What Lyyti does

Lyyti Oy is a privately held Finnish SaaS company that provides an all-in-one event management platform for live, online, and hybrid events. Founded in 2010 by Petri Hollmén and headquartered in Turku, Finland, the company serves 2,100+ clients globally, processing 100,000+ events and 40M+ participants annually. The platform integrates guest management (registrations, ticketing, payments), automated event communication (email and SMS), real-time reporting, live and on-demand streaming, surveys, and branded no-code event websites that can be saved as standalone mobile applications. Lyyti differentiates through the proprietary Experience Value Score (EVS), a single-score participant-feedback metric benchmarked against an internal dataset of 91,000+ events, and through EU-hosted GDPR-compliant infrastructure that supports 22 registration languages.

The product portfolio includes the core Lyyti platform plus add-on modules — Lyyti Organiser (mobile check-in for staff), Lyyti Event (participant-facing mobile app), ticketing and payments, event websites, surveys, and the EVS measurement layer — along with a REST API for custom integrations. Native integrations with HubSpot, Salesforce, SuperOffice, and Moodle embed Lyyti into the dominant CRM, marketing-automation, and learning-management ecosystems used by its enterprise and education customers. Lyyti operates a sales-led go-to-market with regional inside-sales teams in Finland, Sweden, and France, supported by an event-driven content strategy anchored on its annual "Future of Events" conference and a published Event Trends Report.

Lyyti's customer base spans enterprise and mid-market organizations across media, aviation, banking and insurance, retail, research, education, and the public sector, including Warner Bros Discovery, Air France & KLM, LähiTapiola, Kesko, VTT Technical Research Centre of Finland, the University of Helsinki, and Mothers in Business. Revenue is generated through subscription SaaS contracts priced on a quote basis, typically multi-year, with no publicly disclosed pricing tiers. The company is bootstrapped and founder-owned, with no disclosed external investment, parent company, or subsidiary structure, and reports self-reported NPS/CSAT scores of 50+/98+.

Name

Lyyti

Legal name

Lyyti Oy

Website

https://lyyti.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyyti is a bootstrapped Finnish SaaS platform that provides all-in-one event management for live, online, and hybrid events to 2,100+ clients across Europe, integrating registration, communication, CRM syncs, and a proprietary event-success scoring framework.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industries

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Meetings & Group Travel Management (Corporate/MICE) (THALANAH)

Keywords

• Event management software
• Event registration platform
• Hybrid event solutions
• Event marketing automation
• Webinar management tools

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription Platform: Lyyti operates as a subscription-based SaaS event management platform. The pricing is not publicly disclosed and requires contacting sales for quotes, indicating a tiered enterprise pricing model based on event volume, features, and organizational size.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Lyyti is an all-in-one SaaS event management platform that supports live, online, and hybrid events. It provides integrated modules for guest management (invitations and registrations), automated email and SMS communications, reporting and event data analytics, surveys, streaming, ticketing and payments, and native CRM integrations (HubSpot, Salesforce, SuperOffice). The platform is targeted at organizations running B2B and B2C events such as conferences, webinars, internal events, and trade shows.

Product overview

Lyyti is an all-in-one event management software platform that supports live, online, and hybrid events. The core Lyyti platform provides integrated modules for guest management (invitations and registrations), event communication (automated emails and SMS), reporting and event data analytics, and streaming capabilities. The product portfolio includes add-on modules such as Lyyti Organiser (event check-in app for organizers), Lyyti Event (participant-facing mobile app), Experience Value Score (EVS) for event measurement, event websites builder, ticketing and payments, surveys and feedback collection, and native CRM/marketing automation integrations with HubSpot, Salesforce, and SuperOffice. The platform also offers a REST API for custom integrations. Lyyti's automated functions for registration, communication, reporting, and feedback ensure successful events for both participants and organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lyyti (Core Platform) All-in-one SaaS event management platform supporting live, online, and hybrid events with automated functions for registration, communication, reporting, and feedback collection. Designed for event organizers across B2B and B2C organizations.
• Lyyti Organiser Mobile application for event organizers to check in participants on-site at live and hybrid events, with real-time attendance tracking and participant management on-the-go. Available on iOS and Android (Google Play).
• Lyyti Event (Participant App) Mobile event application for participants providing access to event information, schedules, and content directly on their smartphones.
• Event Websites No-code branded event website builder that allows users to create custom event pages without coding skills, saved to smartphone home screens as standalone apps for participants.
• Experience Value Score (EVS) Proprietary automated event measurement tool that collects immediate participant feedback on whether the event was worth their time. Provides single-score metrics and industry benchmarking for event success evaluation.
• Ticketing & Payments Ticketing and payment processing module for selling tickets and collecting payments. Supports bank cards, credit cards, online banking, and invoicing (email, paper, and e-invoicing) to reduce no-shows.
• Surveys & Feedback Survey and feedback collection tool for gathering participant data, conducting research, and collecting instant feedback to improve future events.
• Lyyti REST API Open REST API enabling custom integrations with external systems. Allows automatic data transfer between Lyyti and CRM/marketing automation systems for extended functionality. API documentation available at lyyti.readme.io/docs.

