Donavans Wellness Solutions

What Donavans Wellness Solutions does

Donavans Wellness Solutions (DWS) is a privately held, founder-operated fitness and wellness provider headquartered in St. Helena, California, operating exclusively in the Napa Valley market. The company runs two physical gym brands — Calistoga Fit (1,500 sq. ft. with Motion Studio) and Yountville Fit (5,500 sq. ft.) — offering memberships, day passes, group classes (yoga, Pilates, spin, TRX, aerial yoga, boxing), and private/semi-private training. It was founded circa 2009 by Donavan Almond (Owner/CEO) and Jacqi Almond (Owner/CMO), and reports 15+ years as Napa Valley's leading fitness provider and 20+ years in hospitality fitness.

The core product portfolio extends beyond retail gyms into four parallel business lines: (1) hospitality fitness program management for luxury resorts and hotels, currently serving 12 Napa Valley properties and consulting with 10+ national brands such as Auberge, Four Seasons, Solage, Miraval, Alila, and Post Ranch Inn; (2) corporate employee wellness programs for wineries and local employers (e.g., Chandon, Castello di Amorosa, Town of Yountville); (3) a premium DWS x Hundred Health biomarker-driven training membership that combines 160+ lab tests, InBody scans, and wearable data into personalized protocols; and (4) residential home gym design consulting (DWS Design) delivered globally online. Technology infrastructure is lightweight — MindBody handles class booking and payments, Squarespace hosts the marketing site, and the Hundred Health platform provides the data layer for the premium membership.

Revenue is generated across six streams: recurring gym memberships and day passes, recurring private training, managed services for hospitality partners, professional services for corporate wellness, recurring nutrition plans/supplements, and project-based home gym design. Pricing is not publicly disclosed; all B2B engagements (hospitality, corporate wellness, private training) are quote-based. The company is family-owned, has no disclosed external funding, and operates with a small team (11-50 employees) anchored by the founders and a small administrative and instructor group.

Name

Donavans Wellness Solutions

Legal name

Donavan's Wellness Solutions

Website

https://donavanswellnesssolutions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Donavans Wellness Solutions is a Napa Valley-based fitness and wellness operator running two retail gyms (Calistoga Fit and Yountville Fit), delivering private training, biomarker-driven longevity programs via Hundred Health, corporate wellness, luxury resort fitness management, and residential home gym design consulting.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Outdoor Fitness & Park Bootcamps (HSADABAC), Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL), Weight Gain & Muscle-Building Nutrition (HSADAFAC), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Fitness center services
• Personal training
• Corporate wellness programs
• Hospitality fitness management
• Home gym design

Headquarters

HQ city

Calistoga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Gym Memberships and Day Passes: Recurring and per-visit access to Calistoga Fit and Yountville Fit facilities with cardio, free weights, selectorized equipment, and group classes including yoga, Pilates, spin, TRX, and aerial yoga.
2. Private and Semi-Private Training: One-on-one or small group training sessions with award-winning personal trainers. Includes strength training, Pilates Reformer, mobility, and yoga. Individualized programs based on fitness level and goals.
3. Hospitality Fitness Program Management: Full-service fitness and wellness program management for luxury resorts and hotels. Revenue-generating programs including personal training, classes, corporate retreats, and wellness weddings.
4. Employee Wellness Programs: B2B wellness programs for employers including fitness challenges, nutrition seminars, one-on-one coaching, and team building. Benefits include improved productivity and reduced healthcare costs.
5. Nutrition Plans and Supplements: Customized nutrition plans with daily calendars, food diary analysis, Q&A support, and FDA-approved supplement recommendations.
6. Home Gym Design: Residential and commercial gym design consulting, layout planning, equipment selection, and installation services. Global online consulting available.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Donavan's Wellness Solutions (DWS) operates two flagship fitness facilities — Calistoga Fit (1,500 sq. ft.) and Yountville Fit (5,500 sq. ft.) — in Napa Valley, providing gym memberships, day passes, group classes, and private/semi-private personal training. Beyond retail fitness, DWS delivers full-service hospitality fitness program management for luxury resorts and hotels, corporate employee wellness programs, biomarker-driven training through a partnership with Hundred Health, customized nutrition planning, residential and commercial home gym design consulting, and private wellness experiences for visitors and groups.

Product overview

Donavan's Wellness Solutions (DWS) is a premier fitness and wellness provider and Napa Valley's leading fitness operator for over 15 years, offering a unified platform anchored by two physical gym brands — Calistoga Fit (1,500 sq. ft. flagship with Motion Studio in Calistoga) and Yountville Fit (5,500 sq. ft. location in Yountville) — both voted Best Gym in Napa Valley. The company's product portfolio spans private and semi-private training (including the premium DWS x Hundred Health biomarker-driven membership), corporate employee wellness programs, hospitality fitness management for luxury resorts and hotels, residential home gym design, nutrition planning and supplement guidance, and private wellness experiences (retreats, corporate events, bridal packages, group sessions). These offerings are interconnected through DWS's shared team of award-winning trainers, proprietary programming, and access to both studio facilities, enabling a coordinated wellness ecosystem for residents, visitors, and corporate clients across the Napa Valley region.

Differentiator

Problem solved

Functional benefit

Brands

• DWS Certified Employee Wellness: Corporate employee wellness programs offering fitness challenges, nutrition education, and wellness coaching
• DWS x Hundred Health
• DWS Design
• DWS Nutrition

Products and services

• Calistoga Fit

Quantifiable outcome

• 7 consecutive years voted Best Gym in Napa Valley
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature2 records

Partnerships

One partnership is on record.

• Hundred HealthcoreStrategic or Co-development PartnerDWS x Hundred Health partnership offers the only training programs in Napa built around unique biomarkers. Hundred Health provides 160+ lab tests, complete health history, real-time wearable data, and lifestyle assessment. DWS trainers translate this biomarker data into personalized movement plans for longevity and performance goals.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• EXOS: EXOS is a large-scale corporate and hospitality wellness operator delivering fitness program management, design, and coaching to enterprises, hotels, and resorts. Directly comparable to DWS's hospitality fitness program management and employee wellness lines, but at materially larger scale and broader geographic reach.
• Equinox: Equinox is a premium national fitness operator with luxury positioning, signature personal training, and integrated spa/wellness. Comparable to DWS in premium pricing and personal training emphasis, but as a much larger multi-site incumbent rather than a boutique operator.
• Life Time Fitness: Life Time is a publicly traded large-scale fitness, wellness, and longevity platform with premium memberships, personal training, and corporate wellness. Comparable to DWS in targeting affluent consumers with integrated wellness offerings, but as a multi-state incumbent.
• Gold's Gym: Gold's Gym is a globally franchised fitness chain operating membership-based gyms with personal training and group classes. Comparable to DWS's membership-based gym operations but as a mass-market incumbent rather than a luxury boutique.

Direct peers

• Trilogy Spa Holdings: Trilogy manages spa, fitness, and wellness programs for luxury resort and hotel brands. Mirrors DWS's hospitality fitness program management offering to resorts like Auberge and Four Seasons, making it the closest direct competitor for the same high-end hospitality contract pipeline.
• Fitness Together: Fitness Together operates a franchise of small-format personal training studios delivering 1-on-1 and small-group sessions. Directly comparable to DWS's private and semi-private training and Calistoga Fit/Yountville Fit small studios in service format and unit economics.
• Wellness Coaches USA: Wellness Coaches USA designs and delivers corporate employee wellness programs including coaching, seminars, and fitness challenges. Directly comparable to DWS Certified Employee Wellness offering the same B2B wellness value proposition to employers.
• GYMGUYZ: GYMGUYZ operates an in-home and on-location personal training franchise delivering sessions at clients' homes, hotels, and offices. Directly comparable to DWS's in-home and outdoor sessions and Napa Valley Fitness & Wellness Experiences private offerings for visitors.

Emerging players

• StretchLab: StretchLab is a boutique wellness franchise focused on assisted stretching and recovery services, often co-located with fitness studios. Comparable to DWS as a boutique wellness add-on service but with a narrower modality focus.

Others

• Miraval Resorts: Miraval is an operator of destination wellness resorts offering fitness, spa, nutrition, and mindfulness programming. Listed as a DWS hospitality client, Miraval represents a buyer-side peer: a luxury resort brand that internally competes with DWS for guest mindshare while also outsourcing some program delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DonavansWellnessSolutions
• LinkedInlinkedin.com/company/donavans-wellness-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donavans Wellness Solutions