Hello Retail
Hello Retail is a Copenhagen-based SaaS platform that uses proprietary AI (Product Intelligence across 250M+ products) and agentic Product Agents to deliver personalized search, recommendations, triggered emails, and retail media to SMB and mid-market ecommerce merchants globally.
- Company typePrivate
- Founded2009
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hello Retail does
Hello Retail ApS is a Copenhagen-based, privately held SaaS company that has operated since 2009 (originally as a wish list sharing platform) and now sells an AI-powered ecommerce personalization platform to SMB and mid-market online merchants. Its core products are Personalized Search, Product Recommendations, Pages (category and brand), Newsletter Content, Triggered Emails, Retail Media, and Audience, all built on a proprietary AI engine called Product Intelligence that aggregates product relationship data across 250+ million products globally. In February 2026 the company launched Product Agents, an agentic AI layer that autonomously evaluates every customer-product combination in real time to decide email content, products, and send timing for individual shoppers; the six agents (Price Drop Viewed, Price Drop Alternative, Price Drop Replenishment, Replenishment Reminder, Recommended Addons, Alternative Picks) run inside existing Klaviyo setups on a consumption-based credit model. The platform is distributed à la carte with a free tier, paid subscriptions, and usage-based credits, supported by native integrations with 20+ ecommerce platforms (Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, Norce, Shopware, Lightspeed, PrestaShop, Miva, Centra, DanDomain, SmartWeb, and others) and 15+ newsletter providers (Klaviyo, Mailchimp, Omnisend, ActiveCampaign, Brevo, Campaign Monitor, Drip, MailerLite, and others). Go-to-market combines product-led self-serve with demo booking, a certified partner program for implementation, and content-driven demand generation through blog, case studies, and self-guided product tours; the company targets primarily European merchants and is GDPR/CCPA compliant. With 51-100 employees and no external funding rounds disclosed, Hello Retail has scaled organically into a horizontal ecommerce personalization vendor serving thousands of merchants.
Hello Retail firmographics
Firmographics- Name
- Hello Retail
- Legal name
- Hello Retail ApS
- Website
- https://helloretail.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hello Retail is a Copenhagen-based SaaS platform that uses proprietary AI (Product Intelligence across 250M+ products) and agentic Product Agents to deliver personalized search, recommendations, triggered emails, and retail media to SMB and mid-market ecommerce merchants globally.
- Ownership category
- akta.pro rank
Hello Retail industry classification
Industry- Product category
- Ecommerce Personalization Software
- NAICS
- General Merchandise Retailers (455), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- E-commerce & Retail Recommendation Engines (HDAAAGAA)
- akta.pro secondary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
Keywords
Where Hello Retail is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Hello Retail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services: Basic version available free of charge; paid subscription tiers with automatic renewal. Prices posted on platform and specified in order confirmations. Subject to 30-day notice for significant price changes based on customer count fluctuations.
- Credit-based Product Agents: Consumption-based pricing for Product Agents. One credit consumed each time a message is handed to email channel. Credits roll over while subscription active; forfeited upon termination. Auto-overage available with customer-set caps.
- Overage Credits: Additional credits purchased beyond committed amounts, either automatically (if auto-overage enabled) or manually. Block sizes and overage pricing stated in Order Confirmation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic version |
| Subscription | Annual | Paid subscription tiers |
| Usage-based | Monthly | Product Agents credit-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Hello Retail product offering
Product offeringCore offering
Hello Retail provides an AI-powered ecommerce personalization SaaS platform that helps online retailers deliver personalized shopping experiences across search, product recommendations, email marketing, and on-site retail media. Its proprietary Product Intelligence engine analyzes relationships across 250+ million products to power personalized search, recommendations, and agentic AI email marketing (Product Agents) that integrate directly with Klaviyo and other ecommerce platforms.
Product overview
Hello Retail is an ecommerce personalization platform built on a modular architecture. The core platform is powered by proprietary Product Intelligence AI that processes data across 250+ million products globally. The platform includes Search (personalized search with misspell handling), Product Recommendations (AI-powered recommendations across all touchpoints), Product Agents (autonomous AI agents for email marketing), Retail Media (ad placements with AI banner generation), Triggered Emails (automated email automations), Newsletter Content (personalized email content), Pages (category/brand pages), and Audience (customer management). Product Agents integrate natively with Klaviyo and use consumption-based credit pricing. The platform integrates with 20+ ecommerce platforms (Shopify, Magento, WooCommerce, BigCommerce, Salesforce, Norce, and others) and 15+ newsletter/email providers (Klaviyo, MailChimp, Omnisend, ActiveCampaign, Brevo, and others).
Differentiator
Problem solved
Functional benefit
Brands
- Product Agents: AI agents that evaluate every customer-product combination in real time, choosing the right content, products, and send time for each individual for email marketing.
- Product Intelligence
Products and services
- Product Agents Agentic AI system that evaluates every customer-product combination in real time, deciding what emails to send, when, and to whom. Works within existing Klaviyo setups and uses consumption-based credit pricing. Six specialized agents cover price drops, replenishment reminders, recommended add-ons, and alternative picks.
- Search Personalized ecommerce search engine that delivers relevant results despite misspelled words and incomplete terms. Includes merchandising controls, word boosts, initial content (curated suggestions before typing), and AI-powered synonyms handling.
- Product Recommendations AI-powered product recommendation engine displayed on product pages, front pages, checkout, and other touchpoints. Includes Alternatives, Bought Together, cross-sell, and upsell strategies that automatically update with catalog changes.
- Pages Category and brand pages with personalization driven by relevancy to increase conversions.
- Newsletter Content Delivers personalized product recommendations within email newsletters and automated campaigns across 15+ newsletter providers including Klaviyo, MailChimp, Omnisend, and ActiveCampaign.
- Retail Media Turns store traffic into revenue with on-site sponsored product placements and branded campaigns alongside organic product recommendations. Includes AI-powered banner generation.
- Triggered Emails Automated email triggers including abandoned cart, price drop, back in stock, and post-conversion emails.
- Audience Customer audience management and insights for targeted marketing campaigns.
- Product Intelligence Proprietary AI engine providing product relationship data, behavioral patterns, and predictions across a network of 250+ million products, enabling smarter personalization without cold-start delays.
Quantifiable outcome
- +60% CTR uplift, +38% CR uplift, +67% Revenue uplift (median performance with Product Intelligence layered on behavior-based personalization)
- +1 more outcomes
Companies that use Hello Retail
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Hello Retail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability8 records
Feature9 records
Hello Retail partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- KlaviyocoreDeep integration where Product Agents trigger within existing Klaviyo infrastructure, use email templates, and performance is tracked in Klaviyo. Agents pass generated content as event properties that populate Klaviyo templates. Supports Klaviyo Lists and Segments as consent sources.
- ShopifycoreNative platform integration with API credentials, HelloRetail.js script installation, tracking pixel setup, and blank search page creation.
- Magento (1 and 2)coreExtension-based integration for both Magento 1 and 2 with feed configuration, token authentication, and category pages support.
- WooCommercecoreWordPress/WooCommerce plugin integration with API token configuration, feed setup, and search page creation.
- BigCommercecorePlatform integration for BigCommerce merchants with standard feed and tracking setup.
- Salesforce Commerce CloudcoreIntegration with Salesforce Commerce Cloud ecosystem.
- NorcecoreNorce Commerce integration with JavaScript, cart and conversion tracking, and search results page setup.
- MailchimpsupportingNewsletter content integration with support for auto campaigns and permission synchronization.
- OmnisendsupportingNewsletter content integration for automated campaigns.
- ActiveCampaignsupportingNewsletter content integration with campaign setup support.
- Brevo (SendinBlue)supportingPermission synchronization for triggered email campaigns.
- CloudflaresupportingCDN provider for Hello Retail platform. Past incident on November 18, 2025 impacted service performance.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hello Retail competitors and assessment
Company assessmentDirect peers
- Constructor: AI-first product discovery and search platform for ecommerce, competing directly with Hello Retail's Search and Product Recommendations modules on personalization quality and merchant-focused positioning.
- Dynamic Yield: Personalization engine owned by Mastercard operating across ecommerce, travel, and financial services. Direct overlap on personalized recommendations, search, and triggered messaging, with broader enterprise reach than Hello Retail.
- Monetate: Long-standing personalization platform offering product recommendations, personalized search, and testing. Direct overlap on core ecommerce personalization capabilities, historically positioned at mid-market and enterprise retailers.
- Bloomreach: Ecommerce personalization platform combining search, recommendations, content, and marketing automation. Larger and better capitalized but competes head-to-head on AI-driven onsite personalization for online retailers, overlapping Hello Retail's core offering.
- Certona (Kibo): Personalization platform within Kibo Commerce, offering individualized recommendations and content across the shopper journey. Competes in the same ecommerce personalization category as Hello Retail, often at larger enterprise accounts.
- Nosto: Nordic-headquartered (Helsinki) ecommerce personalization platform offering AI product recommendations, personalized search, and onsite content. Closely comparable to Hello Retail in target market (SMB/mid-market ecommerce), product surface, and European orientation.
- Algolia: Search and discovery API provider with growing ecommerce personalization features. Overlaps with Hello Retail's Search and product recommendation functionality, particularly for mid-market and enterprise merchants.
Broad incumbents
- Salesforce Commerce Cloud: Enterprise ecommerce platform with Einstein-powered personalization, recommendations, and search. Bundled offering competes with Hello Retail on personalization at large merchants, especially those standardizing on the Salesforce stack.
- Klaviyo: Dominant ecommerce ESP and a deep Hello Retail partner via Product Agents, but increasingly a competitor as it adds AI-powered segmentation, predictive analytics, and onsite personalization that overlap with Hello Retail's Audience and Triggered Emails modules.
- Shopify (Shopify Magic & Search & Discovery): Ecommerce platform operator embedding AI recommendations, search, and personalization features natively into Shopify. Competes with Hello Retail at the SMB and mid-market segment by making third-party personalization a native feature rather than a separate purchase.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hello Retail social profiles
Digital presenceHello Retail compliance and trust
Trust signalCompliance3 records
Hello Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Retail leadership team
Management profileNumber of profiles
Profiles1 record
Hello Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Retail
What does Hello Retail do?
Hello Retail provides an AI-powered ecommerce personalization SaaS platform that helps online retailers deliver personalized shopping experiences across search, product recommendations, email marketing, and on-site retail media. Its proprietary Product Intelligence engine analyzes relationships across 250+ million products to power personalized search, recommendations, and agentic AI email marketing (Product Agents) that integrate directly with Klaviyo and other ecommerce platforms.
Is Hello Retail a public or private company?
Hello Retail is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello Retail founded?
Hello Retail was founded in 2009. It employs 51 to 100 people.
Where is Hello Retail based?
Hello Retail is headquartered in Copenhagen, Denmark, in the Europe region.
How does Hello Retail make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are credit-based Product Agents and overage Credits.
Who are Hello Retail's main competitors?
Direct peers on record are Constructor, Dynamic Yield, Monetate, Bloomreach, Certona (Kibo), Nosto and Algolia. Broad incumbents are Salesforce Commerce Cloud, Klaviyo and Shopify (Shopify Magic & Search & Discovery).
Does Hello Retail have an API?
Yes. Hello Retail provides a developer API for creating custom personalization experiences. The API enables programmatic access to product recommendations, search functionality, and data management features. Available endpoints include queue product feed runs via API, HTML and JSON response integration for Pages, and custom integration setup capabilities. Developer documentation is at developer.helloretail.com.
What industry is Hello Retail in?
Hello Retail's product category is Ecommerce Personalization Software. Its primary akta.pro industry code is HDAAAGAA, E-commerce & Retail Recommendation Engines, with a secondary code of HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization). Its NAICS code is 455 and its SIC code is 5734.