Softinn Solutions

What Softinn Solutions does

Softinn Solutions Sdn. Bhd. is a Malaysian cloud-based hotel technology company that sells an integrated, all-in-one platform to hoteliers across Southeast Asia. The platform consists of five products: a Property Management System (PMS), a Hotel Booking Engine for direct commission-free bookings, a Hotel Channel Manager that synchronizes inventory with 148 OTAs including Booking.com, Agoda, Expedia, Airbnb, Trip.com, and AirAsia, a self-service Hotel Kiosk for guest check-in/out and payment, and a Hotel Website CMS. The PMS is the required core module on which the Channel Manager, Booking Engine, and Kiosk depend. The system runs on Microsoft Azure infrastructure, is PDPA-compliant, integrates with PCI-compliant third-party payment gateways, and supports localized e-invoicing and tax compliance for Malaysia, Indonesia, the Philippines, and Singapore. Softinn was the first in Malaysia to integrate with Google Hotel Link and the first to launch a hotel kiosk in the country, and is an APICTA 2022 Merit Winner.

The company serves 1,078+ hotel customers — predominantly independent boutique hotels, hotel chains, resorts, short-term vacation rental operators, campsites, and airport hotels — across Malaysia, Indonesia, the Philippines, and Singapore. Revenue is generated primarily through recurring SaaS subscriptions billed monthly or annually in MYR or USD, priced on a per-room tier basis, with additional transaction-fee revenue when Softinn collects booking payments on behalf of the hotel (settled twice monthly). Distribution combines a product-led growth motion (free trial with no credit card, self-serve portal onboarding, online demo booking) with inside sales for mid-market and chain accounts, supplemented by monthly online training sessions and a content-led marketing approach via blog, e-books, and social channels.

The business is founder-managed and privately held with no disclosed institutional ownership beyond two prior rounds (Axiata Digital Innovation Fund in 2016, and Kairous Capital-led round in 2018). Headquarters are in Melaka, Malaysia, with a staff of 11-50. Disclosed 2025 operating metrics include $16M in booking GMV, 58,000 kiosk usages, 43,000 daily direct bookings, and 12,000 daily check-ins/outs processed through the platform.

Name

Softinn Solutions

Legal name

Softinn Solutions Sdn. Bhd.

Website

https://mysoftinn.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Softinn Solutions is a Malaysian cloud-based hotel technology company offering an integrated PMS, Booking Engine, Channel Manager, Hotel Kiosk, and Website CMS to 1,078+ hotels across Malaysia, Indonesia, the Philippines, and Singapore via a per-room-tier SaaS subscription model.

Ownership category

akta.pro rank

Product category

Hotel Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industries

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Digital Check-in/Check-out & Keyless Entry (THALACAG)

Keywords

• Cloud hotel management
• Property management system
• Channel manager
• Booking engine
• Hotel kiosk

Headquarters

HQ city

Malacca

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Fees (SaaS): Recurring subscription fees billed monthly or annually, priced based on room tier. Hotels can mix and match Softinn's five products (PMS required as prerequisite for Kiosk and Channel Manager). Payment in MYR or USD. Auto-renewal with 15-day advance notice for cancellation.
2. Booking Commission (Collected by Softinn): For bookings where payment is collected by Softinn on behalf of the hotel, Softinn deducts an agreed percentage commission and tax on commission before settling the net amount to the hotel's bank account twice monthly (13th and 27th cut-off dates, with settlement within 7 working days).
3. Payment Gateway Transaction Fees: Hotels can use Softinn's partnering third-party payment gateways to collect bookings directly. Payment processing and associated gateway fees are handled between the hotel and the payment provider. Softinn is not liable for gateway fees or chargeback outcomes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Softinn Solutions builds a cloud-based, all-in-one hotel management platform consisting of five integrated products: a Property Management System (PMS), Hotel Booking Engine, Hotel Channel Manager, Hotel Kiosk, and Hotel Website CMS. The platform is delivered as a SaaS subscription, priced by room tier, and serves hoteliers across Southeast Asia with integrations to 148+ OTAs and built-in e-invoice/tax compliance for Malaysia, Indonesia, the Philippines, and Singapore.

Product overview

Softinn offers a cloud-based all-in-one hotel management system consisting of five integrated products: Property Management System (PMS), Hotel Channel Manager, Hotel Booking Engine, Hotel Website CMS, and Hotel Kiosk. The PMS serves as the prerequisite core platform, while the Channel Manager, Booking Engine, CMS, and Kiosk function as complementary modules that integrate with the PMS. The system is designed to serve independent boutique hotels, hotel chains, resorts and villas, short-term vacation rentals, campsites, and airport hotels across Southeast Asia. Key differentiators include e-invoice readiness and tax compliance for Malaysia, Indonesia, the Philippines, and Singapore; native integrations with 148+ OTAs; and self-service kiosk capabilities for front desk-less operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Softinn Property Management System (PMS) Cloud-based Property Management System covering front desk operations, back office, housekeeping coordination, and accounts workflows from check-in to checkout for hotels and resorts.
• Hotel Channel Manager Channel management solution that instantly synchronizes bookings, rates, and availability with 148+ OTAs including Booking.com, Agoda, Expedia, Airbnb, Trip.com, and AirAsia to prevent double bookings.
• Hotel Booking Engine Commission-free direct booking platform embedded on hotel websites and social media channels, integrated with local payment gateways, that enables hotels to take bookings and process payments directly.
• Hotel Website Content Management System (CMS) Content management system for hotel websites that allows hoteliers to update content, generate leads, and convert site visitors into direct bookings.
• Hotel Kiosk Self-service kiosk enabling guests to book, check in/out, and pay without front desk staff; designed for front desk-less hotel operations.

Quantifiable outcome

• 1,078+ hotels trust Softinn across Southeast Asia
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Booking.comcoreTechnology or IntegrationBooking.com is an OTA (Online Travel Agency) integrated with Softinn's Channel Manager, allowing hotels using Softinn to distribute their inventory and sync bookings, rates, and availability in real time. Booking.com is among the largest of Softinn's 148+ connected distribution channels.
• AgodacoreTechnology or IntegrationAgoda is integrated with Softinn's Channel Manager as a major OTA partner, enabling hotels to sync inventory and bookings. One of the named distribution channels in Softinn's OTA network of 148+ channels.
• ExpediacoreTechnology or IntegrationExpedia is integrated with Softinn's Channel Manager as a major OTA partner for hotel inventory distribution.
• AirbnbcoreTechnology or IntegrationAirbnb is integrated with Softinn's Channel Manager, enabling short-term vacation rental operators (a key customer segment) to sync listings and bookings. Part of the 148+ distribution channels.
• Google Hotel LinkcoreTechnology or IntegrationSoftinn was the first in Malaysia to integrate with Google Hotel Link, enabling hotels to distribute inventory via Google Search and Google Maps. This is a significant differentiator as it allows hotels to appear directly in Google search results with real-time availability.
• Third-Party Payment Gateway ProviderscoreTechnology or IntegrationSoftinn integrates with third-party payment gateway providers (e.g., iPay88, Stripe, and others) to enable hotels to collect bookings online. The Terms of Service state Softinn connects hotels with these providers, and hotels register directly with the payment providers. Softinn supports PCI-compliant payment processing through these partners.
• Microsoft AzurecoreTechnology or IntegrationSoftinn's cloud infrastructure is powered by Microsoft Azure. The company states 'Powered by Microsoft Azure' as a key trust and reliability signal on its homepage.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cloudbeds: Cloudbeds offers a cloud-based all-in-one hospitality suite (PMS, Booking Engine, Channel Manager) very similar to Softinn's product set. It is the most directly comparable competitor globally, though Softinn is more regionally concentrated in SEA while Cloudbeds targets a broader international footprint.
• Mews: Mews is a cloud-native PMS with integrated payments, booking engine, and operations modules — closely mirroring Softinn's all-in-one positioning. Mews skews toward design-led boutique and lifestyle hotels, overlapping with Softinn's primary boutique-hotel segment.
• SiteMinder: SiteMinder started as a Channel Manager specialist and has expanded into PMS and booking engine products. Its Channel Manager directly competes with Softinn's core distribution module, and its expanded platform competes across Softinn's full suite.
• Little Hotelier: Little Hotelier targets small independent hotels and B&Bs with an all-in-one PMS, booking engine, and channel manager — almost the same SMB boutique hotel use case as Softinn's primary segment. It is owned by SiteMinder but operates as a distinct brand for smaller properties.
• eZee Absolute: eZee Absolute is a cloud hotel PMS from eZee Technosys that bundles booking engine, channel manager, and restaurant POS. It targets similar SMB and mid-market hotel customers and competes head-on with Softinn in emerging markets including Southeast Asia.
• Hotelogix: Hotelogix offers a cloud-based PMS with booking engine, channel manager, and revenue management for small to mid-sized hotels. Its feature set and target customer profile closely match Softinn's, making it a direct comparable in the SEA hospitality SaaS space.
• RMS Cloud: RMS Cloud provides a cloud hospitality platform covering property management, online booking, channel management, and point-of-sale for hotels and serviced apartments. Its integrated platform approach is highly comparable to Softinn's all-in-one positioning.

Broad incumbents

• Oracle OPERA Cloud: Oracle OPERA Cloud is a flagship enterprise hospitality platform from a global incumbent. While it competes with Softinn at the high end of the market, its complexity and price point put it in a different tier — relevant as the broader incumbent benchmark against which Softinn's lightweight alternative is positioned.

Emerging players

• Guesty: Guesty is a property management platform focused on short-term vacation rentals and Airbnb management companies. Softinn explicitly serves the Airbnb management segment, making Guesty a partial-overlap emerging competitor in the short-term rental category.
• Hostaway: Hostaway provides vacation rental management software with channel manager, PMS, and owner reporting for short-term rental operators. It overlaps with Softinn's Short-Term Vacation Rental segment and is relevant as a vertical-specific emerging competitor in the same customer cohort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mysoftinn
• YouTubeyoutube.com/c/Softinn
• Facebookfacebook.com/mysoftinn
• LinkedInlinkedin.com/company/softinn
• Instagraminstagram.com/mysoftinn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softinn Solutions