Atlas Creative

What Atlas Creative does

Atlas Creative is a privately held, for-profit LLC UGC game studio that designs and produces branded gaming experiences for major global brands inside the Roblox and Fortnite platforms. The studio builds custom maps, branded destinations, and immersive environments using Roblox Studio, Unreal Engine, and UEFN (Unreal Editor for Fortnite), wrapping these with adjacent service modules including creative design, digital production, motion and animation, and social amplification. Operationally, Atlas Creative is a B2B professional services provider organized around project-based engagements rather than a recurring SaaS or marketplace model; revenue is generated from custom build fees charged to enterprise clients or their agency partners. Its customer base spans at least 35 named brands across consumer products (Axe/Unilever, Hi-Chew), media (iHeartRadio, Warner Music), automotive (BMW), fashion/apparel (Nike/Jordan, Puma, Hugo Boss), sports (Manchester City, NBA), gaming hardware (Alienware/Dell, Intel), entertainment IP (Paramount, Star Trek, BBC), and creator economy partners (MrBeast, Ninja), with The Martin Agency cited as a marketing-agency channel partner. The studio is led by CEO Michael Herriger, CCO Jordan Holland, and COO Cody Flaherty, with a broader team of 40+ project managers, producers, programmers, art designers, and technical artists operating out of Bishop, GA headquarters and an Orlando, FL office. The company reports cumulative engagement metrics of 3.5B+ game plays, 500K social following, and 25+ minute average session playtime, and has received industry recognition including a 15th Annual Shorty Award and 2023 ADC Award. Revenue, funding, and ownership details are not publicly disclosed.

Name

Atlas Creative

Legal name

Atlas Creative LLC

Website

https://atlascreative.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Creative is a B2B UGC game studio that designs and builds branded Roblox and Fortnite experiences for major global brands, delivering project-based creative, production, and amplification services to enterprise clients and their advertising agencies.

Ownership category

akta.pro rank

Product category

Branded Gaming Experience Development

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branded gaming experiences
• UGC game development
• Fortnite brand experiences
• Roblox brand development
• Metaverse worldbuilding

Headquarters

HQ city

Bishop

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Branded Game Development Services: B2B professional services delivering custom branded gaming experiences for major brands on Roblox and Fortnite platforms. Revenue derived from project-based engagements creating custom maps, experiences, and branded destinations within gaming ecosystems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Atlas Creative is a user-generated content (UGC) game studio that designs, develops, and produces custom branded gaming experiences on the Roblox and Fortnite platforms for major global brands. The firm provides end-to-end capabilities spanning creative design, digital production, motion & animation, and social amplification, leveraging tools such as Roblox Studio, Unreal Engine, and UEFN (Unreal Editor for Fortnite) to build immersive gamified destinations.

Product overview

Atlas Creative is a UGC (User Generated Content) game studio that develops branded experiences for major brands within Roblox and Fortnite. The company operates as a service-based creative agency offering a portfolio of interconnected service modules including Creative Design, Digital Production, Motion & Animation, and Social Amplification. Their core offering consists of custom branded experiences built on the Roblox and Fortnite platforms, leveraging UEFN (Unreal Editor for Fortnite) to create immersive, gamified destinations that engage digital-first audiences. The company reports 3.5B+ total game plays and works with over 30 major global brands including Nike, BMW, iHeartRadio, and Alienware.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Experiences on Roblox Custom brand experiences and games built within the Roblox platform, designed for major brands to engage digital-first and Gen Z audiences through immersive, branded gameplay environments.
• Branded Experiences on Fortnite Custom branded maps, experiences, and destinations created using Fortnite Creative and UEFN (Unreal Editor for Fortnite) for brand engagement with gamers across the Fortnite ecosystem.
• Creative Design Services Visual and experiential design capabilities including art direction, 3D environment design, and creative strategy for branded gaming experiences.
• Digital Production Services End-to-end digital production for gaming experiences including development, optimization, and technical implementation on Roblox and Fortnite platforms.
• Motion & Animation Services Animation and motion graphics production for branded gaming content, in-experience assets, and promotional materials.
• Social Events Amplification Social media strategy, live events, and amplification services for branded gaming experiences to maximize reach and engagement around launches.

Quantifiable outcome

• 3.5B+ total game plays across all developed experiences
• +2 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Epic GamescoreTechnology or IntegrationEpic Games is the platform provider for Fortnite, the primary platform where Atlas Creative builds branded experiences. This is a platform partnership essential to Atlas Creative's core business model.
• RobloxcoreTechnology or IntegrationRoblox is the primary UGC gaming platform where Atlas Creative develops branded experiences. The partnership is fundamental to Atlas Creative's service offerings.
• Unreal EnginecoreTechnology or IntegrationUnreal Engine (Epic Games) is the development technology used for creating Fortnite experiences via UEFN.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gamefam: Gamefam is a direct competitor, a UGC game studio that builds and operates branded experiences on Roblox and other platforms for major brands (including Hot Wheels, Walmart, Netflix). Same customer base (Fortune 500 marketing teams), same delivery model (UEFN/Roblox builds), and likely overlapping talent pool.
• Supersocial: Supersocial is a Roblox-focused game studio and agency that develops branded experiences for global brands (e.g., Hyundai, Timberland, Samsung). Closely comparable in service offering, target customer, and platform focus to Atlas Creative.
• Sawhorse Productions: Sawhorse Productions is a UGC game studio building branded Fortnite Creative/UEFN experiences for major brands including Epic Games' own campaigns. Directly comparable as a Fortnite-first branded experience studio serving enterprise clients.
• The Gang (Gang Ltd): UK-based interactive entertainment agency building branded Roblox and Fortnite experiences for major brands. Directly comparable in service offering (UGC game development for brands) and tier-1 enterprise client base.
• Melon: Melon is a Roblox-specialist agency that builds branded games and experiences for global brands such as Vans, Clarks, and Pacsun. Direct competitor in the branded Roblox development niche with overlapping customer profile.
• Dubit: Dubit is a digital games studio specializing in Roblox and UGC experiences for kids' entertainment brands (Roblox-native titles and brand collaborations). Comparable as a UGC game studio serving brand IP holders (e.g., Mattel, Pokémon Co.) on metaverse platforms.

Broad incumbents

• Publicis Play (Publicis Groupe): Publicis Play is the gaming, esports, and metaverse arm of Publicis Groupe, offering branded gaming activations across platforms including Roblox and Fortnite. Functions as a broad incumbent with agency-of-record relationships that can bundle gaming work alongside media and creative mandates.
• Dentsu Gaming: Dentsu Gaming is the dedicated gaming practice of Dentsu International, providing strategy, media, and content/activation services across gaming platforms including Roblox/Fortnite. A broad incumbent competing for the same branded gaming RFPs at enterprise clients.

Emerging players

• Journee (formerly known as California Pop-Up): Journee is a metaverse platform and content company that builds branded immersive experiences, including in Roblox and Fortnite, for enterprise clients. Partial overlap with Atlas Creative on the branded gaming experience use case and audience.
• Maison & Company: Maison & Company is a creative studio focused on Roblox and gaming experiences for fashion and lifestyle brands (e.g., Pacsun, Vans). A niche peer overlapping on Roblox branded experience delivery and Gen-Z-targeted fashion client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/atlascreativefn
• LinkedInlinkedin.com/company/atlascreative
• TikToktiktok.com/@atlascreativefn
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Creative