Head Heart Therapy

What Head Heart Therapy does

Head Heart Therapy (legally Head/Heart Therapy, Inc.) is a Chicago-based outpatient psychotherapy practice founded in 2014 that specializes in treating adults and adolescents (ages 12+) with complex post-traumatic stress disorder (C-PTSD), addiction, shame and guilt, mood and anxiety disorders, relational distress, and identity-related concerns. The practice operates a single physical office at 4411 N. Ravenswood Avenue, Suite 250, Chicago, IL 60640, and complements in-person care with telehealth delivery to extend reach beyond the Chicagoland area. Clinical services are delivered by a team of approximately 12-13 licensed therapists supported by a four-person leadership team — Owner & President Rayell Grayson, Director of Operations Benji Marton, Clinical Director Joanna Taubeneck, and Clinical Manager Anna Goldberger — plus one clinical intern and one intake coordinator.

The service portfolio spans individual therapy, relational/couples therapy, group therapy (including identity-based groups for LGBTQIA+ clients, trauma survivors, professionals in recovery, and animal care workers), therapy intensives, a masters-level clinical internship program, CEU events, and external speaking engagements. The clinical model is integrative rather than protocolized, drawing on NARM (NeuroAffective Relational Model), somatic experiencing, dance/movement therapy, mindfulness-based stress reduction, shame-resilience theory, Buddhist psychology, experiential therapies, and a liberation-focused, anti-oppressive orientation that is woven into every service line. Adjacent to clinical care, the practice maintains Liberation Station, an online resource hub for BIPOC, TGNC, LGBTQIA+, disabled/neurodivergent, sex worker, and fat/larger-bodied communities, which functions as both a community asset and a top-of-funnel marketing channel.

The business model is service-based rather than technology-based. The practice is in-network with BlueCross BlueShield PPO, Aetna, and United/Optum, which represent the primary billing channel, and supplements that with self-pay clients, limited sliding-scale availability, fee-for-service specialty groups (e.g., the Wounded Healers Virtual Group at $650-$850 for an 8-week cohort, the Animal Care Worker Support Group at $25/session), and professional services revenue from speaking engagements and CEU events. The technology stack is entirely third-party: TheraNest powers scheduling, documentation, and billing via a dedicated client portal (headheart.mytheranest.com), and the Squarespace-hosted website carries content marketing, blog articles authored by therapists, newsletter sign-up, and a Google-based intake inquiry form. The practice is privately held, founder-influenced (Sarah Buino created the original Head Heart Therapy model), and shows no disclosed external investment, acquisitions, or parent-company relationships.

Name

Head Heart Therapy

Legal name

Head/Heart Therapy, Inc.

Website

https://headhearttherapy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Head Heart Therapy is a Chicago-based outpatient psychotherapy practice founded in 2014, serving adults and adolescents (ages 12+) with C-PTSD, addiction, shame, and trauma via individual, relational, group, and intensive therapy delivered by ~12-13 clinicians under an integrative, liberation-focused model.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Group psychotherapy services
• Individual therapy sessions
• Trauma and addiction counseling
• Relational and couples therapy
• Liberation-focused mental health

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance-billed therapy sessions: The majority of clients use medical insurance (BlueCross BlueShield PPO, Aetna, United/Optum). The practice bills insurance directly for individual, relational, and group therapy sessions, representing the primary revenue stream.
2. Self-pay and sliding scale: Self-pay clients pay out of pocket, and some limited sliding scale availability exists for clients without insurance or facing financial barriers.
3. Group programs and workshops: Specialty group programs (e.g., Wounded Healers Virtual Group at $650–$850 with economic justice pricing; Animal Care Worker Support Group at $25/session) are offered as separate fee-for-service offerings.
4. Speaking and CEU events: The practice generates revenue through speaking engagements at conferences, trainings, and educational events, as well as CEU (continuing education unit) events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Head Heart Therapy is a Chicago-based group therapy practice providing psychotherapy services to adults and adolescents (ages 12+). The practice specializes in treating C-PTSD, complex trauma, addiction, shame, mood and anxiety disorders, relational challenges, and life transitions using an integrative approach combining NARM, somatic therapies, liberation-focused therapy, and mindfulness-based modalities. Core offerings include individual therapy, relational/couples therapy, group therapy, and therapy intensives, delivered through a hybrid in-person and telehealth model.

Product overview

Head Heart Therapy is a group psychotherapy practice in Chicago, IL offering a coordinated suite of mental health services. The core offerings include Individual Therapy, Relational Therapy, Group Therapy, and Intensives. The practice also provides an Internship Program for graduate students, Speaking Engagements for educational events, and operates Liberation Station as a resource hub for marginalized communities. The practice specializes in supporting clients with C-PTSD, addiction, shame, and trauma using modalities including NARM, somatic therapies, mindfulness-based approaches, and liberation-focused therapy.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one psychotherapy sessions for individuals seeking to deepen their understanding of self and shift thoughts and behaviors that no longer serve them. Focuses on C-PTSD, complex trauma, addiction, shame, mood/anxiety disorders, life transitions, and identity formation. Available to clients ages 12+.
• Relational Therapy Couple and relationship-focused therapy helping clients return to one another and deepen connection through healthy communication. Addresses relational distress, attachment challenges, communication breakdown, infidelity/betrayal trauma, and desire discrepancy.
• Group Therapy Therapeutic groups leveraging peer support for growth and change. Includes identity-based groups for LGBTQIA+ individuals, trauma survivors, intergenerational trauma, professionals (e.g., Wounded Healers Virtual Group at $650-$850 for an 8-week program), and the Animal Care Worker Support Group ($25/session, 8-week commitment).
• Intensives Extended, concentrated therapy sessions providing deeper therapeutic work in a compressed timeframe beyond standard session formats.
• Speaking Engagements Educational presentations and trainings on topics including anti-oppression in therapy, trauma impacts on BIPOC and LGBTQIA+ communities, addiction, and racial trauma. Delivered at conferences, media events, and educational/training events.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Alma: Network and platform that enables independent therapists to accept insurance, find clients, and run practices. Comparable as an enabler for licensed therapists building practices, with overlapping insurance-billed therapist supply and intake infrastructure.
• Grow Therapy: Network enabling therapists to launch in-network practices, handling insurance credentialing, billing, and marketing. Competes for the same therapist talent and client demand as Head Heart in the Chicago market.
• NOCD: Specialty virtual therapy provider focused on obsessive-compulsive disorder using exposure and response prevention. A niche specialty therapy network, comparable as a category-focused virtual therapy brand rather than a generalist practice.

Direct peers

• Octave: Outpatient mental health practice operating clinics and a clinician network with insurance and self-pay offerings, focused on modernizing the therapy experience. Closely comparable operating model to Head Heart as a hybrid in-person/telehealth, insurance-credentialed therapy practice.
• Two Chairs: Premium multi-location outpatient therapy practice operating its own clinics across several U.S. metros with an in-house therapist network, matching model, and hybrid care. Highly comparable to Head Heart as a branded, mission-driven group practice monetizing therapy services plus specialty offerings.
• Charlie Health: Virtual and hybrid intensive outpatient program (IOP) provider focused on teens, young adults, and families with complex mental health needs. Directly comparable in the intensive/concentrated therapy segment Head Heart offers via its intensives product.

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform with a broad licensed-therapist network. Competes for self-pay and insurance-routed therapy demand nationwide, including Chicago-area clients who could otherwise use Head Heart.
• Talkspace: Public telehealth therapy and psychiatry provider offering on-demand video/text therapy sessions, often covered by insurance and employer plans. Overlaps Head Heart's hybrid telehealth arm at the virtual-therapy layer.
• Lyra Health: Enterprise mental health benefits platform serving employers with therapy, coaching, and medication services. A broad incumbent in the same therapy category with much larger scale; relevant as the platform-style competitor for the same in-network therapy demand.

Regional players

• Presence Behavioral Health: Chicago-area behavioral health system providing inpatient and outpatient mental health and substance use services. Relevant regional peer offering outpatient therapy services in the same geography, with broader institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/headheart_chi
• Facebookfacebook.com/HeadHeartTherapy
• LinkedInlinkedin.com/company/hhtherapy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Head Heart Therapy