The Workout Co

What The Workout Co does

The Workout Co is a privately held, single-location fitness center operating in Raceland, Louisiana since 1990 under owner Mary Beth Clark. The facility offers a complete gym floor (selectorized and plate-loaded strength machines, functional training equipment, free weights, and cardio equipment including treadmills, ellipticals, stair climbers, and bikes), a dedicated GroupX studio running licensed Les Mills programming (BodyPump, BodyAttack, BodyFlow, BodyCombat, Tone), and SilverSneakers and Mat Pilates classes targeting seniors. The business model is primarily B2C subscription-based recurring memberships, supplemented by multi-year personal training contracts (40 one-hour sessions, 40 thirty-minute sessions, 10 buddy sessions), transaction-fee revenue from an on-site smoothie bar with dotFit-branded nutrition products, body composition scans sold on promotion (4 scans for $50), and gift certificates. The company's go-to-market is direct-to-consumer via a 1-week free pass funnel gated to local LA residents (18+, first-time visitors), insurance partnerships with Blue Cross and Blue Shield (SilverSneakers), Humana, People's Health, and United Healthcare, and a Rapid Rewards loyalty program partnering with 20+ local merchants accessible through the OpenPath app.

A distinctive product line is the 20/30 Fast Track comprehensive wellness program, which combines fitness, custom diet plans, online food logging, and activity tracking to target weight loss of 20-100+ lbs alongside metabolic and hormonal health outcomes, with documented member results including 101lb and 60lb losses. Operationally, the gym runs 24/7 via member keycard access with staffed hours Monday-Thursday 8am-7pm and Friday 8am-11am. The headcount is 11-50 employees, including two membership coordinators, two personal trainers, and approximately twelve group fitness instructors. The firm is founder-owned with no disclosed funding rounds, no parent company, no subsidiaries, and no M&A activity in its 35+ year history.

The company's competitive positioning rests on local brand longevity, a family-like community culture validated by member testimonials, licensed premium content (Les Mills), and the embedded Rapid Rewards local-merchant loyalty network. However, the business operates from a single physical site with no documented expansion, no disclosed revenue or membership metrics, and no observable investment in technology, digital platforms, or AI/ML capabilities beyond the OpenPath badge app and standard website forms. Geographic reach is constrained to the greater Raceland, Louisiana area.

Name

The Workout Co

Legal name

The Workout Co.

Website

https://theworkoutco.us

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Workout Co is a privately held, single-location fitness center in Raceland, Louisiana, operating since 1990 and serving local residents with gym memberships, Les Mills group fitness classes, SilverSneakers senior programs, personal training, and the 20/30 Fast Track wellness program.

Ownership category

akta.pro rank

Product category

Fitness Center

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness center services
• Personal training
• Group fitness classes
• Weight loss programs
• Health club memberships

Headquarters

HQ city

Houma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gym Memberships: Recurring membership fees providing access to gym facilities, 24/7 keycard access, strength training equipment, cardio machines, and group fitness classes. Memberships include options for different age groups and insurance provider coverage.
2. Personal Training Services: One-on-one personal training sessions and bootcamp programs delivered by certified personal trainers. Includes custom diet plans, online food logging, activity tracking, and fitness coaching.
3. Group Fitness Classes: Les Mills group fitness classes including BodyPump, BodyAttack, BodyFlow, BodyCombat, Tone, and SilverSneakers offered as part of membership or as add-on programs.
4. Smoothie Bar & Retail Products: On-site smoothie bar offering prepared meals, weight loss products, supplements, and nutritional items. Revenue generated from per-transaction sales.
5. Body Composition Scans: Body composition scanning services offered as Buy 2 Get 2 Free promotions (4 scans for $50).
6. Insurance-Reimbursed Memberships: Free or discounted memberships for seniors and qualified participants covered by insurance providers including Blue Cross and Blue Shield, Humana, People's Health, and United Healthcare.
7. Gift Certificates: Sale of gift certificates for gym memberships and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Workout Co operates a single-location fitness center in Raceland, Louisiana, selling gym memberships that grant access to strength training machines, free weights, and cardio equipment, plus Les Mills–licensed group fitness classes (BodyPump, BodyAttack, BodyFlow, BodyCombat, Tone, SilverSneakers, Mat Pilates), certified personal training with custom diet plans and online tracking, and the proprietary 20/30 Fast Track wellness program for weight loss and metabolic health. Ancillary revenue is generated from an on-site smoothie bar with dotFit nutrition products and body composition scanning services.

