Plebicom
Plebicom is a French performance marketing company operating a multi-brand cashback, loyalty, and e-gift card platform serving banks, retailers, and 17M consumers across 9 European countries via white-label programs and 100% performance-based merchant commissions.
- Company typePrivate
- Founded2000
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plebicom does
Plebicom is a Paris-based performance marketing company founded in 2000 that operates a two-sided cashback and loyalty platform serving financial institutions, retailers, and consumers across 9 European countries. On the distributor side, Plebicom powers 54+ white-label loyalty and cashback programs for banks, fintechs, insurers, airlines, and media companies (including La Banque Postale, Crédit Agricole, Société Générale, Cofidis, Floa Bank, Bankin', and Flying Blue), delivering a self-financing business model where merchants fund member rewards. On the retailer side, the company connects 3,000+ merchant partners to 17M active e-shoppers via a 100% performance-based commission structure. Plebicom's consumer-facing brand portfolio includes the flagship eBuyClub platform (founded 1999, 2.5M members), Poulpeo and Ma Reduc (acquired March 2024 from RetailMeNot France), and Ma Petite Sponso (sports sponsorship), distributed across web, mobile app (150K+ downloads), and a multi-browser extension (250K+ downloads). The company's e-gift card module distributes 900+ brands and processes €150M in annual volume across 40+ connected platforms.
Plebicom firmographics
Firmographics- Name
- Plebicom
- Legal name
- Plebicom
- Website
- https://plebicom.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plebicom is a French performance marketing company operating a multi-brand cashback, loyalty, and e-gift card platform serving banks, retailers, and 17M consumers across 9 European countries via white-label programs and 100% performance-based merchant commissions.
- Ownership category
- akta.pro rank
Plebicom industry classification
Industry- Product category
- Cashback and Loyalty Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Loyalty, Points Currency & Stored Value Payments (THALAHAK), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)
Keywords
Where Plebicom is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Plebicom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission-based Cashback: Plebicom acts as an affiliate/business facilitator for merchants. When users make purchases through the platform, Plebicom receives commissions from merchants and shares a portion with users as cashback. The company charges commissions only on orders placed online or in store through their network.
- White-label Loyalty Programs: Provides ready-to-use loyalty platforms for key accounts (banks, fintechs, insurers) as white-label solutions. The business model is self-financing, completely financed by program partners generating additional revenue.
- E-gift cards / E-bons d'achat: Distribution of e-gift cards with negotiated discounts. Plebicom purchases gift cards from retailers at a discount and resells to consumers with cashback/rebates. Volume of 150M€ per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 100% Performance-based commissions for merchants |
| Transaction based/ take rate | Pay-as-you-go | E-gift card distribution with standard 6% commission |
| Other | Monthly | Alternance (apprenticeship) positions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Plebicom product offering
Product offeringCore offering
Plebicom operates a multi-platform cashback and loyalty ecosystem that powers both consumer-facing reward portals (eBuyClub, Poulpeo, Ma Reduc) and white-label advantage programs for banks, fintechs, insurers, and retailers across 9 European countries. The company monetizes through merchant commissions on transactions and white-label program fees, while offering e-gift card distribution, browser extensions, and proprietary in-store cashback technologies (ALO bank synchronization and Flashing receipt capture).
Product overview
Plebicom is a French fintech company operating a multi-platform loyalty and rewards ecosystem built around cashback, promo codes, and e-gift cards. The core platform consists of 4 proprietary consumer-facing brands — eBuyClub (flagship, founded 1999), Poulpeo, Ma Reduc (both acquired March 2024 from RetailMeNot France), and Ma Petite Sponso — distributed across websites, a mobile app, and a browser extension. Plebicom also powers 54+ white-label loyalty programs for enterprise clients (banks, insurers, retailers, airlines) who receive a fully managed, custom-branded platform with self-financing offer sourcing, datamining-driven targeting, and a self-service dashboard. The e-carte cadeau module enables API-driven distribution of 900+ e-gift cards across 40+ connected platforms. All offerings are delivered through a proprietary tracking engine supporting online cookies, device fingerprinting, account aggregation, payment flows, and in-store receipt/banking synchronization.
Differentiator
Problem solved
Functional benefit
Brands
- eBuyClub: Flagship cashback and voucher portal founded in 1999, with 2.5M members, operating on multiple devices
- Ma Reduc
- Poulpeo
- Ma Petite Sponso
Products and services
- eBuyClub Plebicom's flagship proprietary cashback and promo code portal serving as the primary consumer-facing channel. Multi-device (web, mobile, tablet, browser extension) platform with 2.5M members, including automatic voucher testing and in-store cashback via ALO and Flashing technologies.
- Ma Petite Sponso A sports sponsorship application promoting local sports clubs and connecting them with sponsors. The Rugby Club Toulonnais partnered as the first club to use the cashback-enabled platform.
- E-carte cadeau (e-Gift Cards) A digital gift card solution enabling partner platforms to distribute 900+ e-gift cards from national and international brands with immediate cashback credited upon purchase. Distributed across 40+ connected platforms, generating 150M euros in annual volume. Features instant barcode at checkout and API integration.
- In-store Cashback (ALO & Flashing) In-store cashback technology unique in France, using dual methods: Flashing (receipt photo capture) and ALO (bank account synchronization) to credit cashback on physical retail purchases. Users can take pictures of receipts or sync bank accounts via the ALO system to claim cashback at partner stores.
- White-Label Loyalty Programs White-label (marque blanche) loyalty and cashback portals operated for enterprise clients including banks (Crédit Agricole, Société Générale, Cofidis, Floa Bank), airlines (Flying Blue), retailers, and media companies. Clients receive a fully branded, custom-designed loyalty platform managed by Plebicom, including a self-financing business model, offer sourcing, and technical infrastructure.
- Poulpeo Cashback and promo code brand acquired through the purchase of RetailMeNot France in March 2024. Operates as a standalone consumer-facing cashback portal.
- Ma Reduc Cashback and promo code brand acquired through the purchase of RetailMeNot France in March 2024. Contributes to Plebicom's expanded portfolio in the French rewards market.
Quantifiable outcome
- 96% of e-sellers recommend CashBack
- +5 more outcomes
Companies that use Plebicom
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Plebicom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature7 records
Plebicom partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RetailMeNot FrancecorePlebicom acquired RetailMeNot France including brands Poulpeo and Ma Reduc to strengthen its position in the rewards and cashback market in France. The acquisition expands Plebicom's portfolio, market share, and customer base, continuing growth of reward solutions across multiple countries.
- ClearwaterminorClearwater advised Plebicom on the acquisition of RetailMeNot France as a buy-side deal advisory. The advisory involved shareholders of Plebicom in the tech sector in France and Belgium.
- MastercardminorMastercard partnership featuring testimonials and collaborative marketing efforts. Damien Olson, Director General, has provided testimonials for Plebicom.
- La Banque PostalecoreLa Banque Postale launched a cashback program in partnership with Plebicom, allowing customers to earn cashback while shopping responsibly.
- OrchestracoreOrchestra chose Plebicom to enrich its loyalty program with cashback and promotional offerings.
- Rugby Club ToulonnaisminorFirst sports club to launch a cashback program with Plebicom, demonstrating innovative approach to fan engagement and monetization.
- MiiMOSAminorMiiMOSA recently launched a cashback program with Plebicom for sustainable and responsible consumption.
- ShowroomPrivécoreStrategic partnership where ShowroomPrivé joined eBuyClub for enhanced member benefits and merchant reach.
- Bankin'coreBankin' partnered with Plebicom to offer integrated banking cashback and savings features to their users.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Plebicom competitors and assessment
Company assessmentBroad incumbents
- Capital One Shopping: US-focused cashback and coupon browser extension owned by Capital One (parent of iGraal). Comparable in product mechanics (browser extension, promo codes, cashback) and now strategically aligned with Plebicom's main French competitor.
- Honey (PayPal): Browser extension for automatic coupon application and cashback, owned by PayPal. Directly comparable to eBuyClub's browser extension functionality and represents a well-capitalized global competitor in the promo code/cashback space.
- Rakuten Cashback: Global cashback and rewards marketplace backed by Rakuten's broader e-commerce ecosystem. Competes with Plebicom's eBuyClub on cross-border merchant network and member scale, and serves as a benchmark for international cashback platform expansion.
- Edenred: Global leader in prepaid corporate benefits (meal vouchers, gift cards, mobility). Listed among Plebicom's white-label partners and represents a broader incumbent in the prepaid/incentive category that Plebicom's e-gift card business partially overlaps with.
Direct peers
- iGraal: French cashback platform and direct competitor to eBuyClub in the French market. Acquired by Capital One in 2022, giving it significant capital to compete on merchant commissions and member acquisition. Closest direct competitor for both consumer cashback and white-label loyalty programs.
- Widilo: European cashback and coupon code platform operating in France, Spain, Italy, and Germany. Direct competitor in the pan-European cashback market and overlaps with Plebicom's UK and Benelux operations.
- Joko: French cashback and rewards app that aggregates offers across online and in-store purchases. Competes directly with eBuyClub on consumer-side cashback in France and on banking partnerships for white-label distribution.
Emerging players
- WeWard: French rewards app converting physical activity into cashback and gift cards. Already a Plebicom network partner, demonstrating how Plebicom's distribution platform integrates with emerging reward formats targeting younger consumers.
- Swile: French employee benefits and gift card platform competing in the corporate rewards and prepaid card space. Comparable to Plebicom's e-gift card module in serving employer-driven reward programs and increasingly in consumer-facing gift card distribution.
Regional players
- Shopmium: French grocery and in-store cashback app using receipt scanning (similar to Plebicom's Flashing Tickets). Competes in the offline cashback segment and is also a Plebicom network partner, illustrating both competition and complementarity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plebicom social profiles
Digital presencePlebicom compliance and trust
Trust signalCompliance3 records
Plebicom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plebicom leadership team
Management profileNumber of profiles
Profiles1 record
Plebicom subsidiaries and ownership
Company hierarchySubsidiaries1 record
Plebicom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plebicom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plebicom
What does Plebicom do?
Plebicom operates a multi-platform cashback and loyalty ecosystem that powers both consumer-facing reward portals (eBuyClub, Poulpeo, Ma Reduc) and white-label advantage programs for banks, fintechs, insurers, and retailers across 9 European countries. The company monetizes through merchant commissions on transactions and white-label program fees, while offering e-gift card distribution, browser extensions, and proprietary in-store cashback technologies (ALO bank synchronization and Flashing receipt capture).
Is Plebicom a public or private company?
Plebicom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plebicom founded?
Plebicom was founded in 2000. It employs 11 to 50 people.
Where is Plebicom based?
Plebicom is headquartered in Paris, France, in the Europe region.
How does Plebicom make money?
Three revenue lines are on record. Commission-based Cashback is the primary driver. The others are white-label Loyalty Programs and E-gift cards / E-bons d'achat.
Who are Plebicom's main competitors?
Broad incumbents on record are Capital One Shopping, Honey (PayPal), Rakuten Cashback and Edenred. Direct peers are iGraal, Widilo and Joko. Emerging players are WeWard and Swile. Shopmium is listed as a regional player.
Does Plebicom have an API?
Yes. Plebicolm offers an API as part of its platform functionalities, described as a 'targeted offers search engine, API' within the loyalty program dashboard. The 'e-Bons d'achat' (e-gift cards) page describes an integration via API ('Intégration simple — Commande manuelle ou par API') for distributing e-gift card catalogs. OnePrepaid is listed as a connected technical provider indicating pre-built API-level integration.
What industry is Plebicom in?
Plebicom's product category is Cashback and Loyalty Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of THALAHAK, Loyalty, Points Currency & Stored Value Payments.