What Liveforce does

Liveforce is a UK-based SaaS company founded in 2018 by Mark Walls that builds an end-to-end event staffing platform for temporary-workforce agencies and event organisers. The platform comprises two core products: the Admin App (admin.liveforce.co), a web-based dashboard for agencies to manage recruitment, scheduling, timesheets, payments, and compliance; and the Crew App (app.liveforce.co), a mobile and web application for temporary staff, freelancers, and event crew to view jobs, confirm attendance, submit timesheets and expenses, and track earnings. The technology stack is a cloud-based SaaS with native iOS and Android Crew apps, GPS-based check-in, in-app chat with read receipts, automated notifications, and a GDPR-compliant staff database that tracks skills, certifications, and DBS records.

Liveforce monetises through tiered monthly subscriptions (Starter $100, Growth $225, Pro+ $275) plus usage-based SMS charges (5p per message), per-seat admin fees ($60/month), and crew-capacity expansion blocks ($35 per 500 contacts). A White-label plan offers fully branded deployment with custom domains for larger agencies. Discounts of 40% for NGOs and 30% for educational institutions widen accessibility. Distribution is direct-to-business via the company website with a free 14-day trial and 'Book a demo' as primary CTAs.

The customer base is primarily event staffing agencies, with secondary verticals including hospitality and catering, festivals, music and entertainment, sports events, venues, outdoor adventure and tourism, promo/experiential staffing, and charities managing volunteers. Disclosed customers include Profiles Personnel, Complete Works, Rollin Hero Staffing, Three Counties Showground, and the Asian Football Cup 2026, with the company stating '100s of temp staffing businesses' rely on the platform globally. The team is distributed across multiple countries while remaining headquartered in the UK as Liveforce Ltd, operating as a privately held, bootstrapped business with no disclosed funding rounds or institutional investment.

Name

Liveforce

Legal name

Liveforce Ltd

Website

https://liveforce.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Liveforce is a UK-based SaaS platform founded in 2018 that provides end-to-end event staffing software for temporary-workforce agencies, covering recruitment, scheduling, timesheets, payments, and compliance across hospitality, sports, festivals, venues, and event-organiser verticals globally.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Starter Plan: Monthly subscription at $100 per month (or equivalent local currency) providing core staffing software with 1 Admin user, 200 Crew contacts, applicant tracking, scheduling boards, GPS check-in, Crew App access, and support.
2. SaaS Subscription - Growth Plan: Monthly subscription at $225 per month including 1 Admin user, 500 Crew contacts, and additional features such as Two Workforce Profiles for managing separate client or business operations.
3. SaaS Subscription - Pro+ Plan: Monthly subscription at $275 per month providing full control and automation for large-scale staffing operations.
4. White-Label Custom Plan: Fully branded Crew App with custom domains and advanced configuration, priced via custom contact-based enquiry for larger agencies requiring white-label deployment.
5. Additional Admin Seat: $60 per month per additional Admin user beyond the included seat, allowing more team members secure access to scheduling, communication, and reporting tools.
6. Crew Capacity Expansion: $35 per month for each additional block of 500 Crew contacts, enabling agencies to scale workforce database capacity during busy seasons or geographic expansion.
7. SMS Notifications: SMS messaging at 5p per message used for critical shift updates, reminders, and broadcast communications sent to crew through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Liveforce provides a cloud-based SaaS platform that enables event staffing agencies and companies to recruit, schedule, manage, communicate with, and pay temporary, freelance, and event crew staff. The platform combines a web-based Admin App for agency operators with a mobile Crew App for workers, covering the full staffing lifecycle from applicant tracking and job posting through scheduling, GPS check-in, timesheets, invoicing, expense claims, and payroll integration.

Product overview

Liveforce is an all-in-one event staffing software platform designed for temporary workforce management. It consists of two primary products: the Admin App (web-based platform for agencies to manage recruitment, scheduling, timesheets, and communications) and the Crew App (mobile application for event staff to manage their profiles, view jobs, and track payments). Additional offerings include the Online Training Academy for Admin training and sector-specific staffing solutions for hospitality, catering, festivals, promotional staffing, music and entertainment, charity/volunteer management, sporting events, outdoor adventure, and venue staffing. The platform is offered through four pricing tiers (Starter, Growth, Pro+, and White-label) with modular features including recruitment CRM, scheduling boards, timesheet management, communications tools, and support services.

Differentiator

Problem solved

Functional benefit

Brands

• Liveforce Academy: Online Training Academy providing video guides and courses to learn the platform step-by-step for admin users.

Products and services

• Liveforce Admin App The web-based platform for staffing agencies and companies to recruit, schedule, communicate with, and manage temporary event staff, freelancers, and crew members. Includes a centralised workforce database, scheduling boards, timesheet management, compliance tracking, expense and invoice management, and reporting tools accessible via web browser at admin.liveforce.co.
• Liveforce Crew App The mobile application for temporary event staff, freelancers, and crew members, available on iOS (App Store), Android (Google Play), and any web browser at app.liveforce.co. Workers use it to manage profiles, view and apply for jobs, confirm shift attendance via GPS check-in, submit timesheets and expenses, receive real-time updates and notifications, communicate via in-app chat, and track earnings.
• Liveforce Online Training Academy Video-based training platform accessible at academy.liveforce.co that provides admin users with step-by-step video guides and courses to learn the Liveforce platform, accelerating onboarding and product adoption.
• White-Label Liveforce Deployment Fully branded version of the Liveforce platform with custom domains and advanced configuration, available to larger staffing agencies and enterprise clients requiring a white-label deployment of the Crew App under their own brand identity.

Quantifiable outcome

• Workflow increased by 80% according to Fran, Operations Manager at Profiles Personnel
• +6 more outcomes

Named customers25 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deputy: Cloud-based workforce management and shift scheduling SaaS serving hospitality, healthcare, retail, and event-adjacent verticals. Competes with Liveforce for shift-based employer spend with comparable scheduling, timesheets, and mobile clock-in features.
• Bizimply: UK- and Ireland-based workforce management SaaS focused on hospitality and retail employers, offering scheduling, HR, and employee engagement. Closest geographic and vertical peer to Liveforce, particularly for agency and venue customers in the British Isles.
• When I Work: Shift scheduling and workforce management SaaS used by SMB employers in shift-based industries including hospitality and events. Direct functional competitor to Liveforce's scheduling, timesheet, and mobile communication capabilities.
• Sling: Shift scheduling, labour cost, and team communication SaaS targeted at restaurants, hospitality, and shift-based SMBs. Overlaps with Liveforce on scheduling, mobile, and broadcast communication features.
• Shiftboard: Shift-based workforce scheduling software used in healthcare, manufacturing, and event staffing agencies. Closely matches Liveforce's profile of managing complex, rotating shift pools with compliance tracking.
• Connecteam: Mobile-first employee management app with scheduling, time clock, checklists, and internal communication for deskless and shift-based workforces. Direct overlap with Liveforce's mobile-first crew app approach.
• Planday: Workforce management SaaS owned by Xperi, focused on shift planning, employee engagement, and payroll integrations for hospitality and retail. Comparable to Liveforce in shift scheduling, mobile access, and multi-site deployments.

Broad incumbents

• Quinyx: Enterprise workforce management platform serving large shift-based employers across retail, hospitality, and logistics with AI-driven scheduling. A larger, broader incumbent that competes with Liveforce for larger agency and venue accounts.
• UKG (Workforce Software): Large enterprise workforce management suite acquired from Workforce Software, serving global enterprises with complex scheduling, payroll, and HR needs. Represents the upper-bound incumbent against which Liveforce must differentiate on event-staffing specialisation.

Emerging players

• TempBuddy (Access People): UK-focused temporary workforce management software from Access Group, targeting recruitment agencies with timesheets, pay-and-bill, and compliance. Direct overlap with Liveforce's temp-agency customer base, particularly in UK and Irish markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Liveforce
• Facebookfacebook.com/Liveforce
• LinkedInlinkedin.com/company/liveforce
• Instagraminstagram.com/liveforceapp
• Xx.com/liveforceapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liveforce