Product overview

The Workout Co. is a single-location fitness center offering a unified suite of services centered around its complete gym facility with state-of-the-art equipment. The core offerings consist of the Complete Gym (with cardio machines, strength training equipment, and free weights), Personal Training (with certified trainers providing custom diet plans and activity tracking), and GroupX Studio featuring LesMills classes. Additional services include the 20/30 Fast Track Program for comprehensive wellness transformation, Smoothie Bar with nutrition products (powered by dotFit), Rapid Rewards Program for member discounts via OpenPath app, SilverSneakers and Mat Pilates classes, Insurance Provider Memberships for eligible participants, and a 1-Week Free Pass trial offer. The gym has been operating since 1990 and serves the greater Raceland, Louisiana area.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Gym Facility Membership Recurring monthly gym membership providing access to strength training machines, free weights, functional training equipment, and cardio machines, with 24/7 keycard access for members. Targeted at local adult residents of Raceland, Louisiana and surrounding communities.
• Personal Training One-on-one and buddy personal training sessions delivered by certified personal trainers (NASM-certified), including custom diet plans, online food logging, and online activity tracking. Sold as session packages. Targeted at members seeking individualized coaching, accountability, and tailored fitness/nutrition programs.
• GroupX Studio (Les Mills Classes) Trend-setting group fitness classes featuring licensed Les Mills programming (BodyPump, BodyAttack, BodyFlow, BodyCombat, Tone), plus Mat Pilates and SilverSneakers classes, taught by nationally certified motivational instructors in a dedicated GroupX studio. Included with gym membership or available as add-on programming.
• 20/30 Fast Track Program Multi-month structured wellness transformation program combining personalized fitness, custom diet plans, and lifestyle coaching to help participants reduce stress, balance hormones, lose 20-100+ pounds, and improve blood sugar, blood pressure, acid reflux, migraines, and energy levels. Targeted at individuals seeking significant weight loss and metabolic wellness transformation.
• Smoothie Bar & Nutrition Products On-site smoothie bar selling prepared meals, weight loss products, and supplements, with nutrition support provided through dotFit programs and products as the gym's exclusive nutrition provider. Targeted at gym members seeking convenient healthy meals and supplements.
• Insurance Provider Memberships (SilverSneakers) Free or discounted gym memberships for seniors 65+ and qualified insurance policy holders, delivered through authorized partnerships with Blue Cross and Blue Shield (SilverSneakers program), Humana, People's Health, and United Healthcare. Includes SilverSneakers classes focused on balance, strength, and flexibility. Targeted at insurance-eligible seniors.
• Body Composition Scans Body composition scanning service sold at a promotional bundle rate of 4 scans for $50 (Buy 2 Get 2 Free). Used by members to track weight loss, body composition changes, and progress against fitness goals.

Quantifiable outcome

• Members have lost 20-100+ lbs through the 20/30 Fast Track program, with documented results including 50.3lbs (Karen), 60lbs (Tweetie), 57.8lbs (Courtney), 101lbs (Gerald)
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

28 partnerships are on record, tiered minor and core.

