NayaCare

What NayaCare does

NayaCare is a founder-led concierge postpartum care practice operated by Dr. Sonal Patel, a board-certified pediatrician, neonatologist, and lactation specialist, serving new mothers and their newborns primarily in the Denver, Colorado metropolitan area. The company addresses the 48-hour-to-six-week care gap after hospital discharge by delivering in-home medical newborn care, maternal wellness screening, lactation support, and pelvic-floor guidance, with services priced as tiered packages from $750 (single visit) to $3,000 (three-visit, two-month concierge package); Medicaid is accepted for two visits and HSA/FSA payments are welcomed. A parallel national virtual coaching line (1, 6, or 12 sixty-minute video sessions, $350–$3,360) extends the offering beyond the local in-home catchment, and all paid packages bundle one year of access to the Red Tent Community peer-support app.

The technology layer centers on 'Naya,' a free, always-on AI text chatbot curated by Dr. Patel that delivers evidence-informed guidance on newborn care, feeding, sleep, maternal recovery, and mood symptoms, positioned as a freemium top-of-funnel conversion tool into the paid care packages. Naya uses data validation against trusted healthcare sources, explicit hallucination-prevention guardrails, human-in-the-loop oversight, and HIPAA-conscious encrypted handling of any user information. Supporting assets include the 'Fourth Trimester Perspective' podcast, the 'Doctor & Her Black Bag' book on Amazon, a content blog, a free Fourth Trimester Resource Guide, and affiliate/merchandise storefronts — collectively forming a content-driven acquisition channel with no disclosed enterprise or institutional payer relationships.

NayaCare is a privately held, founder-owned entity (legal name NayaCare, Ltd) with 1–10 employees, no disclosed funding rounds, and no parent company; revenue is not publicly reported. The go-to-market is direct-to-consumer with pay-as-you-go package billing rather than subscription auto-renew, supplemented by content marketing, podcast distribution, and a nascent employer-facing B2B2C angle signaled by HR-oriented blog content.

Name

NayaCare

Legal name

NayaCare, Ltd

Website

https://nayacare.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NayaCare is a founder-led concierge postpartum care practice delivering in-home and virtual 4th-trimester medical, lactation, and maternal wellness services to new mothers and newborns, primarily in the Denver metro area, with a free AI chatbot called Naya as a freemium funnel.

Ownership category

akta.pro rank

Product category

Postpartum and Newborn Home Health Services

NAICS

Ambulatory Health Care Services (621), Child Care Services (6244), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHSAAAGAJ

Postpartum Family Helper (Non-Medical)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Mother’s Helper & In-Home Child Supervision

SECONDARYHLALAAAI

Family & Pediatric Direct-to-Consumer Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLALAHAH

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

Keywords

• Postpartum home care
• Fourth trimester care
• Lactation consulting
• Newborn medical visits
• Maternal wellness coaching

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-Home Postpartum Care Packages: Concierge-style in-home medical and wellness visits for newborns and mothers. Sold as tiered packages (Mommy & Me: $750; New Beginning Essentials: $2,400; Premier 4th Trimester Care: $3,000). Packages include home visits, virtual check-ins, lactation consultation, mental health support, and Red Tent Community access. HSA welcomed; Medicaid accepted for 2 visits.
2. Virtual Fourth Trimester Coaching: Remote coaching sessions with Dr. Patel combining Eastern cultural perspective with Western medical training. Tiered packages: One Session at $350; Six Sessions (Foundation First) at $1,260 (10% off); Twelve Weeks (Thrive in Ten) at $3,360 (30% off). Includes 60-minute sessions and Red Tent Community access for one year.
3. AI Virtual Provider (Free Entry Point): Free AI-powered chat tool 'Naya' available without appointment. Functions as a free entry point / top-of-funnel product to attract new parents and convert them into paid in-home or virtual care packages.
4. Red Tent Community (App): A community platform powered by the Red Tent Community, offered as part of paid care packages and potentially as a standalone paid membership. Connects mothers experiencing similar journeys to combat isolation in motherhood.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

NayaCare provides concierge-style in-home postpartum medical care for mothers and newborns during the fourth trimester, supplemented by virtual coaching sessions and a free AI-powered 24/7 chat assistant called Naya. The company bundles these services with community access through the Red Tent Community app, addressing the care gap between hospital discharge and the 6-week pediatrician visit. Care packages are sold as pay-as-you-go tiers ranging from $350 to $3,360.

Product overview

NayaCare is a maternal and newborn health platform offering in-home postpartum care, virtual 4th-trimester coaching, and an AI-powered virtual provider (Naya). The core offering consists of three in-home care tiers (Premier 4th Trimester Care at $3,000, New Beginning Essentials at $2,400, and Mommy & Me Wellness Check-In at $750) and three virtual coaching tiers (Thrive in Ten at $3,360, Foundation First at $1,260, and Moments of Clarity at $350). These are supplemented by the Naya AI chatbot, the Red Tent Community platform, a podcast (The Fourth Trimester Perspective), a book (The Doctor & Her Black Bag), a Fourth Trimester Resource Guide, and a Blog. All in-home and virtual coaching packages include 1-year access to the Red Tent Community.