Quantifiable outcome

• Solina Sessions grew participant numbers by 31% using Lyyti
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Upcloud OycoreTechnology or IntegrationUpcloud Oy serves as Lyyti's primary cloud service provider, with data processing located in EU/EEA, Finland. Core infrastructure partnership.
• Mailjet S.A.ScoreTechnology or IntegrationEmail gateway provider for Lyyti's automated event communications. Data processing spans EU/EEA including France, Germany, and Belgium.
• HubSpotcoreTechnology or IntegrationCRM and marketing automation integration partner. Lyyti integrates with HubSpot for real-time data sync, enabling customers to track, acquire, and engage customers throughout the event lifecycle.
• SalesforcecoreTechnology or IntegrationCRM integration partner for enterprise customers. Lyyti enables seamless transfer of event data to Salesforce CRM and marketing tools.
• SuperOfficecoreTechnology or IntegrationOfficial Lyyti x SuperOffice integration providing CRM and event management synchronization for European CRM users.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Public event ticketing and management platform with broad consumer and prosumer reach. Overlaps with Lyyti's registration, ticketing, and event communication modules, though Eventbrite is heavily weighted toward public ticketed events versus Lyyti's B2B emphasis.
• Cvent: One of the largest event management platforms globally, offering registration, venue sourcing, and event marketing. Directly comparable to Lyyti's core platform but at much greater scale and breadth across enterprise and association segments.
• Webex Events (formerly Socio): Cisco-owned event management and engagement platform supporting in-person, virtual, and hybrid events. Directly comparable feature set to Lyyti, with the additional backing of Cisco's enterprise sales motion.

Direct peers

• Whova: Event management platform with registration, mobile event apps, and community engagement features. Overlaps with Lyyti's mobile apps (Lyyti Organiser, Lyyti Event), registration, and engagement modules.
• Swapcard: Event platform for B2B conferences and trade shows with registration, matchmaking, and lead retrieval. Comparable to Lyyti's CRM-integration-driven sales and marketing event use cases.
• Hopin: Virtual and hybrid event platform with registration, streaming, and networking features. Comparable to Lyyti on virtual/hybrid event delivery and the broader event-tech stack.
• Aventri: Event management software for corporate events with registration, logistics, and engagement tools. Comparable to Lyyti's enterprise event management and data/analytics modules.
• Bizzabo: Event experience platform offering registration, onsite solutions, and analytics for B2B events. Closely matches Lyyti's all-in-one positioning for live, virtual, and hybrid events serving marketing and sales teams.
• Splash: Event marketing platform focused on branded event experiences, registration pages, and analytics. Comparable to Lyyti on event website builder, branding tools, and B2B marketing-event use cases.

Emerging players

• EventMobi: Event apps and engagement platform used for meetings, conferences, and trade shows. Overlaps with Lyyti on mobile event apps and participant engagement but is smaller and more focused on apps than full-stack event management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lyytipalvelu
• YouTubeyoutube.com/@LyytiEventManagementSystem
• Facebookfacebook.com/lyytipalvelu
• LinkedInlinkedin.com/company/lyyti-oy
• Instagraminstagram.com/lyytipeople

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyyti