Name

Cushion Lab

Legal name

Cushion Lab LLC

Website

https://thecushionlab.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Ergonomic Pillows & Bedding

NAICS

Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Pillows & Pillow Systems Retail (CRAIABAC)

akta.pro secondary industry

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Ergonomic memory foam pillows
• Sleep comfort products
• Seat cushions
• Weighted blankets
• Meditation cushions

Headquarters

HQ city

Fontana

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling ergonomic pillows, seat cushions, bedding, and travel products directly to consumers through e-commerce. Products include pillows ($32-$149), seat cushions ($58-$109), bedding sets ($119-$249), and bundles. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cushion Lab designs and sells ergonomist-designed memory foam pillows, seat cushions, travel pillows, meditation cushions, weighted blankets, and bamboo bedding directly to consumers through its e-commerce website and Amazon marketplace. The company operates two U.S. warehouses (New Jersey and California) to fulfill customer orders across the country. Products are built around proprietary foam technologies (Hyperfoam, CloudSupport, TripleLux, FreshFace) and a TruFiber cover fabric, segmented by specific use cases such as side sleeping, back/neck pain, office seating, travel, and meditation.

Product overview

Cushion Lab is a direct-to-consumer bedding and comfort products company offering a portfolio of ergonomically designed memory foam pillows and bedding products. The product line spans four main categories: Sleep (Deep Sleep Pillow, CloudLoft Pillow, TruFiber Bamboo Sheets, Comforters, Duvet Covers, Side Sleeper Body Pillow, Knee Pillow, Cervical Pillow), Work (Lumbar Pillow, Seat Cushion, Foot Cushion, Sitting Comfort Bundle), Travel (Travel Deep Sleep Pillow, Travel Neck Pillow, Travel Comfort Bundle), and Wellness (Meditation Cushion, Weighted Blanket). Products feature proprietary materials including CloudSupport memory foam, Hyperfoam, TripleLux fill, FreshFace pillowcase technology, and TruFiber bamboo fabrics. The company emphasizes earth-friendly materials, CertiPUR-US certified foams, and carbon neutral operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Memory Foam Pillows (Neck / Contour / Cervical / Kids) Ergonomist-designed memory foam pillows sold in neck, contour, cervical, and kids variants, targeting individual consumers with specific sleep posture and pain-relief needs.
• Seat Cushions and Seat Wedges Memory foam seat cushions and seat wedges designed for office workers, drivers, and wheelchair users to relieve tailbone pain, sciatica, and improve posture during prolonged sitting.
• Travel Pillow Portable memory foam travel pillow designed to provide neck support for individual consumers during flights, train rides, and long car journeys.
• Meditation Cushion Cushion designed for individual meditation and yoga practitioners to improve posture and comfort during seated mindfulness sessions.
• Weighted Blanket Weighted blanket sold to individual consumers for sleep, relaxation, and anxiety relief.
• Bamboo Bedding Bamboo-based bedding products (including sheets) sold to individual consumers seeking sustainable, comfort-focused bedding.

Quantifiable outcome

• Deep Sleep Pillow achieves 4.4/5 star average rating from 5,321 reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Onetreeplanted™minorStrategic or Co-development Partner · 1 January 2020Reforestation partnership following Australian forest fires. Partnered to plant trees and contribute to restoration efforts. Focus on managing and mitigating fire damage and restoring trees across affected areas. Part of environmental sustainability commitment.
• Good360minorStrategic or Co-development PartnerProduct donation partnership to support those in need. Good360's mission of 'goods for the greater good' and nonprofit network helps distribute Cushion Lab products to people who can benefit from comfort products.
• Climate NeutralcoreOthersCarbon neutral certification partnership. Cushion Lab certified as 100% Carbon Neutral company through Climate Neutral organization. Annual carbon footprint measurement, reduction goals, and offset programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Avocado Green Mattress: Certified organic, eco-focused mattress and bedding DTC brand with pillows, toppers, and bedding. Comparable in CertiPUR-US/organic materials positioning and DTC premium motion, though broader in mattress category.
• Helix Sleep: DTC mattress and sleep products brand with personalized pillow and bedding offerings. Comparable in DTC sleep-category focus and premium positioning, with adjacent pillow and bedding lines.

Direct peers

• Brooklinen: Premium DTC home textiles brand selling sheets, comforters, duvets, and pillows with strong review-driven PLG motion. Comparable DTC bedding positioning, premium pricing, and customer demographic.
• Parachute Home: Premium DTC home brand selling bedding, pillows, bath, and home goods with vertically integrated sourcing and own-retail stores. Comparable in DTC premium positioning and home-textile catalog breadth.
• Buffy: DTC home textiles brand offering comforters, bedding, and pillows with a sustainability/eco positioning. Comparable in DTC motion, bedding category focus, and ESG-aligned marketing.
• Coop Home Goods: Direct-to-consumer brand specializing in shredded memory foam and adjustable pillows, with a similar product-led, review-driven DTC model. Closely comparable in product category, target customer, and price points to Cushion Lab.
• MyPillow: Direct-to-consumer pillow brand with multi-SKU pillow catalog and aggressive promotional pricing on TV and online. Comparable in DTC pillow focus and discount-led acquisition tactics.
• Casper: Iconic DTC sleep brand selling mattresses, pillows, bedding, and sleep accessories through owned e-commerce and retail. Comparable in DTC-first model, sleep-category positioning, and bundle/bedding adjacency to Cushion Lab.
• Purple: Direct-to-consumer sleep brand with proprietary foam technology (Hyper-Elastic Polymer), pillows, bedding, and seat cushions. Highly comparable in proprietary-material differentiation strategy and DTC-plus-retail distribution.

Broad incumbents

• Tempur-Pedic (Tempur Sealy): Established incumbent in memory foam mattresses, pillows, and bedding sold through mattress specialty retail and own e-commerce. Comparable in core memory foam technology and pillow category, but operates at much larger scale across broader sleep assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecushionlab
• Instagraminstagram.com/thecushionlab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cushion Lab