What RoofLink does

RoofLink is a cloud-based vertical SaaS platform purpose-built for roofing contractors in the United States, providing an integrated CRM and business management system that runs the full job lifecycle from lead targeting through final payment collection. The platform is organized around a proprietary 7-step Blueprint (Target, Measure, Estimate, Approve, Order, Install, Collect) and bundles territory management, satellite/aerial roof measurement, multi-option estimating with real-time profit calculation, automated approval workflows, photo verification, insurance supplement tracking, commission management, and accounts receivable into a single mobile-first interface. RoofLink's technical differentiation rests on its deep integration ecosystem: native connections to Hover, EagleView, and GAF QuickMeasure for measurement; SRS Distribution for material procurement; QuickBooks Online Plus for accounting; Stripe for payment processing; CompanyCam for photo documentation; SalesRabbit for lead management; and Zapier plus a public Developer API for custom automation. AI and analytics features are present but limited, including homeowner propensity scoring, storm-event targeting, and satellite imagery processing.

The business model is per-seat SaaS subscription at $120 per user per month with a one-time setup/onboarding fee and multi-year contract terms, supplemented by the onetime onboarding services. RoofLink serves roofing contractors ranging from independent operators to enterprise firms (case-study customers include Heritage Construction at $50M+ revenue, Escalade Roofing, and DT Roofing), and its reported customer outcomes include 70% operational efficiency gains, 45% revenue growth, and 5-minute lead response times. The go-to-market combines a consultative sales motion (Request a Demo) with self-serve onboarding and content marketing. Founded by Jake Brydon (Heritage Construction) and co-founded with CTO Jason Nolen, RoofLink joined the SalesRabbit contractor platform via acquisition in August 2024, and in January 2026 SalesRabbit further acquired Roofle and unified the three brands under a single contractor growth platform covering field sales through production management.

Name

RoofLink

Legal name

BUILD.LINK LLC

Website

https://rooflink.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

RoofLink is a US-based vertical SaaS platform that provides roofing contractors an integrated CRM and business management system covering the full job lifecycle from lead targeting to payment collection, with deep integrations to measurement, accounting, payments, and materials-procurement tools.

Ownership category

akta.pro rank

Product category

Roofing CRM Software

NAICS

Roofing Contractors (23816)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• Roofing CRM
• Contractor management
• Construction software
• Field service software
• Project management

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: RoofLink operates as a cloud-based SaaS platform, charging roofing contractors a recurring subscription fee for access to its all-in-one business management platform. Pricing is structured as a per-user monthly rate plus an initial setup fee.
2. Professional Services / Onboarding: An initial setup/onboarding fee is charged for platform implementation and configuration, representing a one-time revenue stream alongside the recurring subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

RoofLink offers a cloud-based, mobile-first SaaS platform built specifically for roofing contractors to manage their entire job lifecycle — from lead targeting and satellite roof measurement through estimating, approval, material ordering, production scheduling, and payment collection. The platform combines CRM, project management, financial sync, and payment processing into a single integrated operating system with deep integrations to satellite measurement, distribution, accounting, and payment providers.

Product overview

RoofLink is a unified roofing CRM and business management platform built as a single integrated system (not a collection of disconnected tools). The core platform encompasses eight interconnected modules: Target (lead targeting with territory management and weather/storm maps), Satellite Roof Measurements, Roofing Estimate Software (enabling multiple 'Good/Better/Best' estimates), Approve (financial checkpoint workflow), Production Management, Collect (payment/AR management), Territory Management, and Weather Maps. Additional products include a native SRS Distribution integration for materials ordering, a Developer API with Zapier support for automation, and content resources like the 2026 Roofing Sales Report. The platform is designed for roofing contractors to manage the full job lifecycle from first knock to final payment collection, with a mobile-first approach that empowers field reps to own the entire sales-to-production workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• RoofLink Platform (Core CRM)

Quantifiable outcome

• 70% improvement in operational efficiency for contractors using the platform
• +5 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature17 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• SRS DistributioncoreTechnology or IntegrationSRS Distribution is a building materials distributor integrated with RoofLink to enable direct, streamlined material procurement from within the platform. The integration allows roofing contractors to place material orders with SRS without leaving the RoofLink workflow.
• QuickBookscoreTechnology or IntegrationQuickBooks integration provides bi-directional financial sync between RoofLink and Intuit QuickBooks, enabling automatic reconciliation of invoices, payments, and accounting data for roofing contractors using both platforms.
• HovercoreTechnology or IntegrationHover's satellite measurement technology is integrated with RoofLink to pull accurate roof dimensions — including pitch, measurements, and square footage — directly into the RoofLink platform for use in estimates and material calculations.
• StripecoreTechnology or IntegrationStripe powers payment processing within RoofLink, enabling roofing contractors to collect customer payments, send invoices, and manage recurring billing directly through the platform.
• CompanyCamcoreTechnology or IntegrationCompanyCam's visual documentation platform integrates with RoofLink to provide photo documentation and job site imagery capabilities, allowing field teams to capture and attach site photos directly to RoofLink job records.
• EagleViewcoreTechnology or IntegrationEagleView measurement reports are integrated with RoofLink, providing detailed roof measurements and material quantity calculations that flow directly into the platform's estimating workflow.
• GAF QuickMeasurecoreTechnology or IntegrationGAF QuickMeasure satellite-based roof measurement integration allows RoofLink to pull instant measurement data into the platform, enabling contractors to quickly generate accurate estimates using satellite imagery.
• SalesRabbitflagshipStrategic or Co-development PartnerSalesRabbit acquired Roofle (operating as RoofLink) in August 2024, integrating it as a core product within the SalesRabbit contractor growth platform ecosystem. This acquisition brought RoofLink under the SalesRabbit brand as a flagship platform for roofing contractors.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• EagleView: Aerial imagery and property measurement provider integrated into RoofLink. Increasingly moving downstream into workflow and inspection tools that overlap with RoofLink's measurement and estimating functionality.
• Hover: 3D property measurement and visualization platform integrated into RoofLink. Has been expanding its workflow capabilities, potentially competing in parts of the measurement-to-estimate workflow.

Broad incumbents

• Salesforce: Generic CRM giant with industry cloud offerings that some larger roofing enterprises could substitute for a vertical tool. Not a direct competitor in the SMB roofing segment, but a ceiling on enterprise expansion.
• ServiceTitan: Large, public vertical SaaS platform serving home and commercial service contractors (HVAC, plumbing, electrical, roofing). Broader incumbent expanding into roofing, with substantially more resources and broader functionality.
• Procore: Public construction management platform covering project management, estimating, and field operations for general contractors and specialty trades. Broader incumbent in construction software that increasingly targets specialty trades including roofing.

Direct peers

• SalesRabbit: Parent company and field sales enablement platform for contractors, including roofing. Sister product within the same ecosystem, now offering lead generation that RoofLink integrates with directly.
• AccuLynx: Established roofing contractor management software covering lead management, estimating, production, and payments. Directly competes with RoofLink across the roofing CRM and job lifecycle workflow.
• Roofr: Roofing-specific CRM combining satellite measurements, estimating, and project management. Direct competitor with similar satellite measurement-led approach and roofing-only focus.
• JobNimbus: Leading CRM and production management platform built specifically for roofing contractors. Closest direct competitor with overlapping workflows for lead management, estimating, material ordering, and job lifecycle management.
• Lightning Roofing Software: Vertical SaaS platform purpose-built for roofing contractors with CRM, estimating, and project management features. Direct competitor focused exclusively on the roofing trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoofLink