Digital Industry Group

What Digital Industry Group does

Digital Industry Group (DIG) is a privately held boutique consulting firm founded in 2017 and headquartered in Grand Rapids, Michigan. The firm provides digital growth solutions to a deliberately limited number of clients sourced exclusively through referrals, targeting organizations seeking measurable outcomes across revenue, awareness, leads, and donation revenue. DIG serves as an extension of its clients' growth functions rather than as a scalable platform, with all engagements delivered through direct, consultative relationships.

The firm delivers three core service offerings: Paid Media + Search, Generative Engine Optimization (combining traditional SEO with GEO for AI-driven search discovery), and Measurement + Analytics. There is no disclosed proprietary software, API, SDK, patent portfolio, or technology platform; the firm's intellectual property appears concentrated in its people, methodology, and client relationship quality rather than in productized technology. The GEO offering signals operational awareness of generative AI search channels but does not indicate in-house AI/ML capability.

DIG's business model is professional services consulting, with engagements structured as project-based or retainer arrangements. Pricing is not publicly disclosed. No funding rounds, acquisitions, partnerships, leadership changes, or geographic expansion signals are present in the available data. The firm's strategy emphasizes quality and selectivity over scale, with 11-50 employees and a referral-only GTM motion.

Name

Digital Industry Group

Legal name

Digital Industry Group LLC

Website

https://dig.solutions

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Industry Group is a privately held, Grand Rapids-based boutique consulting firm founded in 2017 that delivers paid media, generative engine optimization, and analytics services to a limited number of referral-sourced clients seeking measurable digital growth outcomes.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing consulting
• Paid media services
• Search engine optimization
• Marketing analytics
• Growth consulting

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: DIG generates revenue through consulting engagements with clients seeking digital growth solutions. As a boutique firm accepting limited clients, engagements are likely structured as project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Digital Industry Group is a boutique consulting firm that accelerates growth for a limited number of clients through three service offerings: Paid Media + Search (digital advertising and search engine marketing), Generative Engine Optimization combining SEO with GEO for AI-driven search, and Measurement + Analytics for tracking and optimizing digital initiatives. Engagements are delivered on a referral-only basis and target measurable outcomes including revenue, awareness, leads, and donation revenue.

Product overview

DIG is a boutique consulting firm offering three core service offerings: Paid Media + Search, Generative Engine Optimization (SEO/GEO), and Measurement + Analytics. These services are delivered as consulting engagements rather than a unified software platform, with the firm operating on a referral-only, limited-client model.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media + Search Digital advertising and search engine marketing services to drive targeted traffic, leads, and conversions for growth-focused organizations.
• Generative Engine Optimization (SEO/GEO) Search engine optimization combined with generative engine optimization to improve organic visibility across traditional and AI-powered search platforms for growth-focused organizations.
• Measurement + Analytics Data analytics and performance measurement services to track, report, and optimize digital initiatives and quantify outcomes for growth-focused organizations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Directive Consulting: B2B-focused digital marketing agency offering paid media, SEO, and content services. Comparable service stack and enterprise client focus with emphasis on measurable ROI and revenue impact.
• Ignite Visibility: Digital marketing agency offering paid media, SEO, and analytics services to mid-market and enterprise clients. Direct comparable to DIG's boutique, results-driven approach with similar service mix spanning paid search and organic optimization.
• KlientBoost: Specialized paid media and conversion rate optimization agency serving growth-focused businesses. Similar boutique positioning and service emphasis on paid media + analytics, targeting measurable growth outcomes.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing. Operates with a similar consultative, results-driven model targeting mid-market clients seeking growth.
• Single Grain: Digital marketing agency focused on paid media, SEO, and growth consulting for SaaS and enterprise clients. Similar boutique posture and emphasis on compounding growth across paid, organic, and analytics.
• Coalition Technologies: Full-service digital marketing agency offering SEO, paid media, and web design. Comparable service mix and consultative approach to driving measurable client growth outcomes.
• NP Digital: Performance marketing agency offering paid media, SEO, and content marketing services with results-focused positioning. Comparable service stack targeting measurable growth metrics.
• LYFE Marketing: Digital marketing agency specializing in social media, paid media, and SEO for small and mid-market businesses. Overlapping service offerings with emphasis on driving leads and revenue growth.

Broad incumbents

• WebFX: Larger full-service digital marketing agency offering SEO, paid media, and analytics at scale. Comparable services to DIG but operates at substantially greater scale with hundreds of employees and broader client base.
• SmartSites: Established digital marketing agency with SEO, paid media, and web development offerings. Comparable services but operates at significantly larger scale than DIG's boutique model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/digital-industry-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Industry Group