What Magine Pro does

Magine Pro AB, headquartered in Stockholm, Sweden, is a B2B SaaS provider of an end-to-end managed OTT streaming platform used by broadcasters, operators, telcos, ISPs, media companies, sports content owners, and event organizers to launch or scale streaming services. Founded in 2011 (incorporated 2012) and operating with 101-250 employees, the company sells subscription-based platform access with multi-year contracts, complemented by professional services such as migration assistance and front-line support. Pricing is quote-based and tailored, with no publicly disclosed rate card.

The platform is proprietary and deliberately avoids third-party vendor dependency across the streaming stack. It includes a media pipeline, a web-based content management console (Magine Pro Console), a billing engine supporting SVOD, TVOD, AVOD, FAST, and hybrid monetization models with in-app purchase facilitation, analytics designed for Tableau and Power BI integration, and DRM integrations with Google Widevine, Apple FairPlay, and Microsoft PlayReady. Native applications cover more than ten streaming endpoints including LG, Samsung, and Vizio Smart TVs, iOS, Android, web, Apple TV, Amazon Fire TV, Android TV, Roku, Chromecast, and AirPlay. Adjacent features encompass geo-blocking and VPN/proxy detection, concurrent-stream and IP-based login controls, and 2025 additions such as the FAST Channel module, Video Splash Screen, Autoplay Trailer, and a Parental Control upgrade. The company also retains consumer operations: Magine TV (a wholly-owned SVOD/linear service in Sweden and Germany) and Plejmo (Nordic TVOD service acquired in 2015).

Go-to-market is a direct enterprise field-sales motion with event-driven demand generation at IBC and MIPCOM, supported by content marketing (blog, white papers drawing on Omdia and Ampere Analysis research), email newsletters, and LinkedIn. In December 2025 Magine Pro and Accedo One signed a binding agreement to merge their SaaS streaming operations into a joint venture headquartered in Stockholm; the combined entity launched as Leyra in March 2026, with Accedo One CEO Markus Hejdenberg as CEO and Magine Pro CEO Matthew Wilkinson transitioning to Chief Commercial Officer. GDPR compliance, AWS Blueprint security adherence, and a 2024 Streaming Media Innovation Award nomination round out the documented posture.

Name

Magine Pro

Legal name

Magine Pro AB

Website

https://maginepro.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Magine Pro is a Stockholm-based B2B SaaS provider of an end-to-end, proprietary OTT streaming platform used by broadcasters, operators, telcos, ISPs, media companies, sports rights holders, and event organizers to launch and scale subscription, ad-supported, and hybrid streaming services.

Ownership category

akta.pro rank

Product category

OTT Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• OTT streaming platform
• Video streaming SaaS
• White label streaming
• OTT content management
• Cloud video streaming

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Magine Pro provides an end-to-end managed OTT platform as a SaaS solution, charging partners for access to technology, infrastructure, and managed services. The model is subscription-based with flexible and transparent pricing tailored to market needs.
2. Professional Services: Additional services including 1st line customer support, migration assistance, and consultation on marketing, sales, and customer care.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Magine Pro builds and operates a proprietary, end-to-end OTT streaming platform sold as a managed B2B SaaS solution. It enables broadcasters, media companies, operators, telcos, and sports content owners to launch and scale live, linear, and video-on-demand streaming services via a web-based CMS console, billing engine supporting SVOD/TVOD/AVOD/FAST monetization, multi-device native apps across 10+ platforms, DRM-integrated content protection, and analytics, without reliance on third-party technology vendors.

Product overview

Magine Pro offers a unified end-to-end OTT streaming platform as a modular solution. The core offering consists of the OTT Platform with integrated components: Mobile & TV Apps for multi-device delivery, Video Monetisation & Billing engine (supporting SVOD, TVOD, AVOD, FAST), Marketing & Analytics tools, and Content & OTT Service Management. The Magine Pro Console serves as the central CMS for service management. Additional capabilities include White Label OTT Solutions and migration services. In December 2025, Magine Pro and Accedo One merged their SaaS businesses into a new joint venture called Leyra, expected to be headquartered in Stockholm.

Differentiator

Problem solved

Functional benefit

Brands

• Magine Pro OTT Platform: End-to-end managed OTT platform for streaming services, including CMS console, billing engine, analytics, and multi-device app deployment
• Magine Pro Console
• Magine TV
• Plejmo

Products and services

• OTT Platform End-to-end managed video streaming platform that enables operators, broadcasters, media companies, telcos, sports and event organizers to launch and scale streaming services with Live, Linear and VOD content, integrating CMS, billing, multi-device apps, analytics and DRM.
• Magine Pro Console Web-based CMS console enabling Magine Pro partners to independently curate and manage their streaming services, including VOD ingest, collection assembly, artwork and metadata management, user accounts, payments and analytics dashboards.
• White Label OTT Solutions White-label streaming platform offering that lets brands and operators launch fully customized OTT services under their own identity, hosted and operated on Magine Pro's end-to-end technology stack.
• Migrate to Magine Pro Migration services for operators and media companies transitioning from existing OTT platforms to Magine Pro's managed SaaS platform, including platform re-platforming, app rebuilds (e.g., iOS and Android) and cutover with minimal service disruption.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature10 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• AccedoflagshipStrategic or Co-development Partner · 2 December 2025Magine Pro and Accedo merged their respective SaaS streaming operations (Accedo One and Magine Pro's SaaS business) into a newly formed jointly owned company named Leyra. The joint venture is expected to receive regulatory approval by end of December 2025 and will be headquartered in Stockholm. The deal aims to create a global SaaS leader for OTT streaming by combining both companies' technologies, teams, and customer bases.
• Stockholm StreamcoreStrategic or Co-development Partner · 1 September 2025Strategic partnership for scaling video distribution. Stockholm Stream co-hosted an evening event with Magine Pro at IBC 2025, celebrating innovation and collaboration in the streaming industry.
• MarketlyftminorGTM or Marketing Partner · 1 September 2025Marketing partner that co-hosted riverside event with Magine Pro at IBC 2025.
• Lighthouse GrowthminorGTM or Marketing Partner · 1 September 2025Marketing partner that co-hosted riverside event with Magine Pro at IBC 2025.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mux: Mux is a developer-focused video infrastructure and streaming platform used by media companies and SaaS providers to power OTT and live streaming. While more API-centric, it overlaps with Magine Pro in serving video-platform customers with managed infrastructure.
• Vimeo OTT: Vimeo OTT (formerly VHX) is a white-label video platform for creators and brands launching subscription streaming services. It is a direct peer for Magine Pro's niche-SVOD segment, with comparable app, billing, and CMS tooling.
• Brightcove: Brightcove is a leading enterprise OTT video platform offering cloud video hosting, live streaming, and monetization. It directly competes with Magine Pro in the broadcaster/media operator SaaS OTT segment at greater scale and with broader monetization tooling.
• Uscreen: Uscreen is a video monetization and OTT platform for creators and media brands launching subscription and transactional streaming services. It competes with Magine Pro for niche SVOD and TVOD customers like Passionflix, True Royalty, and Splatter.
• Kaltura: Kaltura provides an enterprise video platform spanning OTT, video CMS, and virtual events. It is a direct peer to Magine Pro for broadcasters, media companies, and operators building branded streaming services on managed SaaS infrastructure.
• Accedo: Accedo One is Accedo's SaaS OTT/video experience platform, directly comparable to Magine Pro. The two companies merged their SaaS streaming operations into the Leyra joint venture in late 2025, making Accedo One the closest direct peer and now co-parent entity.
• JW Player (JWP): JWP provides an end-to-end video streaming and monetization platform for publishers, broadcasters, and OTT operators. Its feature set — CMS, ad insertion, analytics, multi-device delivery — closely aligns with Magine Pro's platform offering.

Broad incumbents

• Red Bee Media: Red Bee Media provides broadcast and media services including OTT platform technology, playout, and content distribution for broadcasters and operators. It overlaps with Magine Pro's end-to-end OTT platform offering for broadcasters, with broader broadcast services.
• Zattoo: Zattoo is a European live TV and OTT streaming aggregator serving operators and consumers. While it operates its own consumer TV service, it shares Magine Pro's operator/telco customer profile and TV-everywhere use cases at materially larger scale.

Emerging players

• Dacast: Dacast is an online video and live streaming platform with SVOD/TVOD/AVOD monetization. It is a smaller, emerging peer to Magine Pro targeting broadcasters, sports, and event organizers with managed streaming SaaS.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magine
• Facebookfacebook.com/MagineProAB

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magine Pro