MyLaps

What MyLaps does

MyLaps is a Netherlands-based sports timing technology company founded in 1982 in Haarlem, with operations across North America, Europe, Asia, and Australia. The company develops automated timing hardware and cloud-connected platforms used to capture and distribute live performance data for both motorsports (car, bike, kart, MX, RC, drone) and active sports (running, cycling, triathlon, BMX, MTB, horse racing, ice skating). Core technology is built around proprietary transponder-based detection (X2 System for motorsports, BibTag and ProChip for active sports), GPS-based vehicle tracking via X2 Link, patented SideAntenna dual-antenna designs, and supporting software platforms: Speedhive (motorsports results), Sporthive (active sports results), and Orbits (race management software with SDK 4.0). X2 Race Control adds digital LED flag panels and automatic accident detection to replace traditional marshalling. The white-label EventApp, PhotoVideo automated media service, Registration, and Fundraising services round out the event-management stack.

MyLaps serves approximately 20,000+ events annually across 100+ countries, capturing performance for 20+ million athletes per year. Anchor customers include the Olympic Games, World Marathon Majors (Boston, Chicago, Houston), World Marathon Majors record events, NASCAR, MotoGP, IndyCar, FIA World Endurance Championship, IRONMAN Triathlon, and Giro d'Italia. Revenue is generated through a hybrid model: (1) recurring annual transponder subscriptions sold direct-to-consumer via Speedhive Shop, (2) hardware sales of timing systems and accessories to event organizers and tracks, (3) enterprise contracts with major federations and event organizers, and (4) licensing through a global network of certified regional timing partners (Timing Sports, TAG ID, Datasport Germany, ShaZam Racing, and others). The company employs 200+ people and was acquired by Garmin Ltd. on July 30, 2025, continuing to operate under the MyLaps brand as a Garmin subsidiary.

Name

MyLaps

Legal name

MYLAPS B.V.

Website

https://www.mylaps.com/

Company type

Private

Founded year

1982

Operating status

Acquired

Headcount range

101–250 employees

Short description

MyLaps provides automated sports timing hardware, GPS tracking, and cloud results platforms (Speedhive, Sporthive, Orbits) for 20,000+ motorsport and endurance events annually across 100+ countries, serving federations, event organizers, timing partners, and individual athletes.

Ownership category

akta.pro rank

Product category

Sports Timing Technology

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Racetracks (711212), Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Racing, Including Track Operation (7948), Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

akta.pro secondary industries

Sports Event Promotion & Ticketing (MPAGAMAH), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Sports timing systems
• Transponder timing technology
• Race timing equipment
• Live race tracking
• Sports performance platforms

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transponder Hardware Sales & Subscriptions: MYLAPS sells transponders (for both motorsports and active sports) with annual subscription renewals required for active timing services. Racers and athletes purchase transponders through the Speedhive Shop and renew subscriptions annually.
2. Timing System Hardware: Sale of X2 Timing Systems, X2 Pro Systems, BibTag Systems, ProChip Systems, decoders, mats, and accessories to event organizers, tracks, and timing partners.
3. Event Services & Software: EventApp white-label solutions, registration platforms, live timing web services, PhotoVideo services, and timing software (Orbits) provided as part of event management solutions.
4. Channel Partner Licensing: Regional timing partners (Timing Sports, TAG ID, Datasport Germany, ShaZam Racing) license MYLAPS technology for distribution in their markets, creating recurring licensing revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

MYLAPS designs and sells automated sports timing hardware (transponders, decoders, mats, SideAntennas, LED panels) and the associated cloud-based software platforms (Speedhive, Sporthive, Orbits) used to capture, process, and publish race timing and live performance data for motorsports and active sports events. The company also provides complementary event services including the EventApp white-label mobile app, automated PhotoVideo, registration, and fundraising platforms, sold through direct enterprise sales, a global channel partner network, and direct-to-consumer e-commerce.

Product overview

MYLAPS is a sports timing technology company offering a comprehensive portfolio of timing hardware, software platforms, and event services for both motorsports and active sports. The product architecture centers on proprietary transponder-based timing systems, including the X2 Timing System family (X2 and X2 Pro) for motorsports and the BibTag/ProChip systems for active sports. These hardware systems are complemented by software platforms: Speedhive (motorsports results), Sporthive (active sports results), and Orbits (timing management software). Event-facing services include the white-label EventApp for live tracking and participant engagement, PhotoVideo for automated media capture, and Registration/Fundraising services. The X2 Race Control system adds safety features including LED panels and incident detection. MYLAPS was acquired by Garmin on July 30, 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Speedhive: Results platform for motorsports timing and race results
• Sporthive
• BibTag
• ProChip
• X2 Timing System
• X2 Race Control
• EventApp
• Orbits

Products and services

• X2 Timing System Advanced transponder-based timing and data system for motorsports (car, bike, kart racing), providing stable race timing, detailed track information, and live race data published to racers' onboard displays.
• X2 Pro Timing System Professional-grade timing system for motorsports with enhanced features for high-level racing competitions.
• X2 Race Control Digital LED flag panels and race control system for motorsports, replacing traditional flagging stations. Displays flags, warnings, and track information, and includes an automatic accident detection system that alerts race control when riders unexpectedly stop.
• RC & Drone Timing System Timing system for RC car and drone racing featuring DR5 transponders and RC4 decoder with firmware 4.5 supporting both racing formats.
• Speedhive Cloud-based motorsports results platform enabling racers to find and share race and practice results with live timing capabilities.
• BibTag System Mass event timing solution for running, cycling, triathlon, BMX, MTB, and other active sports, featuring UHF tags, BibTag Smart Decoder with >99.8% detection rate, ThinTag (75% thinner), and modular mats in 1 to 8 meter lengths.
• ProChip System Active transponder-based timing system delivering precision timing for triathlon, cycling, and running events.
• Horse Racing Timing Solution Specialized timing solution for horse racing that compares transponder timing with photo-finish cameras for high-speed, high-stakes finish-line accuracy.
• EventApp White-label mobile event application offering LiveTracking, LiveRanking, LiveVideo Streaming, Selfies, push notifications, and digital sponsorship activations for participant and spectator engagement.
• Registration Event registration platform enabling participants to sign up for races with all-in-one registration pages matching event branding.
• Fundraising Fundraising service for charitable race events enabling donation collection and management.
• PhotoVideo Automated photo and video service integrated with MYLAPS timing systems, capturing live branded photos and videos of athletes at split points during events and delivering content directly to EventApp users.
• Orbits Timing and scoring software for managing race events with support for multiple starts, splits, races, and courses in a single event, featuring Live Timing Feed and Orbits 5 platform with SDK 4.0 for custom integrations.
• Cloud Timing Cloud-based timing service enabling real-time data processing and result distribution for event organizers.
• MYLAPS Transponders Hardware transponders for both motorsports and active sports timing, sold with required annual subscription for active timing services; purchased through the Speedhive Shop.
• Sporthive Cloud-based results platform for active sports including running, cycling, triathlon, BMX, MTB, and ice skating, enabling real-time result publishing and historical performance tracking.
• BrandScan Brand scanning service for event branding and sponsor activation at MYLAPS-timed events.

Quantifiable outcome

• >99.8% detection rate with BibTag Smart Decoder
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

19 partnerships are on record, tiered minor, flagship and core.

• Peak TimingminorChannel Partner/ Reseller/ Distributor · 2 February 2026MYLAPS selected to provide BibTag to Peak Timing for events in Africa, expanding coverage on the African continent.
• ProLiveSportminorChannel Partner/ Reseller/ Distributor · 6 January 2026Long-term BibTag agreement with ProLiveSport for triathlon and multisports events, providing best-in-class timing technology.
• GarminflagshipStrategic or Co-development Partner · 30 July 2025Garmin Ltd. acquired MYLAPS on July 30, 2025 to enhance its performance tracking and race management solutions. The acquisition aims to improve training and race-day technology for athletes globally by combining Garmin's wearable technology with MYLAPS's real-time race tracking capabilities.
• Houston Marathon CommitteecoreStrategic or Co-development Partner · 2 June 2025Houston Marathon Committee extended long-standing partnership with MYLAPS for timing and event services. MYLAPS provides comprehensive timing solutions for one of America's largest marathons.
• Marine Corps Marathon OrganizationcoreStrategic or Co-development Partner · 30 January 2025Partnership between Marine Corps Marathon Organization and MYLAPS introducing BibTag technology at the 49th Marine Corps Marathon, the world's largest marathon without prize money. Collaboration includes Information Overload, The Last Mile Racing, and Timing Productions as implementation partners.
• Information OverloadminorImplementation/ SI/ Consulting Partner · 30 January 2025IO, with 23+ years providing live timing and registration services to events including B.A.A. Boston Marathon and Chevron Houston Marathon, partnered to deliver BibTag technology for Marine Corps Marathon Organization events.
• The Last Mile RacingminorImplementation/ SI/ Consulting Partner · 30 January 2025TLM, with 17+ years experience including timing for Chicago Marathon, Boston Marathon, and Chevron Houston Marathon, partnered for BibTag deployment at MCMO events.
• Timing ProductionsminorImplementation/ SI/ Consulting Partner · 30 January 2025Ryan Morris-founded company with 15 years experience delivers elite-level timing solutions for MCMO events, including Credit Union Cherry Blossom Ten Mile Run since 2016.
• ShaZam RacingcoreChannel Partner/ Reseller/ Distributor · 16 January 2025ShaZam Racing, Illinois-based timing and scoring company, partnered with MYLAPS to use BibTag technology for races including Detweiller at Dark and Steamboat Classic. Long-term partnership focused on enhancing event experience for clients.
• Datasport GermanycoreChannel Partner/ Reseller/ Distributor · 28 November 2024Datasport Germany GmbH, with 25+ years experience and 200+ events annually, partners with MYLAPS to provide BibTag technology at additional marathons including Regensburg Marathon and ING Night Marathon Luxembourg in 2025. Long-term partnership since 2021.
• tripleSdataminorChannel Partner/ Reseller/ Distributor · 11 November 2024Partnership in horse racing sector where tripleSdata provides MYLAPS timing solutions for equestrian events.
• Ultimate Sport ServiceminorStrategic or Co-development Partner · 9 September 2024Ultimate Sport Service joined forces with MYLAPS to provide comprehensive sports timing services combining Ultimate's event management expertise with MYLAPS technology.
• Live View TimingminorImplementation/ SI/ Consulting Partner · 13 August 2024Live View Timing partnered with MYLAPS to deploy X2 Race Control at AMA Amateur MX Championships at Loretta Lynn Ranch, including first-ever use of MX Panels at the event.
• TAG IDcoreChannel Partner/ Reseller/ Distributor · 15 May 2024TAG ID, Chile's leading sports timing company, signed long-term agreement with MYLAPS to provide best-in-class timing technology. TAG ID provides MYLAPS BibTag technology for mass events including Santiago Marathon (29,695 runners), Pucón Ironman, and Viña del Mar Marathon.
• Le ChampioncoreStrategic or Co-development Partner · 14 December 2017Le Champion, organizer of TCS Amsterdam Marathon and Dam to Dam Run, signed 3-year partnership for comprehensive MYLAPS platform use. MYLAPS technology covers events before, during, and after: registration, timekeeping, live services, EventApp, PhotoVideo, and results publication on Sporthive.
• TimingHQcoreChannel Partner/ Reseller/ Distributor · 24 October 2017TimingHQ selected as official timer for Rite Aid Cleveland Marathon using MYLAPS BibTag system and EventApp for 3-year partnership. TimingHQ services top participatory events across the United States.
• Karting AustraliacoreStrategic or Co-development Partner · 11 September 2017Karting Australia signed agreement to provide all affiliated clubs and events with MYLAPS X2 System, the industry's most advanced timing and data system. This large investment comes at no additional costs for state associations, clubs, or drivers in Australia. Partnership includes training, support, and latest technology deployment across the country.
• Timing SportscoreChannel Partner/ Reseller/ Distributor · 17 July 2017Timing Sports, dominant player in Australasian timing market since 2006, partnered with MYLAPS. Based in Auckland and Sydney, they service major events including City2Surf (85,000 participants). Partner cites performance, ease of setup, and local support as key factors.
• American Trail Running Association (ATRA)minorGTM or Marketing Partner · 5 May 2017MYLAPS renewed partnership with ATRA as part of Event Standards Program, helping trail race directors meet 15 criteria for safe, well-organized events. MYLAPS provides accurate timing and runner tracking for ATRA's trail running community.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Alge-Timing: Alge-Timing is a European-based timing equipment manufacturer offering photo-finish and timing systems for winter sports, athletics, and motorsports. It is comparable to MYLAPS in sports timing technology but with a stronger regional focus on Alpine and European events.

Direct peers

• ChronoTrack Systems: ChronoTrack provides RFID-based race timing systems and bib tags for running, cycling, and triathlon events. It is the most direct competitor to MYLAPS' BibTag and ProChip product lines in mass-participation endurance timing.
• TAG Heuer Timing (LVMH): TAG Heuer Timing is a long-standing motorsport and sports timing specialist offering transponder systems and chronographs used across Formula 1 and other global events. It directly competes with MYLAPS in professional motorsports timing technology.
• Innovative Timing Systems: Innovative Timing Systems supplies chip-based race timing solutions for road races, marathons, and motorsports events. It is a comparable race timing hardware and services provider competing with MYLAPS across active sports.
• FinishLynx: FinishLynx provides high-resolution photo-finish cameras and fully automatic timing systems used at track and field, swimming, and motorsports events. It is complementary to MYLAPS in many deployments and directly competitive in motorsports and athletics timing.

Emerging players

• Race Roster: Race Roster offers an end-to-end race registration and event management platform with integrated timing partnerships. It addresses an adjacent layer of the same event technology stack as MYLAPS, with growing overlap in registration-to-results workflows.

Broad incumbents

• Catapult Sports: Catapult is a publicly traded athlete monitoring and performance analytics company specializing in GPS wearables for elite team sports. It operates in the broader athlete tracking category MYLAPS addresses with its X2 Link and Sporthive platforms, but focuses on team sports rather than race timing.
• STATSports: STATSports provides GPS-based athlete tracking and performance analysis hardware and software primarily for elite football and team sports. It is comparable to MYLAPS as a sports performance tracking vendor, though focused on a different end market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/MylapsSportsTiming
• Facebookfacebook.com/mylaps
• LinkedInlinkedin.com/company/mylaps
• Instagraminstagram.com/mylaps
• Xx.com/mylaps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyLaps