Advent Resources, Inc.
Advent Resources provides Advent Advantage, a unified sales platform for U.S. automotive dealerships combining Point of Sale, CRM, and Identity & Compliance with AI-powered fraud detection and DMS integrations.
- Company typePrivate
- Founded1991
- HeadquartersFort Worth, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Advent Resources, Inc. does
Advent Resources, Inc. is a privately held U.S. software company that builds and sells Advent Advantage, a unified sales and compliance platform purpose-built for automotive dealerships. The platform is organized as a core system plus three modules — Point of Sale (desking through eSign and funding), CRM (customer and lead management), and Identity & Compliance (identity verification plus AI-powered fraud detection) — and is positioned as an end-to-end replacement for stitched-together dealer tools. Advent also operates a sub-brand called Remarketing+ and exposes partner-facing APIs and real-time webhooks, including a documented GA integration with Tekion's cloud-based DMS.
The company's customer base is concentrated among larger U.S. dealer groups, with the website naming Walser, Hertz, Sewell, McGovern, and Fletcher Jones as reference operators and asserting "millions of transactions" processed at 99.9% platform uptime. Go-to-market is direct and demo-led (a 30-minute walkthrough positioned to dealers experiencing workflow pain), supported by a U.S.-based white-glove service model that the company explicitly uses as a differentiator against slower incumbent support. Headcount is 51-100, headquartered in Fort Worth, Texas, with sales and support contacts split between sales@ and [email protected].
The business model is B2B SaaS for automotive retail, though pricing is not publicly disclosed and no ARR, transaction-fee, or implementation-fee structure is detailed in the available material. Advent claims 35+ years of singular focus on the car-deal workflow, GLBA-aligned handling of non-public personal information, and an operating posture in 2026 marked by a major platform release (Advantage 2.0), a Tekion integration, and stated expansion pushes into Texas and New England — moves that together suggest the company is actively investing in product depth and regional go-to-market rather than operating as a legacy maintenance business. No funding rounds, institutional investors, or M&A activity are disclosed.
Advent Resources, Inc. firmographics
Firmographics- Name
- Advent Resources, Inc.
- Legal name
- Advent Resources, Inc.
- Website
- https://adventresources.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Advent Resources provides Advent Advantage, a unified sales platform for U.S. automotive dealerships combining Point of Sale, CRM, and Identity & Compliance with AI-powered fraud detection and DMS integrations.
- Ownership category
- akta.pro rank
Where Advent Resources, Inc. is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Markets served
Advent Resources, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Advent Resources, Inc. product offering
Product offeringCore offering
Advent Resources sells Advent Advantage, a connected automotive dealership platform that unifies Point of Sale, CRM, and Identity & Compliance workflows into a single login-based system, enabling dealers to structure, approve, contract, eSign, and fund car deals end-to-end. The platform is currently shipping as Advent Advantage 2.0 and is targeted at U.S. automotive dealerships and dealer groups, with AI-powered fraud detection, flexible APIs, and native integrations across the auto ecosystem.
Product overview
Advent Resources, Inc. sells a single unified platform for automotive dealerships called Advent Advantage (currently shipping as Advent Advantage 2.0), organized as a platform-plus-modules architecture. The core Advent Advantage platform bundles three modules — Point of Sale (digitizing the deal from desking to funding), CRM (managing customer information and relationships), and Identity & Compliance (identity verification, regulatory compliance, and AI-powered fraud detection). Together these modules give dealerships one connected system for sales, customer management, and compliance. Advent Resources also offers a sub-brand called Remarketing+ and exposes flexible APIs and webhooks that power native integrations across the auto ecosystem, including a documented integration with Tekion's cloud-based DMS.
Differentiator
Problem solved
Functional benefit
Brands
- Advent Advantage: Advent Resources' flagship digital car deal platform spanning Point of Sale, CRM, and Identity & Compliance, with desking that optimizes profit on every deal. Version 2.0 is shipping as of 2026.
- Remarketing+
Products and services
- Advent Advantage Flagship connected platform for U.S. automotive dealerships that unifies deal-making (desking, lender approvals, F&I, contracting, eSign, funding), customer relationship management, and identity & compliance workflows in a single login-based system. Sold to franchised auto dealers and dealer groups; currently shipping as version 2.0.
- Remarketing+ A named Advent Resources offering referenced in connection with the Chief Operating Officer's portfolio; appears to be a distinct remarketing-focused offering under the Advent Resources umbrella.
Companies that use Advent Resources, Inc.
Customer profileIdeal customer profiles1 record
Advent Resources, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Advent Resources, Inc. partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Advent Resources, Inc. competitors and assessment
Company assessmentOthers
- RouteOne: Dealer F&I and credit-application platform connecting dealers to lenders. Adjacent ecosystem participant that interacts with Advent in the deal-jacketing workflow and is part of the same dealer-software stack.
Direct peers
- Frazer Computing: Provider of DMS and dealer software focused on independent and BHPH dealers. Closest direct peer in terms of selling a unified dealership software platform to U.S. dealers, albeit in a different dealer segment.
- ProMax: Dealer CRM, desking, and lead-management platform for franchised auto dealers. Direct peer competing in the same deal-desking and CRM categories as Advent Advantage.
- Tekion: Cloud-native automotive Dealer Management System (DMS) platform. Direct competitor in the dealer software category, and also a documented integration partner via the Advent Advantage API/webhook integration announced May 2026.
Broad incumbents
- DealerSocket (Reynolds): Dealer CRM and management software now part of Reynolds and Reynolds. Directly comparable in CRM/dealer-management functionality and target customer to Advent Advantage.
- Dealertrack (Cox Automotive): Cox Automotive's DMS and dealer F&I platform. Broad incumbent serving franchised dealers with overlapping desking, CRM, and compliance capabilities relative to Advent Advantage.
- CDK Global: One of the largest U.S. dealership management system providers serving franchised auto dealers. Broad incumbent with overlapping deal-jacketing, CRM, and DMS functionality against Advent Advantage.
- Reynolds and Reynolds: Long-established U.S. dealership management system and document services provider. Competes with Advent across deal-desking, F&I, and DMS workflows for franchised dealers.
- VinSolutions (Cox Automotive): Dealer CRM and desking platform owned by Cox Automotive. Directly overlaps Advent Advantage's CRM and Point of Sale modules and is sold into the same franchised dealer base.
Emerging players
- DealerCenter: Cloud-based DMS and dealer management software targeting independent and small franchised dealers. Comparable offering scope (DMS + CRM + desking) at a smaller, more digitally-native scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Advent Resources, Inc. social profiles
Digital presenceAdvent Resources, Inc. compliance and trust
Trust signalCompliance1 record
Advent Resources, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advent Resources, Inc. leadership team
Management profileNumber of profiles
Profiles8 records
Advent Resources, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advent Resources, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advent Resources, Inc.
What does Advent Resources, Inc. do?
Advent Resources sells Advent Advantage, a connected automotive dealership platform that unifies Point of Sale, CRM, and Identity & Compliance workflows into a single login-based system, enabling dealers to structure, approve, contract, eSign, and fund car deals end-to-end. The platform is currently shipping as Advent Advantage 2.0 and is targeted at U.S. automotive dealerships and dealer groups, with AI-powered fraud detection, flexible APIs, and native integrations across the auto ecosystem.
Is Advent Resources, Inc. a public or private company?
Advent Resources, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advent Resources, Inc. founded?
Advent Resources, Inc. was founded in 1991. It employs 51 to 100 people.
Where is Advent Resources, Inc. based?
Advent Resources, Inc. is headquartered in Fort Worth, United States, in the North America region.
Who are Advent Resources, Inc.'s main competitors?
RouteOne is listed as an others. Direct peers are Frazer Computing, ProMax and Tekion. Broad incumbents are DealerSocket (Reynolds), Dealertrack (Cox Automotive), CDK Global, Reynolds and Reynolds and VinSolutions (Cox Automotive). DealerCenter is listed as an emerging player.
Does Advent Resources, Inc. have an API?
Yes. Advent Resources offers partner-facing API connectivity and real-time webhooks that enable dealerships using Advent Advantage to integrate with external dealer management systems. Capabilities include syncing vehicle inventory, pushing customer information, creating deals, and transferring documents between Advent Advantage and connected platforms. The website also references flexible APIs to "connect what's next" across the auto ecosystem.