RockDaisy
RockDaisy LLC builds an Athlete Management System (AMS Pro) and Workout Builder used by NFL, NBA, NHL, NCAA, ECHL and high school programs to consolidate athlete data, streamline athlete evaluation, and deliver workout programming on tablet, mobile and print.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RockDaisy does
RockDaisy LLC, a New York-based privately held software company founded in 2014, builds Athlete Management Systems (AMS) for professional and collegiate sports organizations. Its flagship product AMS Pro consolidates athlete data from internal databases, spreadsheets and third-party sources into a single platform, supporting athlete evaluation, performance tracking and analytics workflows for strength coaches, sport-science staff and front-office personnel. The product line is completed by Workout Builder, an athlete programming tool with Cycle/Week/Rack templates for delivering complex set/rep schemes, and an Enterprise tier for larger deployments.
The platform serves a vertically specialized customer base spanning the NFL, NBA, NHL, NCAA (including Power 4 programs), the ECHL and high school programs worldwide, with logos for the NFL, NHL, NCAA, Big Ten, ECHL and NHSSCA displayed on the company website. The technology stack is built around customization and data integration rather than disclosed AI/ML capability: no public API, SDK or AI modalities were identified in available material.
RockDaisy generates revenue via subscription-based licenses for AMS Pro and Enterprise (annual to multi-year), with pricing not publicly disclosed. Go-to-market is a hybrid of direct enterprise field sales (scheduled demos via Calendly) and a self-serve free trial (AMS Setup Questionnaire). The company has executed limited external fundraising — only a 2017 Stadia Ventures event is disclosed — and in February 2026 partnered with Front Office 360 to power an NIL and revenue-share cap management platform already used by multiple Power 4 conference programs, extending its reach into collegiate compliance workflows.
RockDaisy firmographics
Firmographics- Name
- RockDaisy
- Legal name
- RockDaisy LLC
- Website
- https://RockDaisy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RockDaisy LLC builds an Athlete Management System (AMS Pro) and Workout Builder used by NFL, NBA, NHL, NCAA, ECHL and high school programs to consolidate athlete data, streamline athlete evaluation, and deliver workout programming on tablet, mobile and print.
- Ownership category
- akta.pro rank
RockDaisy industry classification
Industry- Product category
- Sports Performance Analytics Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where RockDaisy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
RockDaisy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AMS Pro Subscription: Subscription-based access to the core Athlete Management System platform, providing ongoing access to athlete data management, performance tracking, and analytics capabilities.
- Enterprise Tier: Enterprise-level software licensing with dedicated support, customization, and implementation services for large sports organizations and collegiate athletic departments.
- Workout Builder: Programming tool for athlete workout creation and delivery, available as part of the AMS platform or potentially as a standalone offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AMS Pro - Standard tier for sports organizations |
| Subscription | Multi-year contract | Enterprise - Custom solution for large organizations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
RockDaisy product offering
Product offeringCore offering
RockDaisy builds and sells an Athlete Management System (AMS) platform for sports organizations, consolidating athlete data from internal databases, spreadsheets, and third-party sources into a unified system. The platform serves strength coaches, sport science staff, and front office personnel across professional and collegiate sports leagues, enabling performance tracking, athlete evaluation, and workout programming. Core offerings include AMS Pro, the Workout Builder programming tool, and an Enterprise tier for large organizations.
Product overview
RockDaisy offers a unified Athlete Management System (AMS) platform with modular add-ons. The core product is AMS Pro, which provides comprehensive athlete data management and performance tracking for sports organizations. Complementing the core platform is Workout Builder, a programming tool for creating and delivering athlete workout regimens. The Enterprise tier provides enhanced capabilities for large organizations. The platform serves clients across the NFL, NBA, NHL, NCAA, and other elite sports leagues worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- AMS Pro: Athlete Management System Pro - advanced software for sports organizations to manage athlete evaluation, performance tracking, and data consolidation.
- Workout Builder
- Enterprise
Products and services
- AMS Pro
- Workout Builder
- Enterprise
Quantifiable outcome
- No more endless excel documents and logging into multiple systems
- +2 more outcomes
Companies that use RockDaisy
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
RockDaisy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RockDaisy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Front Office 360coreFront Office 360 launched an NIL and revenue-share cap management platform for collegiate athletics in partnership with RockDaisy LLC. The platform was developed by former NFL executives with expertise from the Chicago Bears and the league's Football Information System. RockDaisy contributed its technology infrastructure to power the platform, which is already in use by multiple Power 4 conference programs and aims to bring professional front office tools to manage athlete compensation across all sports.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
RockDaisy competitors and assessment
Company assessmentEmerging players
- Orreco: Orreco applies biomarker analytics and AI to athlete recovery, load, and readiness — a partial overlap with RockDaisy's sport-science functionality targeting elite sports organizations.
- KinaTrax: KinaTrax provides markerless motion capture and biomechanical analytics for MLB, NBA, and other pro teams. It overlaps with RockDaisy in feeding biomechanical data into athlete performance workflows.
- Perch (Catapult Vector): Perch (a Catapult-owned brand) uses 3D computer vision to capture barbell velocity and strength training metrics in weight rooms — directly adjacent to RockDaisy's Workout Builder and strength & conditioning use case.
Direct peers
- Catapult Sports: Catapult provides athlete monitoring, GPS tracking, and performance analytics for elite teams globally. It directly competes with RockDaisy in athlete data management and is widely used across NFL, NBA, and NCAA programs.
- STATSports: STATSports provides GPS-based athlete tracking and performance analysis hardware/software used by professional and collegiate teams. It competes with RockDaisy in athlete workload and performance data capture.
- Teamworks: Teamworks operates a horizontally-integrated athlete operations platform spanning performance, nutrition, communication, and compliance. It is the dominant incumbent in collegiate athletics and directly competes with RockDaisy for NCAA athletic department budgets.
- Kinduct: Kinduct (now part of Pelmorex) provided an athlete management system aggregating performance, medical, and wellness data — a closely aligned product category to RockDaisy's AMS Pro.
- Sparta Science: Sparta Science delivers force-plate-based movement health and injury risk analytics for professional and collegiate sports programs, competing with RockDaisy in the sport-science data layer of athlete management.
- Kitman Labs: Kitman Labs is an athlete intelligence platform combining data integration, analytics, and medical/performance workflows for professional and collegiate sports organizations — a direct competitor to RockDaisy's AMS Pro.
Broad incumbents
- Hudl: Hudl is a broad sports video and analytics platform serving high schools, colleges, and pro teams. While its core is video, it increasingly overlaps with athlete data workflows that RockDaisy targets, especially at the high school and collegiate level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
RockDaisy social profiles
Digital presenceRockDaisy financial estimates
Financial estimateRevenue estimate
Valuation estimate
RockDaisy leadership team
Management profileNumber of profiles
Profiles1 record
RockDaisy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RockDaisy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RockDaisy
What does RockDaisy do?
RockDaisy builds and sells an Athlete Management System (AMS) platform for sports organizations, consolidating athlete data from internal databases, spreadsheets, and third-party sources into a unified system. The platform serves strength coaches, sport science staff, and front office personnel across professional and collegiate sports leagues, enabling performance tracking, athlete evaluation, and workout programming. Core offerings include AMS Pro, the Workout Builder programming tool, and an Enterprise tier for large organizations.
Is RockDaisy a public or private company?
RockDaisy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RockDaisy founded?
RockDaisy was founded in 2014. It employs 11 to 50 people.
Where is RockDaisy based?
RockDaisy is headquartered in New York, United States, in the North America region.
How does RockDaisy make money?
Three revenue lines are on record. AMS Pro Subscription is the primary driver. The others are enterprise Tier and workout Builder.
Who are RockDaisy's main competitors?
Emerging players on record are Orreco, KinaTrax and Perch (Catapult Vector). Direct peers are Catapult Sports, STATSports, Teamworks, Kinduct, Sparta Science and Kitman Labs. Hudl is listed as a broad incumbent.
Does RockDaisy have an API?
No public API is recorded for RockDaisy.
What industry is RockDaisy in?
RockDaisy's product category is Sports Performance Analytics Software. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its SIC code is 7370.