What Jira Align does

Jira Align is an enterprise portfolio management and work-planning tool that connects strategic objectives to technical execution across large organizations. Originally developed by AgileCraft LLC, the product was acquired by Atlassian in 2019 and rebranded as Jira Align, becoming a core component of Atlassian's Strategy Collection alongside Focus (enterprise-scale strategic planning) and Talent (knowledge workforce planning). It serves C-suite executives, senior leadership, and portfolio managers at large enterprises that need visibility into enterprise-wide work, alignment of initiatives to strategy, and measurement of value delivery at scale — frequently in organizations implementing SAFe or other scaled-agile frameworks.

The product is built on the Atlassian Cloud platform and integrates natively with Jira Software, Confluence, Loom, and Atlassian's Rovo AI-powered apps. Core capabilities include enterprise-wide work planning, strategic portfolio alignment, value delivery tracking, cross-team dependency management, and support for scaled agile methodologies. The platform architecture leverages Atlassian's shared data and identity layer, allowing customers to extend workflows through the Atlassian Marketplace and partner-built apps.

Jira Align operates as a wholly-owned product within Atlassian Inc. (NASDAQ: TEAM), an Australian-domiciled public company headquartered in San Francisco. Revenue is generated through cloud subscription licensing on an annual billing cadence, with quote-based enterprise pricing (not publicly disclosed). Go-to-market is sales-led via Atlassian's direct enterprise field-sales force, supplemented by a global partner network of consulting, implementation, and training firms. Atlassian reports 350K+ teams on its platform; Jira Align targets enterprise leadership personas within that broader installed base, with named customers spanning automotive (Mercedes Benz, Atlassian Williams F1 Team), technology (Cisco, Reddit), construction (Procore), financial services (Datasite), and publishing (Harper Collins).

Name

Jira Align

Legal name

Atlassian Pty Ltd

Website

https://atlassian.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Jira Align is Atlassian's enterprise portfolio management tool that connects strategic objectives to team execution, serving C-suite and senior leadership at large organizations implementing scaled agile and value-delivery frameworks.

Ownership category

akta.pro rank

Product category

Enterprise Agile Portfolio Management Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• Enterprise agile planning
• Strategic portfolio management
• Scaled agile framework
• Value delivery management
• Enterprise work planning

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription licensing: Atlassian offers cloud and software subscription products. Jira Align is provided as a cloud product with subscription-based licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jira Align is an enterprise-wide work planning and value delivery tool that connects strategic objectives at the executive level to team-level execution. It enables organizations to plan, track, and deliver value across multiple teams and programs, supporting scaled agile methodologies such as SAFe. The product is part of Atlassian's Strategy Collection and integrates natively with Jira, Confluence, and other Atlassian products.

Product overview

Jira Align is part of Atlassian's broader collaboration platform and is positioned within the Strategy Collection alongside Focus (enterprise-scale strategic planning) and Talent (knowledge workforce planning). It serves as an enterprise-wide work planning and value delivery tool designed specifically for leadership teams. The product connects strategic planning at the executive level to execution at the team level, linking goals, resources, and delivery across the organization. Jira Align operates within the Atlassian ecosystem alongside core products like Jira (flexible project management), Confluence (knowledge management), Jira Service Management (service delivery), and AI-powered capabilities through Rovo.

Differentiator

Problem solved

Functional benefit

Products and services

• Jira Align Enterprise-wide work planning and value tool that connects strategic objectives to team execution, enabling organizations to plan, track, and deliver value across multiple teams and programs. Designed for leadership teams at large enterprises, it supports scaled agile methodologies such as SAFe and integrates natively with Jira Software, Confluence, and other Atlassian products.

Quantifiable outcome

• Organizations report significant time savings in quarterly roadmap planning
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Atlassian PartnerscoreImplementation/ SI/ Consulting PartnerAtlassian maintains a global network of partners who provide consulting, implementation, training and other services around Atlassian products including Jira Align. These partners help with product customization, deployment, and ongoing support services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planview: Planview is a leading enterprise strategic portfolio management (SPM) and work management platform. It directly competes with Jira Align in portfolio planning, resource management, and enterprise agile transformation, including SAFe implementations.
• ServiceNow Strategic Portfolio Management: ServiceNow's SPM offering (formerly Agile Operations) is a direct competitor for enterprise agile and portfolio management, with strong integration into the broader ServiceNow platform for IT and business workflows.
• Smartsheet: Smartsheet is an enterprise work execution platform with portfolio-level capabilities, often cited alongside Jira, Azure DevOps, and similar tools. It targets similar leadership and PMO buyers and competes for project and program management budget.
• Adobe Workfront: Adobe Workfront is an enterprise work management platform with strong portfolio and project planning capabilities. It competes with Jira Align for enterprise leadership and PMO buyers, particularly in marketing and creative operations.
• Wrike: Wrike (owned by Citrix) is a collaborative work management platform with enterprise project and portfolio management features. It competes with Jira Align in mid-market and enterprise work planning, including resource and portfolio views.

Broad incumbents

• Microsoft Planner / Project for the Web: Microsoft's Planner, Project for the Web, and Azure DevOps provide enterprise project and portfolio management capabilities deeply embedded in the Microsoft 365 and Azure ecosystems. They overlap with Jira Align in work planning, OKR tracking, and portfolio visibility.
• Broadcom Rally (formerly CA Agile Central): Rally is an enterprise agile planning tool that originated from the SAFe ecosystem. It competes directly with Jira Align for SAFe and scaled agile deployments, particularly in large regulated and financial services organizations.

Emerging players

• Targetprocess: Targetprocess is an agile portfolio management tool focused on visualizing work across teams and programs. It overlaps with Jira Align in SAFe and scaled agile use cases but is more often adopted by mid-market engineering organizations.
• Monday.com Work Management: Monday.com has expanded from team-level work management into portfolio-level planning capabilities. It competes with Jira Align in cross-team coordination and visibility, particularly with non-technical enterprise leadership buyers.
• Asana: Asana has added portfolio and goal-tracking features to its work management platform. It is an emerging competitor for cross-team planning and executive visibility, primarily in business and operations teams rather than SAFe-focused engineering organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/atlassian
• YouTubeyoutube.com/user/GoAtlassian
• Facebookfacebook.com/atlassian
• LinkedInlinkedin.com/company/atlassian-jira-align
• Instagraminstagram.com/atlassian

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jira Align