Differentiator

Problem solved

Functional benefit

Brands

• Naya: AI-powered virtual 4th-trimester provider/chatbot curated by Dr. Sonal Patel, providing 24/7 evidence-informed guidance on newborn care, feeding, sleep, and maternal recovery.
• Red Tent Community
• The Doctor & Her Black Bag
• Thrive Program

Products and services

• Premier 4th Trimester Care (In-Home) Concierge in-home postpartum care package with 3 home visits over 2 months, concierge-level support, mental health virtual check-in, postpartum roadmap, pelvic PT video session, and 1-year Red Tent Community access. Covers complete newborn medical care, maternal physical and mental wellness, lactation, and indicated labs. Price: $3,000.
• New Beginning Essentials (In-Home) Concierge in-home postpartum care package with 2 home visits over 1 month, mental health virtual check-in, postpartum roadmap, pelvic PT video session, and 1-year Red Tent Community access. Price: $2,400.
• Mommy & Me Wellness Check-In (In-Home) Entry-level in-home care package with 1 home visit for newborn medical assessment, maternal health check, and feeding/lactation consultation, plus postpartum roadmap and Red Tent Community access. Price: $750.
• Thrive in Ten (Virtual 4th Trimester Coaching) 12-week virtual coaching program with 60-minute sessions covering breastfeeding, safe sleep, maternal healing, nutrition, and partner support, with 1-year Red Tent Community access. Price: $3,360 (30% off).
• Foundation First (Virtual 4th Trimester Coaching) Six-session virtual coaching program with tailored resources and 1-year Red Tent Community access. Covers breastfeeding, safe sleep, maternal healing, nutrition, and partner support. Price: $1,260 (10% off).
• Moments of Clarity (Virtual 4th Trimester Coaching) Single 60-minute virtual coaching session with Dr. Patel for introductory or refresher fourth-trimester support. Price: $350.
• Naya (AI Virtual Provider) 24/7 AI-powered text chat companion curated by Dr. Sonal Patel providing calm, evidence-informed guidance on newborn care, feeding, sleep, maternal recovery, and mental health. Uses HIPAA-conscious practices, encrypted connections, AI guardrails, and human oversight. Free to use; designed to drive conversion to paid care packages.
• Red Tent Community (Mobile App) Peer support community platform for new mothers accessible via downloadable app. Offers discussions, shared experiences, activities, and companionship to combat isolation in motherhood. Included with all In-Home Care and Virtual Coaching packages for 1 year at no additional cost.
• The Doctor & Her Black Bag (Book) A book by Dr. Sonal Patel exploring how old-fashioned postpartum home visits address maternal mortality and benefit America's economy through personal anecdotes, historical insights, evidence-based medicine, and COVID-era testimonials. Sold as ebook and paperback on Amazon.

Quantifiable outcome

• AI tool has attracted 100+ users with a stated goal of 10,000 users
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Red Tent Community PlatformcoreTechnology or IntegrationThe NayaCare Community is powered by the Red Tent Community platform — a technology platform that provides the underlying community infrastructure (app, discussion forums, connection tools) for NayaCare's peer support offering. This platform enables the 'village' concept central to NayaCare's community-led mission.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maven Clinic: The leading virtual clinic for women's and family health, offering maternity, postpartum, and pediatric care via a digital platform. Directly comparable to NayaCare's virtual 4th-trimester coaching and maternal wellness offerings, though at significantly greater scale and venture funding.
• Mahmee: A maternal and infant health platform providing in-home and virtual support for expectant and new mothers, with a focus on closing the maternal mortality gap for underserved populations. Closely aligned with NayaCare's postpartum care mission and in-home model.
• Oula Health: A maternity care provider combining midwife-led in-person care with virtual support across pregnancy and postpartum. Comparable hybrid in-person/virtual model and similar premium positioning targeting the same customer segment.
• Tia: A women's health primary care platform blending in-person clinics with virtual care across reproductive, gynecological, and maternal health needs. Comparable hybrid care model and direct-to-consumer orientation toward women.
• Diana Health: A maternity care provider operating hybrid in-person and virtual programs for pregnancy, birth, and postpartum — directly comparable to NayaCare's combination of clinical visits and virtual coaching.

Emerging players

• BabyScripts: A virtual maternal health platform offering remote monitoring, education, and risk stratification for pregnancy and postpartum. Comparable in digital postpartum support but focuses on health-system partnerships rather than DTC concierge care.
• Wildflower Health: A digital family health platform providing mobile-first maternity and parenting support via payer and provider channels. Adjacent in the family health digital care space with some overlap in postpartum content and AI-supported engagement.
• Cayaba Care: A maternal health company offering in-home and virtual support with a focus on Medicaid populations, addressing maternal mortality disparities. Comparable in-home postpartum care delivery model but with a different target demographic and payer mix.

Broad incumbents

• Hims & Hers Health: A large direct-to-consumer telehealth platform with an expanding women's health category. Comparable DTC telehealth distribution and AI-enabled consumer experience, though not specialized in postpartum or maternal care.
• Progyny: A fertility and women's health benefits company serving employers, with adjacent maternal and postpartum content. Comparable in the employer-sponsored women's health benefits channel but focused upstream on fertility rather than postpartum care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nayacare-newborn-speciality-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NayaCare