SimplyAnalytics
SimplyAnalytics is a web-based mapping and data visualization platform that aggregates 200,000+ licensed demographic, consumer, and business variables for academic and public library subscribers across the US and Canada via institutional subscription licenses.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimplyAnalytics does
SimplyAnalytics (formerly SimplyMap) is a web-based mapping, analytics, and data visualization platform that enables non-technical users to create interactive maps, charts, crosstabs, and detailed reports using more than 200,000 pre-packaged data variables spanning demographic, consumer behavior, business, health, and marketing datasets. The browser-based platform requires no desktop GIS installation and aggregates licensed data from premium third-party providers — including Claritas, Nielsen (Scarborough, PRIZM/P$YCLE), Environics Analytics, AGS, Dun & Bradstreet (25M+ business records), MRI-Simmons (SimmonsLOCAL, 60,000+ variables across 210 media markets), and Experian — across US and Canadian geographies down to block-group and dissemination-area levels.
The company sells exclusively through institutional subscription licenses to academic libraries (multi-year contracts) and public library systems (annual contracts), with IP-authenticated access and concurrent-user provisioning. Pricing is not publicly disclosed; data export is capped per EULA (e.g., 50MB per semester for academic institutions, 25–30MB per year for public libraries). Distribution is direct field sales combined with conference presence at ALA Annual, PLA, SLA, ACRL, Charleston Library Conference, ER&L, and Ontario/Texas Library Association events, plus content marketing through a long-running blog and university-developed tutorials. Named reference customers include UC Berkeley, Princeton, Stanford, McGill, NYPL, and Charlotte Mecklenburg Library.
SimplyAnalytics operates as a small (1–10 employees), privately held, founder-controlled company headquartered at 244 5th Ave, New York, with a 100% remote work policy. The platform has been in continuous operation since 2008 (rebranded in 2017) and has accumulated sustained third-party recognition, including Choice Magazine "Essential" rating (2009), Choice Outstanding Academic Title (2010), BRASS Outstanding Business Reference Source (2007), and a Charleston Advisor 4¼-star review (2009). Recent product development includes a Census 2020 boundary migration (November 2023), 2020 US election data (December 2023), a Location Query Report feature (March 2023), and maintained WCAG 2.1/2.2 conformance. The company has no disclosed institutional funding, no parent entity, and no M&A history.
SimplyAnalytics firmographics
Firmographics- Name
- SimplyAnalytics
- Legal name
- SimplyAnalytics, Inc.
- Website
- https://simplyanalytics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimplyAnalytics is a web-based mapping and data visualization platform that aggregates 200,000+ licensed demographic, consumer, and business variables for academic and public library subscribers across the US and Canada via institutional subscription licenses.
- Ownership category
- akta.pro rank
SimplyAnalytics industry classification
Industry- Product category
- Geospatial Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Storytelling & Collaborative Analytics (HDAEAMAJ)
Keywords
Where SimplyAnalytics is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimplyAnalytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Institutional Subscriptions: Subscription licenses sold to academic institutions and public libraries. Institutions pay for access and provide usernames/passwords to end users. Access is IP-authenticated and limited by concurrent user counts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Academic Institution subscription |
| Subscription | Annual | Public Library subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SimplyAnalytics product offering
Product offeringCore offering
SimplyAnalytics is a web-based mapping, analytics, and data visualization application that enables users to create interactive maps, charts, and reports using 200,000+ pre-packaged data variables covering demographic, business, health, consumer, and marketing data for the US and Canada. The platform is sold exclusively via institutional subscriptions to academic libraries, public libraries, and businesses, with end-user access authenticated by institutional IP addresses.
Product overview
SimplyAnalytics is a single, unified web-based mapping and analytics platform that enables users to create interactive maps, charts, and detailed reports using over 200,000 data variables. The core product includes SimplyAnalytics (US data) and SimplyAnalytics Canada (Canadian data). Key modules include Interactive Maps, Data Tables & Reports (Quick Reports, Comparison Tables, Ranking Tables, Ring-Study Tables, Related Data Tables, Time-Series Tables), Crosstab Tables, Charts (Bar Charts, Scatter Plots, Histograms), Business Search & Mapping, Data Import, and Data Export capabilities. The platform integrates data from multiple providers including Claritas, Nielsen, Environics Analytics, AGS, D&B, MRI-Simmons, Experian, and the Atlas of U.S. Elections.
Differentiator
Problem solved
Functional benefit
Products and services
- SimplyAnalytics (US) Web-based mapping, analytics, and data visualization application providing access to 200,000+ US data variables (demographic, business, health, consumer behavior, marketing) for academic libraries, public libraries, and business subscribers.
- SimplyAnalytics Canada Canadian-specific version of the SimplyAnalytics platform featuring Environics Analytics demographic and consumer data, D&B Canadian Business Directory, and Canada-specific geographies for academic and library subscribers in Canada.
Quantifiable outcome
- Eliminates GIS software complexity for average users while providing rich analysis capabilities
- +1 more outcomes
Companies that use SimplyAnalytics
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
SimplyAnalytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
SimplyAnalytics partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Applied Geographic Solutions (AGS)coreAGS provides census-based demographic data and geographic boundary data. Content licensed under End User License Agreement. Academic institutions get 50MB per semester export limit. Core data provider for US demographic data.
- ClaritascoreClaritas provides premium demographic and consumer data. Data provided under EULA with export limits of 50MB per semester for academic institutions and 30MB per year for public libraries. Master Value-Added Reseller Agreement.
- Environics AnalyticscoreEnvironics Analytics provides Canadian demographic data for SimplyAnalytics Canada. Data includes Census data, current estimates, five-year projections, household expenditure potential, and Canadian business directory with 1.1M+ business records. Environics Analytics is authorized distributor of Statistics Canada data.
- NielsencoreNielsen provides Scarborough consumer data and PRIZM market segmentation data. P$YCLE segmentation system provided by Nielsen. PRIZM Premier and PRIZM5 segments available. Data for academic and personal use only per EULA.
- Dun & Bradstreet (D&B)coreD&B provides business database with 25M+ business records including employee count and total revenue data. Available for mapping and reporting in SimplyAnalytics.
- MRI-SimmonscoreMRI-Simmons provides consumer behavior survey data. SimmonsLOCAL profiling system provides insights into consumer behavior for 210 American media markets with 60,000+ data variables including 450+ categories and 8,000+ specific brands. NCS crosstabs functionality available.
- ExperiancoreExperian provides additional consumer and demographic data integrated into the SimplyAnalytics data library.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SimplyAnalytics competitors and assessment
Company assessmentDirect peers
- PolicyMap: PolicyMap is a direct competitor offering a web-based mapping and data platform with similar demographic, health, and economic data variables sold primarily to academic and public libraries, sharing SimplyAnalytics' core use cases and customer base.
- Social Explorer: Social Explorer provides interactive maps and demographic data visualization tools heavily used by academic and public libraries, directly overlapping with SimplyAnalytics in target customers, data types, and library subscription model.
- CARTO: CARTO is a location intelligence and spatial analytics platform offering cloud-based mapping and demographic analysis, directly comparable to SimplyAnalytics' GIS-light, data-rich mapping capabilities for business and institutional users.
- Caliper (Maptitude): Maptitude provides mapping and demographic analysis software with built-in data for business, marketing, and site selection use cases, comparable to SimplyAnalytics in core spatial analytics functionality though delivered as desktop software.
Broad incumbents
- Esri (ArcGIS Online): Esri is the dominant incumbent in GIS and spatial analytics, offering broader mapping and analytics capabilities. While it overlaps with SimplyAnalytics in GIS-based demographic analysis, Esri serves a much wider enterprise and government market beyond libraries.
- Tableau: Tableau is a leading data visualization and BI platform used in academic, enterprise, and government settings. While more general-purpose than SimplyAnalytics, it overlaps in interactive data visualization, charting, and mapping features.
- Google Public Data Explorer: Google Public Data Explorer provides free access to demographic and economic datasets with visualization, acting as a free alternative to SimplyAnalytics for basic demographic research needs in academic and library settings.
Emerging players
- Datawrapper: Datawrapper is a widely used data visualization tool for charts, maps, and tables, frequently adopted by newsrooms and institutions. It overlaps with SimplyAnalytics in accessible mapping and visualization but lacks SimplyAnalytics' deep licensed demographic dataset.
- Placer.ai: Placer.ai offers location analytics and foot-traffic data via a web platform, comparable to SimplyAnalytics in geographic analytics and demographic insights but focused on real-time mobility data rather than census/consumer datasets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SimplyAnalytics social profiles
Digital presenceSimplyAnalytics compliance and trust
Trust signalCompliance2 records
SimplyAnalytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplyAnalytics leadership team
Management profileNumber of profiles
SimplyAnalytics subsidiaries and ownership
Company hierarchySubsidiaries1 record
SimplyAnalytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplyAnalytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplyAnalytics
What does SimplyAnalytics do?
SimplyAnalytics is a web-based mapping, analytics, and data visualization application that enables users to create interactive maps, charts, and reports using 200,000+ pre-packaged data variables covering demographic, business, health, consumer, and marketing data for the US and Canada. The platform is sold exclusively via institutional subscriptions to academic libraries, public libraries, and businesses, with end-user access authenticated by institutional IP addresses.
Is SimplyAnalytics a public or private company?
SimplyAnalytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimplyAnalytics founded?
SimplyAnalytics was founded in 2015. It employs 1 to 10 people.
Where is SimplyAnalytics based?
SimplyAnalytics is headquartered in New York, United States, in the North America region.
How does SimplyAnalytics make money?
One revenue line is on record: institutional Subscriptions.
Who are SimplyAnalytics's main competitors?
Direct peers on record are PolicyMap, Social Explorer, CARTO and Caliper (Maptitude). Broad incumbents are Esri (ArcGIS Online), Tableau and Google Public Data Explorer. Emerging players are Datawrapper and Placer.ai.
Does SimplyAnalytics have an API?
No public API is recorded for SimplyAnalytics.
What industry is SimplyAnalytics in?
SimplyAnalytics's product category is Geospatial Analytics Software. Its primary akta.pro industry code is HDAEAMAJ, Data Storytelling & Collaborative Analytics. Its NAICS code is 513210 and its SIC code is 7374.