Splashmetrics
Splashmetrics is a private Austin-based B2B SaaS company that provides an Agentic AI platform enabling enterprises to deliver AI-generated, hyper-personalized self-serve buyer journeys with real-time buyer intelligence pushed directly into HubSpot, Salesforce, Marketo, and Pardot.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Splashmetrics does
Splashmetrics, Inc. is a private B2B software company founded in 2018 and headquartered at 11801 Domain Blvd., 3rd Floor, Austin, Texas. The company operates as 'The Agentic AI Platform for B2B Self-Serve Buying,' providing B2B enterprises with a platform that replaces traditional sales-development motions (cold outreach, static PDFs) with hyper-personalized, interactive buyer journeys in which buyers self-educate and self-qualify. The platform's architecture centers on SplashLogicAI, a proprietary AI engine that ingests a customer's strategic GTM plan as the single-source-of-truth and uses it to orchestrate planning, content generation, integration, and measurement across the self-serve pipeline. Supporting components include SplashMaker (AI-driven interactive sales content), RippleWidgets (low-code buyer-enablement widgets that capture buyer-direct BANT data and push it to CRM in real time), Weblets (content microsites), and SmartDoc AI templates, all integrated with HubSpot, Salesforce, Marketo, and Pardot.
The company's commercial model is a four-tier SaaS subscription (STARTER $490-610/month for 5-15 employees, PLUS $980-1,230/month for 10-99 employees, PRO $2,850-3,560/month for 100-499 employees, ENTERPRISE custom for 500+ employees), all under 12-month commitments with a 20% annual billing discount and an optional E2E services catalog covering strategic GTM planning, content development, RevOps process design, MarTech integration, and sales/channel enablement training. Distribution blends a product-led growth self-serve motion at the STARTER tier (with a 60-day free trial and $150 setup fee) with sales-assisted concierge onboarding at PLUS/PRO and enterprise field sales at ENTERPRISE, all routed through HubSpot for meeting scheduling and CRM integration; the SplashMaker app is also listed on the HubSpot Marketplace. Splashmetrics serves customers from startups through large enterprises, with publicly named logos including CA Technologies, Broadcom, Symantec, SAP, Ayla Networks, and FlashParking. The company is led by CEO Steve Brothers.
Splashmetrics firmographics
Firmographics- Name
- Splashmetrics
- Legal name
- Splashmetrics, Inc.
- Website
- https://splashmetrics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Splashmetrics is a private Austin-based B2B SaaS company that provides an Agentic AI platform enabling enterprises to deliver AI-generated, hyper-personalized self-serve buyer journeys with real-time buyer intelligence pushed directly into HubSpot, Salesforce, Marketo, and Pardot.
- Ownership category
- akta.pro rank
Splashmetrics industry classification
Industry- Product category
- B2B Sales Enablement Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Splashmetrics is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Splashmetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Tiers: Four-tier subscription model with increasing features and price points. STARTER ($490-610/month), PLUS ($980-1,230/month), PRO ($2,850-3,560/month), and ENTERPRISE (custom pricing). All tiers include GTM Intelligence Platform, unlimited SplashLogicAI, and varying amounts of launched Splashes and SplashMaker assets. Annual billing provides 20% savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | For smaller businesses and startups of 5-15 employees and a single product/solution |
| Subscription | Annual | For mid-size businesses with 10-99 employees and a single product/solution |
| Subscription | Annual | For businesses with 100-499 employees and 2-4 products/solutions |
| Subscription | Annual | For businesses with 500+ employees and many products/solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Splashmetrics product offering
Product offeringCore offering
Splashmetrics sells a B2B SaaS platform that uses Agentic AI to plan, generate, and deliver hyper-personalized interactive buyer-journey content, then captures buyer-direct data (e.g., BANT profiles) into the customer's CRM in real time. The offering combines a GTM Intelligence planning layer, the SplashLogicAI engine, SplashMaker interactive content, RippleWidgets for in-content buyer engagement, Weblets for stage-aligned microsites, and SmartDoc AI templates. It is sold as a subscription across four tiers targeting small businesses through large enterprises.
Product overview
Splashmetrics is an Agentic AI platform for B2B self-serve buying, consisting of a core platform with integrated AI capabilities. The main components include: Splashmetrics Platform (the unified GTM intelligence system), SplashLogicAI (the proprietary AI engine for content generation and automation), SplashMaker (AI-driven content creation tool), and supporting sub-products like RippleWidgets (interactive buyer engagement tools), Weblets (content microsites), and SmartDoc (AI templates). The platform is offered through four pricing tiers (STARTER, PLUS, PRO, ENTERPRISE) with varying levels of features, assets, and support, plus an upcoming Channel Sales Manager feature for ENTERPRISE customers.
Differentiator
Problem solved
Functional benefit
Brands
- SplashMaker: AI-driven sales content platform that creates hyper-personalized, interactive content for B2B self-serve buying journeys
- SplashLogicAI
Products and services
- Splashmetrics Platform (Agentic AI Platform for B2B Self-Serve Buying) End-to-end Agentic AI SaaS platform for B2B self-serve buying that combines E2E GTM collaboration, AI-assisted planning, AI-driven sales content, and 360° self-serve pipeline analytics. Sold via subscription across STARTER, PLUS, PRO and ENTERPRISE tiers with 12-month commitments.
- SplashLogicAI Proprietary Agentic AI engine that reads uploaded brand and product documentation to auto-generate strategic GTM plans and provides end-to-end best-practice guidance and automation for planning, executing, integrating and measuring self-serve sales efforts.
- SplashMaker AI-driven sales content platform that delivers hyper-personalized, interactive content experiences replacing static PDFs; integrates with HubSpot, Salesforce, Marketo and Pardot to push buyer-direct data to CRM in real time. Also listed on the HubSpot Marketplace.
- RippleWidgets Low-code/no-code Buyer-enablement widgets embedded inside SplashMaker content that provide interactive selling elements (assessments, ROI calculators, dynamic content-swapping) and capture buyer-direct sales data into CRM in real time.
- Weblets Microsite installs of SplashMaker aligned with each stage of the self-serve pipeline; include pre-built, no-code SmartDoc AI templates to enable fast deployment of stage-specific buyer experiences.
- SmartDoc No-code AI templates used to create content aligned with the Splash (strategic) plan, including SmartDoc Themes that support dynamic content personalization by buyer role, industry, and company size.
Quantifiable outcome
- ROI increased by 7X+ by reducing B2B sales development cycles and costs
- +4 more outcomes
Companies that use Splashmetrics
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Splashmetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
Splashmetrics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- HubSpotcoreOne-click integration with HubSpot included in all packages. SplashMaker app listed on HubSpot Marketplace. Enables MA/CRM data integration and buyer data synchronization. Enterprise pricing includes custom integration with other platforms at no additional charge.
- SalesforcecoreCRM integration available for ENTERPRISE package customers. Buyer data fields pushed directly to Salesforce in real-time. Custom integration at no additional charge for Enterprise tier.
- MarketosupportingMA integration available for PLUS, PRO, and ENTERPRISE packages. Custom integration at no additional charge for PRO and ENTERPRISE tiers.
- PardotsupportingMarketing automation integration available. Video documentation provided for Pardot setup and configuration.
- TrustRadiussupportingIndustry research partner referenced for B2B buyer behavior statistics. TrustRadius research cited for data on self-serve buyer preferences and buying journey trends.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Splashmetrics competitors and assessment
Company assessmentBroad incumbents
- 6sense: B2B buyer intent and ABM platform with revenue AI capabilities. Competes with Splashmetrics in the GTM intelligence and buyer-journey category, particularly for enterprise ABM-driven self-serve buying motions.
- Highspot: Enterprise sales enablement platform providing content management, training, and buyer engagement tools. Adjacent to Splashmetrics' SplashMaker content platform and broader B2B sales enablement category.
- Showpad: Sales enablement platform with content management, training, and buyer engagement features. Overlaps with Splashmetrics in AI-driven personalized sales content and self-serve buyer experiences.
- Demandbase: ABM and B2B advertising platform with intent data and sales engagement features. Competes in the GTM intelligence space and supports ABM-driven self-serve buyer journeys that Splashmetrics targets.
- Seismic: Enterprise sales enablement and content management platform with AI-powered personalization. Comparable to Splashmetrics in delivering personalized interactive content for B2B buyers and integrating with major CRMs.
Direct peers
- Navattic: Interactive product demo platform enabling sales teams to build no-code product tours. Closely overlaps with SplashMaker and Weblets for interactive buyer-facing content journeys and self-serve buying experiences.
- Reprise: Enterprise demo creation and storytelling platform for B2B sales. Competes with Splashmetrics in the interactive buyer-content space, particularly for enterprise-grade self-serve product experiences.
- Walnut: Interactive product demo platform used by B2B sales teams to create personalized buyer experiences. Directly comparable to Splashmetrics' SplashMaker interactive content offering, both targeting the B2B self-serve buying journey with no-code creation tools.
Emerging players
- Tourial: Interactive product tour platform for B2B sales and marketing. Overlaps with Splashmetrics' SplashMaker and RippleWidgets for delivering personalized self-serve buyer experiences and capturing buyer-direct data.
- Storylane: Interactive product demo platform with focus on no-code creation. Emerging competitor to SplashMaker and Weblets, with overlap in self-serve buyer enablement for B2B SaaS sales teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Splashmetrics social profiles
Digital presenceSplashmetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splashmetrics leadership team
Management profileNumber of profiles
Profiles1 record
Splashmetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splashmetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splashmetrics
What does Splashmetrics do?
Splashmetrics sells a B2B SaaS platform that uses Agentic AI to plan, generate, and deliver hyper-personalized interactive buyer-journey content, then captures buyer-direct data (e.g., BANT profiles) into the customer's CRM in real time. The offering combines a GTM Intelligence planning layer, the SplashLogicAI engine, SplashMaker interactive content, RippleWidgets for in-content buyer engagement, Weblets for stage-aligned microsites, and SmartDoc AI templates. It is sold as a subscription across four tiers targeting small businesses through large enterprises.
Is Splashmetrics a public or private company?
Splashmetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Splashmetrics founded?
Splashmetrics was founded in 2018. It employs 1 to 10 people.
Where is Splashmetrics based?
Splashmetrics is headquartered in Austin, United States, in the North America region.
How does Splashmetrics make money?
One revenue line is on record: saaS Subscription - Tiers.
Who are Splashmetrics's main competitors?
Broad incumbents on record are 6sense, Highspot, Showpad, Demandbase and Seismic. Direct peers are Navattic, Reprise and Walnut. Emerging players are Tourial and Storylane.
Does Splashmetrics have an API?
No public API is recorded for Splashmetrics.
What industry is Splashmetrics in?
Splashmetrics's product category is B2B Sales Enablement Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions. Its NAICS code is 51321 and its SIC code is 7372.