What Flowium does

Flowium, operating as Aboychuk Inc. and founded in 2017 by Andriy Boychuk, is a full-service email and lifecycle marketing agency serving direct-to-consumer eCommerce brands. The company is structured around a Klaviyo-centric stack, holding the Klaviyo Master Elite designation (the highest tier in Klaviyo's partner program) and supporting additional platforms including Shopify/Shopify Plus, WooCommerce, Magento, Salesforce Marketing Cloud, Mailchimp, HubSpot, Customer.io, and ActiveCampaign. Core deliverables encompass email and SMS marketing strategy, custom creative production, Customer Lifecycle Flows (welcome, abandoned cart, post-purchase, winback, sunset, bounce-back), Advanced Flows with persona-driven branching, advanced segmentation, A/B testing, deliverability optimization, and KPI reporting. The product surface has expanded into omnichannel retention modules including push notifications, WhatsApp Business, RCS, Instagram DM automation, and direct mail.

Flowium monetizes via a monthly retainer subscription model, primarily through two plans differentiated by email volume: a Gold Plan (20 emails/month) and a Silver Plan (15 emails/month), each bundled with a dedicated six-member team (Project Manager, Strategist, Copywriter, Designer, Email Marketing Technician, Assistant). Discounts of 10% for six-month and 20% for twelve-month commitments apply, with a 30% non-profit discount also offered. Supplementary one-time project revenue comes from Foundational Flow Setup engagements. The business is fully remote since 2018, employs 70+ team members across 24+ countries, and operates from a registered address at 57 Beach Street, Staten Island, New York.

The go-to-market blends an inside-sales motion (free 30-minute consultation calls, free Klaviyo audit, website contact forms) with a content-led and community-led approach (DTC newsletter, Email Einstein and Project Management podcasts, Facebook community for eCommerce marketers, free Klaviyo Mastery 3.0 and adjacent training courses, webinars). Distribution flows through Flowium's website, Klaviyo's partner directory, and earned review platforms (Clutch 5.0, Google 4.7). The company claims to be trusted by 1,000+ brands and counts enterprise DTC logos including True Classic, Dr. Squatch, BALSAM HILL, Ben Bridge, Sky Zone, and Timbuk2 among its client base.

Name

Flowium

Legal name

Aboychuk Inc.

Website

https://flowium.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Flowium is a fully-remote, full-service Klaviyo Master Elite email and lifecycle marketing agency serving DTC eCommerce brands, delivering omnichannel retention services including email, SMS, push, WhatsApp, RCS, Instagram DM automation, and direct mail via dedicated six-member retainer teams.

Ownership category

akta.pro rank

Product category

Email Marketing Agency Services

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Advertising Material Distribution Services (541870)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

akta.pro secondary industries

Content Operations & Workflow Management (BPAFAIAI), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Email marketing agency
• ECommerce retention marketing
• Klaviyo agency services
• SMS marketing agency
• Lifecycle marketing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Email Marketing Retainer / Agency Services: Monthly retainer model with customized service plans; each plan includes a dedicated 6-member team (Project Manager, Strategist, Copywriter, Designer, Email Marketing Technician, Assistant), custom strategy, flows, campaigns, ESP setup/migration, optimization, A/B testing, advanced segmentation, weekly meetings, and monthly KPI reports. Plans differentiated by email volume: Gold Plan (20 emails/month) and Silver Plan (15 emails/month). Discounts offered for 6-month (10%) and 12-month (20%) commitments. Additional emails available per-unit.
2. One-Time Projects: Foundational Flow Setup (7 flows with 20 emails), technical support, template creation, and other ad hoc email marketing services on a per-project basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Flowium is a full-service email and SMS marketing agency that builds and manages omnichannel retention programs for DTC and eCommerce brands, anchored on the Klaviyo platform. Each client is supported by a dedicated 6-member team (project manager, strategist, copywriter, designer, email marketing technician, and assistant) that delivers strategy, custom creative, customer lifecycle flows, advanced segmented flows, campaigns, A/B testing, segmentation, ESP setup/migration, deliverability audits, and weekly/monthly KPI reporting. Complementary offerings cover SMS, push notifications, WhatsApp, RCS, Instagram DM automation, direct mail, Klaviyo agency services, and a suite of free training courses.

Product overview

Flowium is an omnichannel lifecycle marketing agency for eCommerce brands, providing managed retention marketing services primarily centered on Klaviyo. The core offering is email marketing services encompassing strategy, creative (copy and design), Customer Lifecycle Flows, Advanced Flows, campaigns, segmentation, and optimization. SMS marketing is offered as a complementary owned channel. Additional modules include Push Notifications, WhatsApp Marketing, RCS Marketing, Instagram DM Automation, and Direct Mail for omnichannel expansion. As an Elite Klaviyo Partner, specialized Klaviyo agency and expert services are provided alongside setup, migration, and deliverability optimization. The company also offers educational products including Klaviyo Mastery 3.0 (free video course), Retention.com Mastery, Brand Voice Course, SMS Marketing Course, and Slack Course. A Free Email Audit serves as a lead generation tool for prospective clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing Services Full-service, retainer-based email marketing program for eCommerce/DTC brands, including retention strategy, custom creative (copy and design), Customer Lifecycle Flows (welcome, abandoned cart, post-purchase, win-back, etc.), Advanced persona-based flows, campaign management, A/B testing, advanced segmentation, and monthly KPI reporting, executed by a dedicated 6-member team per brand.
• SMS Marketing Services Managed SMS marketing services for eCommerce brands covering list growth, segmentation, campaign execution, automation, and BFCM strategy to maximize revenue and customer engagement through text messaging.
• Push Notifications Creation and management of engaging on-screen push notifications across mobile and web environments to drive re-engagement for eCommerce brands.
• WhatsApp Marketing Implementation of WhatsApp Business App and WhatsApp Business API to expand reach and customer engagement via messaging for eCommerce brands.
• RCS Marketing RCS messaging service for iOS and Android that delivers rich, branded messaging experiences to reach potential customers seamlessly for eCommerce brands.
• Instagram DM Automation Automated conversation handling on Instagram and other social networks that instantly responds to customer inquiries and supports commerce use cases.
• Direct Mail Marketing Offline personalized direct mail campaigns targeting promising customers for eCommerce brands, integrated into the broader omnichannel retention program.
• Email Deliverability Services Email deliverability audit and optimization service assessing sender reputation and inbox placement to maximize email reach and revenue performance.
• Klaviyo Agency Services Specialized Klaviyo agency services including platform setup, configuration, migration, and ongoing optimization, delivered as an Elite Klaviyo Master Partner for eCommerce brands.
• Klaviyo Experts Program Expert-level Klaviyo consultation and implementation services leveraging Flowium's Elite Klaviyo Partner status to set up and optimize Klaviyo for eCommerce brands.
• Klaviyo Mastery 3.0 Free video-based training course that takes Klaviyo skills from fundamentals to advanced strategies, helping eCommerce marketers optimize email marketing, increase conversions, and grow their business.
• Retention.com Mastery Free step-by-step tutorial course that helps users unlock Retention.com's full potential, set it up, and boost website conversion rates by turning more visitors into email subscribers.
• Brand Voice Course Free training course that helps brands define their voice, share their story, and shape how their brand is perceived across all platforms.
• SMS Marketing Course Free comprehensive course covering SMS list growth, segmentation, and BFCM strategy, teaching marketers how to build, automate, and optimize high-performing SMS campaigns.
• Slack Course by Flowium Free step-by-step mini course that helps teams use Slack to communicate better, faster, and with less noise; covers why Slack beats email and how to make it the go-to tool for effective business communication.
• Foundational Flow Setup One-time setup of foundational customer lifecycle flows (7 flows with 20 emails) including ESP setup, strategy, copy, design, testing, and implementation for eCommerce brands entering Flowium's services.

Quantifiable outcome

• 5.44x ROI and 46% more email revenue in 7 days for a men's apparel brand
• +10 more outcomes

Named customers27 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• KlaviyocoreTechnology or IntegrationFlowium is a Klaviyo Master Elite Partner — the highest tier in Klaviyo's partner program. They leverage Klaviyo as the primary email marketing platform for all client accounts, providing ESP setup, configuration, migration, and strategy. Klaviyo Master Elite designation signals elite-level expertise and a proven track record with the platform. Flowium is listed on Klaviyo's partner directory and has created official Klaviyo Mastery training courses (Klaviyo Mastery 3.0) available for free.
• Kanekta (Recruitment)minorImplementation/ SI/ Consulting PartnerKanekta is a recruitment agency that has helped Flowium source talent globally. Flowium's logo appears on Kanekta's client page alongside other companies they recruit for.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avex Designs: Avex Designs is a Klaviyo-focused email and SMS marketing agency serving DTC and eCommerce brands with full-service retention, flows, campaigns, and design — directly comparable to Flowium in target customer, platform focus, and service model.
• Likewise: Likewise is a full-service email and SMS marketing agency specializing in Klaviyo for DTC and eCommerce brands, offering lifecycle flows, campaigns, and creative services that closely mirror Flowium's core offering and customer segment.
• Rejoiner: Rejoiner is an email retention marketing agency focused on eCommerce and DTC brands, providing lifecycle strategy, triggered email programs, and conversion optimization — overlapping significantly with Flowium's retention-led positioning.
• InboxArmy: InboxArmy is a full-service email marketing agency offering strategy, design, coding, and lifecycle automation for eCommerce and B2B clients, comparable to Flowium in managed email services and target verticals.
• Tilt Metrics: Tilt Metrics is a Klaviyo agency partner providing email and SMS marketing services to DTC and eCommerce brands, including audits, migrations, and ongoing managed services — a direct peer to Flowium on Klaviyo-centric delivery.
• Email Uplers: Email Uplers is a full-service email marketing agency offering template production, campaign management, and ESP services across multiple platforms, comparable to Flowium in managed email execution for commerce brands.
• Jointly: Jointly is a Klaviyo-focused email and SMS marketing agency serving DTC brands with managed retention, creative, and lifecycle automation — directly overlapping with Flowium's Klaviyo Master Elite positioning.

Broad incumbents

• SmartBug Media: SmartBug Media is a larger, full-service inbound marketing agency with strong email, HubSpot, and lifecycle capabilities serving mid-market and enterprise — broader in scope than Flowium but overlapping on managed email/retention services.
• KlientBoost: KlientBoost is a digital marketing agency offering paid media, CRO, and email/lifecycle services; it overlaps with Flowium on eCommerce growth services but operates a broader performance marketing portfolio rather than email specialization.
• Wpromote: Wpromote is a large, established digital marketing agency serving enterprise eCommerce and DTC brands with media, SEO, and email/lifecycle services — broader in scale and offerings than Flowium but overlapping on email and retention strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@flowium
• LinkedInlinkedin.com/company/flowium
• Instagraminstagram.com/flowium
• Facebookfacebook.com/flowium
• Xx.com/FlowiumOfficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowium