Servantrip
Servantrip is a B2B travel technology platform that aggregates tours, activities, transfers and ticketing inventory from 150,000+ providers into a single API or plug-and-play booking system for travel agencies, OTAs, tour operators, and wholesalers across 180+ countries.
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Servantrip does
Servantrip Network S.L., founded in 2015 and headquartered in Madrid, is a B2B technology platform that aggregates tours, activities, transfers and ticketing inventory from 150,000+ providers into a unified booking system offering 700,000+ products across 5,100+ destinations in 180+ countries. The platform is consumed by travel agencies, OTAs, tour operators and wholesalers primarily through three core products: BKG Portal (a plug-and-play booking engine), API Trip (a single-integration API across multiple providers) and Hub Connect (a direct-access connection layer with channel manager functionality). Supporting modules include a white-label web booking engine (WEG) and three vertical APIs (Mobility, Activities, Ticketing), with architectural features such as dynamic pricing, geolocation and flight tracking, multi-product cart with QR vouchers, and PCI-compliant payments.
Underlying the platform is an AI-powered provider selection engine using NLP and Machine Learning — work conducted since 2018 through Servantrip's founding membership in AInnoc, the first AI Innovation Center for destination services in the UK. The system applies big-data infrastructure to classify products and select cost-effective, instant-confirmation options across the full provider catalog. The platform is delivered in multiple languages (English, Spanish, German, French, Italian, Portuguese) and is integrated with GDS systems including Amadeus.
Servantrip's revenue mechanics are based on transaction commission / marketplace take-rate: partners either receive net prices and set their own mark-ups, or use commission pricing with monthly payouts. The go-to-market combines an API-first model targeting OTAs and GDS subscribers, a self-serve plug-and-play portal for mid-market agencies, and an enterprise field-sales motion targeting large travel operators (Amadeus, El Corte Inglés, Globalia, TUI, BCD Travel, FCM Travel Solutions, Jumbo Tours Group). The company holds no disclosed institutional venture capital beyond a 2019 minority investment from FinRebel and is privately held.
Servantrip firmographics
Firmographics- Name
- Servantrip
- Legal name
- SERVANTRIP NETWORK S.L.
- Website
- https://servantrip.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Servantrip is a B2B travel technology platform that aggregates tours, activities, transfers and ticketing inventory from 150,000+ providers into a single API or plug-and-play booking system for travel agencies, OTAs, tour operators, and wholesalers across 180+ countries.
- Ownership category
- akta.pro rank
Servantrip industry classification
Industry- Product category
- Travel Technology Platform
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)
- akta.pro secondary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
Keywords
Where Servantrip is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Servantrip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Commission: Partners earn commissions on bookings made through the platform. The platform offers net prices that partners can combine with their own mark-ups, or commission prices where the final price is shown to clients with commissions paid frequently.
- Commission-Based Revenue Sharing: Partners receive commission from various services provided by Servantrip. Net prices allow partners to set their own margins, while commission-based pricing provides commission payouts at regular intervals (end of month).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Net Price Model - Partners set own margins |
| Transaction based/ take rate | Monthly | Commission Price Model - Pre-set margins |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Servantrip product offering
Product offeringCore offering
Servantrip is a B2B technology platform that consolidates transfers, tours, activities, and ticketing inventory from over 150,000 providers across 180+ countries into a single integration layer for travel agencies, OTAs, and tour operators. The company offers plug-and-play portal (BKG Portal), API access (API Trip), and direct connection layer (HUB Connect) to streamline distribution of travel experiences to end travelers.
Product overview
Servantrip is a B2B technology platform and consolidator for tours, activities, and transfers. The offering consists of three core products: BKG Portal (plug-and-play booking engine), API Trip (programmatic API access), and Hub Connect (connection layer for direct provider access). Additional modules include WEG (white-label web booking engine) and Channel Manager (provider relationship management). The platform covers three verticals—transfers/chauffeur services, tours/activities, and ticketing—offering over 700,000 products from 150,000+ providers across 5,100+ destinations in 180 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- BKG Portal White-label booking portal that lets travel agencies sell transfers, tours, activities, and tickets without developing their own technology. Targeted at agencies needing a quick plug-and-play solution.
- API Trip Programmatic API access to Servantrip's aggregated travel inventory, allowing OTAs, OTAs, and travel platforms to integrate transfers, activities, and ticketing content directly into their own booking flows.
- HUB Connect Direct connection layer that links high-volume travel buyers (OTAs, tour operators) with 150,000+ providers, enabling large-volume travel experience transactions and custom integrations.
- Mobility API Specialized API providing access to transfers, ground transportation, and mobility services from suppliers worldwide, designed for travel platforms needing mobility inventory.
- Activities API API aggregating tours, excursions, and activity inventory from global providers, allowing travel platforms to offer rich activity content without individual supplier integrations.
- Ticketing API API providing access to attraction tickets and ticketing inventory, enabling travel platforms to resell tickets to attractions from a single integration.
Quantifiable outcome
- Cancellation policy allows free cancellation up to 24 hours in advance for most services
Companies that use Servantrip
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Servantrip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Servantrip partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- CivitatiscoreActivity provider integrated into Servantrip's platform, offering tours and activities to travel agencies and OTAs booking through the B2B hub.
- HotelbedscoreMajor activity provider integrated into Servantrip's platform, supplying tours and activities inventory to partner agencies.
- MusementcoreActivity provider providing tours, attractions, and experiences integrated into Servantrip's B2B booking platform.
- TiqetscoreTicketing provider for museums, attractions, and events integrated into Servantrip's platform.
- ViatorcoreLeading activity and tour provider (TripAdvisor company) integrated into Servantrip's B2B platform.
- HolidayTaxiscoreTransfer provider integrated into Servantrip's platform for airport and destination transportation services.
- SixtRidecorePremium transfer and chauffeur service provider integrated for Servantrip partner bookings.
- TalixocoreTransfer and mobility service provider integrated into Servantrip's booking platform.
- SuntransferscoreAirport transfer provider integrated into Servantrip's platform across multiple destinations.
- TransferzcoreTransfer provider integrated for booking airport transfers and ground transportation services.
- AmadeusflagshipLeading worldwide GDS with 40%+ market share and 630+ million airline tickets in 2019. Strategic partnership enables Servantrip inventory to be accessed through Amadeus platform by travel agencies globally.
- AInnoccoreAI Innovation Center based in UK. Servantrip is a founding member of the first artificial intelligence center for destination services, working with NLP and Machine Learning since 2018 for product classification and personalization.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Servantrip competitors and assessment
Company assessmentDirect peers
- Travelgate: Travelgate is a B2B travel distribution platform that aggregates hotel and ground-services inventory via APIs for OTAs and tour operators. Closely comparable to Servantrip's single-API, multi-provider aggregation model for travel agencies.
- Hotelbeds: Hotelbeds is the world's largest B2B bedbank and a major wholesaler of activities, transfers, and car rentals to travel agents. Both Hotelbeds and Servantrip aggregate third-party travel inventory (transfers, tours, activities) and resell through B2B APIs and portals to agencies.
- TUI Musement: TUI Musement is the tours/activities/transfer arm of TUI Group, combining a tour-operator supply stack with a B2B technology platform. Both provide API-driven activity and transfer inventory to travel agencies and OTAs.
- Viator (Tripadvisor): Viator is the world's largest activity marketplace and offers a B2B partner platform/API for OTAs and travel agencies. Directly comparable to Servantrip's Activities API and aggregation of 150,000+ activity providers.
- Klook: Klook is a leading Asia-based activities, transfers, and attractions platform with a B2B partner network serving airlines, hotels, and OTAs. Comparable in product scope (activities + transfers) and B2B distribution motion to Servantrip.
- TourRadar: TourRadar is a multi-day tours and experiences marketplace with a B2B partner program and API serving OTAs, travel agents, and agencies. Comparable in targeting agency-channel distribution of activity/tour inventory.
- Rezdy: Rezdy is a tours, attractions, and activities booking platform used by tour operators and resellers. Overlaps with Servantrip's booking-engine and channel-management functionality for tours/activities.
- GetYourGuide: GetYourGuide is a leading global tours-and-activities platform with a partner/API program for OTAs, airlines, and travel agencies. Competes head-on with Servantrip's activities aggregation and partner distribution model.
- BookingKit: BookingKit provides a booking and management platform for tour operators and activity providers, including B2B distribution features. Comparable to Servantrip as a technology layer enabling activity/transfer sales through agencies.
Broad incumbents
- Booking.com Experiences: Booking.com Experiences is the activity-and-attractions offering of Booking Holdings, one of the world's largest OTA players. Operates broadly across travel but increasingly competes with B2B activity aggregators like Servantrip on supply acquisition and end-customer distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Servantrip social profiles
Digital presenceServantrip compliance and trust
Trust signalCompliance2 records
Servantrip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Servantrip leadership team
Management profileNumber of profiles
Profiles3 records
Servantrip funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Servantrip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Servantrip
What does Servantrip do?
Servantrip is a B2B technology platform that consolidates transfers, tours, activities, and ticketing inventory from over 150,000 providers across 180+ countries into a single integration layer for travel agencies, OTAs, and tour operators. The company offers plug-and-play portal (BKG Portal), API access (API Trip), and direct connection layer (HUB Connect) to streamline distribution of travel experiences to end travelers.
Is Servantrip a public or private company?
Servantrip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Servantrip founded?
Servantrip was founded in 2015. It employs 11 to 50 people.
Where is Servantrip based?
Servantrip is headquartered in Madrid, Spain, in the Europe region.
How does Servantrip make money?
Two revenue lines are on record. Transaction Commission is the primary driver. The others are commission-Based Revenue Sharing.
Who are Servantrip's main competitors?
Direct peers on record are Travelgate, Hotelbeds, TUI Musement, Viator (Tripadvisor), Klook, TourRadar, Rezdy, GetYourGuide and BookingKit. Booking.com Experiences is listed as a broad incumbent.
Does Servantrip have an API?
Yes. Servantrip offers three API products: Mobility API (transfers and hourly chauffeur services), Activities API (tours and activities), and Ticketing API (sporting events, musicals, museums, festivals). API Trip provides a single API integration with multiple providers, dynamic pricing, product standardization, a single contract covering all providers, and access to a test environment (sandbox). Features include sourcing workflows and a complete booking engine. Preferential 24/7 support is included.
What industry is Servantrip in?
Servantrip's product category is Travel Technology Platform. Its primary akta.pro industry code is THALADAJ, B2B Agent/Partner Booking Portals (Extranet), with a secondary code of THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices). Its NAICS code is 561510.