Mixed Martial Arts
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Mixed Martial Arts firmographics
Firmographics- Name
- Mixed Martial Arts
- Legal name
- Mixed Martial Arts Group Limited
- Website
- https://mixedmartialarts.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mixed Martial Arts industry classification
Industry- Product category
- Sports Media & Combat Sports Journalism
- akta.pro primary industry
- Professional MMA Promotions (MPAKAHAB)
- akta.pro secondary industry
- Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards) (MPAKAHAF)
Keywords
Where Mixed Martial Arts is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mixed Martial Arts business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Subscription Services: The platform operates a subscription-based model offering premium content access through auto-renewing subscriptions. Users can subscribe to access certain Partner Content and Author Content on the platform. The service includes optional free trial periods and recurring billing cycles.
- Digital Content & Advertising: The platform generates revenue through advertising and sponsored content surrounding MMA news coverage, event previews, and fighter content. Traffic-driven advertising through high-visibility fight coverage and streaming event announcements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription access with auto-renewal |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mixed Martial Arts product offering
Product offeringCore offering
MMA Underground is a digital media and community platform that publishes MMA news articles, fighter profiles, fight previews, event coverage, weigh-in and fight-night photography, and podcasts for major combat sports organizations including UFC, PFL, Bellator, and BKFC. The platform also operates "The Underground" discussion forums and a searchable fighters directory, monetizing through advertising and recurring subscription access to partner and author content.
Product overview
Mixed Martial Arts Group Limited operates MMA Underground (mixedmartialarts.com) as its primary digital platform—a comprehensive MMA news and media site that aggregates content across news articles, fighter profiles, event photos, podcasts, and community forums. The platform covers UFC, PFL, Bellator, and other combat sports promotions. The company's portfolio includes affiliated brands Trainalta, Alta Global Group, Hype, and BJJLink, which expand its presence in the broader martial arts training and fitness ecosystem. The core offering centers on editorial content, community engagement through The Underground forums, a fighters directory, and multimedia assets.
Differentiator
Problem solved
Functional benefit
Products and services
- MMA Underground Website Primary digital news and media platform for Mixed Martial Arts Group Limited, delivering MMA news articles, fighter profiles, event coverage, photos, podcasts, and access to The Underground community forums for MMA fans.
- The Underground Forums Community discussion forum where MMA fans engage in conversations about fights, fighters, predictions, and combat sports topics with other community members.
- Fighters Directory Searchable database of MMA fighters providing profiles, statistics, and fighter-specific information for fans and researchers.
- Vault Archive section featuring historical MMA content, legacy articles, and retrospective coverage of significant moments in the sport's history.
- Podcasts (Cageside with John Morgan) Audio content series including "Cageside with John Morgan," offering MMA analysis, event recaps, fighter interviews, and commentary on UFC and other combat sports.
- Event Photos Photo gallery featuring official weigh-ins, ceremonial faceoffs, and fight night imagery from UFC, PFL, Bellator, BKFC, and other MMA promotions.
- TrainAlta Training and fitness platform operated as part of the Mixed Martial Arts Group Limited portfolio of affiliated businesses serving martial arts training and fitness audiences.
- BJJLink Brazilian Jiu-Jitsu focused platform operating as an affiliated brand under Mixed Martial Arts Group Limited.
- Alta Global Group Affiliated business operating within the Mixed Martial Arts Group Limited corporate structure.
- Hype Affiliated business operating within the Mixed Martial Arts Group Limited corporate network as a subsidiary brand.
Companies that use Mixed Martial Arts
Customer profileSegments1 record
Ideal customer profiles1 record
Mixed Martial Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mixed Martial Arts partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- trainaltaminorListed as an affiliated business within the Mixed Martial Arts Group Limited corporate umbrella. The Terms of Service reference trainalta as part of the platform network of subsidiaries and affiliated businesses.
- Alta Global GroupminorListed as a subsidiary within the Mixed Martial Arts Group Limited corporate structure operating as part of the platform network.
- HypeminorSubsidiary and affiliated business operating within the MMA Underground corporate network.
- BJJLinkminorListed as a subsidiary and affiliated business within the MMA Underground platform network.
- Paramount+minorMMA Underground coverage references Paramount+ as the streaming home for UFC events including UFC 329, UFC Freedom 250, and UFC International Fight Week coverage. Coverage discusses Paramount+'s broadcast deal with UFC.
- UFC Fight PassminorMMA Underground coverage references UFC Fight Pass as part of UFC's streaming and distribution ecosystem alongside Paramount+. The platform covers events available on UFC Fight Pass.
- TKO Group HoldingsminorMMA Underground coverage discusses TKO Group Holdings as the parent company of UFC and its expansion into boxing through Zuffa Boxing operations.
- Zuffa BoxingminorMMA Underground coverage discusses Zuffa Boxing as a TKO Group Holdings combat sports expansion initiative, with events integrated into International Fight Week programming.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Mixed Martial Arts competitors and assessment
Company assessmentBroad incumbents
- UFC.com: Official UFC site operated by TKO Group Holdings. While not a media peer in the traditional sense, it is the dominant first-party destination for fighter news, event schedules, and video, absorbing demand that independent MMA outlets depend on.
- CBS Sports MMA: Mainstream sports network's MMA section providing news, fight previews, and analysis. Brings general sports audience and large editorial resources to MMA coverage.
- ESPN MMA: ESPN's MMA vertical combines mainstream sports scale with UFC broadcast rights content. It competes for both audience and advertising, dwarfing niche MMA outlets in distribution reach.
Direct peers
- Bloody Elbow: SB Nation-owned MMA and combat sports site offering news, fight analysis, and fan community. Comparable audience and editorial mix with MMA Underground's news and forum offerings.
- Tapology: Comprehensive MMA fighter database and event tracker with forums and regional coverage. Tapology's fighter directory and event listings directly parallel MMA Underground's Fighters Directory product.
- Sherdog: The longest-running independent MMA media and fighter database site. Sherdog offers a near-identical mix of news, fight analysis, fighter profiles, and active community forums, making it the closest direct competitor to MMA Underground.
- MMA Junkie: Major MMA news outlet now under USA Today Sports, covering UFC, Bellator, PFL with news, event coverage, and podcasts. It competes directly for the same MMA enthusiast audience and advertising dollars.
- Combat Press: Independent combat sports publication covering MMA, boxing, kickboxing, and grappling. Similar editorial focus and niche positioning to MMA Underground, including multi-discipline coverage.
- MMA Fighting: Combat sports vertical under Vox Media/SB Nation, providing MMA news, analysis, opinion, and multimedia. It overlaps with MMA Underground on news coverage and community discussion.
Emerging players
- The Mac Life: MMA lifestyle and news site with strong ties to Conor McGregor's brand. Represents an emerging player leveraging star-driven content and social distribution, increasingly competing for the same younger combat sports audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mixed Martial Arts social profiles
Digital presenceMixed Martial Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixed Martial Arts leadership team
Management profileNumber of profiles
Mixed Martial Arts subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mixed Martial Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixed Martial Arts M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixed Martial Arts
What does Mixed Martial Arts do?
MMA Underground is a digital media and community platform that publishes MMA news articles, fighter profiles, fight previews, event coverage, weigh-in and fight-night photography, and podcasts for major combat sports organizations including UFC, PFL, Bellator, and BKFC. The platform also operates "The Underground" discussion forums and a searchable fighters directory, monetizing through advertising and recurring subscription access to partner and author content.
Is Mixed Martial Arts a public or private company?
Mixed Martial Arts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mixed Martial Arts founded?
Mixed Martial Arts was founded in 2000. It employs 11 to 50 people.
Where is Mixed Martial Arts based?
Mixed Martial Arts is headquartered in New York, United States, in the North America region.
How does Mixed Martial Arts make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are digital Content & Advertising.
Who are Mixed Martial Arts's main competitors?
Broad incumbents on record are UFC.com, CBS Sports MMA and ESPN MMA. Direct peers are Bloody Elbow, Tapology, Sherdog, MMA Junkie, Combat Press and MMA Fighting. The Mac Life is listed as an emerging player.
Does Mixed Martial Arts have an API?
No public API is recorded for Mixed Martial Arts.
What industry is Mixed Martial Arts in?
Mixed Martial Arts's product category is Sports Media & Combat Sports Journalism. Its primary akta.pro industry code is MPAKAHAB, Professional MMA Promotions, with a secondary code of MPAKAHAF, Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards).