Sonoma Hills Farm

What Sonoma Hills Farm does

Sonoma Hills Farm is a privately held, vertically integrated craft cannabis cultivator and brand operator based on a 60-acre property in Sonoma Valley's Petaluma Gap appellation. Founded in 2017 and held under Big Rock Partners, the farm produces OCal and Sun+Earth certified, pesticide-free, sun-grown cannabis flower on a small ~1/2 acre cultivation plot, complemented by a 5-acre organic culinary garden (the Chef Ranch), apiary, and ancillary agricultural uses. Its product portfolio spans premium flower, the world's first certified organic pre-rolls (using Devambez French rolling papers), signature house strains (Pink Jesus, Cherry Cheesecake), and an expanding range of value-added derivatives including the Spicy Arugula Gummy (with Chef Chris Cosentino), Pink Jesus x Kiva Lost Farm live-resin chews, and the Lagrimas del Sol steam-distilled cannabis-derived terpene line.

The business model is anchored in B2B wholesale to 60+ licensed California dispensaries, distributors, and delivery companies, complemented by a Shopify-based DTC merchandise storefront and the global B2B distribution of cannabinoid-free terpenes through Emerald Imports California. Distribution is augmented by a portfolio of strategic co-development partnerships with Michelin-starred chefs and premium food brands (Lazy Bear, Humphry Slocombe, Kiva Confections, Leef, Fire King, Humboldt Seed Company, Devambez) that function simultaneously as product innovation engines and earned-media marketing. Leadership combines venture-capital founder background (Mike Harden, CEO), cannabis industry operations depth (Joyce Cenali, COO), and elite culinary agriculture expertise (Aaron Keefer, VP of Cultivation, formerly of The French Laundry). The company is regulated under California state cannabis law, with the December 2025 Sonoma County ordinance overhaul opening new direct-to-consumer and hospitality revenue channels starting in mid-2026.

Name

Sonoma Hills Farm

Legal name

Sonoma Hills Farm, LLC

Website

https://sonomahillsfarm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonoma Hills Farm is a privately held craft cannabis cultivator and brand operator producing OCal and Sun+Earth certified, sun-grown flower, pre-rolls, gummies, and terpenes on 60 acres in Sonoma Valley's Petaluma Gap, selling B2B wholesale to 60+ California dispensaries and globally via a terpene distribution partnership.

Ownership category

akta.pro rank

Product category

Premium Craft Cannabis Cultivation

NAICS

Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Hop Farming (AFAGAGAB)

akta.pro secondary industry

Organic Row Crop Farming (Grains, Oilseeds, Pulses) (AFAGAKAA)

Keywords

• Craft cannabis cultivation
• Premium cannabis flower
• Cannabis infused products
• Pre-rolls and vapes
• Sonoma valley cannabis

Headquarters

HQ city

Shasta Lake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Craft Cannabis Flower Wholesale: Wholesale of premium, pesticide-free craft cannabis flower to licensed dispensaries, distributors, and delivery companies throughout California. Flower is sold in various formats including bulk and packaged jars.
2. Pre-Rolls: Sale of proprietary and seasonal pre-roll blends including single-strain and intentionally blended options. Products sold through dispensaries and e-commerce in formats ranging from single 1g pre-rolls to 4-packs. Includes collaborations with Humphry Slocombe (Secret Breakfast), Lazy Bear Reserve, and seasonal blends.
3. Cannabis Edibles & Gummies: Sonoma Hills Farm's first edible product line launched 2026 — the Spicy Arugula Gummy (2:1:1 THC:CBD:CBG ratio) in partnership with Chef Chris Cosentino. Also includes Pink Jesus gummies with Kiva Lost Farm. Sold through dispensaries across California.
4. Terpenes (Lagrimas del Sol): Cannabis-derived terpene products sold in small batches to cannabis brands, chefs, beverage purveyors, beauty houses, and perfumers globally. No active cannabinoids — no shipping restrictions. Produced in collaboration with Emerald Imports California.
5. SHF Merchandise & Farm Gear: Branded merchandise including seasonal farm products, herb salts, SHF swag, and lifestyle products sold through the farm's Shopify e-commerce storefront.
6. Pink Jesus Perfume: Cannabis-themed fragrance product line (Pink Jesus Perfume) leveraging the farm's branded IP.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sonoma Hills Farm is a 60-acre premium craft cannabis cultivation operation in Sonoma Valley's Petaluma Gap appellation. The farm cultivates, harvests, and produces a full line of branded cannabis products including sun-grown flower, pre-rolls, vapes, gummies, extracts, and topicals, sold through licensed California dispensaries and delivery services.

