HelloGold
HelloGold is a Malaysian fintech operating a mobile app that lets individual consumers buy, save, sell, and redeem physical gold from RM1, with Shariah compliance certified by Amanie Advisors. It primarily serves Muslim and mass-market savers in Malaysia and Thailand.
- Company typePrivate
- Founded2015
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What HelloGold does
HelloGold is a Malaysia-based fintech founded in 2015 by Robin Lee and Ridwan Abdullah that operates a mobile application enabling individual consumers to buy, save, sell, send, and redeem physical investment-grade gold (99.99% purity) starting from RM1. The company targets mass-market retail savers and Muslim consumers seeking Shariah-compliant financial products, with the platform certified Shariah-compliant by Amanie Advisors under a formal fatwa. Operations span Malaysia and Thailand, with a secured, insured, and audited gold vault in Singapore supporting physical redemption from a minimum of 1 gram. The company reports a customer base of over 200,000 users across both markets.
The product suite comprises three components: HelloGold Basic (a free account with buy/sell functionality, gold holdings up to RM1,500, referral rewards, and SmartSaver access), HelloGold PRO (a premium tier adding seamless bank cash withdrawal, unlimited gold holdings, physical gold redemption from 1 gram, and a daily transaction limit of RM30,000), and SmartSaver (an automated 12-month savings plan with direct debit that purchases gold at the lowest weekday prices for monthly contributions between RM30 and RM1,000). The underlying technology stack is mobile-first, leveraging Ethereum-based smart contracts for transaction processing and analytics, AES-256 encryption, TLS/SSL with two-factor authentication, and KYC identity verification regulated by Bank Negara Malaysia. A dedicated Blockchain Lead and Technology Lead oversee the platform's infrastructure.
Revenue is generated primarily through the spread between buy and sell prices on gold transactions rather than account fees, supplemented by the PRO tier's premium positioning. The go-to-market is product-led and direct-to-consumer, relying on app-store distribution, earned media in outlets such as Reuters, BFM, and The Edge, a referral program, and a channel partnership with AEON Credit Service (M) Berhad. The company has secured Shariah compliance certification, MSC status from the Malaysian Digital Economy Corporation, and recognition through multiple Islamic fintech awards between 2017 and 2019. Early-stage capital has come from 500 Global and Dani Sdn Bhd, with no subsequent funding rounds disclosed.
HelloGold firmographics
Firmographics- Name
- HelloGold
- Legal name
- HelloGold Sdn. Bhd.
- Website
- https://hellogold.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HelloGold is a Malaysian fintech operating a mobile app that lets individual consumers buy, save, sell, and redeem physical gold from RM1, with Shariah compliance certified by Amanie Advisors. It primarily serves Muslim and mass-market savers in Malaysia and Thailand.
- Ownership category
- akta.pro rank
HelloGold industry classification
Industry- Product category
- Digital Gold Savings
- NAICS
- Open-End Investment Funds (525910)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters) (FSAPACAB)
- akta.pro secondary industry
- Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)
Keywords
Where HelloGold is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
HelloGold business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Gold Transaction Spread: HelloGold sells gold at the lowest prices in Malaysia, generating revenue through the spread between buy and sell prices. Accounts are free with no monthly fees, indicating revenue comes from transaction margins rather than subscription fees.
- PRO Account Premium Services: PRO tier offers enhanced features including seamless cash withdrawal, unlimited gold holdings, and increased daily transaction limits up to RM30,000, potentially generating premium revenue from higher-value customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | HelloGold Basic - Free essential account for starting gold savings |
| Freemium | Pay-as-you-go | HelloGold PRO - Premium account with enhanced features |
| Usage-based | Monthly | SmartSaver Automated Savings Plan |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
HelloGold product offering
Product offeringCore offering
HelloGold is a mobile-first fintech application that enables users to buy, sell, save, send and redeem physical 99.99% investment-grade gold starting from RM1. It is the world's first Shariah-compliant mobile gold savings app, certified by Amanie Advisors, with gold stored, insured and audited in a Singapore vault. The platform offers automated gold purchasing through its SmartSaver feature and serves consumers in Malaysia and Thailand.
Product overview
HelloGold is a unified gold savings platform offering two account tiers: HelloGold Basic (essential features with up to RM1,500 gold holdings) and HelloGold PRO (premium tier with unlimited holdings, physical redemption, and higher transaction limits up to RM30,000 daily). The SmartSaver add-on module provides automated systematic gold purchases at the lowest weekday prices within a 12-month savings plan.
Differentiator
Problem solved
Functional benefit
Brands
- SmartSaver: A personalised, automated 12-month savings plan that buys gold for users at the lowest price every weekday.
Products and services
- SmartSaver
- HelloGold Basic HelloGold Basic is a free gold savings account tier that allows users to buy allocated 99.99% investment-grade gold from as low as RM1, sell gold from any amount, receive gold from other HelloGold users, and refer friends and family for rewards. Includes automated savings with SmartSaver and supports gold holdings up to RM1,500. Targeted at everyday consumers and entry-level savers.
- HelloGold PRO HelloGold PRO is a premium gold savings account tier that includes all HelloGold Basic features plus seamless cash withdrawal to bank account, physical gold redemption from a minimum of 1 gram, unlimited gold holdings, and an increased daily transaction limit of up to RM30,000. Targeted at higher-value individual savers seeking liquidity and physical redemption.
Quantifiable outcome
- 99.99% investment-grade gold purity
- +3 more outcomes
Companies that use HelloGold
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
HelloGold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HelloGold partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amanie AdvisorscoreShariah compliance certification partner. Amanie Advisors issued the fatwa certifying HelloGold as Shariah-compliant, which is foundational to the company's value proposition and market positioning.
- Malaysian Digital Economy Corporation (MDEC)coreGovernment partnership through MSC (Multimedia Super Corridor) status, providing digital economy ecosystem support and credibility for Malaysian tech company.
- AEON Credit Service (M) BerhadminorStrategic collaboration allowing HelloGold services to reach AEON Credit's customer base in Malaysia.
- FinlabminorFintech accelerator and incubator partnership supporting HelloGold's development and market expansion.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
HelloGold competitors and assessment
Company assessmentDirect peers
- Kinesis Money: Global digital gold and silver platform offering allocated precious metals holdings with transaction-based revenue. Directly competes with HelloGold in the digital gold savings category, with broader geographic reach across multiple markets.
- Goldmoney: Canadian-headquartered digital gold platform enabling users to buy, sell, and store allocated physical gold. Competes directly with HelloGold on the core proposition of accessible digital gold ownership, though at higher minimums.
- Augmont: Indian digital gold platform enabling consumers to buy, sell, and redeem physical gold through mobile applications. Operates an analogous model to HelloGold with vault-backed gold holdings and redemption capabilities.
- SafeGold: India's leading digital gold platform offering buy/sell/redeem gold services through partnerships with fintech apps. Closely mirrors HelloGold's consumer-facing model of micro-quantity gold savings with physical redemption.
- Glint: UK-based digital gold payments and savings platform allowing users to hold and transact in gold via app. Competes with HelloGold on accessible digital gold holdings for retail consumers.
- OneGold: US-based digital gold platform backed by APMEX and Sprott, offering allocated precious metals holdings. Direct peer in the digital precious metals savings category with similar vault-backed structure.
- Public Gold: Malaysian gold investment company offering physical gold and increasingly digital gold services. Domestic competitor to HelloGold in the Malaysian retail gold market with established brand recognition.
- Gold Avenue: Swiss-based digital gold platform from the MKS PAMP GROUP offering physical gold savings and vaulting. Competes with HelloGold on allocated digital gold ownership with global vault network.
Regional players
- Paytm Gold: Digital gold offering from Paytm, India's largest mobile payments platform. Operates an analogous digital gold savings model but is anchored in India rather than Southeast Asia, making it a regional rather than direct competitor to HelloGold.
Emerging players
- Wahed Invest: Global Shariah-compliant digital investment platform offering robo-advisory portfolios. While broader than HelloGold (multi-asset vs. gold-only), it competes for the same Shariah-conscious Muslim consumer segment with similar digital onboarding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HelloGold social profiles
Digital presenceHelloGold compliance and trust
Trust signalCompliance1 record
HelloGold financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelloGold leadership team
Management profileNumber of profiles
Profiles10 records
HelloGold funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelloGold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelloGold
What does HelloGold do?
HelloGold is a mobile-first fintech application that enables users to buy, sell, save, send and redeem physical 99.99% investment-grade gold starting from RM1. It is the world's first Shariah-compliant mobile gold savings app, certified by Amanie Advisors, with gold stored, insured and audited in a Singapore vault. The platform offers automated gold purchasing through its SmartSaver feature and serves consumers in Malaysia and Thailand.
Is HelloGold a public or private company?
HelloGold is a private company. It is classified as venture growth investor backed and is currently operating.
When was HelloGold founded?
HelloGold was founded in 2015. It employs 11 to 50 people.
Where is HelloGold based?
HelloGold is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does HelloGold make money?
Two revenue lines are on record. Gold Transaction Spread is the primary driver. The others are PRO Account Premium Services.
Who are HelloGold's main competitors?
Direct peers on record are Kinesis Money, Goldmoney, Augmont, SafeGold, Glint, OneGold, Public Gold and Gold Avenue. Paytm Gold is listed as a regional player. Wahed Invest is listed as an emerging player.
Does HelloGold have an API?
No public API is recorded for HelloGold.
What industry is HelloGold in?
HelloGold's product category is Digital Gold Savings. Its primary akta.pro industry code is FSAPACAB, Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters), with a secondary code of FSAMAEAI, Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service). Its NAICS code is 525910 and its SIC code is 6199.