Wellbeing at Work

What Wellbeing at Work does

Wellbeing at Work, operated as a privately held Delaware corporation (Knowledge Advantage, Inc., DBA Careots) headquartered in Longmont, Colorado, sells an enterprise wellbeing platform and Employee Assistance Program (EAP) to HR and benefits decision-makers at US organizations. Founded circa 2019-2020, the company provides subscription-based access to a configurable cloud platform covering six wellbeing domains (emotional, career, social, financial, physical, and community) and serves sub-segments such as executive leadership and credentialed wellbeing champions within client organizations.\n\nThe core product is the Wellbeing at Work Platform, a web and mobile application with pricing set at $7.99 per employee per month or $75 per employee per year. The flagship enterprise offering, Wayfinder EAP, combines the Wayfinder AI personalization layer with a network of licensed clinical counselors and performance coaches, and is positioned by the company as the first EAP designed to serve 100% of the workforce rather than a reactive crisis line. The platform is built on Gallup's Wellbeing Index, cited as the world's most validated wellbeing instrument and supported by a dataset of roughly 3 million surveys with approximately 5,000 quarterly observations spanning 50 states plus DC. Supplementary modules include W@W Counseling, W@W Groups, W@W Credentialing, and W@W Leadership. Strategic content integrations with Talkspace (announced 2024-07) and Happify extend the resource library with digital therapy/psychiatry and gamified wellbeing tracks.\n\nRevenue is generated primarily through two subscription streams: Platform+ per-employee subscriptions and Wayfinder EAP at enterprise-only scaled pricing via multi-year contracts, with auxiliary revenue from W@W Counseling professional services. The company employs 1-10 people and shows no external venture funding in the source material, operating as a bootstrapped entity with full ownership retained by Knowledge Advantage, Inc. Go-to-market is direct enterprise field sales supported by an annual summit in New York, downloadable executive summaries, and content marketing.

Name

Wellbeing at Work

Legal name

Knowledge Advantage, Inc.

Website

https://wbatwork.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellbeing at Work, a privately held Delaware corporation (Knowledge Advantage Inc.) based in Longmont, Colorado, sells an AI-augmented enterprise wellbeing platform and Wayfinder EAP service built on Gallup's Wellbeing Index to US HR and benefits decision-makers via per-employee subscriptions.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Insurance and Employee Benefit Funds (5251), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411), Services-Social Services (8300)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Benefits Administration (BPACAPAC), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN), Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Employee assistance program
• Corporate wellness platform
• Mental health benefits
• Wellbeing analytics software
• Employee engagement platform

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Platform+ Subscription: Subscription-based SaaS model providing access to the Wellbeing at Work platform with configurable features for personalized employee wellbeing experiences. Annual and monthly billing options available at $7.99/mo per employee or $75/year per employee.
2. Wayfinder EAP Enterprise Plans: Enterprise-focused EAP product with scaled pricing based on organization size and requirements. Includes high-tech/high-touch methodology combining AI personalization with human counseling support. Enterprise plans only with pricing available upon request.
3. Counseling Services: Specialized mental health care services providing access to a handpicked network of licensed clinicians trained in supporting employees. Addresses burnout reduction and provides ongoing mental health support beyond crisis intervention.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Wellbeing at Work is an enterprise wellbeing platform built on Gallup's Wellbeing Index that delivers personalized employee wellbeing experiences across six domains (emotional, career, social, financial, physical, community). Its flagship offering, Wayfinder EAP, combines an AI-powered personalization engine with human performance coaches and licensed counselors to serve 100% of the workforce rather than the typical 4% EAP utilization rate. The platform is sold to enterprise employers via subscription, with Platform+ priced at $7.99 per employee per month and Wayfinder EAP available at enterprise contract pricing.

Product overview

Wellbeing at Work is a comprehensive platform-plus-modules solution built on Gallup's Wellbeing Index (3,000,000 surveys across 50 states). The core Wellbeing at Work Platform provides configurable employee wellbeing experiences with AI-powered personalization via Wayfinder AI. The product portfolio includes Wayfinder EAP (the first EAP designed for 100% of the workforce), W@W Counseling (specialized mental health care with licensed clinicians), W@W Groups (structured workplace growth initiatives), W@W Credentialing (Gallup-based certification programs), and W@W Leadership (executive wellbeing benefits). The Platform+ subscription ($7.99/mo or $75/yr per employee) serves as the base tier, with Wayfinder EAP offered as an enterprise add-on. The platform integrates Happify for science-backed activities and connects with strategic partners including Talkspace for digital mental health services.

Differentiator

Problem solved

Functional benefit

Brands

• Wayfinder: The first EAP experience for 100% of workforce, powered by Gallup science - a personalized GPS and roadmap for employee wellbeing across six domains (emotional, career, social, financial, physical, community)

Products and services

• Wellbeing at Work Platform A cloud-based web application and platform built on Gallup's Wellbeing Index that provides educational resources, prescriptive products, and personalized employee wellbeing journeys across six domains (emotional, career, social, financial, physical, community). Sold to enterprise employers as a configurable wellbeing experience.
• Platform+ A subscription plan for the Wellbeing at Work platform priced at $7.99 per employee per month or $75 per employee annually, providing personalized wellbeing experiences across the six domains.
• Wayfinder EAP An Employee Assistance Program offering that transforms traditional reactive crisis response (1-4% utilization) into a proactive, personalized map for all employees across six wellbeing domains. Powered by Gallup science, it includes 24/7 access to performance coaches and clinical counselors, a dedicated account team, and strategic benefit partnerships. Enterprise Plans Only with scaled pricing upon request.
• Wellbeing Resource Center An integrated resource hub within Wayfinder EAP providing employees instant access to insights, tools, employer-provided resources, actionable care guides, on-demand webinars, and premium Happify science-backed activities designed to reduce stress and boost optimism.
• W@W Counseling Specialized mental health care service providing unrestricted access to a handpicked network of licensed clinicians trained to support high-potential employees in overcoming challenges in life and work, with focus on reducing burnout.
• W@W Groups Structured workplace initiatives designed to foster personal and professional growth, community building, mentorship opportunities, and diversity and inclusion through peer support groups.
• W@W Credentialing Certification program leveraging Gallup's Wellbeing Index and CliftonStrengths assessments to empower employees to become wellbeing leaders and drive cultural transformation within their organizations.
• W@W Leadership Portfolio of executive wellbeing benefits including leadership coaching, mental health support, crisis management, and cultural transformation enablement tailored for C-suite and senior leadership teams.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• TalkspacecoreStrategic or Co-development Partner · 1 July 2024Strategic partnership providing employees access to digital mental health services including therapy and psychiatry. Talkspace is integrated into the Wayfinder EAP offering, broadening the spectrum of care available under the EAP beyond traditional counseling to include digital-first mental health support.
• GallupcoreTechnology or IntegrationTechnology partnership licensing Gallup Wellbeing Index, the world's most validated and inclusive wellbeing instrument. Platform built on 3,000,000 surveys covering six wellbeing domains. Gallup primer and CliftonStrengths integrated into credentialing programs.
• HappifysupportingTechnology or IntegrationPremium integration providing access to Happify's science-backed activities and content designed to reduce stress and boost optimism. Included in the Wellbeing Resource Center for employee access to gamified wellbeing tools.
• CliftonStrengths (Gallup)supportingTechnology or IntegrationIntegrated into credentialing programs to help employees discover their top strengths and learn how to naturally lean into them. Complements Wellbeing Index data for personalized development.
• Wellbeing at Work Summit EcosystemcoreGTM or Marketing PartnerAnnual summit in New York showcasing AI-powered workplace wellness solutions. Partners include AI-native startups Deep Care, DocHQ, and Unmind who present alongside Wellbeing at Work offerings. Positions company as thought leader in corporate wellness space.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Happify Health: Happify Health offers science-backed digital wellbeing content and is also a partner of W@W — making it both a comparable vendor in the wellbeing app space and an adjacent content supplier to W@W's platform.

Direct peers

• Modern Health: Modern Health is a direct competitor offering a global mental health and wellbeing platform for employers, combining AI-driven navigation with a global therapist network — closely matching W@W's high-tech/high-touch EAP model.
• Headspace Health: Headspace Health (formed from the Ginger/Headspace merger) provides mental health and wellbeing via B2B channels, with similar employer-funded access model and emphasis on digital plus clinical care.
• Wellable: Wellable provides a corporate wellbeing platform covering physical, mental, and financial wellness for employers of all sizes — directly comparable in scope and enterprise subscription model.
• Spring Health: Spring Health sells precision mental health benefits to employers, combining assessments, digital tools, and therapy — overlapping directly with W@W's AI-personalized EAP and counseling bundle.
• Lyra Health: Lyra Health is a leading enterprise mental health benefits provider with an EAP-plus-therapy model serving large employers, directly comparable to W@W's Wayfinder EAP positioning and Fortune-500 GTM motion.
• Unmind: Unmind is a UK-headquartered workplace mental health platform serving enterprise clients such as Uber and British Airways — directly overlapping W@W's enterprise customer profile and AI mental health agent positioning.
• Calm Business: Calm Business offers employer-subsidized access to its meditation, sleep, and mental wellness app — competing for the same corporate wellbeing wallet share, particularly on the emotional/physical domains W@W targets.

Broad incumbents

• Virgin Pulse: Virgin Pulse is an established enterprise wellbeing and engagement platform with a broad program spanning physical, mental, and financial health — overlapping with W@W's six-domain approach but serving as a much larger incumbent.
• EAP industry incumbents (e.g., Aetna Resources For Living, Cigna EAP): Traditional carrier-affiliated EAPs (Aetna, Cigna, Optum) define the legacy 1-4% utilization baseline that W@W explicitly attacks; they remain entrenched with benefits brokers and represent the most direct category competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gallup-wellbeing-at-work

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing at Work