Pattern
Pattern Design, LLC is a Berkeley-based digital design agency providing UX/UI design, brand identity, and Shopify Plus development for enterprise and mid-market DTC brands. Acquired by Domaine Worldwide in January 2026, the firm operates as a small remote-first team.
- Company typePrivate
- Founded2018
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pattern does
Pattern Design, LLC is a Berkeley, California-based digital design agency founded in 2018 by Michael Janiak (Executive Creative Director) and Isaac Newton (Engagement Director). The firm specializes in experience-driven eCommerce, providing UX and UI design, brand identity development, product design and strategy, and Shopify Plus and Shopify Enterprise design and development. Pattern positions itself as a design-first partner within the Shopify agency ecosystem, applying a First Principles Design Methodology that starts from core truths of brand, customer, and business goals rather than template-driven approaches.
The agency's technical delivery centers on the Shopify Plus platform, where it holds both Partner and Enterprise partner status. Pattern has developed proprietary tooling including the Pattern Theme Framework, a modular approach to Shopify theme development, and has built an integrated technology partner stack spanning Klaviyo, Yotpo, Ordergroove, Revieve, VTEX, and deco.cx. The firm has delivered projects for a diverse roster of enterprise and mid-market direct-to-consumer brands including Netflix Shop, Metallica, Benefit Cosmetics, Allbirds, Rothy's, Kate Somerville, Society6, Suja, Framebridge, Bobbie, Paige, and Tilebar. The agency operates as an intentionally small, remote-first team of 11-50 employees with co-working presence in San Francisco, New York, Los Angeles, Minneapolis, and Portland, and earned over 200 industry awards across Webby Awards, W3 Awards, Shopify Commerce Awards, Anthem Awards, and Adweek recognition.
Pattern runs a professional services model with custom-scoped, multi-year engagements sold through direct sales and business development rather than self-serve channels; pricing is quote-based and not publicly disclosed. On January 8, 2026, Pattern was acquired by Domaine Worldwide, a global Shopify design and development practice backed by middle-market private equity firm BV Investment Partners. The combined entity supports over 100 brands across the United States, Canada, and Europe, and Pattern continues to operate under its own brand within the Domaine portfolio.
Pattern firmographics
Firmographics- Name
- Pattern
- Legal name
- Pattern Design, LLC
- Website
- https://thisispattern.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Pattern Design, LLC is a Berkeley-based digital design agency providing UX/UI design, brand identity, and Shopify Plus development for enterprise and mid-market DTC brands. Acquired by Domaine Worldwide in January 2026, the firm operates as a small remote-first team.
- Ownership category
- akta.pro rank
Pattern industry classification
Industry- Product category
- eCommerce Design Services
- NAICS
- Industrial Design Services (54142), Graphic Design Services (54143)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Pattern is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Pattern business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Design and Development Services: Pattern generates revenue through professional services engagements including UX/UI design, Shopify Plus development, brand identity, and eCommerce experience design. Projects range from brand launches and redesigns to full platform migrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pattern product offering
Product offeringCore offering
Pattern is a design-first digital agency that delivers UX/UI design, Shopify Plus and Shopify Enterprise design and development, brand identity systems, eCommerce experience design, and product design & strategy. Engagements span brand launches, redesigns, and full platform migrations to Shopify, delivered as integrated, custom-scoped projects for DTC brands, founder-led companies, and Fortune 500 eCommerce leaders.
Product overview
Pattern is a digital design agency offering a unified suite of experience-driven commerce services built around design-first principles. The core offering spans UX & UI design, Shopify Plus and Shopify Enterprise design and development, brand identity systems, ecommerce experience design, and product design & strategy. These services are delivered as an integrated agency offering rather than a modular software product—each discipline informs the others to create cohesive brand and commerce experiences. Pattern operates as a Shopify Plus partner, building custom ecommerce solutions exclusively on the Shopify platform for clients ranging from startups to Fortune 500 brands. In January 2026, Pattern was acquired by Domaine Worldwide, combining its design expertise with Domaine's engineering and delivery capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- UX & UI Design Services Experience-driven UX and UI design services that apply first-principles design methodology to help DTC and enterprise brands create differentiated, custom digital experiences rather than template-driven storefronts. Targeted at brands undergoing major digital inflection points such as redesigns and platform migrations.
- Shopify Plus & Enterprise Design and Development Full-service Shopify Plus and Shopify Enterprise design, development, and replatforming services for large-scale eCommerce operations. Includes custom theme development, Storefront 2.0 implementations, and enterprise-grade builds, delivered as part of Pattern's Shopify Plus Partner certification.
- Brand Identity & Strategy Brand identity systems, visual design, and strategic positioning services for DTC brands and commerce companies. Delivered alongside commerce and product design to create cohesive brand and commerce experiences.
- eCommerce Experience Design End-to-end eCommerce experience design encompassing digital strategy, customer journey mapping, and conversion-optimized storefront development for brands across apparel, beauty, home, food and beverage, and entertainment verticals.
- Product Design & Strategy Digital product design and strategic consulting services for brands undergoing major digital transformations, platform migrations, and brand refreshes, integrating strategy, design, and technical planning from day one.
Quantifiable outcome
- +60% add-to-cart rate for Society6
- +4 more outcomes
Companies that use Pattern
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Pattern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pattern partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Domaine WorldwidecoreDomaine Worldwide, a leading global Shopify design and development practice, acquired Pattern in January 2026. The acquisition combines Pattern's design-first, experience-driven ethos with Domaine's engineering and delivery excellence to deliver experience-first digital commerce at scale. The combined entity supports over 100 brands across the US, Canada, and Europe.
- Shopify PluscorePattern is a certified Shopify Plus Partner and Shopify Plus Enterprise partner, specializing in building eCommerce experiences on the Shopify Plus platform. The partnership involves design and development services for Shopify Plus clients.
- SDGminorDevelopment partner for Society6 Shopify Plus redesign project, working alongside Pattern on custom development solutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Pattern competitors and assessment
Company assessmentOthers
- Klaviyo: Email and customer data platform integrated by Pattern on Shopify Plus builds (e.g., Kate Somerville). Comparable as a technology ecosystem partner rather than a direct competitor, but represents the broader commerce tooling stack Pattern helps clients deploy.
- Yotpo (now part of Future Commerce Brands): An ecosystem technology partner Pattern integrates for reviews and loyalty on Shopify Plus implementations. Listed as a technology partner of Pattern and comparable as adjacent commerce-infrastructure enabling services for DTC merchants rather than a direct competitor.
Direct peers
- Optimum7: A Shopify Plus partner agency offering custom design, development, and replatforming services for enterprise brands. Directly comparable as a Shopify-focused commerce agency serving mid-market and enterprise DTC clients with project-based engagements similar to Pattern's core offering.
- BlueSwitch: A Shopify Plus agency delivering custom theme design, development, and replatforming for established brands. Directly comparable as a specialized Shopify Plus agency focused on high-craft design and development work for growth-stage and enterprise merchants.
- Absolute Web: A Shopify Plus partner agency offering design, development, and digital marketing services to DTC and B2B brands. Comparable boutique-to-mid-market Shopify Plus partner serving similar verticals (fashion, beauty, lifestyle) with project-based engagement model.
- OuterBox: An award-winning digital agency specializing in Shopify Plus design, development, and SEO for enterprise commerce brands. Closely comparable in service mix (Shopify Plus replatforming, UX/UI design, conversion optimization) and target customer profile of growth-stage and enterprise DTC merchants.
- Stitch Design Works: A boutique digital design agency focused on eCommerce experiences and Shopify Plus development for premium and luxury DTC brands. Closely comparable positioning as a design-first Shopify Plus partner targeting founder-led and premium brands seeking differentiation.
- Domaine Worldwide: Now Pattern's parent company following the January 2026 acquisition, Domaine is a global enterprise Shopify design and development agency. Directly comparable Shopify Plus partner with overlapping service lines (UX/UI, replatforming, brand experience) and complementary engineering depth—together forming the most directly comparable competitor/partner in the space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pattern social profiles
Digital presencePattern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pattern leadership team
Management profileNumber of profiles
Profiles4 records
Pattern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pattern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pattern
What does Pattern do?
Pattern is a design-first digital agency that delivers UX/UI design, Shopify Plus and Shopify Enterprise design and development, brand identity systems, eCommerce experience design, and product design & strategy. Engagements span brand launches, redesigns, and full platform migrations to Shopify, delivered as integrated, custom-scoped projects for DTC brands, founder-led companies, and Fortune 500 eCommerce leaders.
Is Pattern a public or private company?
Pattern is a private company. It is classified as private equity controlled and is currently acquired.
When was Pattern founded?
Pattern was founded in 2018. It employs 11 to 50 people.
Where is Pattern based?
Pattern is headquartered in Berkeley, United States, in the North America region.
How does Pattern make money?
One revenue line is on record: design and Development Services.
Who are Pattern's main competitors?
Others on record are Klaviyo and Yotpo (now part of Future Commerce Brands). Direct peers are Optimum7, BlueSwitch, Absolute Web, OuterBox, Stitch Design Works and Domaine Worldwide.
Does Pattern have an API?
No public API is recorded for Pattern.
What industry is Pattern in?
Pattern's product category is eCommerce Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 54142.