• Auto Spa CarwashminorGTM or Marketing PartnerLocal carwash business participating in The Workout Co's Rapid Rewards program. Offers members 10% off oil changes when showing their OpenPath app badge.
• Bayou FloristminorGTM or Marketing PartnerLocal florist participating in The Workout Co's Rapid Rewards program. Offers members 10% off when showing their OpenPath app badge.
• Brooke's Snow WorldminorGTM or Marketing PartnerLocal snow cone/beverage business in Rapid Rewards program. Offers members 'Buy 1 Large | Get 1 FREE' deal.
• Craig Bienvenu Auto RepairminorGTM or Marketing PartnerLocal auto repair shop in Rapid Rewards program. Offers members 10% off service.
• Glass DoctorminorGTM or Marketing PartnerGlass repair service business in The Workout Co's Rapid Rewards program.
• The Ground PatiminorGTM or Marketing PartnerLocal restaurant in Rapid Rewards program. Offers members 10% off dine-in.
• Houma-Thibodaux SpineminorGTM or Marketing PartnerSpinal rehabilitation clinic in Rapid Rewards program. Offers members FREE adjustment.
• Louis Mohana FurnitureminorGTM or Marketing PartnerLocal furniture store in Rapid Rewards program. Offers members 10% off home decor.
• Mirra Curlz SalonminorGTM or Marketing PartnerLocal hair salon in Rapid Rewards program.
• Mr. Ronnie's Famous Hot DonutsminorGTM or Marketing PartnerLocal donut shop in Rapid Rewards program.
• Pop-A-LockminorGTM or Marketing PartnerLocksmith/key service in Rapid Rewards program.
• PVO Bistro LoungeminorGTM or Marketing PartnerLocal bistro restaurant in Rapid Rewards program.
• Salon MadelineminorGTM or Marketing PartnerLocal salon in Rapid Rewards program.
• Scentsy Independent ConsultantminorGTM or Marketing PartnerScentsy fragrance products consultant in Rapid Rewards program. Offers members 10% off first order.
• Sicily's Italian BuffetminorGTM or Marketing PartnerLocal Italian restaurant in Rapid Rewards program.
• SonicminorGTM or Marketing PartnerSonic drive-in restaurant in Rapid Rewards program. Offers members 10% off at Golden Meadow location only.
• Sport Clips HaircutsminorGTM or Marketing PartnerSports-themed hair salon chain in Rapid Rewards program.
• SubwayminorGTM or Marketing PartnerSubway sandwich restaurant in Rapid Rewards program.
• Zack's Famous Frozen YogurtminorGTM or Marketing PartnerLocal frozen yogurt shop in Rapid Rewards program.
• Zen Sushi HoumaminorGTM or Marketing PartnerLocal sushi restaurant in Rapid Rewards program.
• TSW Roofing & ConstructionminorGTM or Marketing PartnerLocal roofing and construction company in Rapid Rewards program. Offers free roof replacement estimate and 10% off.
• Haven Flower FarmminorGTM or Marketing PartnerLocal flower farm in Rapid Rewards program. Offers members 10% off with code WOCO.
• dotFitcoreStrategic or Co-development PartnerdotFit provides cutting-edge nutrition programs and products to help members meet fitness, health, and nutrition goals. The Workout Co partners with dotFit as their exclusive nutrition provider.
• Les MillscoreStrategic or Co-development PartnerLes Mills is the world's leading group fitness programming provider. The Workout Co offers Les Mills classes including BodyPump, BodyAttack, BodyFlow, BodyCombat, and Tone. Classes feature world-leading music, choreography, and nationally certified instructors.
• Blue Cross and Blue ShieldcoreGTM or Marketing PartnerThe Workout Co is an authorized fitness center for Blue Cross and Blue Shield, offering free senior fitness memberships through SilverSneakers for eligible participants.
• HumanacoreGTM or Marketing PartnerHumana insurance policy holders may qualify for special discounts on gym memberships at The Workout Co.
• People's HealthcoreGTM or Marketing PartnerPeople's Health insurance policy holders may qualify for special discounts on gym memberships at The Workout Co.
• United HealthcarecoreGTM or Marketing PartnerUnited Healthcare insurance policy holders may qualify for special discounts on gym memberships at The Workout Co.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Planet Fitness: Low-cost national gym chain offering memberships, cardio and strength equipment, and basic group fitness. Competes directly for the same general fitness and weight-loss seeker segment in the Louisiana market.
• Crunch Fitness: Mid-tier national chain offering group fitness classes, personal training, and weight-loss programs. Comparable in service breadth and price tier to The Workout Co.
• Snap Fitness: 24/7 small-format franchise gym comparable in footprint, equipment mix, and personal training focus, often competing in small markets similar to Raceland.
• Anytime Fitness: 24/7 keycard-access franchise fitness center with personal training, group classes, and insurance-reimbursement partnerships (SilverSneakers). Most direct functional comparison to The Workout Co's 24/7 access model.
• YMCA: Nonprofit community fitness organization offering memberships, group classes, personal training, and senior programming (including SilverSneakers). Directly competes for the same family and senior segments in regional Louisiana markets.
• Gold's Gym: Established fitness brand with strength training equipment, group classes, and personal training. Comparable traditional full-service gym model with weight management focus.

Broad incumbents

• LA Fitness: Large multi-service national gym chain with strength equipment, group classes, personal training, and family programming. Operates regional Louisiana locations and competes for general fitness enthusiasts.

Emerging players

• Orangetheory Fitness: Group-based interval training studio with documented fitness outcomes and a coaching-led model. Comparable to The Workout Co's outcome-driven 20/30 Fast Track positioning, though at a premium price point.
• F45 Training: Group functional training franchise with structured programming and community-driven retention — comparable to Les Mills-driven group classes at The Workout Co but with a stronger standardized brand identity.
• Weight Watchers (WW): Structured weight-loss and wellness program with coaching, accountability, and documented member outcomes — directly comparable to The Workout Co's 20/30 Fast Track program offering in the weight management category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheWorkoutCo
• LinkedInlinkedin.com/company/theworkoutco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Workout Co