Plick

What Plick does

Plick (operating as Plick AB) is a Swedish online marketplace founded in 2013 that enables consumer-to-consumer trading of second-hand and pre-loved clothing, shoes, accessories, beauty products, electronics, and books. The platform is mobile-first, offering native iOS and Android applications alongside the plick.se web storefront, and is positioned as one of Sweden's largest niche second-hand fashion marketplaces with more than 1 million items listed. Its distinguishing product is Plick Live — billed as the Nordic region's first live auction feature for second-hand fashion — which allows buyers to bid in real time, chat with other participants, and shop during streamed events.

The company generates revenue through a commission-based marketplace model: sellers list items free of charge and Plick earns a transaction fee on successful sales. Buyer protection with a money-back guarantee is provided on all purchases, addressing trust friction in peer-to-peer resale. Distribution is entirely self-serve / product-led growth, relying on app store presence, QR-code promotions from the website, and organic word-of-mouth within the Swedish young-adult demographic. The primary customer persona is trend-conscious young adults in Sweden seeking affordable, sustainable fashion and a channel to monetize unused wardrobes.

Plick is a privately held, founder-led business (CEO and co-founder Jimmy Heibert) with 1-10 employees. Its only documented external capital was a 2014 funding round of approximately $167,746 from Aggregate Media. The company is headquartered at Kungsgatan 28 in Uppsala, Sweden, and currently operates solely within the Swedish market despite "Nordic" positioning language. No institutional venture capital, acquisitions, partnerships, or significant corporate events are documented in available sources.

Name

Plick

Legal name

Plick AB

Website

https://plick.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Plick (Plick AB) is a Swedish consumer-to-consumer online marketplace founded in 2013 where individuals buy and sell second-hand clothing, shoes, accessories, and select electronics. The mobile-first platform features a live auction product (Plick Live) and serves primarily young adults in Sweden seeking affordable, sustainable fashion.

Ownership category

akta.pro rank

Product category

Second-hand fashion marketplace

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Used Merchandise Retailers (4595)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Managed Consignment & Authentication-led Resale (CRAFAGAN)

Keywords

• Second-hand fashion marketplace
• Vintage clothing resale
• Peer-to-peer fashion
• Live auction marketplace
• Sustainable fashion resale

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: Plick charges commission fees on successful sales. Sellers can list items for free, and the platform takes a transaction fee when items are sold.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Plick is a Swedish online marketplace where individual users buy and sell second-hand and vintage clothing, shoes, and accessories, with additional categories spanning beauty products, electronics, and books. The platform supports both direct purchase and a proprietary live auction format (Plick Live) with real-time bidding and chat, charges commission on successful sales, and provides a money-back buyer-protection guarantee on all purchases.

Product overview

Plick operates as a unified second-hand fashion marketplace platform comprising a core web and mobile marketplace, a live auction feature (Plick Live) described as 'Nordic's first live auction app', and native iOS and Android mobile applications. The platform enables peer-to-peer buying and selling of preloved clothing, shoes, accessories, beauty products, and select electronics with buyer protection and free listing for sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Plick Marketplace Platform A Swedish online marketplace where individual users can list, browse, and purchase preloved clothing, shoes, accessories, beauty products, electronics, and books, with buyer protection and free listings for sellers.
• Plick Live A live auction feature within Plick that lets users bid on clothing items in real time, chat with other participants, and shop through interactive live streams; marketed as 'Nordic's first live auction app' for fashion.
• Plick iOS App Native iOS mobile application that gives iPhone users access to the Plick marketplace for buying and selling second-hand fashion, available on the Apple App Store.
• Plick Android App Native Android mobile application that gives Android users access to the Plick marketplace for buying and selling second-hand fashion, available on the Google Play Store.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Vestiaire Collective: Vestiaire Collective is a global authenticated resale marketplace for luxury fashion and accessories. It overlaps with the higher-end portion of Plick's catalog (branded/designer items) but specializes in luxury authentication rather than mass-market resale.

Direct peers

• Tise: Tise is a Norwegian mobile-first C2C marketplace for second-hand fashion and accessories, targeting young adult consumers in the Nordics. It is highly comparable to Plick in target demographic, mobile UX, and category focus, and represents a direct Nordic regional competitor.
• Tradera: Tradera is one of Sweden's largest online C2C marketplaces for second-hand goods including clothing and accessories. It is a direct Swedish-market peer to Plick with a comparable auction and fixed-price listing model.
• Depop: Depop is a peer-to-peer fashion resale marketplace popular with Gen Z and young millennial buyers and sellers. It overlaps directly with Plick's target segment of trend-conscious young adults buying and selling second-hand fashion.
• Vinted: Vinted is the largest C2C fashion resale marketplace in Europe, allowing users to buy and sell pre-owned clothing and accessories. It is the most direct competitor to Plick, operating a similar peer-to-peer commission model at vastly greater pan-European scale.
• Blocket: Blocket is Sweden's largest general classifieds platform (operated by Schibsted), with a strong marketplace in second-hand clothing, shoes, and accessories. It is a direct Swedish competitor to Plick in C2C fashion resale, though broader in scope.
• Poshmark: Poshmark is a US-based social commerce marketplace for new and pre-owned fashion and accessories. While US-focused, it operates a similar C2C resale model with social/sharing features comparable to Plick's live auction community mechanic.
• Sellpy: Sellpy is H&M Group's circular fashion resale platform operating primarily in Sweden and other Nordic markets. It directly competes with Plick in pre-owned apparel, offering a managed consignment alternative to Plick's self-serve marketplace model.
• Kleiderkreisel: Kleiderkreisel is a German C2C marketplace for second-hand fashion and accessories, owned by Vinted Group. It serves a comparable young-adult demographic and product mix to Plick, primarily across DACH.

Broad incumbents

• thredUP: thredUP is a US-based online consignment and resale platform for women's and children's apparel at much larger scale. It is comparable as a broad incumbent in second-hand fashion, though it uses a managed/operated resale model rather than Plick's peer-to-peer marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/getplick
• Facebookfacebook.com/getplick

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plick