Rejoiner
Rejoiner is a US-based retention marketing software company founded in 2012 that provides direct-to-consumer ecommerce brands with a unified email, SMS, pop-up, and direct mail platform, bundled with managed campaign services and lifecycle automation triggers for cart abandonment, win-back, and subscription management.
- Company typePrivate
- Founded2012
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rejoiner does
Rejoiner is a US-based, privately held retention marketing software company founded in 2012 and incorporated in Delaware with its principal office in Newport, Rhode Island. The company builds a multi-channel retention platform purpose-built for direct-to-consumer ecommerce brands, combining email marketing, SMS (Text Marketing), pop-ups, and programmatic direct mail (Postcards) on a unified customer data layer. Core platform capabilities include nine pre-built lifecycle triggers (Abandoned Cart, Browse Abandonment, New Subscriber, Price Drop, Win Back, VIP, Anniversary, Replenishment, Subscription), a drag-and-drop email builder with product and browse recommendations, dynamic segmentation with RFM scoring, and native connectors to nine ecommerce platforms (Shopify, BigCommerce, Magento 2, WooCommerce, Americommerce, CommerceV3, Neto, Spree, Volusion), plus 20+ third-party integrations spanning reviews, loyalty, subscriptions, SMS, lead capture, direct mail, and ad platforms. A REST API (v1.0) with webhooks and a JavaScript SDK support extensibility, and infrastructure runs on PCI-DSS and ISO 27001 compliant AWS and IBM SoftLayer data centers with GDPR-compliant data processing.
The company operates as a hybrid platform-plus-services business: subscriptions include fully managed campaign execution, day-to-day account management, migration support, and bi-weekly optimization, blurring the line between SaaS and agency. Revenue is generated through annual subscriptions with usage-based overages (typical client spend cited at approximately $800/month, equating to roughly $9,600 annual contract value), supplemented by 20% first-year recurring commissions to a named agency partner ecosystem (7th Floor Digital, Online Marketing Gurus, NOW Solutions, Graybox, Noise New Media). The go-to-market is sales-led, supported by 24/7 sales and support (800-284-4603), free strategy sessions, an interactive platform tour, and a free 8-10 page Retention Audit deliverable as a mid-funnel lead magnet. The company is bootstrapped, profitable, founder-led (Mike Arsenault, Founder & CEO), and remote-first since founding; the named team is approximately 8-50 people spanning customer success, engineering, product, and creative roles, with active hiring in UX design, full-stack engineering, email design, and account management.
Rejoiner firmographics
Firmographics- Name
- Rejoiner
- Legal name
- Rejoiner, Inc.
- Website
- https://rejoiner.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rejoiner is a US-based retention marketing software company founded in 2012 that provides direct-to-consumer ecommerce brands with a unified email, SMS, pop-up, and direct mail platform, bundled with managed campaign services and lifecycle automation triggers for cart abandonment, win-back, and subscription management.
- Ownership category
- akta.pro rank
Rejoiner industry classification
Industry- Product category
- Email Marketing and Retention Automation Software
- NAICS
- Custom Computer Programming Services (541511), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Rejoiner is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rejoiner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Annual subscription fees for platform access. Clients pay Subscription Fees annually in advance. The platform includes email marketing automation, lifecycle triggers, segmentation, and reporting capabilities.
- Usage Fees: Monthly fees for usage in excess of base usage included in subscription. Payable monthly following the month in which fees are accrued.
- Professional Services: Fully managed campaigns, day-to-day campaign management, strategic guidance, migration support, and ongoing optimization included as part of service. Dedicated account management provided.
- Agency Partner Commissions: 20% recurring monthly commission paid to agency partners for referred clients during first year of service. Partners earn passive income while providing additional value-added services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Typical client monthly spend |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rejoiner product offering
Product offeringCore offering
Rejoiner sells a multi-channel retention marketing platform built specifically for direct-to-consumer ecommerce brands, combining email, SMS, pop-ups, and direct mail with pre-built lifecycle triggers, dynamic segmentation, and a drag-and-drop email builder. Beyond the software, the company offers fully managed campaign services including strategy, creative, execution, and bi-weekly performance reviews. The platform integrates natively with Shopify, BigCommerce, Magento 2, and WooCommerce and is sold via annual subscription plus usage-based overages, with a typical client spending around $800 per month.
