Applied Geographic Solutions
Applied Geographic Solutions is a privately-held geospatial data provider founded in 1996, licensing over 70,000 demographic, consumer-expenditure, crime-risk, and lifestyle variables across the US, Canada, Puerto Rico, and Mexico to real estate, retail, healthcare, and software-partner customers via data packages, the Snapshot API, and a reseller program.
- Company typePrivate
- Founded1996
- HeadquartersThousand Oaks, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Applied Geographic Solutions does
Applied Geographic Solutions (AGS) is a privately-held geospatial data provider founded in 1996 and headquartered in Thousand Oaks, California, with a stated 1-10 employee footprint. The company assembles and licenses block-group level demographic, consumer-expenditure, crime-risk, healthcare, retail-potential, and lifestyle datasets — over 70,000 variables across 15+ portfolios — covering the United States, Canada, Puerto Rico, and (as of 2025) Mexico. AGS packages its data in two bundles (Basic and Premium Data Packages) and offers a long tail of standalone datasets including Panorama (a 68-segment geodemographic system linked to MRI-Simmons survey data), CrimeRisk, BusinessCounts, Non-Resident Population, Environmental Risk, Freeway traffic counts, and Religious Affiliation.
The underlying technology is a block-group level data modeling stack delivered through flat files, the Snapshot API (real-time access to 35,000+ US variables and 2,000+ Canadian variables, updated twice yearly, supporting radius/drive-time/custom-polygon queries, regression, sensitivity analysis, and PDF report generation), and custom delivery options. Distribution is executed through three GTM channels: a direct enterprise sales motion anchored by analyst consultations, the Partner Advantage Program (a royalty-based reseller network covering SaaS tools, mapping platforms, predictive-model developers, and analytics services), and an API-first motion serving developers building dashboards and search interfaces.
Revenue mechanics combine subscription licensing (annual Basic/Premium packages), usage-based pricing (variable-level and Snapshot API pay-as-you-go), royalty-based partner/reseller licensing, and professional services for consultation and custom solution design. End customers span real estate, retail, healthcare, supermarkets, restaurants, and technology/tool providers; named channel partners include Placer.ai, Kalibrate, Tango Analytics, SiteSeer, CARTO, Caliper (Maptitude), Buxton, Shovels, GISPlanning, SitesUSA, Devonshire Associates, GbBIS, and REBLIE.
Applied Geographic Solutions firmographics
Firmographics- Name
- Applied Geographic Solutions
- Legal name
- Applied Geographic Solutions
- Website
- https://appliedgeographic.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Applied Geographic Solutions is a privately-held geospatial data provider founded in 1996, licensing over 70,000 demographic, consumer-expenditure, crime-risk, and lifestyle variables across the US, Canada, Puerto Rico, and Mexico to real estate, retail, healthcare, and software-partner customers via data packages, the Snapshot API, and a reseller program.
- Ownership category
- akta.pro rank
Applied Geographic Solutions industry classification
Industry- Product category
- Geospatial Data & Location Intelligence
- NAICS
- Surveying and Mapping (except Geophysical) Services (54137), Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Location Intelligence, Analytics & Geospatial BI (BPAMANAE)
- akta.pro secondary industries
- GIS & Spatial Data Management Platforms (BPAMANAK), Geospatial BI & Location Analytics (HDAEAMAK)
Keywords
Where Applied Geographic Solutions is headquartered
LocationHeadquarters
- HQ city
- Thousand Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Applied Geographic Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Licensing: License individual data points or purchase data packages (Basic or Premium). Flexible pricing based on actual usage rather than bulk licensing. Supports both annual subscription and pay-as-you-go models.
- API Access: Snapshot API provides real-time data access for applications. Supports pay-as-you-go and subscription models for API usage.
- Partner/Reseller Licensing: Royalty-based pricing for channel partners who integrate AGS data into their platforms or resell analytics services.
- Consultation Services: Direct access to analysts and leadership for data selection, product guidance, and custom solution design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Data Package - Essential demographics and socioeconomic variables for general location analysis |
| Subscription | Annual | Premium Data Package - Advanced models for risk, behavior, and segmentation |
| Usage-based | Pay-as-you-go | Variable-level pricing - Pay only for data points needed |
| Usage-based | Pay-as-you-go | Snapshot API - Real-time demographic data access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Applied Geographic Solutions product offering
Product offeringCore offering
Applied Geographic Solutions (AGS) licenses curated geospatial and demographic datasets, data packages, and a real-time API to businesses building site selection, retail, healthcare, real estate, and location intelligence applications. Its offerings span Basic and Premium data packages plus over 15 standalone datasets (CrimeRisk, BusinessCounts, Panorama segmentation, Consumer Expenditures, Retail Potential, MRI Consumer Behavior, Healthcare Demand, Non-Resident Population, Environmental Risk, Freeway traffic counts, and more), delivered via flat files, the Snapshot API, and reseller integrations across the U.S., Canada, Puerto Rico, and Mexico.
Product overview
Applied Geographic Solutions (AGS) provides a geospatial data platform with over 70,000 variables across multiple data packages and standalone datasets. The core offering consists of two data packages: the Basic Data Package (essential demographics at block-group level) and the Premium Data Package (adds crime, retail potential, healthcare, and environmental data). Supporting products include the Snapshot API for real-time data access, Panorama segmentation system (68 segments), and specialized datasets including BusinessCounts, CrimeRisk, Consumer Expenditures, Healthcare Demand, MRI Consumer Behavior, Non-Resident Population, Retail Potential, Environmental Risk, Religious Affiliation, and Freeway traffic data. Coverage includes United States, Canada, Puerto Rico, and Mexico with data delivered via flat files, APIs, and custom options.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Data Package Essential demographics and socioeconomic variables — including population, income, housing, education, daytime population, selected consumer expenditure tables, and selected business variables — modeled at the block-group level for scalable general location analysis.
- Premium Data Package Advanced data package that adds crime risk, Panorama neighborhood segmentation, retail potential, healthcare, environment, expanded consumer expenditure, and BusinessCounts on top of the Basic Data Package, supporting location risk assessment, market behavior analysis, and segmentation across industries.
- Snapshot API Real-time API providing curated geographic variables — including demographics, income, housing, and CrimeRisk — by latitude/longitude or ZIP code, with variable functions, benchmark comparisons, and PDF report generation for use in dashboards, mapping tools, and search interfaces.
- Panorama Geodemographic segmentation system with 68 segments built from 150 variables, providing neighborhood classification, lifestyle tracking, and target marketing analytics; linked with the MRI-Simmons survey for consumer behavior insights at the block level.
- CrimeRisk Crime risk index dataset providing indexes of crime occurrence for personal and property crime across geographic areas, modeled at the block-group level for location risk assessment and safety profiling.
- Consumer Expenditures (CEX) Household consumer spending data broken down by category and ZIP code for consumer market analysis and retail planning.
- BusinessCounts Business establishment counts aggregated by industry, size, and location, providing business density and competitive landscape data for site selection and market analysis.
- Retail Potential Consumer demand vs. business supply comparison data enabling retail gap analysis and site selection by quantifying spending power against retail availability at the geographic level.
- Non-Resident Population Data Transient foot traffic and daytime population flow data capturing non-resident visitor patterns distinct from resident population, used for site selection and trade area analysis.
- MRI Consumer Behavior Profiles Lifestyle, attitudes, and media consumption data from the MRI-Simmons survey, coded to the block level via the Panorama segmentation system, covering 12,000+ attributes from automobiles to vacation travel.
- Healthcare Demand & Utilization Health conditions, access, and coverage rates data for healthcare market analysis, access gap analysis, and facility planning.
- Database of Chronic Health & Risk Factors Chronic health condition and risk factor estimates at the block-group level, including adult obesity rates and related health indicators.
- Environmental Risk & Terrain Data Fire, flood, and natural hazard exposure data combined with terrain characteristics for environmental risk assessment.
- Assets, Debts & Net Worth Household wealth, debt, and income tier data for demographic and financial analysis.
- Demographic & Business Dimensions Socioeconomic segmentation and diversity data for demographic profiling and market segmentation.
Quantifiable outcome
- Block-group level data modeling enables consistent, scalable geographic insight across all datasets
- +1 more outcomes
Companies that use Applied Geographic Solutions
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Applied Geographic Solutions technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Applied Geographic Solutions partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Placer.aicorePlacer.ai operates a marketplace where AGS data is purchased and integrated into their location analytics platform. Customers can access AGS demographic data through the Placer platform for foot traffic analysis and site selection. AGS participated in Placer.ai partner events at ICSC.
- SiteSeercoreSiteSeer uses AGS CrimeRisk data to power Crime Risk Reports On Demand. Users get quick access to detailed crime analytics without needing full subscription, making AGS data more accessible to broader audience through SiteSeer platform.
- KalibratecoreKalibrate uses AGS data for their location intelligence platform supporting retail and restaurant site selection. Collaboration includes presence at ICSC and joint discussions on data needs.
- Tango AnalyticscoreTango Analytics integrates AGS data into their site selection software for real estate and retail decisions. Partners met at ICSC conferences for collaboration on potential ideas.
- SitesUSAcoreCommercial real estate site selection partner using AGS data. AGS team visited SitesUSA in Arizona and continued collaboration at ICSC conferences.
- Caliper (Maptitude)minorCaliper's Maptitude mapping software uses AGS demographic datasets. Maptitude 2026 release features updated demographic datasets from AGS.
- GISPlanningminorGISPlanning's site selection web tool incorporates AGS demographic data for economic development and commercial real estate analysis.
- Devonshire AssociatesminorSite selection consulting firm that uses AGS data in their analytical work. Met with AGS team at ICSC conferences.
- ShovelsminorConstruction and real estate data analytics partner. Met with AGS at ICSC 2022 for collaboration discussions.
- GbBISminorGIS business intelligence firm using AGS data for franchise location analysis and market studies.
- MRI-SimmonscoreMRI-Simmons survey data is coded to the block level via AGS Panorama geodemographic segmentation system. This partnership provides 12,000+ attributes covering automobiles to vacation travel, linked to geographic areas.
- Exceed AnalysiscorePartnership for Canada data development. Exceed Analysis collaborated with AGS on the 2024 Canada data release including CrimeRisk Canada, Consumer Expenditures, Wealth, and Panorama CanAm databases.
- BuxtonminorCustomer analytics company using AGS demographic data as part of their analytical offerings.
- REBLIEminorReal estate business intelligence partner using AGS data in their analytical platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Applied Geographic Solutions competitors and assessment
Company assessmentBroad incumbents
- Esri: Dominant GIS platform provider (ArcGIS) with its own demographic, lifestyle, and segmentation data layers bundled into the platform. Highly relevant as the incumbent AGS most directly competes against on data quality and methodology, though Esri operates at vastly greater scale and offers a full-stack platform rather than pure data.
- Mapbox: Developer-focused mapping and location platform offering basemaps, geospatial APIs, and demographic layers. Comparable to AGS in serving developers integrating location data into applications, but Mapbox is a full-stack platform versus AGS's pure-data-and-API approach.
- Precisely: Provider of location intelligence, data integrity, and geospatial datasets (including SPECTRUM, Pitney Bowes-derived assets) serving enterprise customers. Direct overlap with AGS in demographic, crime, and address data, but Precisely sells a much broader data and software portfolio at enterprise scale.
Direct peers
- Kalibrate: Site selection and trade area analytics software for retail and restaurant chains. Comparable as a buyer and competitor in the same site selection workflow where AGS data is embedded; both target the same end customers with overlapping value propositions around retail demand and demographics.
- Buxton: Customer analytics and site selection firm using AGS demographic data within its platform. Comparable value proposition for retail and real estate customer analytics, serving the same enterprise buyers.
- CARTO: Cloud-native spatial analytics platform offering demographic enrichment, location intelligence, and GIS tooling. Highly comparable technology positioning (developer APIs + analytics) and overlapping customer base; AGS is also a partner data provider to CARTO.
- Tango Analytics: Location intelligence and site selection platform for retail, restaurant, and real estate customers. Comparable customer use cases and overlapping datasets (demographics, traffic, segmentation); AGS is a data partner.
- Placer.ai: Foot traffic and location analytics platform that uses AGS demographic data as an input. Most relevant direct overlap in serving retail, real estate, and site selection customers with location-derived insights; though Placer.ai is more application-focused while AGS supplies the underlying data layer.
- SiteSeer: Site selection and trade area software that resells AGS CrimeRisk data and incorporates AGS demographic data into its platform. Direct overlap in retail and real estate site selection use cases, and a clear channel peer relationship.
Emerging players
- Caliper (Maptitude): Developer of Maptitude desktop and online mapping software that bundles AGS demographic datasets. Comparable GIS/mapping software category and overlapping end-user base in commercial real estate, retail, and government planning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Applied Geographic Solutions social profiles
Digital presenceApplied Geographic Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applied Geographic Solutions leadership team
Management profileNumber of profiles
Profiles4 records
Applied Geographic Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applied Geographic Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applied Geographic Solutions
What does Applied Geographic Solutions do?
Applied Geographic Solutions (AGS) licenses curated geospatial and demographic datasets, data packages, and a real-time API to businesses building site selection, retail, healthcare, real estate, and location intelligence applications. Its offerings span Basic and Premium data packages plus over 15 standalone datasets (CrimeRisk, BusinessCounts, Panorama segmentation, Consumer Expenditures, Retail Potential, MRI Consumer Behavior, Healthcare Demand, Non-Resident Population, Environmental Risk, Freeway traffic counts, and more), delivered via flat files, the Snapshot API, and reseller integrations across the U.S., Canada, Puerto Rico, and Mexico.
Is Applied Geographic Solutions a public or private company?
Applied Geographic Solutions is a private company. It is classified as unknown and is currently operating.
When was Applied Geographic Solutions founded?
Applied Geographic Solutions was founded in 1996. It employs 1 to 10 people.
Where is Applied Geographic Solutions based?
Applied Geographic Solutions is headquartered in Thousand Oaks, United States, in the North America region.
How does Applied Geographic Solutions make money?
Four revenue lines are on record. Data Licensing is the primary driver. The others are API Access, partner/Reseller Licensing and consultation Services.
Who are Applied Geographic Solutions's main competitors?
Broad incumbents on record are Esri, Mapbox and Precisely. Direct peers are Kalibrate, Buxton, CARTO, Tango Analytics, Placer.ai and SiteSeer. Caliper (Maptitude) is listed as an emerging player.
Does Applied Geographic Solutions have an API?
Yes. Snapshot API provides real-time access to key geographic variables including demographics, income, housing, and CrimeRisk data by latitude/longitude or ZIP code. It supports radius, drive time, custom polygon, and standard geographic areas (ZIP codes, counties). The API offers PDF report generation, variable functions (MIN, MAX, REGRESSION, CLASS, RANK, GROUP, WEIGHT, MASK, DECAY, DIVERSITY, INEQUALITY, LOOKUP, CHOOSE, DOMINANT), benchmark comparisons including percentile and z-score comparisons, and BYOM (bring your own map) capabilities. Supports both annual subscription and pay-as-you-go pricing models. Snapshot includes over 35,000 variables for the US and 2,000 for Canada, updated twice yearly. Developer documentation is at snapshot.appliedgeographicdata.com.
What industry is Applied Geographic Solutions in?
Applied Geographic Solutions's product category is Geospatial Data & Location Intelligence. Its primary akta.pro industry code is BPAMANAE, Location Intelligence, Analytics & Geospatial BI, with a secondary code of BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 54137 and its SIC code is 7370.