Bjjlink
Bjjlink is a vertical SaaS platform for Brazilian Jiu-Jitsu academies, offering subscription-based administration (Admin+), payments, community (Connect), and AI website tooling to 800 verified paying academies serving more than 100,000 students across 22 countries.
- Company typePrivate
- Founded2018
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Bjjlink firmographics
Firmographics- Name
- Bjjlink
- Legal name
- BJJLINK LLC
- Website
- https://bjjlink.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bjjlink is a vertical SaaS platform for Brazilian Jiu-Jitsu academies, offering subscription-based administration (Admin+), payments, community (Connect), and AI website tooling to 800 verified paying academies serving more than 100,000 students across 22 countries.
- Ownership category
- akta.pro rank
Bjjlink industry classification
Industry- Product category
- Martial Arts Gym Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where Bjjlink is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bjjlink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue (Admin+ Black): Monthly subscription at $49/month with 1% transaction service fee. Includes core features: payment/billing management, attendance tracking, student data, email/text automations, student engagement tools, academy LMS, outbound marketing, lead generation.
- Subscription Revenue (Admin+ Coral): Monthly subscription at $149/month with no service fees. Full feature access including everything in Black tier without transaction costs.
- Referral Program: Referral rewards: $49/month for Black referrals, $149/month for Coral referrals, paid for up to 3 months per referral
- Digital Growth Infrastructure: AI-powered member acquisition platform including website builder, digital storefronts for academy owners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Black tier at $49/month plus 1% service fee |
| Subscription | Monthly | Coral tier at $149/month with no service fee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Bjjlink product offering
Product offeringCore offering
BJJLink provides a cloud-based, mobile-first SaaS platform purpose-built for Brazilian Jiu-Jitsu academies, offering student management, attendance and belt/rank tracking, automated billing and Stripe-integrated payment processing, curriculum building, marketing automation, and lead generation. The core paid product BJJLINK Admin+ (priced at $49-$149/month) is complemented by the free BJJLINK Connect community app, an Admin+ Kiosk front-desk app, a BJJ-specific website builder, and a beta AI-powered member acquisition platform.
Product overview
BJJLink offers a unified platform architecture for Brazilian Jiu-Jitsu academies consisting of BJJLINK Admin+ as the core paid academy management software, complemented by the free BJJLINK Connect community app for students and practitioners, the Admin+ Kiosk App for front desk operations, and the BJJLINK Website Builder for web presence. The platform was recently expanded with an AI-powered member acquisition platform (currently in beta) featuring AI Website Review, AI Start From Scratch, and AI Inline Assistant capabilities. BJJLink also includes BJJLINK Social as a free community network for BJJ practitioners.
Differentiator
Problem solved
Functional benefit
Brands
- Admin+: The primary paid software solution for academies providing tools for student management, attendance tracking, curriculum building, and membership management.
- BJJLINK Connect
- Admin+ Kiosk App
Products and services
- BJJLINK Admin+ Paid cloud-based gym management software for Brazilian Jiu-Jitsu academies, providing student management, attendance tracking, belt/rank progression, billing and payment processing, marketing automation, lead generation, staff payroll, curriculum building, and business analytics. Offered in Black ($49/month with 1% service fee) and Coral ($149/month, no service fee) tiers.
- BJJLINK Connect Free community platform for grapplers worldwide connecting students, competitors, coaches, and gym owners. Features class schedules, announcements, belt progression tracking, competition history, training metrics, and access to events, tournaments, and academies across 90+ countries.
- Admin+ Kiosk App Tablet and mobile app for academy staff and front desk operations, providing student check-ins, live attendance tracking, membership and payment management, digital waivers and documents, branded Mat Widgets for training floor displays. Exclusive to Admin+ subscribers.
- BJJLINK Website Builder Website creation and management tool designed specifically for BJJ academies with AI-powered website creation and content assistance, BJJ-specific templates, mobile-friendly design, integrated enquiry and membership pathways, and two-way sync with the Admin+ console.
- AI-Powered Member Acquisition Platform AI-driven member acquisition platform for BJJ academy owners, bundling AI Website Review, AI Start From Scratch, and an AI Inline Assistant to analyze, generate, and maintain professional digital storefronts without requiring technical expertise. Launched in beta June 2026.
- BJJLINK Social Free social network community for Brazilian Jiu-Jitsu practitioners worldwide, enabling connection and sharing of training journeys.
