marketing activities and calendar automation.
• Cosell Ramp2Revenue Readiness Program Comprehensive marketing program designed to help alliance and marketing leaders secure MDF funding from Cloud Hyperscalers and accelerate joint cosell marketing outcomes, including marketing assessment reports, MDF best practices, and cosell marketing play design.
• Advisory & Strategic Consultation Services Expert guidance services for navigating complex business challenges, developing strategic GTM, and identifying growth opportunities, including advisory on cosell business models, partnerships, pricing and licensing, go-to-market, and sales enablement.
• GTM Execution Services Comprehensive go-to-market execution support including cosell event planning and production, campaign planning and execution, content and creatives services, and sales enablement services.
• Shop Local Digital Platform Hyper-local digital marketplace platform enabling community organizations to create branded marketplaces for local businesses, featuring business directory management, real-time administration, member management, and customer web/mobile apps.
• Speaker Engage Fully-integrated cloud-based events platform with centralized curation and content management powered by workflow automation. Available as a transactable solution on Microsoft marketplace.
• Get Introduced Platform Platform to automate warm introduction processes for channel partners to easily contact sales teams and customer ecosystem.
• Cosell GTM Hub Go-to-market hub for cosell partnerships with Cloud Hyperscalers, providing resources, GTM accelerator tools, and program access.
• Campaign Tag Manager Campaign tag management solution for streamlining marketing campaign and content tagging processes.

Quantifiable outcome

• Sales and marketing experts agree that most businesses could save 20% or more of their monthly budget by optimizing marketing tasks with automation.
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MicrosoftcoreGTM or Marketing PartnerStrategic co-sell GTM partnership with Microsoft ecosystem. Meylah helps companies get co-sell ready, publish transactable solutions on Azure Marketplace and Microsoft AppSource, and execute joint marketing campaigns. Meylah is recognized as a market leader for the Microsoft ecosystem.
• Google CloudcoreGTM or Marketing PartnerCo-sell partnership with Google Cloud ecosystem. Meylah helps ISVs develop GTM strategies for Google Cloud Marketplace and execute joint demand generation campaigns. Recognized as market leader for Google ecosystem.
• AWScoreGTM or Marketing PartnerCo-sell GTM support for AWS partner ecosystem. Help companies get listed on AWS Marketplace and develop joint go-to-market strategies.
• BarracudaminorGTM or Marketing PartnerBarracuda is featured as a partner on Meylah's website. Barracuda has publicly called co-selling and P2P activities a 'game changer' in their Microsoft partnership.
• HubSpotminorGTM or Marketing PartnerHubSpot is featured as a partner. HubSpot and Google partners help customers with better growth strategy.
• C3 AIminorGTM or Marketing PartnerC3 AI is featured as a partner. Google Cloud and C3 AI have an inked co-sell partnership.
• BroadcomminorGTM or Marketing PartnerBroadcom is represented at CosellVelocity Summit 2024 with Head of Hyperscaler Partnerships (Microsoft) Neeti Gupta as a speaker.
• Veeam SoftwareminorGTM or Marketing PartnerVeeam is featured at CosellVelocity Summit 2024 with Head of Marketing Kushagra Sharma as a speaker. VEEAM | Microsoft Healthcare Digital Summit is featured as a cloud cosell event.
• NtegralminorGTM or Marketing PartnerNtegral is a presenting sponsor at CosellVelocity Summit 2024. CTO Dexter Hardy is a speaker at the summit.
• AffableBPM CorporationminorGTM or Marketing PartnerAffableBPM Corporation Founder and CEO Rajashree Varma is a speaker at CosellVelocity Summit 2024.
• Partner1minorGTM or Marketing PartnerPartner1 CEO Juhi Saha is a speaker at CosellVelocity Summit 2024.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PartnerStack: Partner management and ecosystem platform for SaaS companies and B2B brands, covering recruitment, enablement, and co-sell tracking. Comparable to Meylah's ecosystem GTM services with a SaaS-led delivery model.
• ZINFI Technologies: Unified Partner Management (PRM) platform covering partner onboarding, co-sell, MDF management, and through-channel marketing automation. Directly comparable to Meylah's Cosell GTM Hub and MDF funding services, with a more productized SaaS-led model.
• Kiflo: Partner management SaaS with channel sales, co-sell pipeline tracking, and partner enablement modules. Comparable to Meylah in its SMB-friendly positioning and ecosystem-led GTM focus.
• Channeltivity: Partner relationship management platform covering recruitment, onboarding, deal registration, and co-sell workflows. Comparable to Meylah's co-sell pipeline automation with a pure-SaaS delivery model.
• Allbound: Partner ecosystem platform enabling co-selling, partner enablement, and pipeline management, with deep integration into Microsoft AppSource and other hyperscaler marketplaces. Closely aligned with Meylah's co-sell GTM and marketplace-listing value proposition.

Emerging players

• Crossbeam: Ecosystem data platform that helps companies identify overlapping customers and partners for co-selling. Competes with Meylah's Get Introduced platform and broader cosell-partner-development services, with a more enterprise data-platform orientation.
• Reveal (Partner Fleet): Account intelligence and ecosystem data platform helping vendors and partners identify joint opportunities. Adjacent to Meylah's Get Introduced platform and cosell partnership development offerings.

Broad incumbents

• Highspot: Sales and partner enablement platform providing content management, training, and engagement analytics. Comparable to Meylah's Speaker Engage and content/creative services for cosell-ready enablement.
• Slalom: Global consulting firm with dedicated Microsoft, Google Cloud, and AWS GTM practices that help ISVs and enterprises execute co-sell motions. Competes with Meylah's Strategy & Consultation and GTM Execution services at enterprise scale.
• Impact: Partnership automation platform spanning affiliate, influencer, and B2B partner programs at enterprise scale. Overlaps with Meylah's partnership-development and demand-generation services for hyperscaler ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MeylahFan
• LinkedInlinkedin.com/company/meylah
• Xx.com/Meylah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meylah