What NAVIS does

Revinate is a hospitality technology company that provides an AI-powered direct booking platform for hotels, resorts, and accommodation groups. Founded in 2009, the company serves more than 12,500 hotels across 128 countries, positioning its core value proposition around reducing OTA dependency by driving direct bookings through email, voice, messaging, and digital channels. The platform is built on a hospitality-specific Customer Data Platform that consolidates guest data from PMS, booking engines, POS, restaurant, spa, and ancillary systems into unified Rich Guest Profiles, with 1.1 billion profiles currently in production across the customer base.

The product surface spans five core modules: Revinate Guests (CDP and Rich Guest Profiles), Revinate Marketing (email marketing and automation), Revinate Chat (AI-driven guest messaging), Revinate Guest Feedback (reputation management across approximately 45 review sites), and Reservation Sales (voice channel sales with the RezForce managed-services overflow). Underpinning these modules is Ivy, an AI decision intelligence layer launched in June 2026 and trained on 17 years of hospitality data and 1.1 billion Rich Guest Profiles, which powers automated guest conversations, reservation agent call scoring, and recommendation workflows.

Revinate operates a SaaS subscription model with annual contracts priced per property or enterprise-wide, supplemented by managed services (RezForce) and professional services (Revinate University training). The company pursues enterprise and independent hotel customers through direct field sales, supported by a tiered partner ecosystem (Mews, Zavia ERP, WINHMS, WebRezPro, WebHotelier, Way, Weeloy, Wallop, and others). Corporate operations are anchored in Bend, Oregon (HQ), with U.S. offices in San Francisco, Atlanta, Austin, Orlando, and Phoenix, plus regional headquarters in Amsterdam (EMEA) and Singapore (APAC). The company is privately held, backed by Tenaya Capital and Serent Capital, and reports cumulative customer-driven direct revenue of $24 billion.

Name

NAVIS

Legal name

Revinate, LLC

Website

https://naviscrm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Revinate provides an AI-powered direct booking platform for hotels, unifying 1.1 billion Rich Guest Profiles across 12,500+ properties in 128 countries. Its platform drives direct revenue through email, voice, messaging, and the Ivy AI intelligence layer.

Ownership category

akta.pro rank

Product category

Hospitality CRM Software

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Hotel CRS & Booking Engines (THALADAA)

Keywords

• Hospitality CRM software
• Hotel reservation sales
• Guest data platform
• Hotel email marketing
• Reputation management software

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Revinate Marketing: Annual or multi-year subscription for email marketing platform with segmentation, automation, and campaign management capabilities. Pricing based on hotel/property count.
2. SaaS Subscription - Reservation Sales: Voice channel sales platform subscription. Includes call recording, agent coaching, lead tracking, and outbound sales capabilities. Priced per property or enterprise-wide.
3. SaaS Subscription - Revinate Guest Feedback: Reputation management and survey platform subscription. Covers review management across ~45 sites.
4. SaaS Subscription - Revinate Chat: AI-powered guest messaging platform subscription. Handles automated guest communications 24/7.
5. RezForce - Outsourced Reservation Services: Managed services offering where Revinate agents manage overflow and after-hours reservations calls. Supplements hotel reservation teams.
6. Professional Services - Education & Training: Customized training programs including Revinate University (self-paced), virtual training, and onsite training packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

NAVIS is a hospitality reservation sales and marketing platform that helps hotels drive direct bookings through an integrated suite including email marketing, AI-powered guest messaging, voice channel reservation sales, and reputation management. The platform is built on a unified Customer Data Platform that consolidates guest data from property management systems, booking engines, and other hotel systems into a single guest profile to enable personalized multi-channel engagement.

Product overview

Revinate is a hospitality direct booking platform comprising multiple integrated products: Revinate Guests (CDP with Rich Guest Profiles), Revinate Marketing (email), Revinate Chat (AI messaging), Revinate Guest Feedback (reputation/surveys), and Reservation Sales with RezForce (voice channel). The platform is built on a Customer Data Platform with CDP Data Engine and Data Ingestion layers, powered by an AI intelligence layer called Ivy. The architecture enables hoteliers to collect, unify, and synthesize guest data across email, voice, messaging, and digital channels to drive direct revenue while reducing OTA reliance.

Differentiator

Problem solved

Functional benefit

Brands

• Revinate Guests: Data platform core - unified 360 view of guests
• Revinate Marketing
• Revinate Chat
• Revinate Guest Feedback
• Reservation Sales
• RezForce
• Ivy

Products and services

• Revinate Marketing Hotel email marketing platform that enables personalized email campaigns, automated workflows, and lifecycle marketing throughout the guest journey to maximize direct bookings. Sold as an annual subscription priced per hotel/property.
• Revinate Chat AI-powered guest messaging platform providing personalized, automated guest communications 24/7 to free up hotel staff while resolving up to 80% of routine guest questions automatically. Sold as an annual subscription.
• Reservation Sales Hotel voice channel sales platform providing tools to boost inbound call conversion, track reservation agent performance, and drive outbound call strategy for direct bookings. Sold as a per-property or enterprise-wide subscription.
• Revinate Guest Feedback Reputation management and survey platform enabling hotels to manage, measure, and optimize reviews across approximately 45 review sites. Sold as an annual subscription.
• RezForce Outsourced managed reservation services where NAVIS agents handle overflow and after-hours reservations calls when hotel teams log off, extending voice channel sales capabilities.
• Ivy - AI Decision Intelligence AI decision intelligence layer built across the platform, trained on 17 years of hospitality data. Powers automated guest communications and reservation agent call scoring.

Quantifiable outcome

• Drive $24B in direct revenue for customers
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MewscoreTechnology or IntegrationMews is a leading hospitality cloud platform. Revinate is described as the most popular CRM solution on the Mews Marketplace. CEO Matthijs Welle provides testimonial endorsement. Integration enables seamless guest data sync between Mews PMS and Revinate CDP for hotel customers.
• Zavia ERP (Zavia PMS)coreTechnology or IntegrationCloud-based hotel property management system. Certified Revinate partner integration enables seamless transfer of guest data, reservation and profile information from Zavia PMS to Revinate. Hotels can create targeted marketing campaigns based on guest preferences and behaviors.
• WINHMScoreTechnology or IntegrationComprehensive ERP platform for hospitality launched in 2001. Integration with Revinate enables seamless access to bookings and guest profile data, empowering hotels to enhance guest engagement and satisfaction.
• WebRezProcoreTechnology or IntegrationCloud-based PMS for hotels, inns, B&Bs, campgrounds, and vacation rentals. Integration with Revinate automates guest communications throughout the journey using real-time reservation data for personalized pre-arrival, check-in, and post-stay messages.
• WebHoteliercoreTechnology or IntegrationLeading booking engine platform maximizing direct bookings. Integration with Revinate unifies guest data from direct bookings into Revinate's CRM, creating comprehensive guest views for personalized experiences and targeted marketing.
• WallopminorGTM or Marketing PartnerDigital marketing agency specializing in luxury hospitality, travel, and real estate. Partnership focuses on enhancing hotel marketing through beautiful email templates and personalized campaign strategies leveraging Revinate's guest data insights.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce Hospitality Cloud: Salesforce's hospitality vertical product competes directly with Revinate's CRM and guest data platform capabilities for enterprise hotel accounts. While not hospitality-specialized at the core, its scale, AI roadmap (Einstein), and existing CRM market position make it the most consequential incumbent competitor.
• Shiji Group: Shiji provides a broad hospitality technology platform spanning PMS, POS, and guest experience. Its guest platform and review/survey features compete with Revinate across multiple product lines, particularly for global hotel groups seeking a single-vendor suite.
• Cloudbeds: Cloudbeds is a hospitality management platform serving hotels, hostels, and alternative accommodations. While primarily a PMS, its platform ambitions and integrated guest engagement features make it an emerging competitor for the independent hotel buyer.
• SiteMinder: SiteMinder is a hotel commerce platform spanning channel management, booking engine, and guest acquisition. While not a direct CRM competitor, it competes for the same hotel digital marketing/booking budget and could expand into guest data territory.

Direct peers

• Cendyn: Cendyn is a hospitality CRM, marketing, and sales platform focused on hotels. It directly overlaps with Revinate Marketing, Revinate Guests, and guest engagement modules, serving the same hotel enterprise and independent property buyer.
• Atomize: Atomize offers revenue management and guest experience automation for hotels, with overlap into dynamic pricing, email, and upsell workflows. Targets similar hotel buyers and competes for the same CRM/marketing technology budget.
• SHR Group: SHR (previously Sceptre Hospitality Resources) is a direct competitor providing CRM, loyalty, and booking engine tools for hotels. Targets the same independent and chain hotel segment with comparable marketing automation functionality.
• TrustYou: TrustYou specializes in guest feedback, reputation management, and survey solutions for hotels. It directly competes with Revinate Guest Feedback across the ~45 review site integration footprint and is increasingly adding guest messaging features.

Emerging players

• Mews: Mews is a leading cloud-based PMS that is both a key partner (Revinate is its most popular CRM on Mews Marketplace) and a potential competitor if it expands into native guest engagement. The dual relationship makes it strategically important to monitor.
• Canary Technologies: Canary Technologies provides AI-powered guest messaging, mobile check-in/out, and hotel technology solutions. It overlaps specifically with Revinate Chat and adjacent guest experience products, targeting modern hotel groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/navisway
• YouTubeyoutube.com/@Revinate
• Facebookfacebook.com/theNavisWay
• LinkedInlinkedin.com/company/navisway

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAVIS