Laredo Taco Company
Wholly-owned restaurant brand of 7-Eleven, Inc. operating authentic Mexican quick-service taco restaurants embedded in 650+ 7-Eleven, Speedway, and Stripes convenience stores across the U.S., with delivery, catering, and loyalty via the 7Rewards platform.
- Company typePrivate
- Founded2000
- HeadquartersIrving, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Laredo Taco Company firmographics
Firmographics- Name
- Laredo Taco Company
- Legal name
- Laredo Taco Company
- Website
- https://laredotacocompany.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Wholly-owned restaurant brand of 7-Eleven, Inc. operating authentic Mexican quick-service taco restaurants embedded in 650+ 7-Eleven, Speedway, and Stripes convenience stores across the U.S., with delivery, catering, and loyalty via the 7Rewards platform.
- Ownership category
- akta.pro rank
Laredo Taco Company industry classification
Industry- Product category
- Quick-Service Mexican Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Laredo Taco Company is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Laredo Taco Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Quick-Service Restaurant Food Sales: Laredo Taco Company generates revenue through on-premise and off-premise food sales including tacos, burritos, breakfast items, plates, and catering orders. Revenue is derived from individual transactions at point-of-sale within convenience stores and through delivery orders placed via third-party apps and the proprietary 7NOW delivery service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Street Taco Plate |
| Unit Pricing | Pay-as-you-go | Kids' Meals |
| Unit Pricing | Pay-as-you-go | Breakfast Items |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels9 records
Laredo Taco Company product offering
Product offeringCore offering
Laredo Taco Company operates as an embedded quick-service Mexican restaurant concept inside 7-Eleven, Speedway, and Stripes convenience stores, selling freshly prepared tacos, burritos, breakfast items, nachos, and combo meals made-to-order in an open-kitchen format with handmade tortillas and house-prepared sauces.
Product overview
Laredo Taco Company is an authentic Mexican quick-service restaurant brand owned and operated by 7-Eleven, Inc., found in select 7-Eleven, Speedway, and Stripes convenience stores. The core offering consists of tacos made on handmade flour tortillas prepared daily in on-site kitchens, with signature items including chorizo, barbacoa, carne asada, and breakfast tacos. The product portfolio spans core restaurant menu items (tacos, burritos, quesadillas, plates), limited-time collaborations (Cheetos Flamin' Hot), seasonal specials (Shrimp Diabla for Lent, El GOAL-AZO Tacos for World Cup), and kids' meals. Services include delivery via 7NOW, DoorDash, and Uber Eats, catering through EZCater, and the 7Rewards loyalty program. The brand emphasizes authenticity through its 'Made Right Here' messaging and Tex-Mex culinary traditions from the Texas/Mexico border.
Differentiator
Problem solved
Functional benefit
Products and services
- Laredo Tacos (Core Menu)
- Burritos
- Breakfast Menu
- El Gran Tocino Breakfast Taco
- Shrimp Diabla Taco
- Walking Taco
- Cheetos Flamin' Hot Menu
- El GOAL-AZO Tacos
- Kids' Meals
- Delivery Service
- Catering Service
Companies that use Laredo Taco Company
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Laredo Taco Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Laredo Taco Company partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Amazonminor7-Eleven partnership with Amazon provides free beverages and snacks to Amazon Delivery Service Partner drivers through July 27, 2026. This is part of 7-Eleven's broader promotional strategy during the Fourth of July period, not specifically tied to Laredo Taco Company operations.
- EZ Catercore7-Eleven launched catering service through partnership with ezCater, enabling customers to order made-to-order food from Laredo Taco Company and Speedy Café brands for group events, meetings, and office lunches via an online platform.
- DoorDashcoreLaredo Taco Company partners with DoorDash for fast delivery services, allowing customers to order menu items for contactless delivery through the DoorDash platform.
- Uber EatscoreLaredo Taco Company partners with Uber Eats for delivery services, enabling customers to receive their favorite meals through Uber Eats delivery.
- FavorcoreFavor delivery partnership enables Laredo Taco Company orders to be delivered to customers' doorsteps with contactless delivery experience. Previously offered free delivery promotions through Favor.
- 7NOW DeliverycoreProprietary 7NOW delivery app offers Laredo Taco Company delivery in about 30 minutes at participating locations, providing a first-party delivery channel for the brand.
- Favor DeliverycorePartnership with Favor enables delivery from Stripes stores and Laredo Taco Company restaurant locations across Texas markets including Houston, Corpus Christi, Rio Grande Valley, Laredo, San Antonio, Waco and surrounding areas.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Laredo Taco Company competitors and assessment
Company assessmentDirect peers
- Del Taco: Value-oriented Mexican QSR chain with 600+ locations, comparable in size to Laredo Taco Company's 650+ footprint. Competes head-to-head on price, Mexican menu, and convenience-driven occasions.
- Taco Bell: The dominant QSR Mexican chain in the U.S. with 7,000+ locations. Directly competes for the same value-oriented Tex-Mex customer with a much larger marketing budget, broader menu innovation, and dedicated restaurant real estate.
- Qdoba Mexican Eats: Fast-casual Mexican chain with 700+ locations emphasizing fresh ingredients and customizable menu. Comparable on Tex-Mex positioning and scratch-prep messaging, but operates standalone restaurants.
- Fuzzy's Taco Shop: Tex-Mex casual dining chain with 100+ locations, primarily in Texas and the Southwest. Comparable on authentic Tex-Mex positioning and scratch kitchen approach, though smaller in scale.
- Moe's Southwest Grill: Fast-casual Tex-Mex chain with 700+ U.S. locations. Directly comparable on Southwest/Tex-Mex menu positioning, value pricing, and franchise-driven growth model.
- Chipotle Mexican Grill: Fast-casual Mexican grill with 3,500+ U.S. locations. Comparable on Tex-Mex cuisine, scratch preparation, and digital ordering, but with a higher price point and dedicated dine-in experience that Laredo Taco Company lacks.
- Taco Cabana: Texas-based Tex-Mex QSR/fast-casual chain with strong regional presence in the same South Texas core market as Laredo Taco Company. Directly competes for the same Hispanic and Tex-Mex-loving customer base.
Emerging players
- Hot Dog on a Stick: Mall-anchored QSR with 100+ locations offering limited-menu food. Comparable on small-format, counter-service operating model with limited dine-in, though different cuisine category.
- Wetzel's Pretzels: Mall and non-traditional location QSR concept with 300+ U.S. locations. Comparable in operating as an embedded kiosk/counter concept with limited dine-in, though in pretzels rather than Tex-Mex cuisine.
Others
- Speedy Café: Sibling restaurant concept within the 7-Eleven/Speedway family offering quick-serve food at convenience stores. Operates in similar embedded c-store model and shares parent company infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Laredo Taco Company social profiles
Digital presenceLaredo Taco Company compliance and trust
Trust signalCompliance2 records
Laredo Taco Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laredo Taco Company leadership team
Management profileNumber of profiles
Laredo Taco Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laredo Taco Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laredo Taco Company
What does Laredo Taco Company do?
Laredo Taco Company operates as an embedded quick-service Mexican restaurant concept inside 7-Eleven, Speedway, and Stripes convenience stores, selling freshly prepared tacos, burritos, breakfast items, nachos, and combo meals made-to-order in an open-kitchen format with handmade tortillas and house-prepared sauces.
Is Laredo Taco Company a public or private company?
Laredo Taco Company is a private company. It is classified as corporate owned and is currently operating.
When was Laredo Taco Company founded?
Laredo Taco Company was founded in 2000. It employs 5,001 to 10,000 people.
Where is Laredo Taco Company based?
Laredo Taco Company is headquartered in Irving, United States, in the North America region.
How does Laredo Taco Company make money?
One revenue line is on record: quick-Service Restaurant Food Sales.
Who are Laredo Taco Company's main competitors?
Direct peers on record are Del Taco, Taco Bell, Qdoba Mexican Eats, Fuzzy's Taco Shop, Moe's Southwest Grill, Chipotle Mexican Grill and Taco Cabana. Emerging players are Hot Dog on a Stick and Wetzel's Pretzels. Speedy Café is listed as an others.
Does Laredo Taco Company have an API?
No public API is recorded for Laredo Taco Company.
What industry is Laredo Taco Company in?
Laredo Taco Company's product category is Quick-Service Mexican Restaurants. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.