Product overview

Sonoma Hills Farm is a premium craft cannabis farm operating on 60 acres in Sonoma Valley's Petaluma Gap appellation. The company offers a diverse portfolio centered on craft cannabis flower and value-added products including pre-rolls (the world's first certified organic pre-rolls), gummies (launching with the Spicy Arugula Gummy with Chef Chris Cosentino), and terpenes (Lagrimas del Sol line). The business features signature strains like Pink Jesus and Cherry Cheesecake, sub-branded collaborations such as Lazy Bear Reserve and Secret Breakfast pre-rolls with Humphry Slocombe, and a culinary garden producing organic vegetables. Products integrate certifications including OCal (comparable-to-organic) and Sun+Earth. The farm bridges Sonoma County's agricultural heritage with a farm-to-table cannabis lifestyle through chef partnerships and hospitality experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Pink Jesus: House strain and product line featuring the signature Pink Jesus cannabis cultivar, including flower, pre-rolls, and collaborations with Kiva Confections.
• Lazy Bear Reserve
• Secret Breakfast Pre-Rolls
• Spicy Arugula Gummy
• Lagrimas del Sol
• Bespoke Blends
• The Grower's Reserve
• The Walter Collings Reserve

Products and services

• Premium Craft Cannabis Flower Sun-grown, hand-trimmed, slow-cured premium cannabis flower cultivated on a 60-acre estate in the Petaluma Gap appellation of Sonoma Valley; sold in jars through California licensed dispensaries and delivery services.
• Pre-Rolls Cannabis pre-rolls made from the farm's premium flower, sold through licensed California dispensaries and delivery services.
• Vapes (Cannabis Vaporizers) Branded cannabis vaporizer cartridges and disposable vapes produced from the farm's cannabis, sold through licensed California dispensaries and delivery services.
• Cannabis Gummies (Edibles) Cannabis-infused edible gummies produced under the Sonoma Hills Farm brand for the California adult-use market.
• Cannabis Extracts / Concentrates Cannabis extracts and concentrates manufactured from the farm's flower, sold through licensed California dispensaries and delivery services.
• Topicals Cannabis-infused topical products offered by Sonoma Hills Farm for the California market.

Quantifiable outcome

• Over 600 brands submitted entries for California State Fair cannabis awards; SHF's Pink Jesus chews (with Kiva Lost Farm) won bronze in edible candies, and Chemberry CBD won silver in sun-grown category.
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Chef Chris Cosentino (Top Chef Masters Winner)flagshipStrategic or Co-development Partner · 1 March 2026Sonoma Hills Farm's first edible collaboration — the Spicy Arugula Gummy (2:1:1 THC:CBD:CBG ratio) launched March 2026. The gummy features Meyer lemon, wild fennel pollen, and lemon verbena; made with full-spectrum solventless rosin from ice water hash in collaboration with Fire King. Prior to the gummy, the collaboration began with a Spicy Arugula pre-roll 4-pack. The partnership spans multiple years of shared philosophy around whole-plant cannabis and flavor.
• Fire King HashcoreTechnology or Integration · 1 March 2026Fire King produces ice water hash for the Spicy Arugula Gummy, preserving the full expression of the garden's plants (Gush Mints 1:1, Grandi Guava, White CBG) for the solventless rosin used in the edible formulation.
• Emerald Imports CaliforniacoreTechnology or Integration · 1 December 2025Partnership to create Lagrimas del Sol ('Tears of the Sun') — a small-batch cannabis-derived terpene line using steam distillation. Emerald Imports California handles distribution of the terpene products globally, while Sonoma Hills Farm produces the small-batch extracts on-site. These terpenes contain no active cannabinoids and can be shipped worldwide.
• Lazy Bear (Two-Star Michelin Restaurant)flagshipStrategic or Co-development Partner · 1 April 2025First-ever partnership between a restaurant and a cannabis farm to develop a bespoke cannabis strain. The Lazy Bear Reserve was created through a 3-year pheno-hunt across thousands of plants with Humboldt Seed Company, designed to feature Meyer lemon and Northern California conifer aromatics that mirror Lazy Bear's cuisine. The strain is sold in 1/8th jars, 1g pre-rolls, and 4-packs at California dispensaries. Industry legends Jorge Cervantes and Ed Rosenthal participated in the pheno-selection process. Future plans include a Lazy Bear edible and potential national distribution.
• Humboldt Seed CompanycoreTechnology or Integration · 1 April 2025Played a crucial role in refining and selecting the Lazy Bear Reserve strain through their genetic expertise. Partnered with SHF across thousands of plants during the 3-year pheno-hunt. Also a source of genetics for SHF's pre-roll program.
• Kiva Confections / Kiva Lost FarmflagshipStrategic or Co-development Partner · 1 March 2025Pink Jesus x Kiva Lost Farm草莓 chew is now a permanent fixture in the Kiva Lost Farm Chew collection — elevated from limited-edition to permanent product. The collaboration involves Sonoma Hills Farm growing dedicated Pink Jesus crops, flash-freezing at harvest, and Leef handling live resin extraction within 4 days. The result is a full-spectrum草莓 chew preserving Pink Jesus's unique terpenes and effects.
• Leef (Organic Solutions)coreTechnology or Integration · 1 March 2025Leef handles live resin extraction for the Pink Jesus x Kiva Lost Farm collaboration, capturing the full-spectrum essence of freshly harvested Pink Jesus within 4 days of harvest. Leef's extraction expertise enables the farm-to-edible product to deliver an experience that mirrors smoking the original strain.
• Humphry Slocombe Ice CreamcoreStrategic or Co-development Partner · 1 October 2024Collaboration to translate Humphry Slocombe's Secret Breakfast ice cream flavor (bourbon and cornflakes) into a limited-edition cannabis pre-roll. The Secret Breakfast pre-roll uses OG Kush x Grandi Guava to capture creamy indulgence and rebellious flavor. Available in 1g and 4-packs at 60+ dispensaries across California.
• Nineteen Sixtynine FragrancesminorStrategic or Co-development PartnerOccasional collaboration partner for specialty pre-roll blends and brand experiences, mentioned in the context of intentional blends selected with help from 'special friends' like Nineteen Sixtynine Fragrances.
• 19-69 (Fragrance Brand)minorGTM or Marketing PartnerBrand collaboration partner whose work with Shauna Harden (Founder) has helped shape Sonoma Hills Farm's elevated and deeply rooted brand presence in the luxury lifestyle and cannabis space.
• Devambez (French Luxury Paper Company)coreTechnology or IntegrationHistoric French luxury paper company (founded 1862) that helped SHF source premium rolling papers for their certified organic pre-rolls. Papers are produced in a small French mountain village, made to FDA and EU food-contact standards, and are FSC certified. This partnership enables SHF's differentiation as the world's first certified organic pre-roll.
• Conception Nurseries, Compound Genetics, Purple City Genetics, Purple Caper SeedscoreTechnology or IntegrationGenetics partners for SHF's pre-roll program — sourcing proprietary strains from over half a dozen breeders. Each year, SHF grows over 25 strains with genetics from these partners on their small 1/2 acre plot.
• Green Flower (Cannabis Education Platform)minorStrategic or Co-development PartnerSHF's COO Joyce Cenali serves as a featured subject matter expert in Green Flower's Cannabis Cultivation Specialist Certificate Program, offered online through 48+ universities and colleges nationwide. The partnership supports broader cannabis industry education and normalization.
• Fog City Services / Fog City Ventures LLCcoreOthersStaffing company (d/b/a Fog City Services) providing skilled workers for The Highland Canopy (cannabis cultivation) and Chef Ranch (produce garden) operations at Sonoma Hills Farm. Handles recruitment, payroll, benefits, and HR support for farm and production staff.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Stone Road: Premium New York-based cannabis farm with hospitality, terroir, and sustainability positioning that mirrors SHF's elite culinary-agriculture ethos but operates in a different geography (New York vs. California).

Direct peers

• Henry's Original: California-based sungrown craft cannabis cultivator selling premium flower, pre-rolls, and vapes through dispensaries with a farmer-direct positioning analogous to SHF's premium-regenerative narrative.
• Lowell Farms: Publicly-traded California sungrown premium cannabis brand (CSE: LOWL) with comparable terroir and sun-grown cultivation positioning, plus flower, pre-roll, and edible product lines that directly overlap with SHF's product strategy.
• Flow Kana: California's largest sungrown craft cannabis brand, focused on regenerative and organic cultivation with a brand-and-wholesale distribution model analogous to SHF. Direct overlap in product emphasis (flower, pre-rolls) and target customer (premium craft consumer).
• Pacific Stone: California sungrown cannabis brand focused on flower and pre-rolls with broad dispensary distribution across the state, competing with SHF in the same craft flower wholesale channel at slightly broader price points.
• Binske: Premium lifestyle cannabis brand with craft pre-roll, edible, and concentrate products at a multi-state retail footprint. Similar premium positioning to SHF, though with a broader category mix.

Others

• Kiva Confections: One of California's largest cannabis edible brands and SHF's manufacturing partner for Pink Jesus chews. Kiva is an adjacent value-chain participant — not a flower competitor — but a co-innovator in SHF's edible line.

Broad incumbents

• Cookies: Multi-state cannabis brand (California-rooted) with broad flower, edible, concentrate, and apparel portfolio. While not a sungrown craft operation itself, Cookies overlaps with SHF for the premium-conscious California cannabis consumer.
• Beboe: Luxury cannabis wellness brand offering premium pre-rolls, edibles, and topicals designed for sophisticated consumers. Mirrors SHF's culinary-and-lifestyle brand positioning but operates with a broader, multi-channel go-to-market.
• Glasshouse Farms: Large-scale California cannabis greenhouse operator with vertically integrated flower, pre-roll, and edible products. Competes with SHF on California retail shelves but operates at substantially greater scale and a different cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/@sonomahillsfarm
• Xx.com/shfcannabis
• Facebookfacebook.com/sonomahillsfarm
• LinkedInlinkedin.com/company/sonoma-hills-farm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonoma Hills Farm