Product overview
Rejoiner is a retention marketing platform built specifically for direct-to-consumer ecommerce brands, combining a unified software platform with hands-on expert services. The core offering includes Email Marketing, Text Marketing (SMS), and Postcard Marketing (direct mail), supported by add-on modules for Cart Abandonment recovery, Pop-ups for lead capture, and Professional Services for managed campaigns. The platform features a drag-and-drop email builder with product recommendation capabilities, lifecycle triggers (Abandoned Cart, Browse Abandonment, New Subscriber, Price Drop, Win Back, VIP, Anniversary, Replenishment, Subscription), dynamic customer segmentation, and ad audience syncing to Facebook and Google Ads. The platform integrates natively with major ecommerce platforms (Shopify, BigCommerce, Magento 2, WooCommerce) and offers a REST API (v1.0) with webhook support for custom integrations. Rejoiner differentiates itself through full-service managed campaigns, bi-weekly optimization reviews, and strategic guidance, positioning as a platform-plus-services hybrid rather than pure self-service software.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Marketing Platform Core email marketing platform enabling ecommerce brands to create, send, and automate email campaigns with a drag-and-drop builder, segmentation, lifecycle triggers, and product recommendations for DTC ecommerce marketers and retention marketing teams.
- Text Marketing (SMS) SMS marketing product that augments the email channel by allowing ecommerce brands to trigger text messages based on customer lifecycle events for DTC marketers seeking cross-channel engagement.
- Postcard Marketing (Direct Mail) Programmatic direct mail service enabling ecommerce brands to send personalized physical postcards triggered by customer lifecycle events through Lob and Poplar integrations, for DTC brands seeking offline retention touchpoints.
- Cart Abandonment Software Abandoned cart recovery software that converts high-intent audiences into customers via segmented, multi-stage abandonment journeys, claimed to convert 15%+ of abandoned carts, for ecommerce brands seeking to recover lost revenue.
- Professional Services / Managed Campaigns Managed campaign services where Rejoiner's team handles everything from setup to optimization including full-service creative, strategy support, migration, dedicated account management, and bi-weekly performance reviews for ecommerce marketers who want expert execution rather than DIY software.
- Free Retention Audit Free retention marketing audit delivering an 8-10 page report covering deliverability, email authentication, subscriber acquisition, automation strategy, broadcast strategy, and segmentation analysis with NDA protection for prospective ecommerce clients evaluating Rejoiner.
Quantifiable outcome
- 30X ROAS
- +5 more outcomes
Companies that use Rejoiner
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Rejoiner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability2 records
Feature4 records
Rejoiner partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- 7th Floor DigitalcoreAgency partner since 2015 providing lifecycle marketing services. Earns 20% recurring commission for referred clients. 7th Floor Digital has been working with Rejoiner bringing new ideas and improving results for their customers.
- Online Marketing GuruscoreTrusted agency partner in Rejoiner's partner program. Provides lifecycle marketing services while earning recurring commissions on referred clients.
- NOW SolutionscoreTrusted agency partner in Rejoiner's partner program. Provides lifecycle marketing services while earning recurring commissions on referred clients.
- GrayboxcoreTrusted agency partner in Rejoiner's partner program. Provides lifecycle marketing services while earning recurring commissions on referred clients.
- Noise New MediacoreTrusted agency partner in Rejoiner's partner program. Provides lifecycle marketing services while earning recurring commissions on referred clients.
- ShopifycoreNative platform connector enabling simple installation of Rejoiner tags and API integration for Shopify merchants.
- BigCommercecoreNative platform connector for BigCommerce merchants with simple installation process.
- Magento 2coreNative platform connector for Magento 2 merchants with straightforward configuration.
- WooCommercecoreNative platform connector for WooCommerce merchants enabling quick deployment.
- StripecoreThird-party payment processor handling all payment processing with PCI compliance. Rejoiner does not store any payment information.
- IBM SoftLayercoreCloud infrastructure provider hosting Rejoiner's marketing automation platform. Responsible for infrastructure related to private cloud with PCI and ISO 27001 compliance.
- Amazon Web Services (AWS)coreCloud infrastructure provider hosting Rejoiner's platform. Provides physical data center security with PCI and ISO 27001 compliance certifications.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Rejoiner competitors and assessment
Company assessmentDirect peers
- Iterable: Cross-channel marketing platform spanning email, SMS, push, and in-app with journey orchestration; comparable to Rejoiner's multi-channel retention focus for mid-market consumer brands.
- Postscript: SMS-first marketing platform purpose-built for Shopify and DTC brands; overlaps on the SMS-portion of Rejoiner's Text Marketing offering.
- Drip: Ecommerce-focused email/SMS automation targeting DTC brands with behavior-based workflows and Shopify/WooCommerce integrations (owned by Squarespace).
- Omnisend: Ecommerce email + SMS + push marketing automation with pre-built workflows (cart abandonment, welcome, order follow-ups); comparable DTC specialization and pricing tier.
- Yotpo: Ecommerce marketing platform combining reviews, SMS, email, and loyalty — overlapping with Rejoiner's customer-data and lifecycle-automation capabilities plus the loyalty/Swell integration partner.
- Customer.io: Behavior-based email and push messaging platform with event-triggered automations and segmentation; comparable to Rejoiner for merchants wanting customizable lifecycle journeys.
- ActiveCampaign: Email automation and CRM platform serving SMB and mid-market with comparable segmentation, automation, and ecommerce integrations.
- Sendlane: Ecommerce email marketing and behavioral automation platform with deep Shopify, BigCommerce, and WooCommerce integrations; competes on personalized retention flows.
- Attentive: SMS-marketing platform for ecommerce brands with strong Shopify and email partnerships; competes with Rejoiner in the SMS-leg of the retention stack and via direct integrations.
- Klaviyo: Public ecommerce-focused email and SMS marketing automation platform with segmentation, lifecycle flows, and deep Shopify integration — directly overlapping Rejoiner's core offering for DTC merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rejoiner social profiles
Digital presenceRejoiner compliance and trust
Trust signalCompliance3 records
Rejoiner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rejoiner leadership team
Management profileNumber of profiles
Profiles9 records
Rejoiner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rejoiner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rejoiner
What does Rejoiner do?
Rejoiner sells a multi-channel retention marketing platform built specifically for direct-to-consumer ecommerce brands, combining email, SMS, pop-ups, and direct mail with pre-built lifecycle triggers, dynamic segmentation, and a drag-and-drop email builder. Beyond the software, the company offers fully managed campaign services including strategy, creative, execution, and bi-weekly performance reviews. The platform integrates natively with Shopify, BigCommerce, Magento 2, and WooCommerce and is sold via annual subscription plus usage-based overages, with a typical client spending around $800 per month.
Is Rejoiner a public or private company?
Rejoiner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rejoiner founded?
Rejoiner was founded in 2012. It employs 11 to 50 people.
Where is Rejoiner based?
Rejoiner is headquartered in Boston, United States, in the North America region.
How does Rejoiner make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are usage Fees, professional Services and agency Partner Commissions.
Who are Rejoiner's main competitors?
Direct peers on record are Iterable, Postscript, Drip, Omnisend, Yotpo, Customer.io, ActiveCampaign, Sendlane, Attentive and Klaviyo.
Does Rejoiner have an API?
Yes. Rejoiner provides a REST API (v1.0) for integrating with their platform. The API supports webhooks for triggers including Customer Opt Out. Actions available include: Add Customer to List, Convert Customer, Start Journey (webhook-triggered journey insertion), Remove Customer From List, Get Customer Profile, Update Customer Profile, Unsubscribe Customer, Get Customer Metadata, Update Customer Metadata. Authentication is via API Key and Webhook Secret. The platform also offers a JavaScript library (v4) for custom website integration. Developer documentation is at docs.rejoiner.com/reference/introduction.
What industry is Rejoiner in?
Rejoiner's product category is Email Marketing and Retention Automation Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 541511 and its SIC code is 7310.