Agenda

What Agenda does

agenda.ch sàrl is a privately held Swiss SaaS company founded in 2011 by Wouter van der Lelij in Geneva, operating a cloud-based online appointment scheduling and practice management platform exclusively for the Swiss market. The platform serves approximately 4,900 professional users across four primary verticals: therapists and healthcare professionals (with deep penetration in physiotherapy via sub-brand phyzio.ch), beauty and wellness providers, sports and recreation businesses, and public-administration entities (served via sub-brand commune.ch). Core technical capability centers on a responsive web application with data hosted in Switzerland, featuring an embeddable online booking widget, a built-in mini-site for local SEO, bidirectional Google Calendar synchronization, automated SMS/email reminders, integrated QR-code invoicing with KVG/UVG health-insurance billing via MediData and Curaline, client dossiers with voice dictation and insurance-card scanning, cash register, body charts, video conferencing, and resource/multi-location management.

The company operates a pure subscription revenue model: base subscription is CHF 60/month (or CHF 54/month paid annually, a 10% discount), with attach modules at CHF 18/month per additional agenda/user, CHF 18/month for the billing module, usage-based SMS overage (CHF 10/100 SMS), and one-time setup services (CHF 300 turnkey, CHF 500 standard data migration - free when migrating from seven named competing platforms). Go-to-market is hybrid: product-led self-serve with a 30-day free trial, augmented by inside-sales phone/email consultation from the Geneva office, community-led growth via partnerships with PhysioSuisse and Ostéo Swiss, and distribution-led acquisition through the agenda.ch public directory plus included Google Business Profile listings.

Name

Agenda

Legal name

agenda.ch sàrl

Website

https://agenda.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appointment Scheduling & Reservation Management (HSACAIAG)

akta.pro secondary industry

Patient Access, Registration & Intake (Front-End RCM) (HLACACAE)

Keywords

• Online appointment scheduling
• Practice management software
• Medical billing integration
• Calendar booking platform
• Client management software

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription - Base Package: Monthly or annual subscription providing core scheduling, client management, online booking widget, SMS/email reminders (200/month), and basic support. Priced at CHF 60/month (monthly) or CHF 54/month (annual).
2. Additional Agenda Licenses: Each subscription includes one agenda. Additional agendas cost CHF 18/month per extra agenda/user.
3. Billing Module: Optional add-on for QR code invoicing, KVG/UVG insurance billing, cash register, and inventory management. Priced at CHF 18/month per account.
4. SMS Overage: Additional SMS beyond included 200/month. Extra SMS available at CHF 10/100 SMS. Campaign SMS at CHF 0.10/SMS, scheduled SMS at CHF 0.20/SMS.
5. Data Migration Services: Professional data import from competitor software. Standard rate CHF 500, free for new customers migrating from Ärztekasse, OneDoc, GinPhys, PhysioApp, ePhysio, Salonkee, myCockpit.
6. Turnkey Installation: Full setup service including service/product catalog entry, online presence optimization, and additional training. One-time fee of CHF 300.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

agenda.ch is a Swiss SaaS platform providing online appointment scheduling, client management, automated reminders, online booking pages, and integrated billing — including trusted-billing workflows for Swiss health insurance frameworks KVG, UVG and IV — for professional service providers such as therapists, doctors, beauty and sports professionals, and public administrations. The core offering is delivered via a cloud platform hosted in Switzerland, with optional add-on modules for cashier, accounting, kiosk and stock management, and is supplemented by vertical-dedicated sub-brands phyzio.ch and commune.ch.

Product overview

agenda.ch is a Swiss online appointment scheduling and practice management SaaS platform for professionals. The core product is the agenda.ch platform (available in multiple verticals for specific verticals), which offers a base subscription with online booking widgets, multi-calendar scheduling, client management, and communication tools. Optional paid modules extend the platform: the Facturation Module for QR-code and medical insurance billing (KVG/UVG via MediData), the Sales/Cash Register Module for in-person payments and inventory, the Video Conferencing Module for virtual appointments, the Voucher/Subscription Module, Document Management, Body Charts, Intelligent Forms, Statistics, and Multi-Location and Resource Management. Specialized sub-brands include phyzio.ch for physiotherapists and commune.ch for public administration. The platform integrates with Google Calendar, Apple Calendar, payment providers (Stripe, PayPal, Datatrans, Saferpay), and medical billing systems (MediData, Curaline, Ärztekasse/Medionline, Médiway), all with data hosted in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• agenda.ch Core Platform Swiss SaaS appointment-scheduling and practice-management platform combining online booking, client records, automated SMS/email reminders, online payment and integrated billing (including Swiss KVG/UVG/IV invoicing) for independent professionals across healthcare, beauty, wellness, sport and public administration.
• phyzio.ch Vertical-dedicated solution built on top of agenda.ch for Swiss physiotherapists, providing scheduling, client records, automated reminders and KVG/UVG/IV billing tailored to physiotherapy practice workflows.
• commune.ch Vertical-dedicated solution built on top of agenda.ch for Swiss public administrations (municipalities, schools and similar bodies), providing multi-agenda appointment scheduling with per-user access rights for front-office staff.

Quantifiable outcome

• 70% reduction in phone calls for professionals using the platform
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature9 records

Partnerships

Six partnerships are on record, tiered notable and core.

• EquilarnotableStrategic or Co-development Partner · 15 October 2025Equilar and Agenda partnered to launch the Future 50 Directory, highlighting board-ready leaders with future-forward skills. The directory identifies and promotes leaders prepared for future governance roles.
• PhysioSuissecoreStrategic or Co-development PartnerSwiss Physiotherapy Association. Featured on homepage as trusted partner. Referral source for physiotherapy professionals.
• Ostéo SwisscoreStrategic or Co-development PartnerSwiss Osteopathy Association. Featured on homepage as trusted partner. Association members likely use agenda.ch for practice management.
• MediDatacoreTechnology or IntegrationSwiss medical billing platform. Integration allows direct submission of health insurance claims (KVG/UVG) through agenda.ch. Critical for physiotherapists and therapists.
• GooglecoreTechnology or IntegrationBi-directional calendar synchronization. Google Business Profile integration for local SEO. All subscribers listed on Google through agenda.ch.
• ApplecoreTechnology or IntegrationiPhone/iCalendar synchronization via ICS feed. Mobile web app optimized for iOS. Shortcut installation for home screen access.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OneDoc: Swiss online medical appointment booking platform widely used by physicians and therapists; agenda.ch explicitly lists OneDoc as a migration source, indicating direct head-to-head competition in the Swiss healthcare scheduling market.
• Salonkee: Swiss-origin online booking and management platform specialized for beauty and wellness professionals; agenda.ch lists Salonkee as a free data import source, signaling direct competition in the beauty/wellness vertical.
• Booksy: Global appointment booking SaaS for beauty, wellness, and health service providers; comparable to agenda.ch in target segments (beauty/wellness) and core scheduling/POS functionality, but operates internationally at much larger scale.
• Acuity Scheduling: Online appointment scheduling SaaS (now part of Squarespace) targeting service-based SMBs including health and beauty; comparable core booking workflow to agenda.ch but without native Swiss health-insurance billing or local data hosting.
• GinPhys: Swiss physiotherapy practice management software; agenda.ch lists GinPhys as a free migration source, indicating it serves the same Swiss physiotherapy customer segment with overlapping scheduling and billing functionality.

Broad incumbents

• Doctolib: European leader in online medical appointment booking with strong presence in Switzerland; competes for the same healthcare professional customer base as agenda.ch but operates at much larger scale across multiple countries.
• Calendly: Widely adopted scheduling automation platform with consumer and SMB focus; competes for general professional appointment-booking workflows but lacks agenda.ch's vertical depth in Swiss healthcare billing (KVG/UVG/MediData).
• Square Appointments: Block-owned appointment scheduling SaaS tightly coupled with Square payments and POS; comparable to agenda.ch's combined scheduling + cash register + payment offering for SMB service businesses.

Regional players

• Treatwell: European beauty and wellness booking marketplace operating in Switzerland; comparable to agenda.ch in beauty/wellness vertical but uses a marketplace model rather than standalone professional SaaS.

Emerging players

• SimplePractice: US-origin practice management SaaS for health and wellness professionals; comparable scheduling-plus-billing-plus-dossier workflow to agenda.ch's healthcare vertical modules but focused on the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxKMlbumt04N4MQv3AwjBPg
• Facebookfacebook.com/agenda.ch
• LinkedInlinkedin.com/company/agenda-ch-s-rl
• Instagraminstagram.com/agenda.ch
• Xx.com/agenda_ch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenda