Fleetster
Fleetster is a Munich-based independent SaaS provider of cloud-based fleet management, corporate car sharing, and pool car software, serving European enterprises across 28 countries with integrated OBD hardware and partner telematics.
- Company typePrivate
- Founded2010
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fleetster does
Fleetster, legally Next Generation Mobility GmbH & Co. KG and headquartered in Munich, is an independent European provider of cloud-based fleet management and corporate mobility software. The platform is delivered as a modular SaaS suite covering fleet management, corporate and public car sharing, pool car management, electronic driver logs, driver licence checks, geo and tracking, bike sharing, rental service, travel management, and billing. Its stated footprint spans more than 100,000 users across 28 countries and 10 languages, with documented 99.999815% availability since September 2023. The architecture integrates directly with on-vehicle hardware, including a proprietary OBD-Plug and key-management cabinets, as well as Geotab Keyless and Geotab Keybox units developed in partnership with Geotab.
The product surface is anchored by long-running technology integrations with Geotab (2020) for commercial telematics, INVERS (2013) for shared-mobility services, and Traka (2011) for intelligent key management. Fleetster holds ISO 27001, ISO 27017, and ISO 27701 certifications, is GDPR compliant, and operates as a CO2-neutral business. Named enterprise customers include Deutsche Telekom (approximately 500 cars across more than 80 locations), Daimler (Van2Share white-label), Deutsche Post, Tennet, Athlon (Car2Use), das Stadtwerk.Earl, and deer e-Carsharing, with the Tennet deployment reporting a 90% cost reduction.
The business model combines SaaS subscriptions, hardware sales (OBD-Plug, key cabinets, car-sharing kits, Geotab Keyless/Keybox), and white-label licensing for OEM and leasing partners. Go-to-market is primarily direct to enterprise and mid-market fleet operators in Europe, supplemented by white-label channels through Athlon and Daimler. Pricing is not publicly disclosed, and no funding, headcount, or revenue figures have been made available.
Fleetster firmographics
Firmographics- Name
- Fleetster
- Legal name
- Next Generation Mobility GmbH & Co. KG
- Website
- https://fleetster.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fleetster is a Munich-based independent SaaS provider of cloud-based fleet management, corporate car sharing, and pool car software, serving European enterprises across 28 countries with integrated OBD hardware and partner telematics.
- Ownership category
- akta.pro rank
Fleetster industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate & Employee Fleet Programs (THADAKAC)
- akta.pro secondary industries
- Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD), Last-Mile Fleet Sharing & Pooling (Multi-tenant/shared fleets) (TLABAGAJ)
Keywords
Where Fleetster is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Fleetster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Cloud-based fleet management software delivered as subscription service with all features included, supporting multiple languages and international use
- Hardware Sales: Sale of complementary hardware including OBD-Plugs, Electronic Key Cabinets, and Car Sharing Kits that integrate with the software platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Fleet Management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Fleetster product offering
Product offeringCore offering
Fleetster builds and sells a cloud-based SaaS platform for fleet management, corporate car sharing, public car sharing, and rental service operations, sold primarily on annual subscriptions with professional support and a 30-day free trial. The platform is modular, covering booking, electronic driver logs, driver license checks, geo-tracking, bike sharing, travel management, and billing. Complementary proprietary hardware (OBD-Plug telematics dongle, Electronic Key Cabinet, Car Sharing Kit) is sold alongside the software to enable vehicle connectivity and access control.
Product overview
Fleetster is a cloud-based mobility technology platform headquartered in Munich, Germany, offering a comprehensive suite of fleet management, car sharing, and rental software solutions. The platform follows a modular architecture with software products (Fleet Management, Corporate Car Sharing, Pool Car Management, Electronic Driver Log, Driver Licence Check, Geo & Tracking, Bike Sharing, Public Car Sharing, Rental Service, White Label, Travel Management, and Billing Tool) complemented by hardware offerings (OBD-Plug, Key Cabinet, Car Sharing Kit, Geotab Keyless, and Geotab Keybox). The software platform enables organizations to manage vehicle fleets, implement corporate car sharing programs, and provides mobility providers with tools for public car sharing operations. Hardware integrations with Geotab, INVERS, and Traka extend the platform's connectivity and access control capabilities. The platform supports over 100,000 users across 28 countries in 10 languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet Management Cloud-based fleet management software that organizes vehicle data and duties for organizations managing vehicle fleets, replacing spreadsheet-based management with a fast digital solution.
- Corporate Car Sharing Software module that structures motor pool booking processes so employees can share fleet vehicles, eliminating booking conflicts, lost keys, and damages from unknown drivers.
- Pool Car Management Module allowing employees to book vehicles for motor pool usage, similar in functionality to corporate car sharing.
- Public Car Sharing Complete software portfolio for car-sharing operators running station-based car sharing operations, providing the features needed to generate revenue from public car sharing services.
- Rental Service Software solution for rental service operations targeted at mobility providers running vehicle rental businesses.
- White Label White label solution enabling partners such as Athlon Car2Use and Daimler Van2Share to rebrand fleetster's technology for their own car sharing and fleet management services.
- Travel Management Travel management software solution designed for mobility providers.
