ZenduIT
- Company typePrivate
- Founded2016
- HeadquartersMississauga, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ZenduIT firmographics
Firmographics- Name
- ZenduIT
- Legal name
- ZenduIT
- Website
- https://zenduit.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ZenduIT industry classification
Industry- Product category
- Fleet Management Software & IoT Telematics
- NAICS
- Support Activities for Transportation (488), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
Keywords
Where ZenduIT is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
ZenduIT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales: Sale of physical devices including ZenCAM dash cameras (ZenCAM Plus, ZenCAM Lite, ZenCAM Body, ZenCAM Cargo), ZenTRACK GPS trackers (OBD, Yabby, Barra, Oyster, Solar, Power, Power+), ZenBeacon sensors (ZenTitan, ZenTurbo, ZenMini, ZenClicker, ZenTemp, ZenTemp+, ZenDoor, ZenID), and camera accessories (Interior/Rear/Side/Wireless Cameras, R-Watch, Monitor Screen, Battery Backup, Power Box Max).
- Software Subscriptions: SaaS subscription fees for the ZenduONE platform providing fleet telematics, video safety monitoring, asset tracking, maintenance management, ELD compliance, and other connected fleet intelligence services.
- Installation Services: Professional installation services for fleet hardware including Geotab GO9 units, dash cameras, and complex integrations like winter spreaders and roadwatch sensors, facilitated through MyInstallHub platform.
- Managed Services: ZenduCAM Managed Services offering ongoing footage review, driver behavior reporting, and proactive safety monitoring to help fleets maximize camera investment.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
ZenduIT product offering
Product offeringCore offering
ZenduIT provides an integrated fleet management and IoT telematics platform (ZenduONE) that combines GPS vehicle tracking, AI dashcams, video telematics, route optimization, work order management, mobile forms, maintenance, and reporting. The company sells its own branded hardware — including GPS trackers, dashcams, multi-channel mobile DVRs, AI cameras, BLE beacons, and fuel sensors — together with subscription software services that let fleet operators monitor vehicles, drivers, and assets in real time. Customers span logistics, transportation, construction, field service, food and pharmaceutical delivery, and government/public sector fleets across North America, Latin America, and the Middle East.
Product overview
ZenduIT offers a comprehensive fleet management platform called ZenduONE, which integrates multiple hardware and software product lines. The core hardware portfolio includes ZenCAM AI dash cameras (Plus, Lite, Body, Cargo variants) for video telematics and safety monitoring; ZenTRACK GPS and asset trackers (OBD, Power, Power+, Oyster, Yabby, Barra, Solar models) for vehicle and asset tracking; and ZenBeacon/BLE sensors (ZenTitan, ZenTurbo, ZenTemp, ZenTemp+, ZenDoor, ZenID, ZenMini, ZenClicker) for environmental monitoring and access control. Software modules within ZenduONE include Work (dispatching and work order management), Maintenance Module (preventive maintenance automation), and ZenduELD (native ELD compliance). Supporting products include ZenduMaps (Geotab mapping add-in), GoTrax (mobile tracking app), ZenScore (driver engagement), MyInstallHub (installation management), and ZenduConnect (ecosystem platform). Camera accessories (interior, rear, side, wireless cameras, R-Watch, monitor screens, battery backup) and Power Box Max (6-channel expansion) extend the camera ecosystem. All products integrate with the Geotab telematics platform via the Geotab Marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- ZenduONE: Unified fleet management platform integrating telematics, video safety, asset monitoring, and dispatch solutions.
- ZenduCAM
- ZenduTRACK
- ZenBeacons
- ZenduConnect
- ZenduMaps
- ZenduOne – Work
- ZenduMA
- GoTrax
- ZenduELD
- ZenduScore
Products and services
- ZenduONE Integrated fleet management platform offering GPS tracking, work order management, routing, maintenance, forms, and reporting for fleet operators.
- ZenduXchange Serverless integration platform enabling fleets and partners to build custom data integrations between ZenduIT and third-party systems (Telematics, CRM, ERP, custom apps) without writing code.
- ZenduLearn Learning management system (LMS) for fleets that delivers employee onboarding and training content (e.g., defensive driving, compliance topics), supporting certification and retention of trained drivers and back-office staff.
- GoFocus Dashcam AI-enabled vehicle dashcam that records driver-facing and/or road-facing video, integrates with ZenduONE, and supports driver-behavior monitoring and incident evidence capture for fleets.
- GO T16 Mobile DVR (MDVR) 8-channel AHD Mobile Digital Video Recorder (MDVR) for commercial vehicles, capturing multi-camera video evidence onboard that syncs to ZenduONE for fleet operators needing full-coverage vehicle surveillance.
- GO T10 MDVR 4-channel MDVR (Mobile Digital Video Recorder) that records video from up to four vehicle cameras and integrates with ZenduONE for fleets that do not require full 8-channel coverage.
- GO Focus 2 Dashcam Compact AI dashcam for fleets providing real-time driver behavior alerts, video capture, and cloud upload into ZenduONE — positioned as a lightweight alternative to the GoFocus dashcam.
- AIDCAM 40 Commercial-grade AI dashcam designed for harsh operating environments, pairing forward-facing camera analytics with ZenduONE for fleet safety programs.
- GC4G / GD11 GPS trackers Plug-and-play GPS tracking hardware — GC4G for cellular 4G positioning and GD11 for engine-data and GPS telemetry — connecting commercial vehicles to the ZenduONE platform for real-time location and engine data.
- EC001 EcoStar Fuel Sensor Ultrasonic (EcoStar / EC001) fuel-level sensor that transmits real-time fuel data to ZenduONE, enabling fuel-theft detection, consumption analytics, and fuel-cost reporting for fleet operators.
- BLE Beacon / ZenBeacon asset tracker Bluetooth Low Energy (BLE) beacons that pair with ZenduONE to track high-value tools, trailers, and equipment, supporting loss prevention and yard/inventory visibility.
Quantifiable outcome
- Manual reporting costs fleets an average of 45 minutes per driver every single day - fleets can reclaim this time with digital workflows
- +1 more outcomes
Companies that use ZenduIT
Customer profileNamed customers5 records
Segments13 records
Ideal customer profiles2 records
ZenduIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability11 records
Feature8 records
ZenduIT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GeotabcoreZenduIT is a certified Geotab Marketplace partner offering products including ZenduCAM dash camera systems, GoTrax fleet management app, and ZenduMaps integration. Products leverage the MyGeotab platform for telematics data integration and provide enhanced fleet management capabilities within the Geotab ecosystem. ZenduCAM was launched as part of the Geotab Marketplace in August 2016.
- Switchboard (for ZenduELD)coreSwitchboard provides the underlying technology powering ZenduELD, enabling dual-region ELD certification for US (FMCSA) and Canadian (Transport Canada) compliance. This native integration embeds compliance capabilities directly into the ZenduONE platform.
- ZenduONE Partner Ecosystem (Resellers & Developers)minorThe upcoming ZenduONE My Apps Marketplace enables resellers and developers to create, publish, and monetize custom micro-apps for the ZenduONE platform. Resellers can set custom pricing, enable 30-day trials, and automate billing via Stripe for custom add-ons distributed to the ZenduONE customer base.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
ZenduIT competitors and assessment
Company assessmentEmerging players
- SmartWitness: Video telematics hardware specialist and stated co-development partner with ZenduIT on ZenduCAM. SmartWitness provides underlying camera technology to multiple fleet video platforms, making it a partial collaborator and partial competitor in the AI dashcam space.
Broad incumbents
- Geotab: ZenduIT's most important distribution and integration partner via the Geotab Marketplace, but also a broad incumbent that competes in fleet telematics, ELD, and increasingly video safety. Geotab's MyGeotab platform is the substrate on which many ZenduIT products run, making it both a critical partner and a long-term competitive threat.
- Webfleet (Bridgestone): Established European-origin fleet telematics provider serving commercial fleets with GPS tracking, vehicle data, and dispatch. Comparable to ZenduIT's ZenduONE for fleets seeking integrated telematics and asset tracking.
- Verizon Connect: Large incumbent fleet management platform (GPS tracking, video, ELD) backed by a global telecom. Competes with ZenduIT for enterprise transportation and field services customers with a broader portfolio and larger sales force.
- Trimble Transportation: Broad incumbent in transportation and logistics technology (TMS, telematics, ELD, asset tracking) that competes with ZenduIT across fleet telematics, dispatching (vs. ZenduOne-Work), and compliance (vs. ZenduELD) for enterprise and mid-market customers.
Direct peers
- Samsara: Public, well-capitalized fleet telematics and video safety platform that directly competes with ZenduIT's ZenCAM AI dashcams, ZenduONE fleet management, and asset tracking. Samsara targets the same enterprise transportation, logistics, and field services customers with a similar hardware-software-subscription model.
- Motive (formerly KeepTruckin): Direct competitor in AI dashcams, ELD compliance, and fleet management software. Motive targets commercial trucking and field service fleets with a comparable bundled hardware + SaaS offering, putting it in head-to-head competition with ZenduIT's ZenduELD and ZenCAM lines.
- Lytx: Established video telematics and driver safety provider with a fleet-focused AI dashcam and managed coaching offering that overlaps directly with ZenduIT's ZenCAM plus AI Coaching Digests product.
- Azuga (Bridgestone): Fleet telematics and GPS tracking provider with a hardware + SaaS model and focus on small-to-mid-market fleets. Overlaps directly with ZenduIT's ZenTRACK and ZenduONE offerings for SMB and mid-market fleet customers.
- Fleetio: Fleet maintenance and management software platform. Closely comparable to ZenduIT's ZenduONE Maintenance Module, ZenduMA, and broader maintenance management value proposition, particularly for SMB and mid-market fleet operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZenduIT social profiles
Digital presenceZenduIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZenduIT leadership team
Management profileNumber of profiles
Profiles2 records
ZenduIT subsidiaries and ownership
Company hierarchySubsidiaries1 record
ZenduIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZenduIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZenduIT
What does ZenduIT do?
ZenduIT provides an integrated fleet management and IoT telematics platform (ZenduONE) that combines GPS vehicle tracking, AI dashcams, video telematics, route optimization, work order management, mobile forms, maintenance, and reporting. The company sells its own branded hardware — including GPS trackers, dashcams, multi-channel mobile DVRs, AI cameras, BLE beacons, and fuel sensors — together with subscription software services that let fleet operators monitor vehicles, drivers, and assets in real time. Customers span logistics, transportation, construction, field service, food and pharmaceutical delivery, and government/public sector fleets across North America, Latin America, and the Middle East.
Is ZenduIT a public or private company?
ZenduIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZenduIT founded?
ZenduIT was founded in 2016. It employs 11 to 50 people.
Where is ZenduIT based?
ZenduIT is headquartered in Mississauga, Canada, in the North America region.
How does ZenduIT make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions, installation Services and managed Services.
Who are ZenduIT's main competitors?
SmartWitness is listed as an emerging player. Broad incumbents are Geotab, Webfleet (Bridgestone), Verizon Connect and Trimble Transportation. Direct peers are Samsara, Motive (formerly KeepTruckin), Lytx, Azuga (Bridgestone) and Fleetio.
Does ZenduIT have an API?
Yes. ZenduIT offers API connectivity through the ZenduONE My Apps marketplace ecosystem. The marketplace provides a secure API proxy and scoped tokens for communicating between custom backends (such as Firebase or Supabase) and ZenduONE. Developers can build custom micro-apps and embed them as full pages within the ZenduONE sidebar using secure iframes. The API supports custom integrations for vertical markets and enables resellers to set pricing, enable trials, and automate billing via Stripe.
What industry is ZenduIT in?
ZenduIT's product category is Fleet Management Software & IoT Telematics. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLAEAFAN, Data Platforms, APIs & System Integrations for Connected Fleets. Its NAICS code is 488.