Quantifiable outcome
- 107% year-over-year Latin America academies growth
- +5 more outcomes
Companies that use Bjjlink
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Bjjlink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Bjjlink partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- UFC GYMflagshipBJJLINK is the exclusive admin software provider for UFC GYM's new BJJ-specific franchises. Provides comprehensive management tools for membership, class scheduling, curriculum tracking, and franchise compliance. Partnership includes co-promotion opportunities and UFC-branded event alignment.
- Clark Gracie & Gracie AllegiancecoreDedicated partnership providing Admin+ platform to Gracie Allegiance network. Supports curriculum standardization, affiliation website management, and member tracking for 5,700+ active students across the network. Includes exclusive onboarding support and partnership offers for affiliates.
- NZBJJF (New Zealand Brazilian Jiu-Jitsu Federation)coreBringing Admin+ to NZBJJF-affiliated academies with discounted access, federation-aligned membership tracking, rank validation, and tournament registration tools designed with NZBJJF standards. Includes priority onboarding and dedicated NZ-based support.
- StripecorePayment processing provider for all transactions on Admin+ platform. Processes credit/debit cards and ACH bank debits securely.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Bjjlink competitors and assessment
Company assessmentBroad incumbents
- Glofox: Glofox is a fitness studio management platform with membership, billing, and engagement features. Listed as a competitor on BJJLink's site; broader than BJJ-specific but overlapping in the gym software category.
- Mindbody: Mindbody is the dominant horizontal gym and studio management SaaS, with broad features for fitness and wellness businesses. BJJLink competes against Mindbody in the BJJ segment where its domain specialization matters.
- ClubReady: ClubReady is a club management platform for fitness studios and franchises with billing, scheduling, and member engagement features. Overlaps with BJJLink in franchise and multi-location management use cases.
Direct peers
- Zen Planner: Zen Planner is a class and membership management platform for boutique fitness and martial arts studios. Comparable to BJJLink in serving dojo-style academies with scheduling and billing workflows.
- PushPress: PushPress is a gym management platform serving fitness and martial arts studios with billing, scheduling, and member apps. Listed as a direct competitor on BJJLink's comparison pages.
- GymMaster: GymMaster is a gym and fitness club management platform with member management, billing, and access control. Listed as a BJJLink alternative on the comparison page.
- Gymdesk: Gymdesk is a gym and martial arts studio management platform with member management, billing, and class scheduling. BJJLink directly compares against Gymdesk as a competing gym software.
- Wodify: Wodify is a gym management platform focused on CrossFit and functional fitness boxes, with class scheduling, performance tracking, and billing. Comparable in serving niche strength-sports communities with dedicated software.
- Kicksite: Kicksite is the closest direct competitor: a martial arts gym management platform with student tracking, billing, and rank management. BJJLink explicitly compares itself against Kicksite on its website, making them the most comparable peer.
Emerging players
- Martialytics: Martialytics is a combat sports analytics and management platform serving MMA, BJJ, and martial arts academies. Listed by BJJLink as a comparison alternative; small player with narrower analytics focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bjjlink social profiles
Digital presenceBjjlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bjjlink leadership team
Management profileNumber of profiles
Profiles7 records
Bjjlink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bjjlink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bjjlink
What does Bjjlink do?
BJJLink provides a cloud-based, mobile-first SaaS platform purpose-built for Brazilian Jiu-Jitsu academies, offering student management, attendance and belt/rank tracking, automated billing and Stripe-integrated payment processing, curriculum building, marketing automation, and lead generation. The core paid product BJJLINK Admin+ (priced at $49-$149/month) is complemented by the free BJJLINK Connect community app, an Admin+ Kiosk front-desk app, a BJJ-specific website builder, and a beta AI-powered member acquisition platform.
Is Bjjlink a public or private company?
Bjjlink is a private company. It is classified as corporate owned and is currently operating.
When was Bjjlink founded?
Bjjlink was founded in 2018. It employs 1 to 10 people.
Where is Bjjlink based?
Bjjlink is headquartered in San Diego, United States, in the North America region.
How does Bjjlink make money?
Four revenue lines are on record. Subscription Revenue (Admin+ Black) is the primary driver. The others are subscription Revenue (Admin+ Coral), referral Program and digital Growth Infrastructure.
Who are Bjjlink's main competitors?
Broad incumbents on record are Glofox, Mindbody and ClubReady. Direct peers are Zen Planner, PushPress, GymMaster, Gymdesk, Wodify and Kicksite. Martialytics is listed as an emerging player.
Does Bjjlink have an API?
No public API is recorded for Bjjlink.
What industry is Bjjlink in?
Bjjlink's product category is Martial Arts Gym Management Software. Its primary akta.pro industry code is CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 541511 and its SIC code is 7371.