Equipe Nutrition

What Equipe Nutrition does

Equipe Nutrition is a privately held Canadian health and wellness agency headquartered in Montréal and founded in 2011 by Guillaume Couture. The company operates a network of more than 100 office locations across Canada, delivering weight-loss programs, diet management services, and minor medical procedure offerings to individual consumers, with a secondary corporate wellness vertical serving employer clients.

The core product surface combines in-person consultation services delivered through its physical clinic network with KoalaPro, a proprietary mobile application that supports subscription-based diet and weight-management engagement. This dual physical-digital model allows the company to monetize across one-time consultation fees, recurring app subscriptions, and B2B corporate wellness contracts, creating multiple revenue streams tied to the same client relationship.

Go-to-market is multi-channel: physical clinics drive walk-in and referral traffic, KoalaPro provides a subscription funnel for remote or repeat users, and the corporate wellness offering opens a B2B route via employer contracts. The firm has accumulated 37,000+ client reviews at a 4.9/5 average and was recognized with the Consumer Choice Award for Greater Montreal in 2025-2026, both serving as trust signals that lower customer acquisition friction in a category where outcomes and credibility are decisive purchase drivers.

Name

Equipe Nutrition

Legal name

Equipe Nutrition

Website

https://equipenutrition.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Equipe Nutrition is a Montréal-based Canadian health and wellness agency operating 100+ clinics nationwide, providing weight-loss, diet management, and minor medical procedure services to consumers and corporate clients, complemented by its proprietary KoalaPro subscription app.

Ownership category

akta.pro rank

Product category

Nutrition and Dietitian Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

Keywords

• Nutrition consultation services
• Registered dietitian services
• Corporate wellness programs
• Wellness mobile application
• Weight management programs

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Nutrition Consultation Services: Individual nutrition consultations provided by registered dietitians across Canada, both in-person at physical offices and via teleconsultation. Revenue generated from consultation fees.
2. KoalaPro Premium Subscriptions: Monthly subscription to KoalaPro app offering Premium and Premium+ Messaging tiers. Premium includes unlimited workouts, 1000+ recipes, exclusive discounts, inspiration groups, monthly masterclasses, and nutrition capsules. Premium+ adds direct messaging with nutritionist. Available without commitment from first consultation.
3. Corporate Wellness Services: B2B services for companies including cooking workshops, nutrition conferences, individual consultations for employees, corporate subscriptions to KoalaPro, and educational PDF handouts on nutrition topics. Offered at preferential corporate rates.
4. KoalaPro Premium Corporate Subscription: Corporate subscriptions to KoalaPro Premium for employee wellness programs, providing organizations with access to the platform's recipes, workouts, planning tools, and group inspiration features.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Equipe Nutrition provides one-on-one and group nutrition consultation services delivered by registered dietitians, available in person at 100+ offices across Canada and via nationwide teleconsultation. Services cover weight loss, chronic disease management, sports nutrition, digestive health, mindful eating, and family/pediatric nutrition. The KoalaPro mobile application extends these services with 1,000+ recipes, 250+ virtual workouts, masterclasses, inspiration groups, and direct nutritionist messaging through Premium and Premium+ Messagerie subscriptions.

Product overview

Equipe Nutrition offers a platform-plus-modules architecture centered around KoalaPro, their exclusive proprietary wellness application available via Premium and Premium+ Messagerie subscription tiers. The KoalaPro ecosystem includes a personal file module (Mon dossier) for goal tracking and document access, healthy recipe libraries (1000+), virtual workouts (250+), inspiration groups, masterclasses, and direct messaging with nutritionists. Complementing the digital platform, Equipe Nutrition provides nutritionist-dietitian consultation services both in-person across 100+ offices in Canada and via teleconsultation, as well as corporate nutrition services for businesses. The product portfolio integrates digital tools (app-based) with professional consultation services to support weight management, chronic disease management, digestive health, sports nutrition, and mindful/intuitive eating.

Differentiator

Problem solved

Functional benefit

Brands

• KoalaPro: Exclusive wellness application offering over 1000 health recipes, 250+ virtual workouts, masterclass monthly sessions, inspiration groups, and exclusive discounts on wellness products. Includes Premium and Premium+ messaging tiers for direct contact with nutritionists.

Products and services

• Nutrition Consultation Services One-on-one nutrition consultations delivered by registered dietitians, available in person across 100+ Canadian offices and via nationwide teleconsultation, covering sports nutrition, chronic disease management, digestive health, healthy eating, weight loss, family/pediatric nutrition, and eating disorders.
• KoalaPro Mobile Wellness Application Proprietary mobile wellness application exclusive to Equipe Nutrition clients, providing 1,000+ nutritionist-created healthy recipes adapted to user objectives, 250+ virtual workouts, inspiration groups, monthly masterclasses, nutritional capsules and challenges, an intelligent food journal, a well-being planner, and direct messaging with the assigned nutritionist through the Premium+ Messagerie tier.
• KoalaPro Premium Subscription Monthly subscription tier of the KoalaPro app offering unlimited virtual workouts, 1,000+ healthy recipes, exclusive discounts of over $500 on wellness products, nutritionist-guided inspiration groups, monthly masterclasses, nutritional capsules, and challenges.
• KoalaPro Premium+ Messagerie Subscription Top subscription tier of the KoalaPro app including all Premium features plus direct real-time messaging with the client's nutritionist for ongoing support between consultations, enabling exchange on challenges and successes, objective tracking, and motivational encouragement.
• Corporate Nutrition and Wellness Services B2B wellness services for employers including culinary workshops, nutrition conferences, individual employee consultations, corporate KoalaPro Premium subscriptions, and educational handouts, designed to dynamize team wellness and productivity at preferential corporate rates.
• Inspiration Support Groups Exclusive group sessions guided by Equipe Nutrition nutritionists, allowing members with similar health objectives to exchange motivation and practical ideas to integrate into daily life.
• Nutrition Teleconsultation Service Video-based nutrition consultations available nationwide, allowing clients to access registered dietitian services remotely and obtain appointments quickly without travel.

Quantifiable outcome

• 4.9/5 average rating based on 37,000+ client reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Au Centre d'Elle Medical ClinicminorStrategic or Co-development PartnerHealthcare clinic partnership for patient referrals to nutrition services. Listed as a trusted partner on the Equipe Nutrition website.
• Modern Health ClinicminorStrategic or Co-development PartnerHealthcare clinic partnership for patient referrals to nutrition services.
• Physio Interactive et Clinique CortexminorStrategic or Co-development PartnerPhysiotherapy clinic partnership for integrated healthcare services.
• EkinoxminorStrategic or Co-development PartnerFitness and sports performance center partnership.
• Federation of Kinesiologists of Quebec (FKQ)minorStrategic or Co-development PartnerProfessional association partnership for sports nutrition and kinesiology integration.
• Jean-CoutuminorChannel Partner/ Reseller/ DistributorPharmacy chain partnership providing exclusive discounts to Equipe Nutrition clients on wellness products.
• UQAM (Université du Québec à Montréal)minorStrategic or Co-development PartnerUniversity partnership for sports nutrition services at UQAM sports center.
• UQO (Université du Québec en Outaouais)minorStrategic or Co-development PartnerUniversity partnership for nutrition services.
• METALABminorStrategic or Co-development PartnerHealthcare technology partner.
• Various healthcare clinics (65+)coreChannel Partner/ Reseller/ DistributorNetwork of 65+ healthcare clinics across Canada utilizing Equipe Nutrition services for patient referrals. Includes physiotherapy, osteopathy, medical clinics, and wellness centers.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Habit (private): Habit was a personalized nutrition coaching service offering at-home test kits and 1:1 dietitian consultations in North America. Closest pure-play comparable to Equipe Nutrition's RD-led coaching model, though it operated as fully virtual/DTC without a physical clinic network.
• Noom: Noom is the global benchmark for app-based weight management with human coaching. Like Equipe Nutrition, it combines a subscription app with human coaching to drive behavior change; differs by being app-only, US-centric, and psychology-led rather than RD-led.
• Cronometer: Cronometer is a Canadian-headquartered nutrition tracking app popular with dietitians and health-conscious users. Direct comparable as a Canada-based nutrition platform, though it lacks the in-person clinic network and RD-led coaching of Equipe Nutrition.
• Lifesum: Lifesum is a subscription nutrition and meal-planning app with calorie tracking, recipes, and lifestyle coaching. Mirrors Equipe Nutrition's KoalaPro Premium recipe/workout/journal structure, but is self-serve without RD consultation services.

Emerging players

• Zoe: Zoe combines at-home gut/microbiome testing with personalized nutrition scoring and coaching. Comparable as a science-led personalized nutrition subscription, but differentiated by its biomarker-based personalization versus Equipe Nutrition's RD-led clinical model.
• Nourish: Nourish is a US-based virtual nutrition counseling platform connecting users with registered dietitians covered by insurance. Comparable as a tech-enabled RD network, but operates purely virtually and leverages insurance reimbursement rather than retail subscription fees.

Regional players

• HealthifyMe: HealthifyMe is an India-based AI nutrition coaching platform with dietitian chat and meal tracking. Comparable on the subscription app + RDE coaching bundle, but serves a different geography and emphasizes AI/digital over in-person consultations.

Broad incumbents

• WW International (Weight Watchers): WW is the legacy incumbent in weight management with a global brand, food tracking app, and coaching. Comparable to Equipe Nutrition in the consumer weight-loss coaching category, but operates at much larger scale with a broader, less clinical methodology.
• MyFitnessPal: MyFitnessPal is the dominant calorie-tracking and food database app. Overlaps with KoalaPro's intelligent food journal feature but is a broader fitness platform owned by Francisco Partners, not a coaching service.

Others

• Dietitians of Canada / Telehealth RD platforms: Dietitians of Canada is the national professional body, but adjacent telehealth RD platforms (e.g., Culinary Nutrition, private practice networks) compete for the same RD referral pool that supplies Equipe Nutrition's clinics. They represent the supply-side ecosystem rather than direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/equipenutrition
• LinkedInlinkedin.com/company/equipenutrition
• Xx.com/equipenutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipe Nutrition