- Bike Sharing Cost-efficient booking solution for company bikes equipped with combination locks.
- OBD-Plug Hardware dongle that plugs into the OBD diagnosis port of modern vehicles to collect relevant vehicle data and telematics information for the fleetster platform.
- Electronic Key Cabinet Electronic key cabinet that automates the key exchange process 24/7 without requiring installations in cars, operational within 5 minutes, with any key working.
- Car Sharing Kit Smartphone-based key solution that turns smartphones into keys for fleet vehicles, with different hardware variants for different use cases.
Companies that use Fleetster
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Fleetster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature8 records
Fleetster partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GeotabcoreGeotab is the #1 commercial telematics vendor worldwide. Fleetster was selected as one of 5 Car Sharing software providers to integrate Geotab's new Keyless Go device. The integration supports both data-only connections via OBD-Plug or fully-fledged connected car through the Keyless Go module.
- INVERScoreINVERS is the inventor of automated carsharing and an independent tech company dedicated to the shared mobility space. The collaboration began in 2013 when INVERS provided a prototype of the CloudBoxx hardware. Fleetster has been operating thousands of vehicles equipped with INVERS, with device serial number 10 still running after 10+ vehicle exchanges.
- TrakacoreLong-standing special partnership since 2011. Traka approached fleetster in 2014 with next-generation device prototype, allowing custom integration directly into the hardware. Fleetster offers the most advanced integration into Traka hardware with unparalleled functionality and reliability for car sharing purposes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fleetster competitors and assessment
Company assessmentDirect peers
- Vimcar: Berlin-based fleet management SaaS focused on SMB and mid-market European fleets. Closely comparable in geographic focus, customer size, and product scope (digital driver logbook, vehicle tracking, fleet admin).
- Optimum Automotive: European telematics and fleet management provider serving fleet operators with tracking, driving behavior, and eco-driving solutions. Comparable in European market focus and B2B fleet software positioning.
- Geotab: World's #1 commercial telematics vendor and Fleetster's key integration partner. Both serve commercial fleet customers with telematics data, vehicle tracking, and increasingly car sharing/connected car functionality, leading to direct overlap in fleet management software capabilities.
- Fleetio: Cloud-based fleet management SaaS targeting mid-market and enterprise fleets with vehicle, maintenance, and fuel management. Fleetster's fleet management module competes directly with Fleetio's core offering for similar customer profiles.
- INVERS: Inventor of automated carsharing and Fleetster's core shared mobility hardware partner. Both provide the software + hardware stack enabling carsharing operators, making them direct peers in the shared-mobility platform layer.
Emerging players
- Ridecell: Shared mobility and carsharing platform provider with operator-facing software for car sharing, fleet sharing, and rental. Overlaps with Fleetster's public car sharing and rental service modules.
- Movus: Fleet and asset management SaaS focused on industrial and commercial operators with equipment health and utilization analytics. Adjacent competitor for asset-light fleet software buyers that may evaluate Fleetster.
Broad incumbents
- Webfleet (Bridgestone): Established European fleet telematics and management platform owned by Bridgestone. Competes with Fleetster across fleet tracking, vehicle data, and driver behavior with substantially larger scale and a broader commercial vehicle portfolio.
- Samsara: Public, well-capitalized IoT/fleet management platform with telematics, video, and asset tracking. Competes for enterprise fleet customers globally with significantly broader functionality and sales coverage.
- Verizon Connect: Telco-backed fleet management and telematics suite serving SMB through enterprise fleets. Overlaps Fleetster's fleet management, GPS tracking, and vehicle utilization features with deeper US enterprise reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fleetster social profiles
Digital presenceFleetster compliance and trust
Trust signalCompliance4 records
Fleetster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleetster leadership team
Management profileNumber of profiles
Fleetster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleetster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleetster
What does Fleetster do?
Fleetster builds and sells a cloud-based SaaS platform for fleet management, corporate car sharing, public car sharing, and rental service operations, sold primarily on annual subscriptions with professional support and a 30-day free trial. The platform is modular, covering booking, electronic driver logs, driver license checks, geo-tracking, bike sharing, travel management, and billing. Complementary proprietary hardware (OBD-Plug telematics dongle, Electronic Key Cabinet, Car Sharing Kit) is sold alongside the software to enable vehicle connectivity and access control.
Is Fleetster a public or private company?
Fleetster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fleetster founded?
Fleetster was founded in 2010. It employs 11 to 50 people.
Where is Fleetster based?
Fleetster is headquartered in München, Germany, in the Europe region.
How does Fleetster make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Sales.
Who are Fleetster's main competitors?
Direct peers on record are Vimcar, Optimum Automotive, Geotab, Fleetio and INVERS. Emerging players are Ridecell and Movus. Broad incumbents are Webfleet (Bridgestone), Samsara and Verizon Connect.
Does Fleetster have an API?
No public API is recorded for Fleetster.
What industry is Fleetster in?
Fleetster's product category is Fleet Management Software. Its primary akta.pro industry code is THADAKAC, Corporate & Employee Fleet Programs, with a secondary code of THADAKAA, Full-Service Fleet Management (Outsourced Fleet Programs). Its NAICS code is 5321 and its SIC code is 7510.