Upstate Elevator Supply
Upstate Elevator Supply is a Vermont-based, family-owned cannabis and functional wellness company selling hemp-derived CBD, THC, and botanical gummies, beverages, capsules, tinctures, topicals, and pet products directly to consumers and through select retailers.
- Company typePrivate
- Founded2015
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Upstate Elevator Supply does
Upstate Elevator Supply is a private, family-owned cannabis and functional wellness company founded in 2015 and based in Burlington, Vermont. It serves consumers seeking products for sleep, calm, relief, focus, mood, and social use, including people seeking THC beverages as alternatives to alcohol and pet owners seeking hemp-based products. Its portfolio includes CBD, THC, CBN, CBG, and botanical Kanna and Kava formulations across gummies, beverages, capsules, tinctures, topicals, and pet products.\n\nProduct formulation centers on hemp-derived cannabinoid extraction and full-spectrum oil derived from the company's own hemp genetics, which are bred for a diverse range of secondary cannabinoids and terpenes. Upstate Elevator also describes a proprietary ultrasonic nano-CBD process that creates micelle structures for even distribution in liquids and claims up to six-times faster absorption than traditional CBD. The product portfolio is positioned around clean formulations, organic inputs, third-party testing, and benefit-specific formulas that are THC-free, full-spectrum, or infused with selected cannabinoids.\n\nThe commercial model combines one-time direct sales through an e-commerce storefront, a 20%-discount Subscribe & Save program, a flagship recreational dispensary in Burlington, and wholesale and selected retail distribution across the United States. Prices range from $4.99 trial or single products to $99.99 capsules, while beverages are generally priced from $24.99 to $49.99 and free shipping applies above $100. The company does not disclose revenue, funding, or headcount trends, and its 100,000+ customer figure is presented as a company marketing claim.
Upstate Elevator Supply firmographics
Firmographics- Name
- Upstate Elevator Supply
- Legal name
- Upstate Elevator
- Website
- https://upstateelevator.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upstate Elevator Supply is a Vermont-based, family-owned cannabis and functional wellness company selling hemp-derived CBD, THC, and botanical gummies, beverages, capsules, tinctures, topicals, and pet products directly to consumers and through select retailers.
- Ownership category
- akta.pro rank
Upstate Elevator Supply industry classification
Industry- Product category
- Cannabis and Hemp Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Upstate Elevator Supply is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upstate Elevator Supply business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of CBD and THC products including gummies, beverages, capsules, tinctures, topicals, and pet products through e-commerce website. Physical retail sales at flagship dispensary in Burlington, VT.
- Subscription & Save Program: Recurring revenue from subscribe-and-save program offering 20% discount on recurring orders, generating predictable subscription revenue from returning customers
- Retail Distribution: Wholesale distribution to select retail partners nationwide, expanding market reach beyond direct-to-consumer channel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-serve gummy products |
| Unit Pricing | Pay-as-you-go | Full-size gummy products (20-count) |
| Unit Pricing | Pay-as-you-go | Kanna & Kava products |
| Unit Pricing | Pay-as-you-go | THC Spirit product |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Capsules |
| Unit Pricing | Pay-as-you-go | Tinctures |
| Unit Pricing | Pay-as-you-go | Topicals |
| Unit Pricing | Pay-as-you-go | Pet Products |
| Subscription | Monthly | Subscription Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Upstate Elevator Supply product offering
Product offeringCore offering
Upstate Elevator Supply manufactures and sells organic CBD, THC, and botanical (Kanna & Kava) wellness products in multiple delivery formats including gummies, beverages, capsules, tinctures, topicals, and pet products. The company distributes its own branded products directly to consumers via an e-commerce storefront and a flagship Vermont dispensary, supplemented by retail partner wholesale distribution.
Product overview
Upstate Elevator Supply is a Vermont-based family-owned cannabis company offering a diversified portfolio of hemp-derived and THC-infused products. The product lineup spans multiple delivery formats including gummies (CBD, THC, and botanical kanna/kava formulations), beverages (seltzers, sodas, spritzes, and THC spirits), capsules, tinctures, topicals, and pet products. The company has recently expanded beyond traditional cannabis products into functional wellness with a new Kanna & Kava line featuring zero-proof botanical beverages and gummies. Products are positioned across benefit categories: Sleep (CBD/CBN formulas with melatonin), Calm (daily wellness support), Relief (higher-potency formulations), Focus (CBG-enhanced products), and Vibe (THC-infused products for social/recreational occasions). The brand emphasizes organic ingredients, third-party testing, and award-winning flavors across its offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Kanna & Kava Collection: Botanical functional beverage and gummy line featuring kanna and kava ingredients, including Pink Grapefruit Uplift Spritz, Blackberry Zinger Unwind Soda, Mango Brighter Mood gummies, and Wild Strawberry Deep Delight gummies
Products and services
- CBD and THC Gummies Edible cannabinoid gummies in CBD, THC, and combined CBD+THC formulations, sold as finished retail SKUs to adult consumers seeking organic, third-party tested edible formats.
- CBD and THC Beverages Infused drinkable cannabinoid beverages, including lemonade-style and other formats, marketed to adult consumers as a beverage-based alternative to traditional edibles.
- CBD and THC Capsules Oral cannabinoid capsules sold as a precise-dose, swallow-format option for adult consumers preferring pill-based supplementation.
- CBD and THC Tinctures Sublingual oil tinctures in CBD, THC, and full-spectrum formulations, sold as a flexible-dose delivery format for adult wellness consumers.
- CBD Topicals Topical cannabinoid skincare and body-care products applied externally for localized use by adult consumers.
- CBD Pet Products Cannabinoid wellness products formulated for pets, sold to pet owners seeking organic, third-party tested supplements for animal health and wellness.
- Kanna & Kava Botanical Line Distinct functional botanical product line based on Kanna and Kava, extending the company's portfolio beyond cannabinoids into plant-based mood and relaxation botanicals for adult consumers.
- Subscribe & Save Recurring-delivery subscription program offering 20% off eligible products for customers who enroll in automatic repeat orders, sold direct-to-consumer through the company's e-commerce channel.
Quantifiable outcome
- 6x faster CBD absorption with nano-CBD technology
- +1 more outcomes
Companies that use Upstate Elevator Supply
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Upstate Elevator Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Upstate Elevator Supply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Select Retail PartnerscoreProducts rolling out to select retail partners nationwide, including key markets in New Jersey, Florida, Texas, and Tennessee. Expanding distribution network for broader market reach.
Scale indicators2 records
Recent moves9 records
Expansion highlights6 records
Upstate Elevator Supply competitors and assessment
Company assessmentDirect peers
- Charlotte's Web: Largest US CBD wellness brand offering tinctures, gummies, capsules, and topicals from hemp extract. Directly comparable in product formats, USDA-organic positioning, and DTC/retail distribution model targeting sleep, calm, and recovery use cases.
- Wyld CBD/THC: Cannabis edibles and beverages company with broad gummy and seltzer lines spanning CBD and THC. Highly comparable in product mix (gummies, beverages), benefit-segmented branding (sleep, calm, energy), and multi-state retail expansion strategy.
- Cann: Low-dose THC beverage brand targeting the social/sober-curious consumer. Directly comparable to Upstate's THC seltzer and spritz lineup and Añejo Lime THC Spirit launch, especially in the alcohol-alternative occasion.
- Medterra: CBD wellness brand offering tinctures, capsules, topicals, and pet products with strong DTC and retail presence. Comparable in product portfolio breadth, third-party testing emphasis, and broad-channel distribution.
- cbdMD: Public CBD brand offering gummies, tinctures, capsules, topicals, and pet products. Comparable multi-format portfolio, DTC-plus-retail go-to-market, and broad consumer-targeting wellness positioning.
- Green Roads: Pharmacist-formulated CBD brand offering gummies, oils, capsules, and topicals. Comparable in product formats, formulation-led positioning, and multi-channel retail/wholesale distribution.
- Lazarus Naturals: Vertically integrated hemp CBD brand offering tinctures, capsules, gummies, topicals, and pet products at value-oriented price points. Comparable in organic-leaning positioning and DTC-direct distribution model.
- Kiva Confections: Premium cannabis edibles brand (chocolate, gummies, mints) distributed in licensed dispensaries across multiple states. Comparable benefit-segmented product line and multi-state retail expansion through dispensary partners.
- Papa & Barkley: Cannabis wellness brand offering tinctures, topicals, capsules, and pet products with solventless, whole-plant positioning. Comparable in organic-leaning, wellness-forward branding and multi-format SKU strategy.
Emerging players
- Lord Jones: Premium CBD and THC skincare/topicals brand with DTC and selective retail distribution. Comparable in clean-ingredient, prestige positioning and emphasis on topicals and beauty-adjacent categories within cannabis wellness.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Upstate Elevator Supply social profiles
Digital presenceUpstate Elevator Supply compliance and trust
Trust signalCompliance3 records
Upstate Elevator Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upstate Elevator Supply leadership team
Management profileNumber of profiles
Profiles1 record
Upstate Elevator Supply subsidiaries and ownership
Company hierarchySubsidiaries1 record
Upstate Elevator Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upstate Elevator Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upstate Elevator Supply
What does Upstate Elevator Supply do?
Upstate Elevator Supply manufactures and sells organic CBD, THC, and botanical (Kanna & Kava) wellness products in multiple delivery formats including gummies, beverages, capsules, tinctures, topicals, and pet products. The company distributes its own branded products directly to consumers via an e-commerce storefront and a flagship Vermont dispensary, supplemented by retail partner wholesale distribution.
Is Upstate Elevator Supply a public or private company?
Upstate Elevator Supply is a private company. It is classified as family owned and is currently operating.
When was Upstate Elevator Supply founded?
Upstate Elevator Supply was founded in 2015. It employs 11 to 50 people.
Where is Upstate Elevator Supply based?
Upstate Elevator Supply is headquartered in Burlington, United States, in the North America region.
How does Upstate Elevator Supply make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription & Save Program and retail Distribution.
Who are Upstate Elevator Supply's main competitors?
Direct peers on record are Charlotte's Web, Wyld CBD/THC, Cann, Medterra, cbdMD, Green Roads, Lazarus Naturals, Kiva Confections and Papa & Barkley. Lord Jones is listed as an emerging player.
Does Upstate Elevator Supply have an API?
No public API is recorded for Upstate Elevator Supply.
What industry is Upstate Elevator Supply in?
Upstate Elevator Supply's product category is Cannabis and Hemp Wellness Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAB, CBD/Hemp Topicals & Beauty Retail. Its NAICS code is 456191 and its SIC code is 5190.